Symbols / AREB Stock $0.05 -17.19% American Rebel Holdings, Inc.

Consumer Cyclical • Footwear & Accessories • United States • PNK
AREB (Stock) Chart
O: — H: — L: — C: — V: —
SMA 20: — SMA 50: — SMA 200: —
Stock Fundamentals
Scroll to Statements
Index EQUITY
Sector Consumer Cyclical
Industry Footwear & Accessories
CEO Mr. Charles A. Ross Jr.
Exch · Country PNK · United States
Market Cap 627.22K
Enterprise Value 18.02M
Income -36.24M
Sales 9.00M
FCF (ttm) -12.54M
Book/sh 30.79
Cash/sh 0.04
Employees —
Insider 10d —
IPO Feb 07, 2022
Div forward ($/yr)
Div TTM ($/yr)
Dividend Yield
Ex-Div Date
5Y Avg Yield
Yield vs 5Y Avg
Payout 0.00%
P/E —
Forward P/E 1.67
PEG —
P/S 0.07
P/B 0.00
P/C —
EV/EBITDA -1.15
EV/Sales 2.00
Quick Ratio 0.05
Current Ratio 0.25
Debt/Eq 247.75
LT Debt/Eq —
EPS (ttm) -186.68
EPS next Y 0.03
EPS Growth —
Revenue Growth -21.00%
EPS Gr Q/Q —
Rev Gr Q/Q —
Earnings (next) 2022-11-14
Earnings (prior) 2022-11-14
ROA -49.28%
ROE —
ROIC —
Gross Margin -9.79%
Oper. Margin -208.70%
Profit Margin 0.00%
Shs Outstand 12.52M
Shs Float 12.52M
Insider Own 0.00%
Instit Own 0.00%
Short Float 4.58%
Short Ratio 0.10
Short Interest 243.47K
52W High 90,800.00
vs 52W High -100.00%
52W Low 0.03
vs 52W Low 67.00%
Beta —
Impl. Vol. —
Rel Volume 0.07
Avg Volume 3.15M
Volume 233.22K
Target (mean) —
Tgt Median —
Tgt Low —
Tgt High —
# Analysts —
Recom None
Prev Close $0.06
Price $0.05
Change -17.19%
About

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. In addition, it offers beer under the American Rebel Light Beer brand. Further, the company provides backpacks, jackets, and related accessories. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Tennessee.

Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
—
Mean price target
2. Current target
$0.05
Latest analyst target
3. DCF / Fair value
$-18.03
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$0.05
Low
—
High
—
Mean
—
News
RSS: Latest AREB news
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2025-09-30 LAMBRECHT COREY ALLEN President — 165,049 $0.97 $160,098
2025-09-30 LAMBRECHT COREY ALLEN President — 165,049 $0.97 $160,098
2025-09-30 ROSS CHARLES ANDREW JR. Chief Executive Officer — 175,000 $0.94 $164,955
2025-09-25 LAMBRECHT COREY ALLEN President — 175,000 $0.00 $175
2025-09-25 ROSS CHARLES ANDREW JR. Chief Executive Officer — 175,000 $0.00 $175
2025-09-25 ROSS CHARLES ANDREW JR. Chief Executive Officer — 175,000 $1.04 $182,175
2025-09-23 LAMBRECHT COREY ALLEN President — 175,000 $202,387.42 $35,417,798,500
2025-09-23 LAMBRECHT COREY ALLEN President — 175,000 $1.16 $203,000
2025-08-01 LAMBRECHT COREY ALLEN President — 175,000 $0.00 $175
2025-08-01 ROSS CHARLES ANDREW JR. Chief Executive Officer — 175,000 $0.00 $175
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Revenue
9.52
-16.62%
11.42
-28.62%
16.00
+101.28%
7.95
Operating Revenue
9.52
-16.62%
11.42
-28.62%
16.00
+101.28%
7.95
Cost Of Revenue
9.72
-15.77%
11.54
-18.73%
14.20
+62.18%
