HUBS Chart
About

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

Fundamentals
Scroll to Statements
Sector Technology Industry Software - Application Market Cap 12.27B
Enterprise Value 10.83B Income 45.91M Sales 3.13B
Book/sh 39.32 Cash/sh 32.30 Dividend Yield —
Payout 0.00% Employees 8882 IPO —
P/E 250.11 Forward P/E 15.32 PEG —
P/S 3.92 P/B 5.92 P/C —
EV/EBITDA 351.38 EV/Sales 3.46 Quick Ratio 1.45
Current Ratio 1.67 Debt/Eq 12.70 LT Debt/Eq —
EPS (ttm) 0.86 EPS next Y 15.19 EPS Growth 9.68%
Revenue Growth 20.40% Earnings 2026-05-07 ROA 0.20%
ROE 2.31% ROIC — Gross Margin 83.76%
Oper. Margin 5.69% Profit Margin 1.47% Shs Outstand 52.74M
Shs Float 50.86M Short Float 4.64% Short Ratio 1.80
Short Interest — 52W High 738.54 52W Low 207.20
Beta 1.39 Avg Volume 1.36M Volume 1.85M
Target Price $374.75 Recom Strong_buy Prev Close $217.36
Price $232.60 Change 7.01%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$374.75
Mean price target
2. Current target
$232.60
Latest analyst target
3. DCF / Fair value
$222.38
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$232.60
Low
$248.15
High
$640.00
Mean
$374.75

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2026-02-13 main Citigroup Buy → Buy $640
2026-02-13 main Barclays Overweight → Overweight $300
2026-02-12 main Macquarie Outperform → Outperform $350
2026-02-12 main JP Morgan Overweight → Overweight $530
2026-02-12 main Jefferies Buy → Buy $325
2026-02-12 main BMO Capital Outperform → Outperform $285
2026-02-12 main UBS Buy → Buy $325
2026-02-12 main RBC Capital Outperform → Outperform $400
2026-02-12 main Goldman Sachs Buy → Buy $442
2026-02-12 main Cantor Fitzgerald Overweight → Overweight $280
2026-02-12 main Wells Fargo Overweight → Overweight $350
2026-02-12 main Keybanc Overweight → Overweight $340
2026-02-12 main Truist Securities Buy → Buy $300
2026-02-12 main Mizuho Outperform → Outperform $300
2026-02-12 main BTIG Buy → Buy $300
2026-02-12 main Needham Buy → Buy $300
2026-02-12 main Piper Sandler Overweight → Overweight $280
2026-02-04 main Citigroup Buy → Buy $600
2026-02-04 main Oppenheimer Outperform → Outperform $350
2026-02-03 main Piper Sandler Overweight → Overweight $400
Insider Transactions
Date Shares Value Url Text Insider Position Transaction Start Date Ownership
0 8261 2090033 — Sale at price 253.00 per share. HALLIGAN BRIAN P Director — 2026-02-17 00:00:00 D
1 5943 — — Stock Award(Grant) at price 0.00 per share. BUEKER KATHRYN Chief Financial Officer — 2026-02-12 00:00:00 D
2 13209 — — Stock Award(Grant) at price 0.00 per share. RANGAN YAMINI Chief Executive Officer — 2026-02-12 00:00:00 D
3 2311 — — Stock Award(Grant) at price 0.00 per share. HALLIGAN BRIAN P Director — 2026-02-12 00:00:00 D
4 3302 — — Stock Award(Grant) at price 0.00 per share. SHAH DHARMESH P Chief Technology Officer — 2026-02-12 00:00:00 D
5 1430 348524 — Sale at price 238.01 - 251.88 per share. FISHER ERIKA Officer — 2026-02-04 00:00:00 D
