Symbols / PRPL
PRPL Chart
About
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Fundamentals
Scroll to Statements| Sector | Consumer Cyclical | Industry | Furnishings, Fixtures & | Market Cap | 70.87M |
| Enterprise Value | 241.69M | Income | -56.68M | Sales | 457.01M |
| Book/sh | -0.25 | Cash/sh | 0.30 | Dividend Yield | — |
| Payout | 0.00% | Employees | 1200 | IPO | — |
| P/E | — | Forward P/E | -2.59 | PEG | — |
| P/S | 0.16 | P/B | -2.63 | P/C | — |
| EV/EBITDA | -22.98 | EV/Sales | 0.53 | Quick Ratio | 0.59 |
| Current Ratio | 1.41 | Debt/Eq | — | LT Debt/Eq | — |
| EPS (ttm) | -0.52 | EPS next Y | -0.25 | EPS Growth | — |
| Revenue Growth | 0.10% | Earnings | 2026-03-12 | ROA | -6.64% |
| ROE | -102.71% | ROIC | — | Gross Margin | 41.23% |
| Oper. Margin | -5.76% | Profit Margin | -12.40% | Shs Outstand | 108.25M |
| Shs Float | 56.32M | Short Float | 2.94% | Short Ratio | 6.62 |
| Short Interest | — | 52W High | 1.26 | 52W Low | 0.56 |
| Beta | 1.85 | Avg Volume | 288.24K | Volume | 14.19K |
| Target Price | $2.53 | Recom | None | Prev Close | $0.66 |
| Price | $0.65 | Change | -0.41% |
Valuation Models
Price estimates from analyst targets and simple models.
1. Analyst consensus
$2.53
Mean price target
2. Current target
$0.65
Latest analyst target
3. DCF / Fair value
$-3.67
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$0.65
Low
$1.00
High
$5.00
Mean
$2.53
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2025-03-26 | reit | Wedbush | Neutral → Neutral | $1 |
| 2024-09-04 | down | Wedbush | Outperform → Neutral | $1 |
| 2024-08-06 | main | Craig-Hallum | Hold → Hold | $2 |
| 2024-05-08 | reit | Wedbush | Outperform → Outperform | $2 |
| 2024-03-21 | reit | Roth MKM | Buy → Buy | $3 |
| 2024-03-13 | up | Roth MKM | Neutral → Buy | $3 |
| 2024-03-13 | main | Craig-Hallum | Hold → Hold | $2 |
| 2024-03-13 | main | Wedbush | Outperform → Outperform | $2 |
| 2024-03-07 | main | Roth MKM | Neutral → Neutral | $2 |
| 2024-01-24 | reit | Wedbush | Outperform → Outperform | $1 |
| 2024-01-24 | main | Keybanc | Overweight → Overweight | $5 |
| 2023-11-13 | down | Oppenheimer | Outperform → Perform | — |
| 2023-11-10 | down | Craig-Hallum | Buy → Hold | — |
| 2023-11-10 | main | Wedbush | Outperform → Outperform | $1 |
| 2023-11-10 | main | Keybanc | Overweight → Overweight | $6 |
| 2023-08-25 | reit | Oppenheimer | Outperform → Outperform | $8 |
| 2023-08-10 | main | Wedbush | Outperform → Outperform | $3 |
| 2023-04-14 | reit | Wedbush | — → Outperform | $5 |
| 2023-03-21 | main | UBS | — → Neutral | $3 |
| 2023-02-01 | main | Keybanc | — → Overweight | $8 |
- Purple Innovation (NASDAQ:PRPL) Trading 0.8% Higher - Still a Buy? - MarketBeat ue, 24 Feb 2026 05
