Symbols / HOG
HOG Chart
About
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Fundamentals
Scroll to Statements| Sector | Consumer Cyclical | Industry | Recreational Vehicles | Market Cap | 2.28B |
| Enterprise Value | 2.10B | Income | 338.74M | Sales | 4.47B |
| Book/sh | 27.62 | Cash/sh | 27.05 | Dividend Yield | 3.74% |
| Payout | 25.90% | Employees | — | IPO | — |
| P/E | 6.74 | Forward P/E | 9.42 | PEG | — |
| P/S | 0.51 | P/B | 0.68 | P/C | — |
| EV/EBITDA | 3.78 | EV/Sales | 0.47 | Quick Ratio | 1.72 |
| Current Ratio | 2.10 | Debt/Eq | 93.99 | LT Debt/Eq | — |
| EPS (ttm) | 2.78 | EPS next Y | 1.99 | EPS Growth | — |
| Revenue Growth | -27.80% | Earnings | 2026-04-30 | ROA | 2.42% |
| ROE | 10.42% | ROIC | — | Gross Margin | 30.24% |
| Oper. Margin | -72.77% | Profit Margin | 7.57% | Shs Outstand | 118.14M |
| Shs Float | 113.27M | Short Float | 20.01% | Short Ratio | 6.38 |
| Short Interest | — | 52W High | 31.25 | 52W Low | 18.70 |
| Beta | 1.42 | Avg Volume | 3.08M | Volume | 649.55K |
| Target Price | $23.50 | Recom | Buy | Prev Close | $19.46 |
| Price | $18.74 | Change | -3.70% |
Valuation Models
Price estimates from analyst targets and simple models.
1. Analyst consensus
$23.50
Mean price target
2. Current target
$18.76
Latest analyst target
3. DCF / Fair value
$157.31
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$18.76
Low
$12.00
High
$32.00
Mean
$23.50
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2026-01-14 | main | Citigroup | Neutral → Neutral | $23 |
| 2025-11-25 | init | Loop Capital | — → Hold | $21 |
| 2025-11-19 | main | Morgan Stanley | Underweight → Underweight | $21 |
| 2025-11-13 | main | UBS | Neutral → Neutral | $27 |
| 2025-11-10 | main | DA Davidson | Buy → Buy | $30 |
| 2025-10-27 | down | Morgan Stanley | Equal-Weight → Underweight | $25 |
| 2025-08-25 | main | DA Davidson | Buy → Buy | $34 |
| 2025-07-08 | main | UBS | Neutral → Neutral | $27 |
| 2025-06-16 | main | Citigroup | Neutral → Neutral | $27 |
| 2025-05-14 | main | Baird | Neutral → Neutral | $28 |
| 2025-05-02 | main | B of A Securities | Buy → Buy | $32 |
| 2025-04-17 | main | Citigroup | Neutral → Neutral | $23 |
| 2025-04-04 | main | Baird | Neutral → Neutral | $26 |
| 2025-04-02 | main | Citigroup | Neutral → Neutral | $28 |
| 2025-02-20 | main | UBS | Neutral → Neutral | $28 |
| 2025-02-06 | main | Morgan Stanley | Equal-Weight → Equal-Weight | $31 |
| 2025-02-06 | main | Citigroup | Neutral → Neutral | $29 |
| 2025-02-04 | main | DA Davidson | Buy → Buy | $31 |
| 2025-01-30 | main | B of A Securities | Buy → Buy | $35 |
| 2025-01-23 | main | Citigroup | Neutral → Neutral | $31 |
News
RSS: Latest HOG news- 3 Reasons to Avoid HOG and 1 Stock to Buy Instead - Yahoo Finance Mon, 15 Dec 2025 08