6 8500 2578730 — Sale at price 303.38 per share. HALLIGAN BRIAN P Director — 2026-01-20 00:00:00 D
7 8500 3119415 — Sale at price 366.99 per share. HALLIGAN BRIAN P Director — 2025-12-16 00:00:00 D
8 15464 — — Stock Gift at price 0.00 per share. SHAH DHARMESH P Chief Technology Officer — 2025-12-12 00:00:00 D
9 19990 811394 — Conversion of Exercise of derivative security at price 40.59 per share. SHAH DHARMESH P Chief Technology Officer — 2025-12-12 00:00:00 D
Financials
Line Item2025-12-312024-12-312023-12-312022-12-31
TaxEffectOfUnusualItems-1.37M-837.90K-20.34M0.00
TaxRateForCalcs0.340.210.210.21
NormalizedEBITDA210.67M133.22M22.74M-36.54M
TotalUnusualItems-4.04M-3.99M-96.84M0.00
TotalUnusualItemsExcludingGoodwill-4.04M-3.99M-96.84M0.00
NetIncomeFromContinuingOperationNetMinorityInterest45.91M4.63M-164.51M-107.35M
ReconciledDepreciation136.29M96.83M72.67M58.15M
ReconciledCostOfRevenue508.49M393.26M338.36M308.02M
EBITDA206.63M129.23M-74.10M-36.54M
EBIT70.34M32.40M-146.77M-94.69M
NetInterestIncome65.34M78.98M55.03M11.24M
InterestExpense876.00K3.72M3.80M3.76M
InterestIncome66.22M82.71M58.83M15.00M
NormalizedIncome48.57M7.78M-88.00M-107.35M
NetIncomeFromContinuingAndDiscontinuedOperation45.91M4.63M-164.51M-107.35M
TotalExpenses3.12B2.69B2.27B1.83B
TotalOperatingIncomeAsReported7.38M-67.60M-200.93M-102.86M
DilutedAverageShares53.19M51.82M49.88M48.06M
BasicAverageShares52.45M51.18M49.88M48.06M
DilutedEPS0.860.09-3.30-2.35
BasicEPS0.880.09-3.30-2.35
DilutedNIAvailtoComStockholders45.91M4.63M-164.51M-107.35M
NetIncomeCommonStockholders45.91M4.63M-164.51M-107.35M
NetIncome45.91M4.63M-164.51M-107.35M
NetIncomeIncludingNoncontrollingInterests45.91M4.63M-164.51M-107.35M
NetIncomeContinuousOperations45.91M4.63M-164.51M-107.35M
TaxProvision23.55M24.05M13.94M8.89M
PretaxIncome69.46M28.68M-150.57M-98.45M
OtherIncomeExpense-7.29M13.30M-101.52M-6.83M
OtherNonOperatingIncomeExpenses-3.26M17.29M-4.67M-6.83M
SpecialIncomeCharges-4.04M-3.99M-96.84M0.00
RestructuringAndMergernAcquisition4.04M3.99M96.84M0.00
NetNonOperatingInterestIncomeExpense65.34M78.98M55.03M11.24M
InterestExpenseNonOperating876.00K3.72M3.80M3.76M
InterestIncomeNonOperating66.22M82.71M58.83M15.00M
OperatingIncome11.41M-63.61M-104.09M-102.86M
OperatingExpense2.61B2.30B1.94B1.53B
ResearchAndDevelopment905.94M778.71M617.75M442.02M
SellingGeneralAndAdministration1.71B1.52B1.32B1.08B
SellingAndMarketingExpense1.38B1.22B1.07B886.07M
GeneralAndAdministrativeExpense326.05M300.33M249.65M197.72M
OtherGandA326.05M300.33M249.65M197.72M
GrossProfit2.62B2.23B1.83B1.42B
CostOfRevenue508.49M393.26M338.36M308.02M
TotalRevenue3.13B2.63B2.17B1.73B
OperatingRevenue3.13B2.63B2.17B1.73B
Line Item2025-12-312024-12-312023-12-312021-12-31
TreasurySharesNumber2.28M900.00K910.00K910.00K
OrdinarySharesNumber52.55M51.77M50.45M49.22M
ShareIssued54.83M52.67M51.36M49.22M
NetDebt68.22M123.20M25.72M
TotalDebt262.31M745.42M787.81M806.34M
TangibleBookValue1.53B1.51B1.01B864.76M
InvestedCapital2.07B2.37B1.79B1.45B
WorkingCapital982.26M1.06B929.53M992.95M
