Symbols / AAPL $252.82 +1.08%
AAPL Chart
About
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Fundamentals
Scroll to Statements| Sector | Technology | Industry | Consumer Electronics | Market Cap | 3.72T |
| Enterprise Value | 3.74T | Income | 117.78B | Sales | 435.62B |
| Book/sh | 6.00 | Cash/sh | 4.56 | Dividend Yield | 41.00% |
| Payout | 13.04% | Employees | 150000 | IPO | — |
| P/E | 32.04 | Forward P/E | 27.20 | PEG | — |
| P/S | 8.53 | P/B | 42.15 | P/C | — |
| EV/EBITDA | 24.43 | EV/Sales | 8.57 | Quick Ratio | 0.84 |
| Current Ratio | 0.97 | Debt/Eq | 102.63 | LT Debt/Eq | — |
| EPS (ttm) | 7.89 | EPS next Y | 9.30 | EPS Growth | 18.30% |
| Revenue Growth | 15.70% | Earnings | 2026-04-30 | ROA | 24.38% |
| ROE | 152.02% | ROIC | — | Gross Margin | 47.33% |
| Oper. Margin | 35.37% | Profit Margin | 27.04% | Shs Outstand | 14.68B |
| Shs Float | 14.66B | Short Float | 0.88% | Short Ratio | 2.41 |
| Short Interest | — | 52W High | 288.62 | 52W Low | 169.21 |
| Beta | 1.12 | Avg Volume | 48.06M | Volume | 30.09M |
| Target Price | $295.44 | Recom | Buy | Prev Close | $250.12 |
| Price | $252.82 | Change | 1.08% |
Valuation Models
Price estimates from analyst targets and simple models.
1. Analyst consensus
$295.44
Mean price target
2. Current target
$252.82
Latest analyst target
3. DCF / Fair value
$130.35
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$252.82
Low
$205.00
High
$350.00
Mean
$295.44
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2026-03-05 | reit | Wedbush | Outperform → Outperform | $350 |
| 2026-03-05 | main | Rosenblatt | Neutral → Neutral | $268 |
| 2026-03-03 | main | Barclays | Underweight → Underweight | $248 |
| 2026-02-17 | reit | Wedbush | Outperform → Outperform | $350 |
| 2026-01-30 | main | Jefferies | Hold → Hold | $287 |
| 2026-01-30 | up | Maxim Group | Hold → Buy | $300 |
| 2026-01-30 | main | JP Morgan | Overweight → Overweight | $325 |
| 2026-01-30 | reit | TD Cowen | Buy → Buy | $325 |
| 2026-01-30 | main | Barclays | Underweight → Underweight | $239 |
| 2026-01-30 | main | DA Davidson | Neutral → Neutral | $270 |
| 2026-01-30 | reit | Wedbush | Outperform → Outperform | $350 |
| 2026-01-30 | reit | Needham | Hold → Hold | — |
| 2026-01-30 | main | Rosenblatt | Neutral → Neutral | $267 |
| 2026-01-26 | main | JP Morgan | Overweight → Overweight | $315 |
| 2026-01-26 | main | Jefferies | Hold → Hold | $276 |
| 2026-01-20 | main | Citigroup | Buy → Buy | $315 |
| 2026-01-20 | reit | Evercore ISI Group | Outperform → Outperform | $330 |
| 2026-01-13 | reit | Wedbush | Outperform → Outperform | $350 |
| 2026-01-12 | reit | Wedbush | Outperform → Outperform | $350 |
| 2026-01-09 | main | Evercore ISI Group | Outperform → Outperform | $330 |
- Is It Time To Reassess Apple (AAPL) After Recent Share Price Weakness? - Yahoo Finance ue, 17 Mar 2026 07
- AAPL Stock Today: March 17 — Google Gemini Opens in Hong Kong - Meyka ue, 17 Mar 2026 07
- Apple (AAPL) Stock Quotes, Company News And Chart Analysis - Investor's Business Daily Fri, 13 Mar 2026 17
- Apple’s AirPods Max 2 boost noise canceling and add live translation - Stock Titan Mon, 16 Mar 2026 13
- Apple Launches a Price War Its Rivals Can’t Afford to Fight - MarketBeat Mon, 16 Mar 2026 14
- Apple Stock (AAPL) Rises as AirPods Max Finally Gets Second Generation - TipRanks Mon, 16 Mar 2026 20
