Symbols / MAX Stock $9.07 +4.86% MediaAlpha, Inc.

Communication Services • Internet Content & Information • United States • NYQ
MAX (Stock) Chart
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Stock Fundamentals
Scroll to Statements
Index EQUITY
Sector Communication Services
Industry Internet Content & Information
CEO Mr. Steven M. Yi J.D.
Exch · Country NYQ · United States
Market Cap 490.34M
Enterprise Value 596.79M
Income 39.04M
Sales 1.16B
FCF (ttm) 61.56M
Book/sh 0.04
Cash/sh 0.48
Employees 147
Insider 10d —
IPO Oct 28, 2020
Div forward ($/yr)
Div TTM ($/yr)
Dividend Yield
Ex-Div Date
5Y Avg Yield
Yield vs 5Y Avg
Payout 0.00%
P/E 14.17
Forward P/E 5.44
PEG —
P/S 0.42
P/B 259.14
P/C —
EV/EBITDA 7.26
EV/Sales 0.52
Quick Ratio 1.41
Current Ratio 1.46
Debt/Eq —
LT Debt/Eq —
EPS (ttm) 0.64
EPS next Y 1.67
EPS Growth —
Revenue Growth 17.30%
EPS Gr Q/Q —
Rev Gr Q/Q —
Earnings (next) 2026-04-29
Earnings (prior) 2026-04-29
ROA 16.43%
ROE —
ROIC —
Gross Margin 14.89%
Oper. Margin 7.22%
Profit Margin 3.37%
Shs Outstand 54.06M
Shs Float 31.15M
Insider Own 43.55%
Instit Own 58.04%
Short Float 10.45%
Short Ratio 5.10
Short Interest 3.27M
52W High 13.92
vs 52W High -34.84%
52W Low 7.09
vs 52W Low 27.93%
Beta 1.16
Impl. Vol. 1.96%
Rel Volume 1.16
Avg Volume 585.32K
Volume 679.12K
Target (mean) $13.71
Tgt Median $13.00
Tgt Low $11.00
Tgt High $19.00
# Analysts 7
Recom Buy
Prev Close $8.65
Price $9.07
Change 4.86%
About

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$13.71
Mean price target
2. Current target
$9.07
Latest analyst target
3. DCF / Fair value
$20.50
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$9.07
Low
$11.00
High
$19.00
Mean
$13.71

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2026-04-30 main JP Morgan Overweight → Overweight $12
2026-04-07 main Keefe, Bruyette & Woods Outperform → Outperform $15
2026-02-24 main JP Morgan Overweight → Overweight $11
2026-02-24 main Goldman Sachs Neutral → Neutral $12
2026-02-24 main RBC Capital Outperform → Outperform $11
2026-02-24 main Keefe, Bruyette & Woods Outperform → Outperform $16
2025-10-30 main JP Morgan Overweight → Overweight $15
2025-10-30 main Keefe, Bruyette & Woods Outperform → Outperform $19
2025-10-30 main Canaccord Genuity Buy → Buy $15
2025-10-15 down Goldman Sachs Buy → Neutral $12
2025-09-05 main Keefe, Bruyette & Woods Outperform → Outperform $18
2025-05-07 main RBC Capital Outperform → Outperform $18
2025-05-01 main JP Morgan Overweight → Overweight $12
2025-04-22 main JP Morgan Overweight → Overweight $10
2025-04-22 main Keefe, Bruyette & Woods Outperform → Outperform $16
2025-04-14 main Goldman Sachs Buy → Buy $13
2025-04-03 main BMO Capital Outperform → Outperform $23
2025-02-25 main JP Morgan Overweight → Overweight $13
2025-02-25 reit RBC Capital Outperform → Outperform $20
2025-02-25 main Goldman Sachs Buy → Buy $14
News
RSS: Latest MAX news
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2026-05-15 YEH KUANLING AMY Chief Technology Officer — 12,000 $8.05 $96,640
2026-05-15 COYNE JEFFREY B General Counsel — 5,000 $8.10 $40,476
2026-05-15 CRAMER KEITH Officer — 13,000 $8.05 $104,686
