Symbols / FLNT Stock $2.78 +2.21% Fluent, Inc.

Communication Services • Advertising Agencies • United States • NCM
FLNT (Stock) Chart
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Stock Fundamentals
Scroll to Statements
Index EQUITY
Sector Communication Services
Industry Advertising Agencies
CEO Mr. Donald Huntley Patrick
Exch · Country NCM · United States
Market Cap 82.74M
Enterprise Value 103.35M
Income -24.25M
Sales 198.41M
FCF (ttm) 983.88K
Book/sh 0.61
Cash/sh 0.34
Employees 185
Insider 10d —
IPO Dec 28, 2007
Div forward ($/yr)
Div TTM ($/yr)
Dividend Yield
Ex-Div Date
5Y Avg Yield
Yield vs 5Y Avg
Payout 0.00%
P/E —
Forward P/E -41.62
PEG 1.81
P/S 0.42
P/B 4.51
P/C —
EV/EBITDA -22.27
EV/Sales 0.52
Quick Ratio 0.81
Current Ratio 0.95
Debt/Eq 232.69
LT Debt/Eq —
EPS (ttm) -0.83
EPS next Y -0.07
EPS Growth —
Revenue Growth -18.80%
EPS Gr Q/Q —
Rev Gr Q/Q —
Earnings (next) 2026-05-13
Earnings (prior) 2026-05-13
ROA -11.36%
ROE -137.32%
ROIC —
Gross Margin 25.12%
Oper. Margin -8.68%
Profit Margin -12.22%
Shs Outstand 29.82M
Shs Float 13.45M
Insider Own 48.18%
Instit Own 33.40%
Short Float 0.54%
Short Ratio 2.84
Short Interest 59.50K
52W High 4.15
vs 52W High -33.13%
52W Low 1.50
vs 52W Low 85.00%
Beta —
Impl. Vol. —
Rel Volume 0.17
Avg Volume 34.67K
Volume 5.89K
Target (mean) $4.25
Tgt Median $4.25
Tgt Low $3.50
Tgt High $5.00
# Analysts 2
Recom Buy
Prev Close $2.71
Price $2.77
Change 2.21%
About

Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It also provides performance campaigns, such as a trial subscription of a good or service, the submission of a registration form, and the installation of a mobile app; consumer data directly via direct mail, email, telephone, messaging, and other channels; programmatic data offerings; call solutions marketplace; and social media campaigns through Adparlor. It serves consumer brands; direct marketers; and agencies across a wide range of industries, such as media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.

Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$4.25
Mean price target
2. Current target
$2.78
Latest analyst target
3. DCF / Fair value
$0.59
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$2.78
Low
$3.50
High
$5.00
Mean
$4.25

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2026-04-23 init Lake Street — → Buy $5
2026-03-10 main Canaccord Genuity Hold → Hold $4
2025-11-14 main Canaccord Genuity Hold → Hold $3
2025-05-16 main Canaccord Genuity Hold → Hold $3
2025-03-03 main Canaccord Genuity Hold → Hold $4
2024-08-20 main Canaccord Genuity Hold → Hold $4
2023-11-15 down Canaccord Genuity Buy → Hold $2