NetTangibleAssets1.53B1.51B1.01B864.76M
CapitalLeaseObligations262.31M287.23M331.61M352.11M
CommonStockEquity2.07B1.91B1.33B992.22M
TotalCapitalization2.07B1.91B1.79B1.45B
TotalEquityGrossMinorityInterest2.07B1.91B1.33B992.22M
StockholdersEquity2.07B1.91B1.33B992.22M
GainsLossesNotAffectingRetainedEarnings5.25M-5.65M1.83M-12.89M
OtherEquityAdjustments5.25M-5.65M1.83M-12.89M
RetainedEarnings-753.90M-799.81M-804.44M-642.38M
AdditionalPaidInCapital2.81B2.71B2.14B1.65B
CapitalStock53.00K52.00K50.00K49.00K
CommonStock53.00K52.00K50.00K49.00K
TotalLiabilitiesNetMinorityInterest1.79B1.89B1.74B1.55B
TotalNonCurrentLiabilitiesNetMinorityInterest320.44M314.15M795.04M790.86M
OtherNonCurrentLiabilities89.34M55.64M36.46M14.55M
NonCurrentDeferredLiabilities8.49M3.97M5.81M5.90M
NonCurrentDeferredRevenue8.49M3.97M5.81M5.90M
LongTermDebtAndCapitalLeaseObligation222.60M254.54M752.77M770.41M
LongTermCapitalLeaseObligation222.60M254.54M296.56M316.18M
LongTermDebt456.21M454.23M383.10M
CurrentLiabilities1.47B1.57B942.01M761.65M
CurrentDeferredLiabilities1.00B784.25M672.15M539.87M
CurrentDeferredRevenue1.00B784.25M672.15M539.87M
CurrentDebtAndCapitalLeaseObligation39.70M490.88M35.05M35.93M
CurrentCapitalLeaseObligation39.70M32.69M35.05M35.93M
CurrentDebt458.18M19.63M
OtherCurrentBorrowings458.18M19.63M
PensionandOtherPostRetirementBenefitPlansCurrent99.19M67.44M53.46M10.22M
PayablesAndAccruedExpenses323.63M230.83M181.35M175.63M
CurrentAccruedExpenses298.86M227.18M172.24M154.74M
Payables24.76M3.65M9.11M20.88M
AccountsPayable24.76M3.65M9.11M20.88M
TotalAssets3.85B3.80B3.07B2.54B
TotalNonCurrentAssets1.40B1.16B1.20B790.14M
OtherNonCurrentAssets165.60M115.25M75.25M58.80M
NonCurrentDeferredAssets218.99M160.81M122.19M66.56M
InvestmentsAndAdvances136.66M154.21M325.70M112.79M
InvestmentinFinancialAssets136.66M154.21M325.70M
AvailableForSaleSecurities136.66M154.21M325.70M
GoodwillAndOtherIntangibleAssets540.47M401.56M322.31M127.46M
OtherIntangibleAssets249.02M192.05M148.54M81.24M
Goodwill291.45M209.51M173.76M46.23M
NetPPE342.69M330.39M354.40M424.53M
AccumulatedDepreciation-175.85M-146.58M-145.36M-112.44M
GrossPPE518.54M476.97M499.76M536.98M
Leases124.07M112.76M112.71M98.43M
ConstructionInProgress5.58M1.61M0.001.70M
OtherProperties200.82M216.23M251.07M319.30M
MachineryFurnitureEquipment188.07M146.37M135.97M117.55M
Properties0.000.000.000.00
CurrentAssets2.45B2.63B1.87B1.75B
OtherCurrentAssets100.61M80.59M88.68M44.07M
CurrentDeferredAssets226.18M148.69M99.33M70.99M
PrepaidAssets38.39M
Receivables419.15M334.83M295.30M226.85M
AccountsReceivable419.15M334.83M295.30M226.85M
AllowanceForDoubtfulAccountsReceivable-6.83M-6.09M-5.52M-3.27M
GrossAccountsReceivable425.97M340.92M300.82M230.12M
CashCashEquivalentsAndShortTermInvestments1.70B2.07B1.39B1.41B
OtherShortTermInvestments821.55M1.56B1.00B1.08B
CashAndCashEquivalents882.24M512.67M387.99M331.02M
Line Item2025-12-312024-12-312023-12-312022-12-31
FreeCashFlow576.65M469.79M250.72M181.40M
RepurchaseOfCapitalStock-500.02M0.000.00