2026-05-15 STCLAIR LAUREN Director — 20,900 $0.00 $0
2026-05-15 CRAMER KEITH Officer — 9,774 — —
2026-05-15 YEH KUANLING AMY Chief Technology Officer — 10,106 — —
2026-05-06 YI STEVEN Chief Executive Officer — 12,000 $8.93 $108,465
2026-05-05 VRABECK KATHY P Director — 20,750 $0.00 $0
2026-05-05 ARASU VENMAL RAJI Director — 20,750 $0.00 $0
2026-05-05 JONES RAMON Director — 20,750 $0.00 $0
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Revenue
1,113.60
+28.78%
864.70
+122.78%
388.15
-15.45%
459.07
Operating Revenue
1,110.43
+29.71%
856.10
+128.42%
374.80
-14.52%
438.47
Cost Of Revenue
946.06
+31.19%
721.13
+124.35%
321.44
-17.37%
389.01
Reconciled Cost Of Revenue
946.06
+31.19%
721.13
+124.35%
321.44
-17.37%
389.01
Gross Profit
167.54
+16.70%
143.57
+115.21%
66.71
-4.78%
70.06
Operating Expense
132.01
+30.90%
100.85
-5.43%
106.64
+1.13%
105.45
Research And Development
21.40
+8.26%
19.76
+7.08%
18.46
-12.43%
21.08
Selling General And Administration
110.61
+36.42%
81.08
-8.05%
88.18
+4.51%
84.37
Selling And Marketing Expense
21.05
-14.84%
24.73
-2.78%
25.43
-11.74%
28.82
General And Administrative Expense
89.56
+58.90%
56.36
-10.18%
62.75
+12.94%
55.56
Other Gand A
89.56
+58.90%
56.36
-10.18%
62.75
+12.94%
55.56
Total Expenses
1,078.06
+31.15%
821.98
+92.02%
428.07
-13.43%
494.46
Operating Income
35.54
-16.83%
42.73
+207.02%
-39.92
-12.81%
-35.39
Total Operating Income As Reported
22.12
-48.23%
42.73
+207.02%
-39.92
-12.81%
-35.39
EBITDA
-96.57
-316.83%
44.53
+229.34%
-34.43
-175.10%
45.85
Normalized EBITDA
-83.15
-286.71%
44.53
+229.34%
-34.43
-175.10%
45.85
Reconciled Depreciation
3.25
-51.33%
6.68
-8.09%
7.27
+18.27%
6.15
EBIT
-99.82
-363.70%
37.85
+190.77%
-41.70
-205.03%
39.70
Total Unusual Items
-13.42
0.00
0.00
—
Total Unusual Items Excluding Goodwill
-13.42
0.00
0.00
—
Special Income Charges
-13.42
0.00
0.00
—
Impairment Of Capital Assets
13.42
0.00
0.00
—
Net Income
25.62
+54.09%
16.63
+141.14%
-40.42
+29.91%
-57.67
Pretax Income
-111.06
-572.56%
23.50
+141.22%
-57.02
-287.20%
30.46
Net Non Operating Interest Income Expense
-11.24
+21.66%
-14.35
+6.29%
-15.31
-65.66%
-9.24
Interest Expense Non Operating
11.24
-21.66%
14.35
-6.29%
15.31
+65.66%
9.24
Net Interest Income
-11.24
+21.66%
-14.35
+6.29%
-15.31
-65.66%
-9.24
Interest Expense
11.24
-21.66%
14.35
-6.29%
15.31
+65.66%
9.24
Other Income Expense
-135.35
-2678.20%
-4.87
-173.86%
-1.78
-102.37%
75.09
Other Non Operating Income Expenses
-121.94
-2402.83%
-4.87
-173.86%
-1.78
-102.37%
75.09
Tax Provision
-137.82
-10058.24%
1.38
+398.92%
-0.46
-100.45%
102.91
Tax Rate For Calcs
0.00
+255.93%
0.00
+637.50%
0.00
-96.19%
0.00
Tax Effect Of Unusual Items
-2.82
0.00
0.00
0.00
Net Income Including Noncontrolling Interests
26.76
+20.99%
22.12
+139.11%
-56.55
+21.93%
-72.45
Net Income From Continuing Operation Net Minority Interest
25.62
+54.09%
16.63
+141.14%
-40.42
+29.91%
-57.67
Net Income From Continuing And Discontinued Operation
25.62
+54.09%
16.63
+141.14%
-40.42
+29.91%
-57.67
Net Income Continuous Operations
26.76
+20.99%
22.12
+139.11%
-56.55
+21.93%
-72.45
Minority Interests