2023-05-25 reit Barrington Research Market Perform → Market Perform —
2023-03-16 down Barrington Research Outperform → Market Perform —
2022-05-10 up Barrington Research Market Perform → Outperform —
2021-05-11 main Canaccord Genuity — → Buy $5
2021-03-17 down Barrington Research Outperform → Market Perform —
2020-08-26 init Canaccord Genuity — → Buy $5
2019-11-12 down Barrington Research Outperform → Market Perform —
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2026-03-13 GLOBAL VALUE INVESTMENT CORP Beneficial Owner of more than 10% of a Class of Security — 82,355 $3.47 $286,122
2026-03-13 GEYGAN JAMES PHILIP Director and Beneficial Owner of more than 10% of a Class of Security — 82,480 $3.47 $286,556
2025-09-09 PERFIT RYAN MACNAB Chief Financial Officer — 3,662 $2.05 $7,507
2025-06-24 CONLIN MATTHEW Officer, Director and Beneficial Owner — 1,179,118 $0.00 $590
2025-06-24 SCHULKE RYAN Officer, Director and Beneficial Owner — 1,041,123 $0.00 $521
2025-06-24 SCHULKE RYAN Officer, Director and Beneficial Owner — 1,041,123 $0.00 $521
2025-06-24 PATRICK DONALD HUNTLEY Chief Executive Officer — 30,795 $0.00 $15
2025-06-18 MATHIS DONALD H Director — 39,682 $0.00 $0
2025-06-18 GEYGAN JAMES PHILIP Director and Beneficial Owner of more than 10% of a Class of Security — 39,682 $0.00 $0
2025-06-18 GEYGAN JAMES PHILIP Director and Beneficial Owner of more than 10% of a Class of Security — 39,682 $0.00 $0
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Revenue
208.76
-18.01%
254.62
-14.67%
298.40
-17.37%
361.13
Operating Revenue
208.76
-18.01%
254.62
-14.67%
298.40
-17.37%
361.13
Cost Of Revenue
157.52
-18.73%
193.82
-11.85%
219.88
-17.80%
267.49
Reconciled Cost Of Revenue
157.52
-18.73%
193.82
-11.85%
219.88
-17.80%
267.49
Gross Profit
51.24
-15.72%
60.80
-22.56%
78.52
-16.16%
93.65
Operating Expense
68.19
-13.60%
78.92
-8.70%
86.44
-2.51%
88.66
Research And Development
11.84
-31.47%
17.28
-6.36%
18.45
+1.62%
18.16
Selling General And Administration
43.39
-10.74%
48.61
-10.82%
54.51
-0.69%
54.89
Selling And Marketing Expense
1.59
+30.81%
1.22
-31.48%
1.78
-16.27%
2.12
General And Administrative Expense
41.80
-11.80%
47.40
-10.12%
52.73
-0.07%
52.77
Salaries And Wages
28.60
-14.88%
33.60
-10.16%
37.40
-3.86%
38.90
Other Gand A
13.20
-4.31%
13.80
-10.02%
15.33
+10.56%
13.87
Other Operating Expenses
3.20
+3.23%
3.10
+19.23%
2.60
+8.33%
2.40
Total Expenses
225.71
-17.24%
272.74
-10.96%
306.32
-13.99%
356.15
Operating Income
-16.95
+6.46%
-18.12
-128.63%
-7.92
-259.04%
4.98
Total Operating Income As Reported
-20.32
+14.11%
-23.66
+60.65%
-60.13
+49.72%
-119.59
EBITDA
-14.34
+12.61%
-16.41
+66.68%
-49.25
+53.70%
-106.38
Normalized EBITDA
-7.21
+26.90%