- Purple (NASDAQ:PRPL) Misses Q3 Revenue Estimates, Stock Drops - Yahoo Finance ue, 04 Nov 2025 08
- Purple Innovation Reports Third Quarter 2025 Results - PR Newswire ue, 04 Nov 2025 08
- Some Confidence Is Lacking In Purple Innovation, Inc. (NASDAQ:PRPL) As Shares Slide 25% - simplywall.st hu, 06 Nov 2025 08
- Purple Innovation: Between Expansion And Fragile Balance (NASDAQ:PRPL) - Seeking Alpha Fri, 22 Aug 2025 07
- Would You Still Hold Purple Innovation Stock If It Fell Another 30%? - Trefis Sat, 20 Dec 2025 08
- Purple Innovation Faces Nasdaq Delisting Notice - The Globe and Mail Fri, 07 Nov 2025 08
- Earnings call transcript: Purple Innovation Q3 2025 sees stock rise post-call - Investing.com ue, 04 Nov 2025 08
- Why Purple (PRPL) Shares Are Trading Lower Today - Yahoo Finance ue, 02 Sep 2025 07
- Purple Innovation Reports Second Quarter 2025 Results; Reaffirms 2025 Guidance - PR Newswire ue, 29 Jul 2025 07
- Purple Innovation (PRPL) Receives a Hold from UBS - The Globe and Mail ue, 10 Feb 2026 08
- Purple Innovation, Inc. (NASDAQ:PRPL) hedge funds owners may be pleased with recent gains after 39% loss over the past year - simplywall.st Wed, 14 May 2025 07
- Purple (PRPL) To Report Earnings Tomorrow: Here Is What To Expect - Yahoo Finance Sun, 02 Nov 2025 07
- Purple (PRPL) Shares Skyrocket, What You Need To Know - Yahoo Finance Fri, 07 Nov 2025 08
- Purple Innovation (PRPL) Reports Q3 Loss, Misses Revenue Estimates - Yahoo Finance ue, 04 Nov 2025 08
Insider Transactions
| Date | Shares | Url | Text | Insider | Position | Transaction | Start Date | Ownership |
|---|---|---|---|---|---|---|---|---|
| 0 | 64339 | http://biz.yahoo.com/t/33/9717.html | Disposition (Non Open Market) | ANTHOS PANO | Director | — | 2018-02-02 00:00:00 | I |
| 1 | 2587500 | http://biz.yahoo.com/t/47/691.html | Disposition (Non Open Market) at $0 per share. | ZEPF PAUL J | Beneficial Owner (10% or more) | — | 2018-02-02 00:00:00 | I |
| 2 | 111809 | http://biz.yahoo.com/t/69/5957.html | Disposition (Non Open Market) | DICAMILLO GARY T | Director | — | 2018-02-02 00:00:00 | I |
Financials
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | -4.17M | -2.35M | 912.03K | 6.49M |
| TaxRateForCalcs | 0.21 | 0.21 | 0.21 | 0.27 |
| NormalizedEBITDA | -25.31M | -82.92M | 137.13M | -11.28M |
| TotalUnusualItems | -19.86M | -11.21M | 4.34M | 24.05M |
| TotalUnusualItemsExcludingGoodwill | -19.86M | -11.21M | 4.34M | 24.05M |
| NetIncomeFromContinuingOperationNetMinorityInterest | -97.90M | -120.76M | -92.47M | 3.11M |
| ReconciledDepreciation | 35.35M | 25.11M | 17.49M | 9.47M |
| ReconciledCostOfRevenue | 306.75M | 338.72M | 365.11M | 431.25M |
