Symbols / CRCT $4.64 +0.43% Cricut, Inc.

Technology • Computer Hardware • United States • NMS
CRCT Chart
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About

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

Fundamentals
Scroll to Statements
Market Cap 982.67M Enterprise Value 714.40M Income 76.70M Sales 708.78M Book/sh 1.63 Cash/sh 1.30
Dividend Yield 4.32% Payout 57.14% Employees 700 IPO — P/E 13.26 Forward P/E 29.74
PEG — P/S 1.39 P/B 2.85 P/C — EV/EBITDA 7.06 EV/Sales 1.01
Quick Ratio 1.66 Current Ratio 2.26 Debt/Eq 3.38 LT Debt/Eq — EPS (ttm) 0.35 EPS next Y 0.16
EPS Growth -30.20% Revenue Growth -2.70% Earnings 2026-05-05 ROA 9.49% ROE 18.93% ROIC —
Gross Margin 55.18% Oper. Margin 7.16% Profit Margin 10.82% Shs Outstand 56.75M Shs Float 48.86M Short Float 11.27%
Short Ratio 9.17 Short Interest — 52W High 7.33 52W Low 3.73 Beta 0.15 Avg Volume 574.17K
Volume 346.78K Target Price $3.45 Recom None Prev Close $4.62 Price $4.64 Change 0.43%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$3.45
Mean price target
2. Current target
$4.64
Latest analyst target
3. DCF / Fair value
$41.94
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$4.64
Low
$3.10
High
$4.00
Mean
$3.45

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2026-01-14 main Goldman Sachs Sell → Sell $3
2025-10-17 main Goldman Sachs Sell → Sell $5
2025-04-14 down Citigroup Neutral → Sell $4
2025-03-06 main Morgan Stanley Underweight → Underweight $4
2024-11-06 main Goldman Sachs Neutral → Neutral $6
2024-03-07 main Barclays Underweight → Underweight $4
2024-03-06 main Goldman Sachs Neutral → Neutral $6
2024-03-06 main Citigroup Neutral → Neutral $6
2023-12-13 init Goldman Sachs — → Neutral $7
2023-11-08 main Morgan Stanley Underweight → Underweight $5
2023-08-28 init Citigroup — → Neutral $11
2023-05-11 main Barclays Underweight → Underweight $6
2023-03-09 main Barclays — → Underweight $7
2023-03-08 main Citigroup — → Neutral $10
2022-10-17 main Morgan Stanley — → Underweight $5
2022-08-11 main Barclays — → Underweight $5
2022-08-10 main Morgan Stanley — → Underweight $6
2022-07-14 main Citigroup — → Neutral $7
2022-06-15 main Morgan Stanley — → Underweight $6
2022-05-17 main Morgan Stanley — → Underweight $9
News
RSS: Latest CRCT news
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2026-04-14 ASHISH ARORA Chief Executive Officer — 1,000,000 $0.00 $0
2026-04-14 HARMER RYAN Officer — 60,000 $0.00 $0
2026-04-14 SHILL KIMBALL C Chief Financial Officer — 325,000 $0.00 $0
2026-04-14 TUTTLE MATT General Counsel — 100,000 $0.00 $0
2026-03-03 ASHISH ARORA Chief Executive Officer — 73,458 $4.25 $313,853
2026-02-23 ASHISH ARORA Chief Executive Officer — 180,000 $4.42 $821,664
2026-02-13 PETRUS TRUST CO LTA Beneficial Owner of more than 10% of a Class of Security — 853,712 — —
2026-01-20 WILLIAMSON BILLIE IDA Director — 286 $0.00 $0
2026-01-20 REIFF MELISSA Director — 286 $0.00 $0
2026-01-20 ASHISH ARORA Chief Executive Officer — 65,737 $0.00 $0
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Revenue
708.78
-0.53%
712.54
-6.88%
765.15
-13.67%
886.30