-9.86
-434.23%
2.95
-83.78%
18.20
Reconciled Depreciation
9.75
-1.75%
9.93
-8.73%
10.88
-17.69%
13.21
EBIT
-24.09
+8.52%
-26.34
+56.20%
-60.13
+49.72%
-119.59
Total Unusual Items
-7.13
-8.90%
-6.55
+87.45%
-52.20
+58.09%
-124.57
Total Unusual Items Excluding Goodwill
-7.13
-8.90%
-6.55
+87.45%
-52.20
+58.09%
-124.57
Special Income Charges
-7.13
-8.90%
-6.55
+87.45%
-52.20
+58.09%
-124.57
Other Special Charges
4.06
+302.28%
1.01
+116.02%
-6.30
-156.76%
11.10
Impairment Of Capital Assets
0.77
-65.46%
2.24
-95.96%
55.41
-50.20%
111.25
Restructuring And Mergern Acquisition
2.30
-30.30%
3.30
+6.45%
3.10
+40.91%
2.20
Net Income
-27.17
+7.21%
-29.28
+53.69%
-63.22
+48.74%
-123.33
Pretax Income
-27.17
+12.61%
-31.09
+50.91%
-63.33
+47.90%
-121.56
Net Non Operating Interest Income Expense
-3.07
+35.27%
-4.75
-48.22%
-3.20
-63.05%
-1.97
Interest Expense Non Operating
3.07
-35.27%
4.75
+48.22%
3.20
+63.05%
1.97
Net Interest Income
-3.07
+35.27%
-4.75
-48.22%
-3.20
-63.05%
-1.97
Interest Expense
3.07
-35.27%
4.75
+48.22%
3.20
+63.05%
1.97
Other Income Expense
-7.15
+13.05%
-8.22
+84.25%
-52.20
+58.09%
-124.57
Other Non Operating Income Expenses
-0.01
+99.16%
-1.67
—
—
Gain On Sale Of Security
—
-1.67
—
—
Tax Provision
-0.00
+99.89%
-1.81
-1461.21%
-0.12
-106.53%
1.78
Tax Rate For Calcs
0.00
-100.00%
0.00
+2800.00%
0.00
-86.67%
0.00
Tax Effect Of Unusual Items
0.00
+100.00%
-0.38
-263.85%
-0.10
+94.41%
-1.87
Net Income Including Noncontrolling Interests
-27.17
+7.21%
-29.28
+53.69%
-63.22
+48.74%
-123.33
Net Income From Continuing Operation Net Minority Interest
-27.17
+7.21%
-29.28
+53.69%
-63.22
+48.74%
-123.33
Net Income From Continuing And Discontinued Operation
-27.17
+7.21%
-29.28
+53.69%
-63.22
+48.74%
-123.33
Net Income Continuous Operations
-27.17
+7.21%
-29.28
+53.69%
-63.22
+48.74%
-123.33
Normalized Income
-20.03
+13.30%
-23.11
-107.84%
-11.12
-1674.22%
-0.63
Net Income Common Stockholders
-27.17
+7.21%
-29.28
+53.69%
-63.22
+48.74%
-123.33
Diluted EPS
-1.05
+41.67%
-1.80
+61.04%
-4.62
+49.01%
-9.06
Basic EPS
-1.05
+41.67%
-1.80
+61.04%
-4.62
+49.01%
-9.06
Basic Average Shares
25.97
+59.72%
16.26
+18.08%
13.77
+1.49%
13.57
Diluted Average Shares
25.97
+59.72%
16.26
+18.08%
13.77
+1.49%
13.57
Diluted NI Availto Com Stockholders
-27.17
+7.21%
-29.28
+53.69%
-63.22
+48.74%
-123.33
Depreciation Amortization Depletion Income Statement
9.75
-1.75%
9.93
-8.73%
10.88
-17.69%
13.21
Depreciation And Amortization In Income Statement
9.75
-1.75%
9.93
-8.73%
10.88
-17.69%
13.21
Gain On Sale Of PPE
—
—
0.00
+100.00%
-0.02
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Assets
89.13
-4.79%
93.62
-16.31%
111.87
-39.19%
183.97