RepaymentOfDebt-459.81M-57.00K-13.00K-81.43M
IssuanceOfDebt0.000.00
IssuanceOfCapitalStock0.00
CapitalExpenditure-184.06M-128.81M-100.25M-91.77M
InterestPaidSupplementalData422.00K1.72M1.72M1.75M
IncomeTaxPaidSupplementalData19.31M12.19M12.91M4.68M
EndCashPosition884.95M516.72M392.04M334.18M
BeginningCashPosition516.72M392.04M334.18M380.04M
EffectOfExchangeRateChanges25.74M-11.55M4.65M-6.81M
ChangesInCash342.48M136.23M53.22M-39.06M
FinancingCashFlow-910.01M53.49M37.01M7.43M
CashFlowFromContinuingFinancingActivities-910.01M53.49M37.01M7.43M
NetOtherFinancingCharges-21.57M-21.95M-10.71M48.96M
ProceedsFromStockOptionExercised71.39M75.50M47.74M39.90M
NetCommonStockIssuance-500.02M0.000.000.00
CommonStockPayments-500.02M0.000.00
CommonStockIssuance0.00
NetIssuancePaymentsOfDebt-459.81M-57.00K-13.00K-81.43M
NetLongTermDebtIssuance-459.81M-57.00K-13.00K-81.43M
LongTermDebtPayments-459.81M-57.00K-13.00K-81.43M
LongTermDebtIssuance0.000.00
InvestingCashFlow491.77M-515.86M-334.77M-319.66M
CashFlowFromContinuingInvestingActivities491.77M-515.86M-334.77M-319.66M
NetOtherInvestingChanges1.93M
NetInvestmentPurchaseAndSale763.44M-348.55M-92.38M-227.89M
SaleOfInvestment2.24B1.66B1.50B1.31B
PurchaseOfInvestment-1.48B-2.01B-1.59B-1.54B
NetBusinessPurchaseAndSale-87.61M-40.44M-142.13M0.00
PurchaseOfBusiness-87.61M-40.44M-142.13M0.00
NetIntangiblesPurchaseAndSale-274.00K-1.23M-164.00K-10.00M
PurchaseOfIntangibles-274.00K-1.23M-164.00K-10.00M
NetPPEPurchaseAndSale-53.16M-37.94M-33.72M-37.43M
PurchaseOfPPE-53.16M-37.94M-33.72M-37.43M
CapitalExpenditureReported-130.62M-89.64M-66.37M-44.34M
OperatingCashFlow760.72M598.60M350.97M273.17M
CashFlowFromContinuingOperatingActivities760.72M598.60M350.97M273.17M
ChangeInWorkingCapital95.52M56.84M-17.72M52.24M
ChangeInOtherWorkingCapital66.84M34.35M28.75M79.39M
ChangeInOtherCurrentLiabilities-36.12M-41.52M-36.89M-21.12M
ChangeInOtherCurrentAssets25.89M32.30M29.17M29.53M
ChangeInPayablesAndAccruedExpense136.97M84.55M65.92M44.41M
ChangeInAccruedExpense117.97M89.13M79.95M26.14M
ChangeInPayable19.00M-4.58M-14.03M18.28M
ChangeInAccountPayable19.00M-4.58M-14.03M18.28M
ChangeInPrepaidAssets-34.06M-4.42M-47.05M-5.99M
ChangeInReceivables-64.00M-48.43M-57.62M-73.98M
ChangesInAccountReceivables-64.00M-48.43M-57.62M-73.98M
OtherNonCashItems-39.89M-49.66M26.34M-7.11M
StockBasedCompensation528.15M504.77M432.27M275.85M
AssetImpairmentCharge5.92M5.31M1.70M5.86M
DeferredTax-2.00K2.69M550.00K-1.28M
DeferredIncomeTax-2.00K2.69M550.00K-1.28M
DepreciationAmortizationDepletion136.29M96.83M72.67M58.15M
DepreciationAndAmortization136.29M96.83M72.67M58.15M
OperatingGainsLosses-11.19M-22.80M-341.00K-3.19M
GainLossOnInvestmentSecurities-5.50M-21.25M-4.20M-11.74M
NetForeignCurrencyExchangeGainLoss-5.69M-1.55M-341.00K1.01M
GainLossOnSaleOfPPE0.000.006.47M
NetIncomeFromContinuingOperations45.91M4.63M-164.51M-107.35M
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

Public Trades for HUBS
Date User Asset Broker Type Position Size Entry Price Patterns