Operating Revenue
708.78
-0.53%
712.54
-6.88%
765.15
-13.67%
886.30
Cost Of Revenue
318.35
-11.51%
359.75
-14.72%
421.85
-21.36%
536.40
Reconciled Cost Of Revenue
318.35
-11.51%
359.75
-14.72%
421.85
-21.36%
536.40
Gross Profit
390.43
+10.67%
352.79
+2.77%
343.29
-1.89%
349.89
Operating Expense
294.40
+6.40%
276.68
+1.23%
273.31
+1.25%
269.94
Research And Development
66.52
+10.14%
60.40
-7.15%
65.05
-15.43%
76.91
Selling General And Administration
227.88
+5.36%
216.28
+3.85%
208.26
+7.89%
193.03
Selling And Marketing Expense
159.41
+11.25%
143.29
+16.34%
123.17
-5.53%
130.38
General And Administrative Expense
68.46
-6.19%
72.98
-14.23%
85.09
+35.83%
62.65
Other Gand A
68.46
-6.19%
72.98
-14.23%
85.09
+35.83%
62.65
Total Expenses
612.75
-3.72%
636.43
-8.45%
695.16
-13.79%
806.34
Operating Income
96.03
+26.18%
76.11
+8.75%
69.98
-12.47%
79.95
Total Operating Income As Reported
96.03
+26.18%
76.11
+8.75%
69.98
-12.47%
79.95
EBITDA
132.90
+12.43%
118.21
+7.32%
110.14
+0.84%
109.23
Normalized EBITDA
132.90
+12.43%
118.21
+7.32%
110.14
+0.84%
109.23
Reconciled Depreciation
24.44
-15.75%
29.01
-3.44%
30.04
+11.43%
26.96
EBIT
108.46
+21.59%
89.20
+11.36%
80.11
-2.63%
82.27
Net Income
76.70
+22.08%
62.83
+17.14%
53.64
-11.59%
60.67
Pretax Income
107.89
+21.40%
88.88
+11.40%
79.78
-2.68%
81.98
Net Non Operating Interest Income Expense
10.82
+1.23%
10.69
+39.68%
7.65
+403.49%
1.52
Interest Expense Non Operating
0.57
+73.93%
0.33
+0.93%
0.32
+11.76%
0.29
Net Interest Income
10.82
+1.23%
10.69
+39.68%
7.65
+403.49%
1.52
Interest Expense
0.57
+73.93%
0.33
+0.93%
0.32
+11.76%
0.29
Interest Income Non Operating
11.39
+3.39%
11.02
+38.11%
7.98
+340.91%
1.81
Interest Income
11.39
+3.39%
11.02
+38.11%
7.98
+340.91%
1.81
Other Income Expense
1.04
-50.02%
2.08
-3.17%
2.15
+322.24%
0.51
Other Non Operating Income Expenses
1.04
-50.02%
2.08
-3.17%
2.15
+322.24%
0.51
Tax Provision
31.19
+19.74%
26.05
-0.38%
26.15
+22.67%
21.32
Tax Rate For Calcs
0.00
-1.37%
0.00
-10.67%
0.00
+26.15%
0.00
Tax Effect Of Unusual Items
0.00
0.00
0.00
0.00
Net Income Including Noncontrolling Interests
76.70
+22.08%
62.83
+17.14%
53.64
-11.59%
60.67
Net Income From Continuing Operation Net Minority Interest
76.70
+22.08%
62.83
+17.14%
53.64
-11.59%
60.67
Net Income From Continuing And Discontinued Operation
76.70
+22.08%
62.83
+17.14%
53.64
-11.59%
60.67
Net Income Continuous Operations
76.70
+22.08%
62.83
+17.14%
53.64
-11.59%
60.67
Normalized Income
76.70
+22.08%
62.83
+17.14%
53.64
-11.59%
60.67
Net Income Common Stockholders
76.70
+22.08%
62.83
+17.14%
53.64
-11.59%
60.67
Diluted EPS
0.35
+20.69%
0.29
+20.83%
0.24
-14.29%
0.28
Basic EPS
0.36
+24.14%
0.29
+16.00%
0.25
-10.71%
0.28
Basic Average Shares
215.18
+0.04%
215.11
-0.82%
216.89
+1.14%
214.46
Diluted Average Shares
217.31
+0.77%
215.65
-1.86%
219.72
-0.39%
220.59
Diluted NI Availto Com Stockholders
76.70
+22.08%
62.83
+17.14%
53.64
-11.59%
60.67
Line Item Trend 2023-12-31
Total Assets
750.12
Current Assets
619.97
Cash Cash Equivalents And Short Term Investments
245.14
Cash And Cash Equivalents
142.19
Cash Equivalents
97.38
Cash Financial