Current Assets
67.47
+2.30%
65.95
-15.88%
78.41
-14.98%
92.22
Cash Cash Equivalents And Short Term Investments
12.94
+37.04%
9.44
-40.27%
15.80
-38.14%
25.55
Cash And Cash Equivalents
12.94
+37.04%
9.44
-40.27%
15.80
-38.14%
25.55
Receivables
46.73
+0.44%
46.53
-17.69%
56.53
-10.50%
63.16
Accounts Receivable
46.73
+0.44%
46.53
-17.69%
56.53
-10.50%
63.16
Gross Accounts Receivable
46.90
-0.26%
47.02
-17.16%
56.76
-10.90%
63.71
Allowance For Doubtful Accounts Receivable
-0.16
+66.53%
-0.49
-110.82%
-0.23
+57.54%
-0.54
Prepaid Assets
—
—
—
—
Restricted Cash
0.00
-100.00%
1.25
0.00
—
Other Current Assets
7.80
-10.65%
8.73
+43.78%
6.07
+73.16%
3.51
Total Non Current Assets
21.66
-21.68%
27.66
-17.33%
33.46
-63.53%
91.75
Net PPE
2.96
+58.11%
1.87
-52.99%
3.99
-35.36%
6.17
Gross PPE
6.06
+17.62%
5.15
-26.74%
7.04
-20.21%
8.82
Accumulated Depreciation
-3.10
+5.52%
-3.28
-7.58%
-3.05
-15.01%
-2.65
Properties
0.00
0.00
0.00
0.00
Machinery Furniture Equipment
1.07
-26.26%
1.45
-3.59%
1.50
+1.69%
1.48
Other Properties
3.73
+52.72%
2.44
-42.74%
4.27
-29.74%
6.08
Leases
1.26
+0.00%
1.26
-0.16%
1.26
+0.00%
1.26
Goodwill And Other Intangible Assets
17.28
-20.74%
21.80
-22.35%
28.07
-66.53%
83.86
Goodwill
—
0.00
-100.00%
1.26
-97.71%
55.11
Other Intangible Assets
17.28
-20.74%
21.80
-18.70%
26.81
-6.74%
28.75
Other Non Current Assets
1.43
-64.29%
3.99
+184.06%
1.41
-18.79%
1.73
Total Liabilities Net Minority Interest
70.92
+3.29%
68.66
-11.36%
77.46
-13.94%
90.01
Current Liabilities
65.03
+0.54%
64.68
+31.43%
49.21
-2.00%
50.22
Payables And Accrued Expenses
32.36
+5.48%
30.68
-26.05%
41.49
-0.78%
41.82
Payables
7.20
-17.96%
8.78
-19.88%
10.95
+76.96%
6.19
Accounts Payable
7.20
-17.96%
8.78
-19.88%
10.95
+76.96%
6.19
Current Accrued Expenses
25.16
+14.87%
21.91
-28.26%
30.53
-14.29%
35.63
Current Debt And Capital Lease Obligation
31.95
-4.47%
33.45
+358.40%
7.30
-1.26%
7.39
Current Debt
30.85
-2.41%
31.61
+532.18%
5.00
+0.00%
5.00
Other Current Borrowings
30.85
-2.41%
31.61
+532.18%
5.00
+0.00%
5.00
Current Capital Lease Obligation
1.10
-39.87%
1.84
-20.03%
2.30
-3.89%
2.39
Current Deferred Liabilities
0.72
+29.68%
0.56
+29.30%
0.43
-57.59%
1.01
Current Deferred Revenue
0.72
+29.68%
0.56
+29.30%
0.43
-57.59%
1.01
Total Non Current Liabilities Net Minority Interest
5.89
+47.91%
3.98
-85.91%
28.25
-29.01%
39.80
Long Term Debt And Capital Lease Obligation
5.72
+43.73%
3.98
-85.36%
27.19
-30.89%
39.34
Long Term Debt
3.73
-5.94%
3.97
-84.42%
25.49
-28.39%
35.59
Long Term Capital Lease Obligation
1.99
+21955.56%
0.01
-99.47%
1.70
-54.61%
3.74
Other Non Current Liabilities
0.17
+16700.00%
0.00
-99.91%
1.06
+131.88%
0.46
Stockholders Equity
