HRI Chart
About

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it provides various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including refineries and petrochemical, automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, and food and beverage industries; infrastructure and government sectors; and commercial facilities, commercial warehousing, education, healthcare, data centers, hospitality, retail, special event management and non-account customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.

Fundamentals
Scroll to Statements
Sector Industrials Industry Rental & Leasing Service Market Cap 4.04B
Enterprise Value 13.67B Income 1.00M Sales 4.38B
Book/sh 58.50 Cash/sh 1.56 Dividend Yield 231.00%
Payout 93.33% Employees 9600 IPO —
P/E 6058.00 Forward P/E 10.80 PEG —
P/S 0.92 P/B 2.07 P/C —
EV/EBITDA 15.29 EV/Sales 3.12 Quick Ratio 1.12
Current Ratio 1.31 Debt/Eq 497.07 LT Debt/Eq —
EPS (ttm) 0.02 EPS next Y 11.22 EPS Growth —
Revenue Growth 27.10% Earnings 2026-04-28 ROA 3.87%
ROE 0.06% ROIC — Gross Margin 33.32%
Oper. Margin 14.39% Profit Margin 0.02% Shs Outstand 33.37M
Shs Float 30.68M Short Float 6.41% Short Ratio 3.45
Short Interest — 52W High 188.35 52W Low 96.19
Beta 1.71 Avg Volume 580.43K Volume 901.67K
Target Price $174.82 Recom Buy Prev Close $120.13
Price $121.16 Change 0.86%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$174.82
Mean price target
2. Current target
$121.16
Latest analyst target
3. DCF / Fair value
$217.78
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$121.16
Low
$115.00
High
$200.00
Mean
$174.82

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2026-03-09 main Citigroup Buy → Buy $165
2026-02-19 main Citigroup Buy → Buy $185
2026-02-18 main Keybanc Overweight → Overweight $190
2026-02-18 main Baird Outperform → Outperform $198
2026-01-23 main Barclays Overweight → Overweight $175
2026-01-23 main Wells Fargo Overweight → Overweight $189
2026-01-14 main JP Morgan Neutral → Neutral $165
2026-01-13 main Citigroup Buy → Buy $195
2025-12-17 up Keybanc Sector Weight → Overweight $200
2025-12-11 main Citigroup Buy → Buy $170
2025-11-14 init Wells Fargo — → Overweight $170
2025-10-29 main Citigroup Buy → Buy $160
2025-10-29 main JP Morgan Neutral → Neutral $150
2025-10-14 main JP Morgan Neutral → Neutral $140
2025-10-01 up Baird Neutral → Outperform $160
2025-07-30 main Citigroup Buy → Buy $140
2025-07-30 main Baird Neutral → Neutral $137
2025-06-24 main Citigroup Buy → Buy $140
2025-04-24 main Barclays Overweight → Overweight $160
2025-04-23 main Goldman Sachs Buy → Buy $146
Insider Transactions
Date Shares Value Url Text Insider Position Transaction Start Date Ownership
0 3000 427410 — Purchase at price 142.47 per share. OLIN JOHN A Director — 2026-02-27 00:00:00 D
1 45914 — — Stock Award(Grant) at price 0.00 per share. SILBER LAWRENCE HARRIS Chief Executive Officer — 2026-02-03 00:00:00 D
2 15897 — — Stock Award(Grant) at price 0.00 per share. BIRNBAUM AARON Chief Operating Officer — 2026-02-03 00:00:00 D