- 3 Small-Cap Stocks We're Skeptical Of - Finviz Wed, 25 Feb 2026 11
- Harley-Davidson: Extremely Undervalued And Heavily Shorted (NYSE:HOG) - Seeking Alpha Wed, 28 Jan 2026 08
- Rep. Tim Moore Buys Harley-Davidson, Inc. (NYSE:HOG) Shares - MarketBeat ue, 24 Feb 2026 10
- Harley-Davidson Weighs OMI Fast-Charging Breakthrough Against Weak Share Performance - simplywall.st ue, 24 Feb 2026 14
- Harley-Davidson, Inc. Declares Dividend - PR Newswire Fri, 13 Feb 2026 22
- Responsive Playbooks and the HOG Inflection - Stock Traders Daily Sun, 22 Feb 2026 11
- Harley-Davidson (HOG) Stock Trades Up, Here Is Why - TradingView ue, 23 Sep 2025 07
- Harley-Davidson Inc. (NYSE:HOG) Stock Plummets 10% on Major Q4 Earnings and Revenue Miss - ChartMill ue, 10 Feb 2026 13
- Harley-Davidson (HOG): Buy, Sell, or Hold Post Q4 Earnings? - Finviz Sun, 22 Feb 2026 08
- Why Harley-Davidson (HOG) Stock Is Down Today - Yahoo Finance ue, 04 Nov 2025 08
- Harley-Davidson (NYSE:HOG) Hits New 12-Month Low - Should You Sell? - MarketBeat Mon, 23 Feb 2026 22
- Harley-Davidson Q4: Weak Earnings Amid Strategy Reset (NYSE:HOG) - Seeking Alpha hu, 12 Feb 2026 08
- Here’s What Analysts Are Saying About Harley-Davidson (HOG) Post Earnings - Yahoo Finance hu, 19 Feb 2026 15
- DA Davidson Issues Pessimistic Forecast for Harley-Davidson (NYSE:HOG) Stock Price - MarketBeat hu, 12 Feb 2026 08
Insider Transactions
| Date | Shares | Value | Url | Text | Insider | Position | Transaction | Start Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|
| 0 | 2538 | — | — | Stock Award(Grant) at price 0.00 per share. | TERMAAT TORI | Officer | — | 2026-02-17 00:00:00 | D |
| 1 | 2287 | — | — | Stock Award(Grant) at price 0.00 per share. | KOVAL GLEN | Officer | — | 2026-02-17 00:00:00 | D |
| 2 | 3757 | — | — | Stock Award(Grant) at price 0.00 per share. | KRAUSE PAUL J | Officer | — | 2026-02-17 00:00:00 | D |
| 3 | 2800 | — | — | Stock Award(Grant) at price 0.00 per share. | ROOT JONATHAN R | Chief Financial Officer | — | 2026-02-17 00:00:00 | D |
| 4 | 8635 | nan | — | — | KRAUSE PAUL J | Officer | — | 2026-02-09 00:00:00 | D |
| 5 | 14334 | nan | — | — | ROOT JONATHAN R | Chief Financial Officer | — | 2026-02-09 00:00:00 | D |
| 6 | 5732 | nan | — | — | TERMAAT TORI | Officer | — | 2026-02-09 00:00:00 | D |
| 7 | 6263 | nan | — | — | KOVAL GLEN | Officer | — | 2026-02-09 00:00:00 | D |
| 8 | 2085 | nan | — | — | BECK BRYAN ANDREW | Officer | — | 2026-02-09 00:00:00 | D |
| 9 | 6749 | nan | — | — | DO CHARLES | Officer | — | 2026-02-06 00:00:00 | D |
Financials
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | 8.20M | 9.26M | 934.83K | 1.39M |
| TaxRateForCalcs | 0.14 | 0.20 | 0.21 | 0.21 |