18.21
-27.02%
24.95
-27.46%
34.40
-63.38%
93.95
Common Stock Equity
18.21
-27.02%
24.95
-27.46%
34.40
-63.38%
93.95
Capital Stock
0.05
+12.77%
0.05
+9.30%
0.04
+2.38%
0.04
Common Stock
0.05
+12.77%
0.05
+9.30%
0.04
+2.38%
0.04
Preferred Stock
0.00
0.00
0.00
0.00
Share Issued
30.40
+46.24%
20.79
+45.20%
14.32
+1.82%
14.06
Ordinary Shares Number
29.64
+48.01%
20.02
+47.76%
13.55
+1.52%
13.35
Treasury Shares Number
0.77
+0.00%
0.77
+0.00%
0.77
+7.24%
0.72
Additional Paid In Capital
467.53
+4.57%
447.11
+4.64%
427.29
+0.92%
423.38
Retained Earnings
-437.96
-6.61%
-410.80
-7.67%
-381.52
-19.86%
-318.30
Treasury Stock
11.41
+0.00%
11.41
+0.00%
11.41
+2.11%
11.17
Total Equity Gross Minority Interest
18.21
-27.02%
24.95
-27.46%
34.40
-63.38%
93.95
Total Capitalization
21.95
-24.13%
28.93
-51.70%
59.89
-53.77%
129.55
Working Capital
2.44
+91.28%
1.27
-95.64%
29.19
-30.49%
42.00
Invested Capital
52.79
-12.79%
60.53
-6.72%
64.89
-51.77%
134.55
Total Debt
37.67
+0.65%
37.42
+8.53%
34.48
-26.20%
46.73
Net Debt
21.64
-17.20%
26.14
+78.02%
14.68
-2.41%
15.05
Capital Lease Obligations
3.09
+67.43%
1.84
-53.82%
4.00
-34.85%
6.13
Net Tangible Assets
0.94
-70.36%
3.16
-50.14%
6.33
-37.28%
10.10
Tangible Book Value
0.94
-70.36%
3.16
-50.14%
6.33
-37.28%
10.10
Preferred Shares Number
0.68
+0.00%
0.68
+0.00%
0.68
+0.00%
0.68
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Operating Cash Flow
-1.47
+89.59%
-14.10
-273.31%
8.14
+314.36%
1.96
Cash Flow From Continuing Operating Activities
-1.47
+89.59%
-14.10
-273.31%
8.14
+314.36%
1.96
Net Income From Continuing Operations
-27.17
+7.21%
-29.28
+53.69%
-63.22
+48.74%
-123.33
Depreciation Amortization Depletion
9.75
-1.75%
9.93
-8.73%
10.88
-17.69%
13.21
Depreciation
0.27
-10.33%
0.30
-24.62%
0.40
-18.94%
0.49
Amortization Cash Flow
9.48
-1.49%
9.63
-8.13%
10.48
-17.65%
12.72
Depreciation And Amortization
9.75
-1.75%
9.93
-8.73%
10.88
-17.69%
13.21
Amortization Of Intangibles
9.48
-1.49%
9.63
-8.13%
10.48
-17.65%
12.72
Other Non Cash Items
0.68
-75.64%
2.79
+555.16%
0.43
+60.75%
0.27
Stock Based Compensation
2.25
+14.01%
1.97
-47.55%
3.76
-8.21%
4.09
Provisionand Write Offof Assets
0.05
-86.78%
0.40
+223.39%
0.12
-72.44%
0.45
Asset Impairment Charge
1.47
-34.32%
2.24
-95.96%
55.41
-50.20%
111.25
Deferred Tax
0.14
+150.72%
-0.28
-90.34%
-0.14
+35.56%
-0.23
Deferred Income Tax
0.14
+150.72%
-0.28
-90.34%
-0.14
+35.56%
-0.23
Operating Gains Losses
3.76
+272.55%
1.01
—
0.02
Unrealized Gain Loss On Investment Securities
—
1.67
0.00
—
Gain Loss On Sale Of PPE
—
—
0.00
-100.00%
0.02
Change In Working Capital
7.60
+362.96%
-2.89
-416.08%
0.91
+124.22%
-3.77
Change In Receivables
-0.26