- Apple’s 108% Run Up - 24/7 Wall St. Mon, 16 Mar 2026 14
- What's Going On With Apple Stock Today? - Benzinga Mon, 16 Mar 2026 15
- Apple Stock (AAPL) Opinions on Tech Sector Pullback - Quiver Quantitative Fri, 13 Mar 2026 17
- Berkshire Hathaway's Greg Abel Says He Expects Apple Will "Compound Over Decades" - The Motley Fool Sat, 28 Feb 2026 08
- AAPL Stock Price, Quote & Chart | APPLE INC (NASDAQ:AAPL) - ChartMill Fri, 13 Mar 2026 07
- Is It Time To Reassess Apple (AAPL) After Recent Share Price Pullback? - simplywall.st Sun, 15 Mar 2026 19
- Better Stock to Buy Right Now: Amazon vs. Apple - The Globe and Mail Mon, 16 Mar 2026 19
- Apple (AAPL) Stock; Edges Up Following MotionVFX Plugin Maker Buyout - CoinCentral ue, 17 Mar 2026 07
- Is Apple Inc. (AAPL) A Good Stock To Buy Now? - Yahoo Finance Mon, 16 Mar 2026 00
Insider Transactions
| Date | Shares | Value | Url | Text | Insider | Position | Transaction | Start Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|
| 0 | 1113 | — | — | Stock Gift at price 0.00 per share. | LEVINSON ARTHUR D | Director | — | 2026-02-26 00:00:00 | D |
| 1 | 1255 | nan | — | — | JUNG ANDREA | Director | — | 2026-01-30 00:00:00 | D |
| 2 | 1255 | nan | — | — | WAGNER SUSAN L | Director | — | 2026-01-30 00:00:00 | D |
| 3 | 1255 | nan | — | — | SUGAR RONALD D | Director | — | 2026-01-30 00:00:00 | D |
| 4 | 1113 | nan | — | — | LEVINSON ARTHUR D | Director | — | 2026-01-30 00:00:00 | D |
| 5 | 1255 | nan | — | — | AUSTIN WANDA M | Director | — | 2026-01-30 00:00:00 | D |
| 6 | 1255 | nan | — | — | GORSKY ALEX | Director | — | 2026-01-30 00:00:00 | D |
| 7 | 1255 | nan | — | — | LOZANO MONICA C. | Director | — | 2026-01-30 00:00:00 | D |
| 8 | 3750 | — | — | Stock Gift at price 0.00 per share. | ADAMS KATHERINE L | General Counsel | — | 2025-11-12 00:00:00 | D |
| 9 | 3752 | 1017655.0 | — | Sale at price 271.23 per share. | KONDO CHRISTOPHER | Officer | — | 2025-11-07 00:00:00 | D |
Financials
| Line Item | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | 0.00 | 0.00 | 0.00 | 0.00 |
| TaxRateForCalcs | 0.16 | 0.24 | 0.15 | 0.16 |
| NormalizedEBITDA | 144.75B | 134.66B | 125.82B | 130.54B |
| NetIncomeFromContinuingOperationNetMinorityInterest | 112.01B | 93.74B | 97.00B | 99.80B |
| ReconciledDepreciation | 11.70B | 11.45B | 11.52B | 11.10B |
| ReconciledCostOfRevenue | 220.96B | 210.35B | 214.14B | 223.55B |
| EBITDA | 144.75B | 134.66B | 125.82B | 130.54B |
| EBIT | 133.05B | 123.22B | 114.30B | 119.44B |
| NetInterestIncome | -183.00M | -106.00M | 198.00M | |
| InterestExpense | 3.93B | 2.93B | 2.65B | |
| InterestIncome | 3.75B | 2.83B | 2.84B | |
| NormalizedIncome | 112.01B | 93.74B | 97.00B | 99.80B |
| NetIncomeFromContinuingAndDiscontinuedOperation | 112.01B | 93.74B | 97.00B | 99.80B |
| TotalExpenses | 283.11B | 267.82B | 268.98B | 274.89B |
| TotalOperatingIncomeAsReported | 133.05B | 123.22B | 114.30B | 119.44B |
| DilutedAverageShares | 15.00B | 15.41B | 15.81B | 16.33B |
| BasicAverageShares | 14.95B | 15.34B | 15.74B | 16.22B |
| DilutedEPS | 7.46 | 6.08 | 6.13 | 6.11 |
| BasicEPS | 7.49 | 6.11 | 6.16 | 6.15 |
| DilutedNIAvailtoComStockholders | 112.01B | 93.74B | 97.00B | 99.80B |
| NetIncomeCommonStockholders | 112.01B | 93.74B | 97.00B | 99.80B |
| NetIncome | 112.01B | 93.74B | 97.00B | 99.80B |