| EBITDA | -45.17M | -94.13M | 141.47M | 12.77M |
| EBIT | -80.53M | -119.24M | 123.98M | 3.30M |
| NetInterestIncome | -17.51M | -1.97M | -3.54M | -1.87M |
| InterestExpense | 17.51M | 1.97M | 3.54M | 1.87M |
| NormalizedIncome | -82.21M | -111.90M | -95.90M | -14.45M |
| NetIncomeFromContinuingAndDiscontinuedOperation | -97.90M | -120.76M | -92.47M | 3.11M |
| TotalExpenses | 560.09M | 617.37M | 453.99M | 745.56M |
| TotalOperatingIncomeAsReported | -92.18M | -113.71M | -42.75M | -24.58M |
| DilutedAverageShares | 107.32M | 103.94M | 81.78M | 67.30M |
| BasicAverageShares | 107.14M | 103.60M | 81.78M | 65.93M |
| DilutedEPS | -0.91 | -1.17 | -1.10 | -0.30 |
| BasicEPS | -0.91 | -1.17 | -1.10 | 0.06 |
| DilutedNIAvailtoComStockholders | -98.10M | -121.22M | -92.47M | -21.11M |
| AverageDilutionEarnings | -201.00K | -458.00K | 0.00 | -24.22M |
| NetIncomeCommonStockholders | -97.90M | -120.76M | -92.47M | 3.11M |
| NetIncome | -97.90M | -120.76M | -92.47M | 3.11M |
| MinorityInterests | 201.00K | 458.00K | 253.00K | 166.00K |
| NetIncomeIncludingNoncontrollingInterests | -98.10M | -121.22M | -92.72M | 2.95M |
| NetIncomeContinuousOperations | -98.10M | -121.22M | -92.72M | 2.95M |
| TaxProvision | 63.00K | 8.00K | 213.17M | -1.52M |
| PretaxIncome | -98.03M | -121.21M | 120.45M | 1.43M |
| OtherIncomeExpense | -8.31M | -12.41M | 4.77M | 23.86M |
| OtherNonOperatingIncomeExpenses | 11.55M | -1.20M | 423.00K | -194.00K |
| SpecialIncomeCharges | -23.37M | -11.21M | 0.00 | 0.00 |
| OtherSpecialCharges | 3.39M | 4.33M | ||
| ImpairmentOfCapitalAssets | 0.00 | 6.88M | 0.00 | 0.00 |
| RestructuringAndMergernAcquisition | 19.97M | 0.00 | 0.00 | |
| GainOnSaleOfSecurity | 3.50M | 4.34M | 24.05M | |
| NetNonOperatingInterestIncomeExpense | -17.51M | -1.97M | -3.54M | -1.87M |
| InterestExpenseNonOperating | 17.51M | 1.97M | 3.54M | 1.87M |
| OperatingIncome | -72.21M | -106.83M | 119.22M | -20.56M |
| OperatingExpense | 253.34M | 278.66M | 88.88M | 314.31M |
| OtherTaxes | 0.00 | 0.00 | -161.97M | -4.02M |
| ResearchAndDevelopment | 12.96M | 11.90M | 8.76M | 6.94M |
| SellingGeneralAndAdministration | 240.38M | 266.76M | 242.09M | 311.38M |
| SellingAndMarketingExpense | 171.26M | 182.31M | 165.39M | 239.29M |
| GeneralAndAdministrativeExpense | 69.12M | 84.45M | 76.70M | 72.09M |
| OtherGandA | 69.12M | 84.45M | 76.70M | 72.09M |
| GrossProfit | 181.13M | 171.82M | 208.09M | 293.75M |
| CostOfRevenue | 306.75M | 338.72M | 365.11M | 431.25M |
| TotalRevenue | 487.88M | 510.54M | 573.20M | 725.00M |
| OperatingRevenue | 487.88M | 510.54M | 573.20M | 725.00M |
| Line Item | 2023-12-31 | |||
|---|---|---|---|---|
| TreasurySharesNumber | 0.00 | |||
| OrdinarySharesNumber | 107.55M | 105.51M | 91.38M | 66.49M |