| NormalizedEBITDA | 649.60M | 1.01B | 1.11B | 1.01B |
| TotalUnusualItems | 58.96M | 46.77M | 4.54M | 6.69M |
| TotalUnusualItemsExcludingGoodwill | 58.96M | 46.77M | 4.54M | 6.69M |
| NetIncomeFromContinuingOperationNetMinorityInterest | 455.36M | 706.59M | 741.41M | 650.02M |
| ReconciledDepreciation | 160.67M | 158.11M | 151.94M | 165.19M |
| ReconciledCostOfRevenue | 3.38B | 3.65B | 3.62B | 3.44B |
| EBITDA | 708.56M | 1.06B | 1.11B | 1.02B |
| EBIT | 547.89M | 897.66M | 962.47M | 850.21M |
| NetInterestIncome | -30.75M | -30.79M | -31.23M | -30.97M |
| InterestExpense | 30.75M | 30.79M | 31.23M | 30.97M |
| NormalizedIncome | 404.59M | 669.08M | 737.80M | 644.72M |
| NetIncomeFromContinuingAndDiscontinuedOperation | 455.36M | 706.59M | 741.41M | 650.02M |
| TotalExpenses | 4.77B | 5.06B | 4.85B | 4.51B |
| TotalOperatingIncomeAsReported | 416.63M | 779.08M | 909.28M | 823.44M |
| DilutedAverageShares | 132.29M | 145.10M | 149.35M | 154.98M |
| BasicAverageShares | 131.45M | 142.38M | 148.01M | 153.75M |
| DilutedEPS | 3.44 | 4.87 | 4.96 | 4.19 |
| BasicEPS | 3.46 | 4.96 | 5.01 | 4.23 |
| DilutedNIAvailtoComStockholders | 455.36M | 706.59M | 741.41M | 650.02M |
| NetIncomeCommonStockholders | 455.36M | 706.59M | 741.41M | 650.02M |
| NetIncome | 455.36M | 706.59M | 741.41M | 650.02M |
| MinorityInterests | 10.18M | 11.54M | 2.19M | 0.00 |
| NetIncomeIncludingNoncontrollingInterests | 445.18M | 695.05M | 739.21M | 650.02M |
| NetIncomeContinuousOperations | 445.18M | 695.05M | 739.21M | 650.02M |
| TaxProvision | 71.96M | 171.83M | 192.02M | 169.21M |
| PretaxIncome | 517.14M | 866.88M | 931.23M | 819.24M |
| OtherIncomeExpense | 131.26M | 118.58M | 53.19M | 26.77M |
| OtherNonOperatingIncomeExpenses | 72.30M | 71.81M | 48.65M | 20.08M |
| SpecialIncomeCharges | 544.00K | -3.42M | ||
| RestructuringAndMergernAcquisition | -544.00K | 3.42M | ||
| GainOnSaleOfSecurity | 58.96M | 46.77M | 4.54M | 6.69M |
| NetNonOperatingInterestIncomeExpense | -30.75M | -30.79M | -31.23M | -30.97M |
| InterestExpenseNonOperating | 30.75M | 30.79M | 31.23M | 30.97M |
| OperatingIncome | 416.63M | 779.08M | 909.28M | 823.44M |
| OperatingExpense | 1.39B | 1.40B | 1.22B | 1.08B |
| OtherOperatingExpenses | 247.22M | 227.16M | 145.13M | 25.05M |
| SellingGeneralAndAdministration | 1.15B | 1.18B | 1.08B | 1.05B |
| GrossProfit | 1.81B | 2.18B | 2.13B | 1.90B |
| CostOfRevenue | 3.38B | 3.65B | 3.62B | 3.44B |
| TotalRevenue | 5.19B | 5.84B | 5.76B | 5.34B |
| OperatingRevenue | 5.19B | 5.84B | 5.76B | 5.34B |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| TreasurySharesNumber | 47.70M | 34.91M | 24.54M | 15.80M |
| OrdinarySharesNumber | 124.28M | 136.31M | 145.86M | 153.57M |