44.81
Other Short Term Investments
102.95
Receivables
111.25
Accounts Receivable
100.07
Gross Accounts Receivable
100.07
Receivables Adjustments Allowances
-1.95
Other Receivables
13.13
Inventory
244.47
Raw Materials
—
Finished Goods
—
Prepaid Assets
—
Other Current Assets
19.11
Total Non Current Assets
130.15
Net PPE
59.97
Gross PPE
162.81
Accumulated Depreciation
-102.84
Properties
0.00
Buildings And Improvements
12.35
Machinery Furniture Equipment
109.53
Construction In Progress
1.50
Other Properties
34.35
Leases
5.07
Goodwill And Other Intangible Assets
0.00
Other Intangible Assets
—
Non Current Deferred Assets
34.82
Non Current Deferred Taxes Assets
34.82
Other Non Current Assets
35.36
Total Liabilities Net Minority Interest
215.25
Current Liabilities
196.46
Payables And Accrued Expenses
150.93
Payables
79.00
Accounts Payable
76.86
Dividends Payable
2.14
Current Accrued Expenses
71.93
Current Debt And Capital Lease Obligation
5.23
Current Capital Lease Obligation
5.23
Current Deferred Liabilities
40.30
Current Deferred Revenue
40.30
Other Current Liabilities
41.45
Total Non Current Liabilities Net Minority Interest
18.79
Long Term Debt And Capital Lease Obligation
8.94
Long Term Capital Lease Obligation
8.94
Non Current Deferred Liabilities
2.93
Non Current Deferred Revenue
2.93
Other Non Current Liabilities
6.92
Stockholders Equity
534.87
Common Stock Equity
534.87
Capital Stock
0.22
Common Stock
0.22
Preferred Stock
0.00
Share Issued
217.92
Ordinary Shares Number
217.92
Treasury Shares Number
0.00
Additional Paid In Capital
505.86
Retained Earnings
28.51
Gains Losses Not Affecting Retained Earnings
0.28
Other Equity Adjustments
0.28
Total Equity Gross Minority Interest
534.87
Total Capitalization
534.87
Working Capital
423.50
Invested Capital
534.87
Total Debt
14.17
Capital Lease Obligations
14.17
Net Tangible Assets
534.87
Tangible Book Value
534.87
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Operating Cash Flow
200.23
-24.43%
264.97
-8.03%
288.10
+144.81%
117.68
Cash Flow From Continuing Operating Activities
200.23
-24.43%
264.97
-8.03%
288.10
+144.81%
117.68
Net Income From Continuing Operations
76.70
+22.08%
62.83
+17.14%
53.64
-11.59%
60.67
Depreciation Amortization Depletion
24.44
-15.75%
29.01
-3.44%
30.04
+11.43%
26.96
Depreciation And Amortization
24.44
-15.75%
29.01
-3.44%
30.04
+11.43%
26.96
Other Non Cash Items
2.75
-8.31%
3.00
+5.31%
2.84
-35.44%
4.41
Stock Based Compensation
34.79
-22.80%
45.07
-4.77%
47.33
+15.09%
41.12
Provisionand Write Offof Assets
-19.71
-264.86%
-5.40
-120.51%
26.33
+129.64%
11.47
Asset Impairment Charge
-1.05
-127.92%
3.77
-67.69%
11.67
+308.43%
2.86
Deferred Tax
26.12
+696.55%
-4.38
+61.04%
-11.24
+45.08%
-20.46
Deferred Income Tax
26.12
+696.55%
-4.38
+61.04%
-11.24
+45.08%
-20.46
Operating Gains Losses
-1.08
-202.87%
1.05
+1089.77%
0.09
+108.46%
-1.04
Net Foreign Currency Exchange Gain Loss
-1.08
-202.87%
1.05
+1089.77%
0.09
+108.46%
-1.04
Gain Loss On Sale Of PPE
—
—
—
—
Change In Working Capital
57.27
-55.96%
130.03
+2.07%
127.40
+1636.96%
-8.29
Change In Receivables
12.62