8.76
Reconciled Cost Of Revenue
9.72
-15.08%
11.45
-19.39%
14.20
+62.18%
8.76
Gross Profit
-0.20
-65.29%
-0.12
-106.65%
1.80
+322.92%
-0.81
Operating Expense
14.56
+20.36%
12.10
+14.55%
10.56
+46.87%
7.19
Research And Development
0.08
-79.62%
0.39
+191.11%
0.13
-82.26%
0.75
Selling General And Administration
14.24
+23.06%
11.57
+12.03%
10.33
+61.47%
6.40
Selling And Marketing Expense
4.63
+96.75%
2.35
+78.54%
1.32
+151.89%
0.52
General And Administrative Expense
9.60
+4.23%
9.21
+2.29%
9.01
+53.41%
5.87
Salaries And Wages
0.53
-19.05%
0.66
-50.68%
1.33
+21.54%
1.09
Other Gand A
8.89
+9.94%
8.09
+18.84%
6.81
+59.45%
4.27
Total Expenses
24.28
+2.72%
23.64
-4.53%
24.76
+55.28%
15.95
Operating Income
-14.76
-20.80%
-12.22
-39.42%
-8.76
-9.57%
-8.00
Total Operating Income As Reported
-14.76
-20.80%
-12.22
-39.42%
-8.76
-9.57%
-8.00
EBITDA
-31.55
-135.53%
-13.40
-44.59%
-9.26
+5.76%
-9.83
Normalized EBITDA
-17.58
-46.78%
-11.98
-62.91%
-7.35
+22.43%
-9.48
Reconciled Depreciation
0.25
+3.81%
0.24
+130.05%
0.10
+108.10%
0.05
EBIT
-31.80
-133.21%
-13.63
-45.55%
-9.37
+5.18%
-9.88
Total Unusual Items
-13.97
-886.19%
-1.42
+25.88%
-1.91
-445.90%
-0.35
Total Unusual Items Excluding Goodwill
-13.97
-886.19%
-1.42
+25.88%
-1.91
-445.90%
-0.35
Special Income Charges
-13.97
-886.19%
-1.42
+25.88%
-1.91
-445.90%
-0.35
Other Special Charges
13.97
+881.91%
1.42
+740.96%
-0.22
-116.12%
1.38
Impairment Of Capital Assets
—
0.00
-100.00%
1.91
0.00
Restructuring And Mergern Acquisition
—
—
0.00
-100.00%
0.35
Net Income
-34.33
-94.98%
-17.60
-80.90%
-9.73
+3.53%
-10.09
Pretax Income
-34.33
-94.98%
-17.60
-80.90%
-9.73
+3.53%
-10.09
Net Non Operating Interest Income Expense
-2.53
+36.35%
-3.97
-1002.91%
-0.36
-77.65%
-0.20
Interest Expense Non Operating
2.53
-36.33%
3.97
+991.82%
0.36
+74.70%
0.21
Net Interest Income
-2.53
+36.35%
-3.97
-1002.91%
-0.36
-77.65%
-0.20
Interest Expense
2.53
-36.33%
3.97
+991.82%
0.36
+74.70%
0.21
Interest Income Non Operating
0.00
+16.57%
0.00
-63.92%
0.00
-32.23%
0.01
Interest Income
0.00
+16.57%
0.00
-63.92%
0.00
-32.23%
0.01
Other Income Expense
-17.04
-1103.08%
-1.42
-133.33%
-0.61
+67.82%
-1.89
Other Non Operating Income Expenses
-3.07
—
1.30
+184.88%
-1.54
Tax Provision
0.00
0.00
0.00
0.00
Tax Rate For Calcs
0.00
0.00
0.00
0.00
Tax Effect Of Unusual Items
0.00
0.00
0.00
0.00
Net Income Including Noncontrolling Interests
-34.33
-94.98%
-17.60
-80.90%
-9.73
+3.53%
-10.09
Net Income From Continuing Operation Net Minority Interest
-34.33
-94.98%
-17.60
-80.90%
-9.73
+3.53%
-10.09
Net Income From Continuing And Discontinued Operation
-34.33
-94.98%
-17.60
-80.90%
-9.73
+3.53%
-10.09
Net Income Continuous Operations
-34.33
-94.98%
-17.60
-80.90%
-9.73
+3.53%
-10.09
Normalized Income
-20.36
-25.77%
-16.19
-106.98%
-7.82
+19.69%
-9.74
Net Income Common Stockholders
-34.33
-94.98%
-17.60
-80.90%
-9.73
+3.53%
-10.09
Diluted EPS
—
-17,604,364.00
-11658.31%
-149,718.48
+89.61%
-1,441,147.29
Basic EPS
—
-17,604,364.00