| ShareIssued | 171.98M | 171.22M | 170.40M | 169.36M |
| NetDebt | 5.37B | 5.59B | 5.48B | 5.01B |
| TotalDebt | 7.03B | 7.20B | 6.96B | 6.94B |
| TangibleBookValue | 3.10B | 3.18B | 2.84B | 2.48B |
| InvestedCapital | 10.13B | 10.38B | 9.82B | 9.44B |
| WorkingCapital | 1.44B | 1.78B | 1.22B | 1.21B |
| NetTangibleAssets | 3.10B | 3.18B | 2.84B | 2.48B |
| CapitalLeaseObligations | 66.08M | 70.53M | 42.98M | 47.27M |
| CommonStockEquity | 3.17B | 3.25B | 2.90B | 2.55B |
| TotalCapitalization | 7.63B | 8.24B | 7.36B | 7.15B |
| TotalEquityGrossMinorityInterest | 3.16B | 3.25B | 2.91B | 2.55B |
| MinorityInterest | -7.55M | -513.00K | 3.29M | 0.00 |
| StockholdersEquity | 3.17B | 3.25B | 2.90B | 2.55B |
| GainsLossesNotAffectingRetainedEarnings | -332.71M | -304.96M | -341.93M | -240.92M |
| OtherEquityAdjustments | -332.71M | -304.96M | -341.93M | -240.92M |
| TreasuryStock | 1.76B | 1.30B | 935.06M | 596.96M |
| RetainedEarnings | 3.47B | 3.10B | 2.49B | 1.84B |
| AdditionalPaidInCapital | 1.79B | 1.75B | 1.69B | 1.55B |
| CapitalStock | 1.72M | 1.71M | 1.70M | 1.69M |
| CommonStock | 1.72M | 1.71M | 1.70M | 1.69M |
| PreferredStock | 0.00 | 0.00 | 0.00 | 0.00 |
| TotalLiabilitiesNetMinorityInterest | 8.72B | 8.89B | 8.59B | 8.50B |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 5.17B | 5.50B | 5.05B | 5.15B |
| OtherNonCurrentLiabilities | 578.74M | 368.27M | 470.45M | 424.84M |
| EmployeeBenefits | 53.87M | 59.77M | 67.95M | 95.30M |
| NonCurrentPensionAndOtherPostretirementBenefitPlans | 53.87M | 59.77M | 67.95M | 95.30M |
| NonCurrentDeferredLiabilities | 16.89M | 33.51M | 29.53M | 9.26M |
| NonCurrentDeferredTaxesLiabilities | 16.89M | 33.51M | 29.53M | 9.26M |
| LongTermDebtAndCapitalLeaseObligation | 4.52B | 5.04B | 4.48B | 4.63B |
| LongTermCapitalLeaseObligation | 47.42M | 51.85M | 26.78M | 29.90M |
| LongTermDebt | 4.47B | 4.99B | 4.46B | 4.60B |
| CurrentLiabilities | 3.56B | 3.38B | 3.53B | 3.34B |
| OtherCurrentLiabilities | 173.41M | 266.12M | 105.73M | 74.51M |
| CurrentDeferredLiabilities | 23.08M | 23.36M | 17.61M | 18.29M |
| CurrentDeferredRevenue | 23.08M | 23.36M | 17.61M | 18.29M |
| CurrentDebtAndCapitalLeaseObligation | 2.51B | 2.15B | 2.47B | 2.31B |
| CurrentCapitalLeaseObligation | 18.66M | 18.68M | 16.21M | 17.37M |
| CurrentDebt | 2.49B | 2.13B | 2.46B | 2.29B |
| OtherCurrentBorrowings | 1.85B | 1.26B | 1.68B | 1.54B |
| CommercialPaper | 640.20M | 878.93M | 770.47M | 751.29M |
| CurrentProvisions | 3.00M | |||
| PayablesAndAccruedExpenses | 850.63M | 941.17M | 939.10M | 935.94M |
| CurrentAccruedExpenses | 531.88M | 553.79M | 509.37M | 526.68M |
| InterestPayable | 85.92M | 84.31M | 55.67M | 54.00M |
| Payables | 318.75M | 387.38M | 429.73M | 409.26M |