+158.14%
4.89
-79.20%
23.50
-63.11%
63.70
Changes In Account Receivables
12.62
+158.14%
4.89
-79.20%
23.50
-63.11%
63.70
Change In Inventory
41.16
-72.55%
149.97
+91.34%
78.38
+24.24%
63.09
Change In Prepaid Assets
-2.43
+66.36%
-7.22
-271.76%
4.20
-52.27%
8.81
Change In Payables And Accrued Expense
8.08
+150.08%
-16.14
-175.77%
21.30
+115.00%
-141.98
Change In Accrued Expense
-8.77
-225.61%
6.99
-10.00%
7.76
+463.17%
-2.14
Change In Payable
16.85
+172.90%
-23.12
-270.82%
13.54
+109.68%
-139.84
Change In Account Payable
16.85
+172.90%
-23.12
-270.82%
13.54
+109.68%
-139.84
Change In Other Working Capital
5.03
+0.22%
5.02
+9.64%
4.58
+40.74%
3.25
Change In Other Current Assets
-3.22
-188.03%
-1.12
-228.77%
0.87
+1803.92%
-0.05
Change In Other Current Liabilities
-3.97
+26.04%
-5.37
+1.07%
-5.42
-6.42%
-5.10
Investing Cash Flow
60.66
+430.95%
-18.33
+62.43%
-48.78
+54.78%
-107.87
Cash Flow From Continuing Investing Activities
60.66
+430.95%
-18.33
+62.43%
-48.78
+54.78%
-107.87
Net PPE Purchase And Sale
-24.42
-33.18%
-18.33
+22.70%
-23.72
+29.77%
-33.77
Purchase Of PPE
-24.42
-33.18%
-18.33
+22.70%
-23.72
+29.77%
-33.77
Capital Expenditure
-24.42
-33.18%
-18.33
+22.70%
-23.72
+29.77%
-33.77
Net Investment Purchase And Sale
85.07
+1417800.00%
0.01
+100.02%
-25.06
+66.18%
-74.10
Purchase Of Investment
0.00
+100.00%
-110.52
-74.18%
-63.45
+64.77%
-180.11
Sale Of Investment
85.07
-23.03%
110.53
+187.91%
38.39
-63.79%
106.01
Financing Cash Flow
-237.44
-51.79%
-156.44
+51.45%
-322.19
-1127.51%
-26.25
Cash Flow From Continuing Financing Activities
-237.44
-51.79%
-156.44
+51.45%
-322.19
-1127.51%
-26.25
Net Issuance Payments Of Debt
—
—
—
0.00
Issuance Of Debt
—
—
—
0.00
Repayment Of Debt
—
—
—
0.00
Long Term Debt Payments
—
—
—
0.00
Net Long Term Debt Issuance
—
—
—
0.00
Short Term Debt Issuance
—
—
—
0.00
Short Term Debt Payments
—
—
—
0.00
Net Short Term Debt Issuance
—
—
—
0.00
Net Common Stock Issuance
-24.75
+35.71%
-38.49
-89.32%
-20.33
-9.43%
-18.58
Common Stock Payments
-24.75
+35.71%
-38.49
-89.32%
-20.33
-9.43%
-18.58
Common Stock Dividend Paid
-202.10
-83.78%
-109.97
+62.61%
-294.13
0.00
Cash Dividends Paid
-202.10
-83.78%
-109.97
+62.61%
-294.13
0.00
Repurchase Of Capital Stock
-24.75
+35.71%
-38.49
-89.32%
-20.33
-9.43%
-18.58
Proceeds From Stock Option Exercised
0.00
0.00
-100.00%
0.38
+1135.48%
0.03
Net Other Financing Charges
-10.59
-32.92%
-7.97
+1.68%
-8.11
-5.30%
-7.70
Changes In Cash
23.44
-74.01%
90.20
+208.86%
-82.87
-404.27%
-16.43
Effect Of Exchange Rate Changes
0.63
+351.59%
-0.25
-329.09%
0.11
+149.77%
-0.22
Beginning Cash Position
232.14
+63.26%
142.19
-36.79%
224.94
-6.89%
241.60
End Cash Position
256.22
+10.37%
232.14
+63.26%
142.19
-36.79%
224.94
Free Cash Flow
175.81
-28.72%
246.63
-6.71%
264.38
+215.07%
83.91
Interest Paid Supplemental Data
—
0.00
0.00
0.00
Income Tax Paid Supplemental Data
15.35
-64.79%
43.60
+81.11%
24.07
-16.75%
28.92
Common Stock Issuance
—
—
0.00
0.00
Issuance Of Capital Stock
—
—
0.00
0.00
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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