-11658.31%
-149,718.48
+89.61%
-1,441,147.29
Basic Average Shares
—
0.00
-98.46%
0.00
+828.57%
0.00
Diluted Average Shares
—
0.00
-98.46%
0.00
+828.57%
0.00
Diluted NI Availto Com Stockholders
-34.33
-94.98%
-17.60
-80.90%
-9.73
+3.53%
-10.09
Depreciation Amortization Depletion Income Statement
0.25
+71.02%
0.15
+39.64%
0.10
+108.10%
0.05
Depreciation And Amortization In Income Statement
0.25
+71.02%
0.15
+39.64%
0.10
+108.10%
0.05
Depreciation Income Statement
—
—
0.10
+108.10%
0.05
Gain On Sale Of PPE
0.00
-100.00%
0.01
+225.21%
0.00
0.00
Rent And Landing Fees
0.18
-61.69%
0.47
-46.19%
0.87
+71.29%
0.51
Rent Expense Supplemental
0.18
-61.69%
0.47
-46.19%
0.87
+71.29%
0.51
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Assets
31.82
+218.04%
10.01
-13.33%
11.55
-8.02%
12.55
Current Assets
5.64
-10.76%
6.33
-32.81%
9.42
+10.06%
8.55
Cash Cash Equivalents And Short Term Investments
0.15
-48.67%
0.29
-73.30%
1.08
+276.47%
0.29
Cash And Cash Equivalents
0.15
-48.67%
0.29
-73.30%
1.08
+276.47%
0.29
Receivables
0.95
-18.91%
1.17
-56.22%
2.67
+94.90%
1.37
Accounts Receivable
0.95
-18.91%
1.17
-56.22%
2.67
+94.90%
1.37
Gross Accounts Receivable
1.22
-17.93%
1.49
-47.39%
2.82
+93.17%
1.46
Allowance For Doubtful Accounts Receivable
-0.27
+14.29%
-0.32
-110.00%
-0.15
-66.67%
-0.09
Inventory
2.76
-39.51%
4.56
-18.28%
5.57
-16.07%
6.64
Raw Materials
1.56
-20.66%
1.97
-8.66%
2.15
-6.56%
2.30
Finished Goods
1.66
-42.01%
2.87
-18.86%
3.54
-20.38%
4.44
Prepaid Assets
1.79
+474.77%
0.31
+249.29%
0.09
-64.95%
0.25
Total Non Current Assets
26.18
+611.27%
3.68
+72.77%
2.13
-46.70%
4.00
Net PPE
16.65
+415.53%
3.23
+98.15%
1.63
-14.62%
1.91
Gross PPE
17.34
+366.02%
3.72
+80.75%
2.06
-9.26%
2.27
Accumulated Depreciation
-0.69
-40.28%
-0.49
-14.56%
-0.43
-19.26%
-0.36
Properties
0.00
0.00
—
—
Land And Improvements
1.52
0.00
—
—
Buildings And Improvements
12.46
0.00
—
—
Machinery Furniture Equipment
1.05
+37.43%
0.77
-3.03%
0.79
-3.29%
0.82
Construction In Progress
0.06
+26.80%
0.05
+85.75%
0.03
+40.64%
0.02
Other Properties
2.25
-22.70%
2.91
+133.77%
1.24
-13.28%
1.44
Goodwill And Other Intangible Assets
0.40
-11.11%
0.45
-10.00%
0.50
-76.05%
2.09
Other Intangible Assets
0.40
-11.11%
0.45
-10.00%
0.50
—
Investments And Advances
6.50
0.00
—
—
Other Non Current Assets
2.62
—
—
—
Total Liabilities Net Minority Interest
27.44
+55.58%
17.64
+136.06%
7.47
+52.81%
4.89
Current Liabilities
25.97
+70.09%
15.27
+122.23%
6.87
+57.28%
4.37
Payables And Accrued Expenses
4.53
-11.73%
5.13
+88.28%
2.72
-1.49%
2.77
Payables
3.50
+9.69%
3.19
+56.42%
2.04
-9.61%
2.26
Accounts Payable
3.50
+9.69%
3.19
+56.42%
2.04
-9.61%
2.26
Current Accrued Expenses
1.03
-47.04%
1.94
+183.52%
0.68
+34.67%
0.51
Pensionand Other Post Retirement Benefit Plans Current
0.25
-74.26%
0.98
—
—
Current Debt And Capital Lease Obligation
20.82
+146.65%
8.44
+103.62%
4.15
+158.74%
1.60
Current Debt
20.02
+157.38%
7.78
+123.77%
3.48
+450.02%
0.63
Other Current Borrowings