| ShareIssued | 107.55M | 105.51M | 91.38M | 66.49M |
| NetDebt | 26.38M | 2.18M | 4.79M | |
| TotalDebt | 158.13M | 152.97M | 152.96M | 184.62M |
| TangibleBookValue | 11.31M | 93.23M | 143.15M | 132.57M |
| InvestedCapital | 75.59M | 144.46M | 197.92M | 242.18M |
| WorkingCapital | 25.36M | 30.83M | 63.33M | 87.49M |
| NetTangibleAssets | 11.31M | 93.23M | 143.15M | 132.57M |
| CapitalLeaseObligations | 102.73M | 123.94M | 129.31M | 88.21M |
| CommonStockEquity | 20.20M | 115.42M | 174.26M | 145.77M |
| TotalCapitalization | 75.59M | 142.33M | 197.92M | 239.89M |
| TotalEquityGrossMinorityInterest | 20.21M | 115.61M | 175.17M | 146.54M |
| MinorityInterest | 11.00K | 185.00K | 908.00K | 768.00K |
| StockholdersEquity | 20.20M | 115.42M | 174.26M | 145.77M |
| RetainedEarnings | -573.87M | -475.97M | -355.21M | -261.82M |
| AdditionalPaidInCapital | 594.05M | 591.38M | 529.47M | 407.59M |
| CapitalStock | 11.00K | 11.00K | 9.00K | 7.00K |
| CommonStock | 11.00K | 11.00K | 9.00K | 7.00K |
| TotalLiabilitiesNetMinorityInterest | 287.64M | 275.02M | 258.16M | 495.93M |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 186.63M | 164.04M | 160.03M | 353.92M |
| OtherNonCurrentLiabilities | 911.00K | 5.00K | 19.00K | 162.27M |
| DerivativeProductLiabilities | 16.07M | 0.00 | 0.00 | 4.34M |
| NonCurrentAccruedExpenses | 26.09M | 25.80M | 18.66M | 11.10M |
| LongTermDebtAndCapitalLeaseObligation | 142.47M | 136.00M | 139.26M | 175.27M |
| LongTermCapitalLeaseObligation | 87.07M | 109.09M | 115.60M | 81.16M |
| LongTermDebt | 55.39M | 26.91M | 23.66M | 94.11M |
| LongTermProvisions | 1.10M | 2.23M | 2.12M | 932.00K |
| CurrentLiabilities | 101.00M | 110.98M | 98.13M | 142.01M |
| OtherCurrentLiabilities | 7.92M | 12.29M | 2.38M | 7.12M |
| CurrentDeferredLiabilities | 6.41M | 5.72M | 4.45M | 10.85M |
| CurrentDeferredRevenue | 6.41M | 5.72M | 4.45M | 10.85M |
| CurrentDebtAndCapitalLeaseObligation | 15.66M | 16.97M | 13.71M | 9.35M |
| CurrentCapitalLeaseObligation | 15.66M | 14.84M | 13.71M | 7.05M |
| CurrentDebt | 2.13M | 2.30M | ||
| OtherCurrentBorrowings | 2.13M | 2.30M | ||
| PensionandOtherPostRetirementBenefitPlansCurrent | 9.41M | 5.06M | 6.69M | 8.93M |
| CurrentProvisions | 1.44M | |||
| PayablesAndAccruedExpenses | 60.16M | 70.93M | 70.89M | 105.76M |
| CurrentAccruedExpenses | 16.53M | 19.15M | 20.72M | 21.33M |
| InterestPayable | 0.00 | 506.00K | 7.00K | |
| Payables | 43.63M | 51.78M | 50.17M | 84.42M |
| TotalTaxPayable | 2.99M | 1.95M | 3.73M | 4.67M |
| AccountsPayable | 40.64M | 49.83M | 46.44M | 79.75M |
| TotalAssets | 307.85M | 390.62M | 433.33M | 642.47M |
| TotalNonCurrentAssets | 181.48M | 248.81M | 271.88M | 412.97M |