3 3030 — — Stock Award(Grant) at price 0.00 per share. SCHUMACHER MARK ALAN Officer — 2026-02-03 00:00:00 D
4 8861 — — Stock Award(Grant) at price 0.00 per share. CUNNINGHAM CHRISTIAN J Officer — 2026-02-03 00:00:00 D
5 8861 — — Stock Award(Grant) at price 0.00 per share. PERES TAMIR Chief Technology Officer — 2026-02-03 00:00:00 D
6 9393 — — Stock Award(Grant) at price 0.00 per share. HUMPHREY MARK R Chief Financial Officer — 2026-02-03 00:00:00 D
7 8123 — — Stock Award(Grant) at price 0.00 per share. SHEEK SAMUEL WADE Officer — 2026-02-03 00:00:00 D
8 320 — — Stock Award(Grant) at price 0.00 per share. OLIN JOHN A Director — 2025-12-31 00:00:00 D
9 85 11340 — Stock Award(Grant) at price 133.41 per share. ENGQUIST JOHN MARTINDALE Director — 2025-11-14 00:00:00 D
Financials
Line Item2025-12-312024-12-312023-12-312022-12-31
TaxEffectOfUnusualItems0.00-3.02M-1.76M0.00
TaxRateForCalcs0.000.270.220.24
NormalizedEBITDA1.70B1.37B1.43B1.19B
TotalUnusualItems-199.00M-11.00M-8.00M-3.50M
TotalUnusualItemsExcludingGoodwill-199.00M-11.00M-8.00M-3.50M
NetIncomeFromContinuingOperationNetMinorityInterest1.00M211.00M347.00M330.00M
ReconciledDepreciation1.08B806.00M755.00M631.00M
ReconciledCostOfRevenue2.06B1.54B1.42B1.14B
EBITDA1.50B1.36B1.43B1.19B
EBIT417.00M551.00M671.00M556.00M
NetInterestIncome-416.00M-260.00M-224.00M-122.00M
InterestExpense416.00M260.00M224.00M122.00M
NormalizedIncome200.00M218.98M353.24M330.00M
NetIncomeFromContinuingAndDiscontinuedOperation1.00M211.00M347.00M330.00M
TotalExpenses3.71B2.81B2.61B2.18B
DilutedAverageShares31.40M28.50M28.70M30.20M
BasicAverageShares31.30M28.40M28.50M29.60M
DilutedEPS0.037.4012.0910.92
BasicEPS0.037.4312.1811.15
DilutedNIAvailtoComStockholders1.00M211.00M347.00M330.00M
NetIncomeCommonStockholders1.00M211.00M347.00M330.00M
NetIncome1.00M211.00M347.00M330.00M
NetIncomeIncludingNoncontrollingInterests1.00M211.00M347.00M330.00M
NetIncomeContinuousOperations1.00M211.00M347.00M330.00M
TaxProvision0.0080.00M100.00M104.00M
PretaxIncome1.00M291.00M447.00M434.00M
OtherIncomeExpense-205.00M-9.00M8.00M-3.00M
OtherNonOperatingIncomeExpenses-6.00M2.00M8.00M-3.00M
SpecialIncomeCharges-199.00M-11.00M-8.00M-3.50M
WriteOff3.50M3.20M
ImpairmentOfCapitalAssets3.50M3.20M
RestructuringAndMergernAcquisition199.00M11.00M8.00M0.00
NetNonOperatingInterestIncomeExpense-416.00M-260.00M-224.00M-122.00M
InterestExpenseNonOperating416.00M260.00M224.00M122.00M
OperatingIncome622.00M560.00M671.00M559.00M
OperatingExpense788.00M596.00M552.00M506.00M
DepreciationAmortizationDepletionIncomeStatement224.00M127.00M112.00M95.00M
DepreciationAndAmortizationInIncomeStatement224.00M127.00M112.00M95.00M
SellingGeneralAndAdministration564.00M469.00M440.00M411.00M
GrossProfit1.41B1.16B1.22B1.06B
CostOfRevenue2.92B2.22B2.06B1.68B
TotalRevenue4.33B3.37B3.28B2.74B
OperatingRevenue4.33B3.37B3.28B2.74B
Line Item2025-12-312024-12-312023-12-312022-12-31
TreasurySharesNumber4.88M4.90M4.90M3.80M
OrdinarySharesNumber33.30M28.40M28.20M28.90M
ShareIssued38.18M33.30M33.10M32.70M
NetDebt7.94B3.95B3.56B2.83B
TotalDebt9.68B5.07B4.48B3.62B