0.40
-52.37%
0.85
+1035.37%
0.07
+154.55%
0.03
Current Capital Lease Obligation
0.80
+20.49%
0.66
-1.07%
0.67
-31.03%
0.97
Current Deferred Liabilities
0.37
+28.91%
0.29
0.00
—
Current Deferred Revenue
0.37
+28.91%
0.29
0.00
—
Other Current Liabilities
—
0.43
—
—
Total Non Current Liabilities Net Minority Interest
1.48
-37.80%
2.37
+293.87%
0.60
+15.41%
0.52
Long Term Debt And Capital Lease Obligation
1.48
-37.80%
2.37
+293.87%
0.60
+15.41%
0.52
Long Term Capital Lease Obligation
1.48
-37.80%
2.37
+293.87%
0.60
+15.41%
0.52
Stockholders Equity
4.38
+157.41%
-7.63
-287.34%
4.07
-46.83%
7.66
Common Stock Equity
4.38
+157.39%
-7.63
-287.36%
4.07
-46.84%
7.66
Capital Stock
0.00
+282.91%
0.00
+76.11%
0.00
-73.47%
0.00
Common Stock
0.00
0.00
-100.00%
0.00
-96.16%
0.00
Preferred Stock
0.00
+282.16%
0.00
+99.00%
0.00
+14.29%
0.00
Share Issued
0.00
+336100.00%
0.00
-98.46%
0.00
+828.57%
0.00
Ordinary Shares Number
0.00
+336100.00%
0.00
0.00
0.00
Additional Paid In Capital
103.79
+80.65%
57.45
+11.44%
51.56
+13.53%
45.41
Retained Earnings
-99.41
-52.74%
-65.09
-37.08%
-47.48
-25.78%
-37.75
Total Equity Gross Minority Interest
4.38
+157.41%
-7.63
-287.34%
4.07
-46.83%
7.66
Total Capitalization
4.38
+157.41%
-7.63
-287.34%
4.07
-46.83%
7.66
Working Capital
-20.32
-127.30%
-8.94
-451.18%
2.55
-39.20%
4.19
Invested Capital
24.40
+16609.19%
0.15
-98.07%
7.55
-8.98%
8.29
Total Debt
22.29
+106.18%
10.81
+127.76%
4.75
+123.52%
2.12
Net Debt
19.87
+165.29%
7.49
+212.25%
2.40
+593.57%
0.35
Capital Lease Obligations
2.27
-25.08%
3.03
+138.66%
1.27
-14.79%
1.49
Net Tangible Assets
3.98
+149.27%
-8.08
-326.14%
3.57
-35.90%
5.57
Tangible Book Value
3.98
+149.25%
-8.08
-326.17%
3.57
-35.90%
5.57
Current Notes Payable
19.62
+297.22%
4.94
+153.98%
1.94
+222.65%
0.60
Interest Payable
0.55
-56.00%
1.26
+9232.76%
0.01
-87.01%
0.10
Inventories Adjustments Allowances
-0.47
-66.52%
-0.28
-141.77%
-0.12
-9.98%
-0.11
Line Of Credit
0.00
-100.00%
1.99
+36.73%
1.46
0.00
Preferred Stock Equity
0.00
+282.16%
0.00
+99.00%
0.00
+14.29%
0.00
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Operating Cash Flow
-7.22
-2.94%
-7.02
+0.18%
-7.03
+7.89%
-7.63
Cash Flow From Continuing Operating Activities
-7.22
-2.94%
-7.02
+0.18%
-7.03
+7.89%
-7.63
Net Income From Continuing Operations
-34.33
-94.98%
-17.60
-80.90%
-9.73
+3.53%
-10.09
Depreciation Amortization Depletion
0.25
+3.81%
0.24
+130.05%
0.10
+108.10%
0.05
Depreciation
—
—
0.10
+108.10%
0.05
Depreciation And Amortization
0.25
+3.81%
0.24
+130.05%
0.10
+108.10%
0.05
Other Non Cash Items
4.61
+291.98%
1.18
+717.21%
-0.19
-112.15%
1.57
Stock Based Compensation
—
0.66
-21.30%
0.83
0.00
Asset Impairment Charge
—
0.00
-100.00%
1.91
0.00
Operating Gains Losses
13.97
+886.19%
1.42
+74633.05%
-0.00
+4.71%
-0.00
Gain Loss On Sale Of PPE
0.00
+100.00%
-0.01
-225.21%
-0.00
+4.71%
-0.00
Change In Working Capital
8.28
+6.77%
7.75
+18171.89%
0.04
-94.95%
0.84
Change In Receivables
0.22
-85.27%
1.50
+215.46%