| OtherNonCurrentAssets | 3.20M | 2.19M | 1.55M | 1.32M |
| NonCurrentDeferredAssets | 0.00 | 217.79M | ||
| NonCurrentDeferredTaxesAssets | 0.00 | 217.79M | ||
| GoodwillAndOtherIntangibleAssets | 8.89M | 22.20M | 31.12M | 13.20M |
| OtherIntangibleAssets | 8.89M | 22.20M | 26.22M | 13.20M |
| Goodwill | 0.00 | 4.90M | 0.00 | |
| NetPPE | 169.39M | 224.43M | 239.21M | 180.65M |
| AccumulatedDepreciation | -82.40M | -53.22M | -35.76M | -20.74M |
| GrossPPE | 251.79M | 277.65M | 274.97M | 201.39M |
| Leases | 57.94M | 60.56M | 56.11M | 38.10M |
| ConstructionInProgress | 13.13M | 15.08M | 19.10M | 19.84M |
| OtherProperties | 146.42M | 168.19M | 169.07M | 126.13M |
| MachineryFurnitureEquipment | 34.31M | 33.82M | 30.68M | 17.32M |
| Properties | 0.00 | 0.00 | 0.00 | 0.00 |
| CurrentAssets | 126.37M | 141.81M | 161.46M | 229.50M |
| OtherCurrentAssets | 1.41M | 1.74M | 4.12M | 5.70M |
| RestrictedCash | 1.70M | |||
| PrepaidAssets | 6.02M | 8.54M | 7.82M | 8.06M |
| Inventory | 56.86M | 66.88M | 73.20M | 98.69M |
| InventoriesAdjustmentsAllowances | -1.34M | -2.36M | ||
| FinishedGoods | 30.07M | 37.68M | 39.77M | 63.42M |
| WorkInProcess | 6.60M | 5.96M | 2.26M | 4.02M |
| RawMaterials | 20.19M | 23.23M | 31.17M | 33.61M |
| Receivables | 33.06M | 37.80M | 34.57M | 25.43M |
| AccountsReceivable | 33.06M | 37.80M | 34.57M | 25.43M |
| CashCashEquivalentsAndShortTermInvestments | 29.01M | 26.86M | 40.05M | 91.62M |
| CashAndCashEquivalents | 29.01M | 26.86M | 40.05M | 91.62M |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| FreeCashFlow | -25.38M | -69.90M | -66.93M | -87.96M |
| RepurchaseOfCapitalStock | 0.00 | -105.00K | 0.00 | 0.00 |
| RepaymentOfDebt | -30.00M | -36.66M | -72.53M | -2.25M |
| IssuanceOfDebt | 61.00M | 42.00M | 0.00 | 55.00M |
| IssuanceOfCapitalStock | 0.00 | 60.30M | 98.21M | 0.00 |
| CapitalExpenditure | -7.53M | -15.23M | -38.16M | -57.06M |
| InterestPaidSupplementalData | 159.00K | 189.00K | 2.69M | 999.00K |
| IncomeTaxPaidSupplementalData | 317.00K | 385.00K | 303.00K | 4.64M |
| EndCashPosition | 29.01M | 26.86M | 41.75M | 91.62M |
| BeginningCashPosition | 26.86M | 41.75M | 91.62M | 122.95M |
| ChangesInCash | 2.15M | -14.90M | -49.86M | -31.34M |
| FinancingCashFlow | 27.53M | 55.83M | 13.41M | 56.62M |
| CashFlowFromContinuingFinancingActivities | 27.53M | 55.83M | 13.41M | 56.62M |
| NetOtherFinancingCharges | -3.47M | -9.71M | -12.43M | 3.51M |
| ProceedsFromStockOptionExercised | 0.00 | 0.00 | 166.00K | 1.53M |
| CashDividendsPaid | 0.00 | 0.00 | -1.18M | |
| CommonStockDividendPaid | 0.00 | 0.00 | -1.18M | |
| NetPreferredStockIssuance | 0.00 | -105.00K | 0.00 | 0.00 |
| PreferredStockPayments | 0.00 | -105.00K | 0.00 | 0.00 |