| TotalTaxPayable | 20.03M | 38.22M | 51.73M | 34.28M |
| AccountsPayable | 298.72M | 349.16M | 378.00M | 374.98M |
| TotalAssets | 11.88B | 12.14B | 11.49B | 11.05B |
| TotalNonCurrentAssets | 6.88B | 6.98B | 6.74B | 6.50B |
| OtherNonCurrentAssets | 123.34M | 146.90M | 128.54M | 121.21M |
| DefinedPensionBenefit | 440.82M | 413.11M | 320.13M | 386.15M |
| NonCurrentDeferredAssets | 175.83M | 161.18M | 135.04M | 82.92M |
| NonCurrentDeferredTaxesAssets | 175.83M | 161.18M | 135.04M | 82.92M |
| NonCurrentAccountsReceivable | 5.26B | 5.38B | 5.36B | 5.11B |
| GoodwillAndOtherIntangibleAssets | 67.23M | 69.72M | 68.48M | 70.69M |
| OtherIntangibleAssets | 5.57M | 7.03M | 6.39M | 7.51M |
| Goodwill | 61.66M | 62.70M | 62.09M | 63.18M |
| NetPPE | 820.92M | 801.37M | 733.82M | 733.61M |
| AccumulatedDepreciation | -2.14B | -2.22B | -2.20B | -2.27B |
| GrossPPE | 2.96B | 3.02B | 2.93B | 3.00B |
| ConstructionInProgress | 246.93M | 243.01M | 189.49M | 113.61M |
| OtherProperties | 63.85M | 69.65M | 43.93M | 49.62M |
| MachineryFurnitureEquipment | 2.13B | 2.21B | 2.21B | 2.36B |
| BuildingsAndImprovements | 450.89M | 431.21M | 411.86M | 405.16M |
| LandAndImprovements | 68.14M | 66.94M | 71.36M | 71.55M |
| Properties | 0.00 | 0.00 | 0.00 | 0.00 |
| CurrentAssets | 5.00B | 5.16B | 4.75B | 4.55B |
| OtherCurrentAssets | 259.76M | 214.40M | 196.24M | 185.78M |
| RestrictedCash | 135.66M | 104.64M | 135.42M | 128.94M |
| Inventory | 745.79M | 929.95M | 950.96M | 712.94M |
| InventoriesAdjustmentsAllowances | -130.06M | -125.08M | -116.50M | -84.12M |
| FinishedGoods | 411.44M | 514.96M | 549.04M | 345.96M |
| RawMaterials | 464.41M | 540.07M | 518.42M | 451.11M |
| Receivables | 2.27B | 2.38B | 2.03B | 1.65B |
| AccountsReceivable | 2.27B | 2.38B | 2.03B | 1.65B |
| AllowanceForDoubtfulAccountsReceivable | -75.60M | -69.12M | -65.38M | -63.17M |
| GrossAccountsReceivable | 2.34B | 2.45B | 2.10B | 1.71B |
| CashCashEquivalentsAndShortTermInvestments | 1.59B | 1.53B | 1.43B | 1.87B |
| CashAndCashEquivalents | 1.59B | 1.53B | 1.43B | 1.87B |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| FreeCashFlow | 867.27M | 547.48M | 396.79M | 855.52M |
| RepurchaseOfCapitalStock | -459.83M | -363.99M | -338.63M | -11.62M |
| RepaymentOfDebt | -2.23B | -2.49B | -2.70B | -3.26B |
| IssuanceOfDebt | 2.11B | 2.64B | 2.79B | 1.27B |
| CapitalExpenditure | -196.56M | -207.40M | -151.67M | -120.18M |
| InterestPaidSupplementalData | 359.00M | 290.47M | 231.65M | 191.66M |
| IncomeTaxPaidSupplementalData | 111.12M | 237.66M | 244.37M | 155.58M |
| EndCashPosition | 1.74B | 1.65B | 1.58B | 2.03B |
| BeginningCashPosition | 1.65B | 1.58B | 2.03B | 3.41B |