-102.70%
9.47
+45.54%
6.51
-1.63%
6.62
Changes In Account Receivables
-0.26
-102.70%
9.47
+45.54%
6.51
-1.63%
6.62
Change In Prepaid Assets
3.14
+197.85%
-3.21
-25.19%
-2.56
-179.72%
-0.92
Change In Payables And Accrued Expense
1.61
+120.02%
-8.06
-508.46%
-1.32
+86.01%
-9.46
Change In Accrued Expense
3.19
+154.25%
-5.88
+3.45%
-6.09
-1376.31%
0.48
Change In Payable
-1.58
+27.64%
-2.18
-145.72%
4.76
+147.93%
-9.94
Change In Account Payable
-1.58
+27.64%
-2.18
-145.72%
4.76
+147.93%
-9.94
Change In Other Working Capital
0.12
+111.21%
-1.04
+48.60%
-2.03
-1073.99%
-0.17
Change In Other Current Assets
2.98
+5945.10%
-0.05
-115.69%
0.33
+100.62%
0.16
Investing Cash Flow
-6.37
-2.50%
-6.21
+12.68%
-7.11
-30.85%
-5.44
Cash Flow From Continuing Investing Activities
-6.37
-2.50%
-6.21
+12.68%
-7.11
-30.85%
-5.44
Net PPE Purchase And Sale
-0.07
-430.77%
-0.01
+48.00%
-0.03
-47.06%
-0.02
Purchase Of PPE
-0.07
-430.77%
-0.01
+48.00%
-0.03
-47.06%
-0.02
Capital Expenditure
-6.37
-2.50%
-6.21
-5.94%
-5.86
-33.25%
-4.40
Capital Expenditure Reported
-6.30
-1.60%
-6.20
-6.17%
-5.84
-33.20%
-4.38
Net Business Purchase And Sale
—
0.00
+100.00%
-1.25
-20.66%
-1.04
Purchase Of Business
—
0.00
+100.00%
-1.25
-20.66%
-1.04
Financing Cash Flow
10.79
-29.07%
15.21
+241.21%
-10.77
-97.65%
-5.45
Cash Flow From Continuing Financing Activities
10.79
-29.07%
15.21
+241.21%
-10.77
-97.65%
-5.45
Net Issuance Payments Of Debt
-6.39
-766.12%
-0.74
+92.62%
-10.00
-100.00%
-5.00
Issuance Of Debt
103.34
+53.12%
67.49
0.00
0.00
Repayment Of Debt
-109.73
-60.83%
-68.23
-582.28%
-10.00
-100.00%
-5.00
Long Term Debt Issuance
103.34
+53.12%
67.49
0.00
0.00
Long Term Debt Payments
-109.73
-60.83%
-68.23
-582.28%
-10.00
-100.00%
-5.00
Net Long Term Debt Issuance
-6.39
-766.12%
-0.74
+92.62%
-10.00
-100.00%
-5.00
Net Common Stock Issuance
0.00
-100.00%
5.75
0.00
0.00
Common Stock Payments
—
—
—
—
Repurchase Of Capital Stock
—
—
—
—
Proceeds From Stock Option Exercised
19.37
+53.38%
12.63
0.00
0.00
Net Other Financing Charges
-2.19
+9.98%
-2.44
-217.19%
-0.77
-71.43%
-0.45
Changes In Cash
2.95
+157.75%
-5.11
+47.55%
-9.74
-9.23%
-8.92
Beginning Cash Position
10.69
-32.33%
15.80
-38.14%
25.55
-25.88%
34.47
End Cash Position
13.64
+27.59%
10.69
-32.33%
15.80
-38.14%
25.55
Free Cash Flow
-7.83
+61.44%
-20.32
-992.97%
2.27
+193.39%
-2.44
Interest Paid Supplemental Data
2.64
-25.81%
3.55
+19.07%
2.98
+69.74%
1.76
Income Tax Paid Supplemental Data
—
—
—
1.01
Common Stock Issuance
0.00
-100.00%
5.75
0.00
0.00
Issuance Of Capital Stock
0.00
-100.00%
5.75
0.00
0.00
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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