-1.14
+79.27%
-5.49
-134.02%
16.14
+9.17%
14.78
Normalized Income
36.22
+117.82%
16.63
+141.14%
-40.42
+29.91%
-57.67
Net Income Common Stockholders
25.62
+54.09%
16.63
+141.14%
-40.42
+29.91%
-57.67
Otherunder Preferred Stock Dividend
—
—
—
0.00
Diluted EPS
0.39
+25.81%
0.31
+134.83%
-0.89
+35.04%
-1.37
Basic EPS
0.46
+48.39%
0.31
+134.83%
-0.89
+35.04%
-1.37
Basic Average Shares
56.24
+6.03%
53.04
+16.39%
45.57
+8.65%
41.94
Diluted Average Shares
66.79
+25.91%
53.04
+16.39%
45.57
+8.65%
41.94
Diluted NI Availto Com Stockholders
25.62
+54.09%
16.63
+141.14%
-40.42
+29.91%
-57.67
Average Dilution Earnings
—
—
—
—
Line Item Trend 2023-12-31
Total Assets
153.93
Current Assets
74.57
Cash Cash Equivalents And Short Term Investments
17.27
Cash And Cash Equivalents
17.27
Receivables
53.77
Accounts Receivable
53.77
Gross Accounts Receivable
54.31
Allowance For Doubtful Accounts Receivable
-0.54
Prepaid Assets
3.53
Other Current Assets
3.53
Total Non Current Assets
79.35
Goodwill And Other Intangible Assets
73.75
Goodwill
47.74
Other Intangible Assets
26.02
Non Current Deferred Assets
—
Non Current Deferred Taxes Assets
—
Other Non Current Assets
5.60
Total Liabilities Net Minority Interest
248.35
Current Liabilities
79.72
Payables And Accrued Expenses
67.87
Payables
56.28
Accounts Payable
56.28
Current Accrued Expenses
11.59
Current Debt And Capital Lease Obligation
11.85
Current Debt
11.85
Other Current Borrowings
11.85
Total Non Current Liabilities Net Minority Interest
168.63
Long Term Debt And Capital Lease Obligation
162.44
Long Term Debt
162.44
Tradeand Other Payables Non Current
0.00
Other Non Current Liabilities
6.18
Stockholders Equity
-10.29
Common Stock Equity
-10.29
Capital Stock
0.66
Common Stock
0.66
Preferred Stock
0.00
Share Issued
47.36
Ordinary Shares Number
47.36
Treasury Shares Number
0.00
Additional Paid In Capital
511.61
Retained Earnings
-522.56
Minority Interest
-84.13
Total Equity Gross Minority Interest
-94.42
Total Capitalization
152.15
Working Capital
-5.15
Invested Capital
164.00
Total Debt
174.30
Net Debt
157.03
Net Tangible Assets
-84.05
Tangible Book Value
-84.05
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Operating Cash Flow
65.60
+43.00%
45.87
+126.74%
20.23
-28.45%
28.27
Cash Flow From Continuing Operating Activities
65.60
+43.00%
45.87
+126.74%
20.23
-28.45%
28.27
Net Income From Continuing Operations
26.76
+20.99%
22.12
+139.11%
-56.55
+21.93%
-72.45
Depreciation Amortization Depletion
3.25
-51.33%
6.68
-8.09%
7.27
+18.27%
6.15
Depreciation
0.27
+8.33%
0.25
-28.61%
0.35
-9.95%
0.39
Amortization Cash Flow
2.98
-53.67%
6.43
-7.04%
6.92
+20.19%
5.75
Depreciation And Amortization
3.25
-51.33%
6.68
-8.09%
7.27
+18.27%
6.15
Amortization Of Intangibles
2.98
-53.67%
6.43
-7.04%
6.92
+20.19%
5.75
Other Non Cash Items
125.68
+1367.55%
8.56
+473.23%
1.49
+101.67%
-89.25
Stock Based Compensation
30.33
-11.01%
34.08
-36.08%
53.32
-8.81%
58.47
Provisionand Write Offof Assets
-0.17
-134.81%
0.50
+9840.00%
0.01
-96.32%
0.14
Asset Impairment Charge
13.42
0.00
-100.00%
1.41
-83.64%
8.59
Deferred Tax
-138.89
0.00
0.00
-100.00%
102.66