TangibleBookValue-2.59B154.00M323.00M258.00M
InvestedCapital9.94B5.43B4.90B3.99B
WorkingCapital226.00M214.00M224.00M40.00M
NetTangibleAssets-2.59B154.00M323.00M258.00M
CapitalLeaseObligations1.69B1.04B848.00M730.00M
CommonStockEquity1.95B1.40B1.27B1.11B
TotalCapitalization9.91B5.41B4.88B3.98B
TotalEquityGrossMinorityInterest1.95B1.40B1.27B1.11B
StockholdersEquity1.95B1.40B1.27B1.11B
GainsLossesNotAffectingRetainedEarnings-120.00M-142.00M-118.00M-129.00M
OtherEquityAdjustments-120.00M-142.00M-118.00M-129.00M
TreasuryStock927.00M927.00M927.00M807.00M
RetainedEarnings547.00M633.00M498.00M224.00M
AdditionalPaidInCapital2.45B1.83B1.82B1.82B
CapitalStock0.000.000.000.00
CommonStock0.000.000.000.00
PreferredStock0.000.000.000.00
TotalLiabilitiesNetMinorityInterest11.83B6.48B5.79B4.85B
TotalNonCurrentLiabilitiesNetMinorityInterest11.10B5.92B5.28B4.25B
OtherNonCurrentLiabilities57.00M47.00M46.00M40.00M
LiabilitiesHeldforSaleNonCurrent0.0060.00M68.00M0.00
NonCurrentDeferredLiabilities1.45B800.00M743.00M647.00M
NonCurrentDeferredTaxesLiabilities1.45B800.00M743.00M647.00M
LongTermDebtAndCapitalLeaseObligation9.60B5.01B4.42B3.56B
LongTermCapitalLeaseObligation1.64B1.00B811.00M688.00M
LongTermDebt7.96B4.01B3.61B2.87B
CurrentLiabilities730.00M562.00M508.00M604.00M
OtherCurrentLiabilities15.00M19.00M
CurrentDeferredLiabilities28.00M19.00M18.00M20.00M
CurrentDeferredRevenue28.00M19.00M18.00M20.00M
CurrentDebtAndCapitalLeaseObligation88.00M60.00M56.00M58.00M
CurrentCapitalLeaseObligation56.00M39.00M37.00M42.00M
CurrentDebt32.00M21.00M19.00M16.00M
OtherCurrentBorrowings32.00M21.00M19.00M16.00M
PensionandOtherPostRetirementBenefitPlansCurrent73.00M58.00M51.00M62.00M
CurrentProvisions36.00M31.00M18.00M11.00M
PayablesAndAccruedExpenses505.00M379.00M346.00M453.00M
CurrentAccruedExpenses121.00M101.00M106.00M102.00M
InterestPayable24.00M38.00M37.00M36.00M
Payables384.00M278.00M240.00M351.00M
TotalTaxPayable47.00M30.00M28.00M33.00M
AccountsPayable337.00M248.00M212.00M318.00M
TotalAssets13.78B7.88B7.06B5.96B
TotalNonCurrentAssets12.82B7.10B6.33B5.31B
OtherNonCurrentAssets45.00M228.00M418.00M34.00M
GoodwillAndOtherIntangibleAssets4.54B1.24B950.00M850.00M
OtherIntangibleAssets1.67B572.00M467.00M431.00M
Goodwill2.87B670.00M483.00M419.00M
NetPPE8.24B5.63B4.96B4.43B
AccumulatedDepreciation-3.01B-2.60B-2.38B-2.32B
GrossPPE11.25B8.23B7.34B6.75B
Leases201.00M142.00M122.00M112.00M
ConstructionInProgress50.00M22.00M20.00M20.00M
OtherProperties9.90B7.28B6.45B5.96B
MachineryFurnitureEquipment910.00M659.00M614.00M517.00M
LandAndImprovements194.00M136.00M131.00M143.00M
Properties0.000.000.000.00
CurrentAssets956.00M776.00M732.00M644.00M
OtherCurrentAssets63.00M40.00M47.00M67.00M
AssetsHeldForSaleCurrent0.0017.00M21.00M0.00
PrepaidAssets72.00M47.00M30.00M
Receivables769.00M589.00M563.00M523.00M
AccountsReceivable769.00M589.00M563.00M523.00M
AllowanceForDoubtfulAccountsReceivable-31.00M-22.00M-20.00M-18.00M
GrossAccountsReceivable800.00M611.00M583.00M541.00M
CashCashEquivalentsAndShortTermInvestments52.00M83.00M71.00M54.00M