-1.30
-8425.70%
0.02
Changes In Account Receivables
0.22
-85.27%
1.50
+215.46%
-1.30
-8425.70%
0.02
Change In Inventory
1.80
+76.63%
1.02
-29.55%
1.45
-32.35%
2.14
Change In Prepaid Assets
0.36
+246.81%
-0.24
-254.53%
0.16
+385.96%
-0.06
Change In Payables And Accrued Expense
5.92
+16.21%
5.09
+12457.11%
-0.04
+94.55%
-0.76
Change In Accrued Expense
-1.36
-151.21%
2.66
+1414.05%
0.18
+103.03%
0.09
Change In Payable
7.28
+199.76%
2.43
+1218.91%
-0.22
+74.25%
-0.84
Change In Account Payable
7.28
+199.76%
2.43
+1218.91%
-0.22
+74.25%
-0.84
Change In Other Working Capital
0.08
-71.09%
0.29
+252.14%
-0.19
+66.26%
-0.56
Change In Other Current Liabilities
-0.10
-202.65%
0.10
+425.75%
-0.03
-152.91%
0.06
Investing Cash Flow
-0.33
-10561.33%
-0.00
+99.07%
-0.33
+96.10%
-8.49
Cash Flow From Continuing Investing Activities
-0.33
-10561.33%
-0.00
+99.07%
-0.33
+96.10%
-8.49
Net PPE Purchase And Sale
-0.33
-10561.33%
-0.00
+50.95%
-0.01
+79.27%
-0.03
Purchase Of PPE
-0.33
-10561.33%
-0.00
+50.95%
-0.01
+79.27%
-0.03
Capital Expenditure
-0.33
-10561.33%
-0.00
+50.95%
-0.01
+79.27%
-0.03
Net Business Purchase And Sale
—
0.00
+100.00%
-0.33
+96.16%
-8.46
Purchase Of Business
—
0.00
+100.00%
-0.33
+96.16%
-8.46
Financing Cash Flow
10.04
+61.08%
6.23
-23.56%
8.15
-50.25%
16.39
Cash Flow From Continuing Financing Activities
10.04
+61.08%
6.23
-23.56%
8.15
-50.25%
16.39
Net Issuance Payments Of Debt
6.01
-1.91%
6.13
+115.55%
2.84
+226.95%
-2.24
Issuance Of Debt
8.85
+10.56%
8.01
+181.54%
2.84
+14900.94%
0.02
Repayment Of Debt
-2.84
-51.27%
-1.88
0.00
+100.00%
-2.26
Long Term Debt Issuance
0.00
-100.00%
0.37
—
0.06
Long Term Debt Payments
—
—
—
-2.61
Net Long Term Debt Issuance
0.00
-100.00%
0.37
—
-2.55
Short Term Debt Issuance
8.85
+15.96%
7.63
+168.43%
2.84
+14900.94%
0.02
Short Term Debt Payments
-2.84
-51.27%
-1.88
0.00
+100.00%
-2.26
Net Short Term Debt Issuance
6.01
+4.45%
5.76
+102.43%
2.84
+226.95%
-2.24
Net Common Stock Issuance
2.52
0.00
-100.00%
2.47
-87.68%
20.07
Proceeds From Stock Option Exercised
—
0.00
-100.00%
2.84
0.00
Net Other Financing Charges
-0.68
-406.11%
-0.13
—
-1.44
Changes In Cash
2.48
+414.71%
-0.79
-199.82%
0.79
+194.60%
0.27
Beginning Cash Position
0.29
-73.30%
1.08
+276.47%
0.29
+1524.84%
0.02
End Cash Position
0.15
-48.67%
0.29
-73.30%
1.08
+276.47%
0.29
Free Cash Flow
-7.55
-7.58%
-7.02
+0.22%
-7.04
+8.17%
-7.66
Interest Paid Supplemental Data
0.48
+62.20%
0.30
-28.98%
0.42
+70.56%
0.24
Income Tax Paid Supplemental Data
0.00
0.00
0.00
0.00
Change In Interest Payable
0.00
-100.00%
1.25
+1249.63%
-0.11
—
Common Stock Issuance
2.52
0.00
-100.00%
2.47
-87.68%
20.07
Issuance Of Capital Stock
4.71
+1892.11%
0.24
-90.45%
2.47
-87.68%
20.07
Net Preferred Stock Issuance
2.19
+826.31%
0.24
0.00
—
Other Cash Adjustment Outside Changein Cash
-2.62
0.00
—
—
Preferred Stock Issuance
2.19
+826.31%
0.24
0.00
—
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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