| NetCommonStockIssuance | 0.00 | 60.30M | 98.21M | 0.00 |
| CommonStockIssuance | 0.00 | 60.30M | 98.21M | 0.00 |
| NetIssuancePaymentsOfDebt | 31.00M | 5.34M | -72.53M | 52.75M |
| NetShortTermDebtIssuance | 5.00M | -55.00M | 55.00M | |
| ShortTermDebtPayments | -12.00M | -55.00M | 0.00 | |
| ShortTermDebtIssuance | 17.00M | 0.00 | 55.00M | |
| NetLongTermDebtIssuance | 31.00M | 5.34M | -72.53M | 52.75M |
| LongTermDebtPayments | -30.00M | -36.66M | -72.53M | -2.25M |
| LongTermDebtIssuance | 61.00M | 42.00M | 0.00 | 55.00M |
| InvestingCashFlow | -7.53M | -16.06M | -34.50M | -57.06M |
| CashFlowFromContinuingInvestingActivities | -7.53M | -16.06M | -34.50M | -57.06M |
| NetOtherInvestingChanges | -826.00K | 3.66M | ||
| NetIntangiblesPurchaseAndSale | -286.00K | -844.00K | -2.79M | -3.12M |
| PurchaseOfIntangibles | -286.00K | -844.00K | -2.79M | -3.12M |
| NetPPEPurchaseAndSale | -7.24M | -14.39M | -35.38M | -53.94M |
| PurchaseOfPPE | -7.24M | -14.39M | -35.38M | -53.94M |
| OperatingCashFlow | -17.85M | -54.66M | -28.77M | -30.90M |
| CashFlowFromContinuingOperatingActivities | -17.85M | -54.66M | -28.77M | -30.90M |
| InterestPaidCFO | 0.00 | 0.00 | ||
| ChangeInWorkingCapital | 4.27M | 22.45M | -4.41M | -15.53M |
| ChangeInOtherWorkingCapital | -1.72M | 2.67M | 1.25M | 6.76M |
| ChangeInOtherCurrentLiabilities | -2.78M | |||
| ChangeInPayablesAndAccruedExpense | -7.09M | 15.95M | -32.26M | 5.25M |
| ChangeInAccruedExpense | -712.00K | 11.57M | 1.35M | -1.55M |
| ChangeInPayable | -6.38M | 4.38M | -33.61M | 6.80M |
| ChangeInAccountPayable | -6.38M | 4.38M | -33.61M | 6.80M |
| ChangeInPrepaidAssets | 2.35M | 1.57M | 1.76M | 1.74M |
| ChangeInInventory | 5.99M | 5.90M | 28.96M | -32.96M |
| ChangeInReceivables | 4.75M | -3.65M | -4.11M | 3.68M |
| ChangesInAccountReceivables | 4.75M | -3.65M | -4.11M | 3.68M |
| OtherNonCashItems | 37.15M | 1.24M | -349.00K | 517.00K |
| StockBasedCompensation | 2.81M | 4.88M | 3.37M | 3.37M |
| AssetImpairmentCharge | 0.00 | 6.88M | 0.00 | 0.00 |
| DeferredTax | 0.00 | 0.00 | 51.58M | -7.62M |
| DeferredIncomeTax | 0.00 | 0.00 | 51.58M | -7.62M |
| DepreciationAmortizationDepletion | 35.35M | 25.11M | 17.49M | 9.47M |
| DepreciationAndAmortization | 35.35M | 25.11M | 17.49M | 9.47M |
| OperatingGainsLosses | 660.00K | 6.01M | -3.72M | -24.05M |
| GainLossOnInvestmentSecurities | -3.50M | -4.34M | -24.05M | |
| GainLossOnSaleOfPPE | 770.00K | 1.68M | 620.00K | 0.00 |
| NetIncomeFromContinuingOperations | -98.10M | -121.22M | -92.72M | 2.95M |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for PRPL
| Date | User | Asset | Broker | Type | Position Size | Entry Price | Patterns |
|---|