CashAndCashEquivalents52.00M83.00M71.00M54.00M
Line Item2025-12-312024-12-312023-12-312022-12-31
FreeCashFlow-169.00M16.00M-390.00M-355.00M
RepurchaseOfCapitalStock0.000.00-120.00M-115.00M
RepaymentOfDebt-5.31B-2.42B-1.40B-1.63B
IssuanceOfDebt9.25B2.81B2.13B2.62B
CapitalExpenditure-1.25B-1.21B-1.48B-1.27B
InterestPaidSupplementalData419.00M258.00M221.00M114.00M
IncomeTaxPaidSupplementalData24.00M12.00M30.00M22.00M
EndCashPosition52.00M83.00M71.00M54.00M
BeginningCashPosition83.00M71.00M54.00M35.00M
EffectOfExchangeRateChanges1.00M-1.00M0.00-1.00M
ChangesInCash-32.00M13.00M17.00M20.00M
FinancingCashFlow3.83B299.00M512.00M785.00M
CashFlowFromContinuingFinancingActivities3.83B299.00M512.00M785.00M
NetOtherFinancingCharges-24.00M-21.00M-26.00M-23.00M
ProceedsFromStockOptionExercised6.00M7.00M7.00M4.00M
CashDividendsPaid-87.00M-77.00M-73.00M-68.00M
CommonStockDividendPaid-87.00M-77.00M-73.00M-68.00M
NetCommonStockIssuance0.000.00-120.00M-115.00M
CommonStockPayments0.000.00-120.00M-115.00M
NetIssuancePaymentsOfDebt3.93B390.00M724.00M987.00M
NetShortTermDebtIssuance-391.00M740.00M1.00B252.00M
ShortTermDebtPayments-2.40B-1.39B-1.62B-880.00M
ShortTermDebtIssuance2.01B2.13B2.62B1.13B
NetLongTermDebtIssuance3.93B390.00M724.00M987.00M
LongTermDebtPayments-5.31B-2.42B-1.40B-1.63B
LongTermDebtIssuance9.25B2.81B2.13B2.62B
InvestingCashFlow-4.94B-1.51B-1.58B-1.68B
CashFlowFromContinuingInvestingActivities-4.94B-1.51B-1.58B-1.68B
NetOtherInvestingChanges-15.00M-23.00M
NetBusinessPurchaseAndSale-4.16B-600.00M-430.00M-515.00M
SaleOfBusiness99.00M0.000.000.00
PurchaseOfBusiness-4.26B-600.00M-430.00M-515.00M
NetPPEPurchaseAndSale-629.00M-750.00M-980.00M-1.04B
SaleOfPPE468.00M298.00M340.00M128.00M
PurchaseOfPPE-1.10B-1.05B-1.32B-1.17B
CapitalExpenditureReported-157.00M-161.00M-156.00M-104.00M
OperatingCashFlow1.08B1.23B1.09B917.00M
CashFlowFromContinuingOperatingActivities1.08B1.23B1.09B917.00M
ChangeInWorkingCapital-97.00M-62.00M-99.00M-179.00M
ChangeInOtherCurrentAssets-1.00M-26.00M-22.00M-15.00M
ChangeInPayablesAndAccruedExpense-50.00M26.00M21.00M8.00M
ChangeInAccruedExpense-86.00M24.00M14.00M31.00M
ChangeInPayable36.00M2.00M7.00M-23.00M
ChangeInAccountPayable36.00M2.00M7.00M-23.00M
ChangeInReceivables-46.00M-62.00M-98.00M-172.00M
OtherNonCashItems23.00M17.00M5.00M9.00M
StockBasedCompensation34.00M17.00M18.00M27.00M
ProvisionandWriteOffofAssets88.00M70.00M65.00M52.00M
AssetImpairmentCharge6.00M0.000.003.50M
DeferredTax-9.00M59.00M89.00M83.00M
DeferredIncomeTax-9.00M59.00M89.00M83.00M
DepreciationAmortizationDepletion1.08B806.00M755.00M631.00M
DepreciationAndAmortization1.08B806.00M755.00M631.00M
AmortizationCashFlow115.00M45.00M41.00M31.00M
AmortizationOfIntangibles115.00M45.00M41.00M31.00M
Depreciation965.00M761.00M714.00M600.00M
OperatingGainsLosses-41.00M107.00M-94.00M-36.00M
GainLossOnSaleOfPPE-91.00M-87.00M-94.00M-36.00M
NetIncomeFromContinuingOperations1.00M211.00M347.00M330.00M
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

Public Trades for HRI
Date User Asset Broker Type Position Size Entry Price Patterns