| EffectOfExchangeRateChanges | -16.14M | 1.70M | -19.52M | -15.27M |
| ChangesInCash | 108.19M | 67.94M | -426.52M | -1.37B |
| FinancingCashFlow | -572.32M | -174.65M | -201.97M | -1.88B |
| CashFlowFromContinuingFinancingActivities | -572.32M | -174.65M | -201.97M | -1.88B |
| NetOtherFinancingCharges | 102.13M | 131.80M | 138.69M | 212.60M |
| CashDividendsPaid | -91.22M | -96.31M | -93.18M | -92.43M |
| CommonStockDividendPaid | -91.22M | -96.31M | -93.18M | -92.43M |
| NetCommonStockIssuance | -459.83M | -363.99M | -338.63M | -11.62M |
| CommonStockPayments | -459.83M | -363.99M | -338.63M | -11.62M |
| NetIssuancePaymentsOfDebt | -123.39M | 153.85M | 91.15M | -1.99B |
| NetShortTermDebtIssuance | -25.43M | -87.80M | 161.34M | -422.75M |
| ShortTermDebtPayments | -495.42M | -237.37M | -302.92M | -521.62M |
| ShortTermDebtIssuance | 469.99M | 149.57M | 464.26M | 98.86M |
| NetLongTermDebtIssuance | -97.96M | 241.65M | -70.18M | -1.57B |
| LongTermDebtPayments | -1.74B | -2.25B | -2.39B | -2.74B |
| LongTermDebtIssuance | 1.64B | 2.49B | 2.32B | 1.17B |
| InvestingCashFlow | -383.33M | -512.30M | -773.01M | -459.45M |
| CashFlowFromContinuingInvestingActivities | -383.33M | -512.30M | -773.01M | -459.45M |
| NetOtherInvestingChanges | -186.77M | -304.90M | -621.34M | -339.27M |
| CapitalExpenditureReported | -196.56M | -207.40M | -151.67M | -120.18M |
| OperatingCashFlow | 1.06B | 754.89M | 548.46M | 975.70M |
| CashFlowFromContinuingOperatingActivities | 1.06B | 754.89M | 548.46M | 975.70M |
| ChangeInWorkingCapital | 98.45M | 24.32M | -388.40M | -69.17M |
| ChangeInOtherCurrentAssets | -30.53M | -13.73M | -56.77M | 4.98M |
| ChangeInPayablesAndAccruedExpense | -55.44M | 28.57M | 4.50M | 173.55M |
| ChangeInInventory | 164.61M | 21.26M | -254.17M | -207.55M |
| ChangeInReceivables | 19.81M | -11.78M | -81.97M | -40.15M |
| ChangesInAccountReceivables | 19.78M | -11.44M | -82.39M | -53.46M |
| OtherNonCashItems | 143.58M | -334.97M | -115.95M | 161.81M |
| StockBasedCompensation | 49.01M | 82.90M | 54.35M | 42.16M |
| ProvisionandWriteOffofAssets | 247.22M | 227.16M | 145.13M | 25.05M |
| DeferredTax | -26.28M | -30.06M | -15.94M | -7.67M |
| DeferredIncomeTax | -26.28M | -30.06M | -15.94M | -7.67M |
| DepreciationAmortizationDepletion | 160.67M | 158.11M | 151.94M | 165.19M |
| DepreciationAndAmortization | 160.67M | 158.11M | 151.94M | 165.19M |
| OperatingGainsLosses | -54.01M | -67.62M | -21.89M | 8.32M |
| PensionAndEmployeeBenefitExpense | -54.01M | -67.62M | -21.89M | 8.32M |
| NetIncomeFromContinuingOperations | 445.18M | 695.05M | 739.21M | 650.02M |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for HOG
| Date | User | Asset | Broker | Type | Position Size | Entry Price | Patterns |
|---|