Deferred Income Tax
-138.89
0.00
0.00
-100.00%
102.66
Change In Working Capital
5.22
+120.04%
-26.07
-296.18%
13.29
-4.86%
13.97
Change In Receivables
20.09
+122.40%
-89.66
-1541.41%
6.22
-64.12%
17.34
Changes In Account Receivables
20.09
+122.40%
-89.66
-1541.41%
6.22
-64.12%
17.34
Change In Prepaid Assets
-0.67
-175.41%
-0.24
-110.67%
2.29
-49.26%
4.51
Change In Payables And Accrued Expense
-10.28
-116.23%
63.33
+1378.59%
4.28
+151.66%
-8.29
Change In Accrued Expense
4.19
-70.14%
14.04
+603.61%
2.00
+504.05%
-0.49
Change In Payable
-14.47
-129.36%
49.28
+2054.96%
2.29
+129.34%
-7.80
Change In Account Payable
-14.47
-129.36%
49.28
+2054.96%
2.29
+129.34%
-7.80
Change In Other Current Assets
-3.92
-883.00%
0.50
+0.00%
0.50
+19.90%
0.42
Investing Cash Flow
-0.34
+48.01%
-0.65
-795.89%
-0.07
+99.85%
-49.77
Cash Flow From Continuing Investing Activities
-0.34
+48.01%
-0.65
-795.89%
-0.07
+99.85%
-49.77
Net PPE Purchase And Sale
-0.34
-33.86%
-0.25
-247.95%
-0.07
+25.51%
-0.10
Purchase Of PPE
-0.34
-33.86%
-0.25
-247.95%
-0.07
+25.51%
-0.10
Capital Expenditure
-0.34
+48.01%
-0.65
-795.89%
-0.07
+25.51%
-0.10
Net Investment Purchase And Sale
—
—
—
0.00
Purchase Of Investment
—
—
—
0.00
Net Business Purchase And Sale
—
0.00
0.00
+100.00%
-49.68
Purchase Of Business
—
0.00
0.00
+100.00%
-49.68
Net Intangibles Purchase And Sale
0.00
+100.00%
-0.40
0.00
0.00
Purchase Of Intangibles
0.00
+100.00%
-0.40
0.00
0.00
Financing Cash Flow
-61.65
-220.70%
-19.22
-10.29%
-17.43
-20.03%
-14.52
Cash Flow From Continuing Financing Activities
-61.65
-220.70%
-19.22
-10.29%
-17.43
-20.03%
-14.52
Net Issuance Payments Of Debt
-9.50
+24.28%
-12.55
-32.07%
-9.50
-111.11%
-4.50
Issuance Of Debt
—
0.00
0.00
-100.00%
25.00
Repayment Of Debt
-9.50
+24.28%
-12.55
-32.07%
-9.50
+67.80%
-29.50
Long Term Debt Issuance
—
0.00
0.00
-100.00%
25.00
Long Term Debt Payments
-9.50
+24.28%
-12.55
-32.07%
-9.50
+67.80%
-29.50
Net Long Term Debt Issuance
-9.50
+24.28%
-12.55
-32.07%
-9.50
-111.11%
-4.50
Short Term Debt Issuance
—
—
0.00
-100.00%
25.00
Short Term Debt Payments
—
—
0.00
+100.00%
-20.00
Net Short Term Debt Issuance
—
—
0.00
-100.00%
5.00
Net Common Stock Issuance
-47.27
0.00
0.00
+100.00%
-5.01
Common Stock Payments
-47.27
0.00
0.00
+100.00%
-5.01
Common Stock Dividend Paid
-1.25
-2.29%
-1.22
+57.12%
-2.85
-33.55%
-2.13
Cash Dividends Paid
-1.25
-2.29%
-1.22
+57.12%
-2.85
-33.55%
-2.13
Repurchase Of Capital Stock
-47.27
0.00
0.00
+100.00%
-5.01
Net Other Financing Charges
-3.63
+33.46%
-5.45
-7.38%
-5.08
-76.42%
-2.88
Changes In Cash
3.61
-86.11%
26.00
+852.55%
2.73
+107.58%
-36.02
Beginning Cash Position
43.27
+150.51%
17.27
+18.77%
14.54
-71.24%
50.56
End Cash Position
46.88
+8.34%
43.27
+150.51%
17.27
+18.77%
14.54
Free Cash Flow
65.26
+44.32%
45.22
+124.32%
20.16
-28.46%
28.18
Interest Paid Supplemental Data
10.79
-22.61%
13.94
+1.21%
13.77
+94.95%
7.07
Income Tax Paid Supplemental Data
1.01
+344.74%
0.23
—
—
Common Stock Issuance
—
—
—
0.00
Issuance Of Capital Stock
—
—
—
0.00
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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