| NetIncomeIncludingNoncontrollingInterests | 112.01B | 93.74B | 97.00B | 99.80B |
| NetIncomeContinuousOperations | 112.01B | 93.74B | 97.00B | 99.80B |
| TaxProvision | 20.72B | 29.75B | 16.74B | 19.30B |
| PretaxIncome | 132.73B | 123.48B | 113.74B | 119.10B |
| OtherIncomeExpense | -321.00M | 269.00M | -565.00M | -334.00M |
| OtherNonOperatingIncomeExpenses | -321.00M | 269.00M | -565.00M | -334.00M |
| NetNonOperatingInterestIncomeExpense | -183.00M | -106.00M | 198.00M | |
| InterestExpenseNonOperating | 3.93B | 2.93B | 2.65B | |
| InterestIncomeNonOperating | 3.75B | 2.83B | 2.84B | |
| OperatingIncome | 133.05B | 123.22B | 114.30B | 119.44B |
| OperatingExpense | 62.15B | 57.47B | 54.85B | 51.34B |
| ResearchAndDevelopment | 34.55B | 31.37B | 29.91B | 26.25B |
| SellingGeneralAndAdministration | 27.60B | 26.10B | 24.93B | 25.09B |
| GrossProfit | 195.20B | 180.68B | 169.15B | 170.78B |
| CostOfRevenue | 220.96B | 210.35B | 214.14B | 223.55B |
| TotalRevenue | 416.16B | 391.04B | 383.29B | 394.33B |
| OperatingRevenue | 416.16B | 391.04B | 383.29B | 394.33B |
| Line Item | 2023-09-30 | |||
|---|---|---|---|---|
| TreasurySharesNumber | 0.00 | |||
| OrdinarySharesNumber | 14.77B | 15.12B | 15.55B | 15.94B |
| ShareIssued | 14.77B | 15.12B | 15.55B | 15.94B |
| NetDebt | 62.72B | 76.69B | 81.12B | 96.42B |
| TotalDebt | 98.66B | 106.63B | 111.09B | 132.48B |
| TangibleBookValue | 73.73B | 56.95B | 62.15B | 50.67B |
| InvestedCapital | 172.39B | 163.58B | 173.23B | 170.74B |
| WorkingCapital | -17.67B | -23.41B | -1.74B | -18.58B |
| NetTangibleAssets | 73.73B | 56.95B | 62.15B | 50.67B |
| CapitalLeaseObligations | 12.84B | 12.41B | 11.80B | |
| CommonStockEquity | 73.73B | 56.95B | 62.15B | 50.67B |
| TotalCapitalization | 152.06B | 142.70B | 157.43B | 149.63B |
| TotalEquityGrossMinorityInterest | 73.73B | 56.95B | 62.15B | 50.67B |
| StockholdersEquity | 73.73B | 56.95B | 62.15B | 50.67B |
| GainsLossesNotAffectingRetainedEarnings | -5.57B | -7.17B | -11.45B | -11.11B |
| OtherEquityAdjustments | -5.57B | -7.17B | -11.45B | -11.11B |
| RetainedEarnings | -14.26B | -19.15B | -214.00M | -3.07B |
| CapitalStock | 93.57B | 83.28B | 73.81B | 64.85B |
| CommonStock | 93.57B | 83.28B | 73.81B | 64.85B |
| TotalLiabilitiesNetMinorityInterest | 285.51B | 308.03B | 290.44B | 302.08B |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 119.88B | 131.64B | 145.13B | 148.10B |
| OtherNonCurrentLiabilities | 41.55B | 45.89B | 34.39B | 21.74B |
| TradeandOtherPayablesNonCurrent | 9.25B | 15.46B | 16.66B | 24.69B |
| LongTermDebtAndCapitalLeaseObligation | 78.33B | 85.75B | 95.28B | 109.71B |
| LongTermCapitalLeaseObligation | 11.27B | 10.75B | 10.28B | |
| LongTermDebt | 78.33B | 85.75B | 95.28B | 98.96B |
| CurrentLiabilities | 165.63B | 176.39B | 145.31B | 153.98B |
| OtherCurrentLiabilities | 44.45B | 44.02B | 50.01B | 52.63B |
| CurrentDeferredLiabilities | 9.05B | 8.25B | 8.06B | 7.91B |
| CurrentDeferredRevenue | 9.05B | 8.25B | 8.06B | 7.91B |
| CurrentDebtAndCapitalLeaseObligation | 20.33B | 20.88B | 15.81B | 22.77B |
| CurrentCapitalLeaseObligation | 1.57B | 1.66B | 1.53B | |
| CurrentDebt | 20.33B | 20.88B | 15.81B | 21.11B |
| OtherCurrentBorrowings | 12.35B | 10.91B | 9.82B | 11.13B |
| CommercialPaper | 7.98B | 9.97B | 5.99B | 9.98B |
| PayablesAndAccruedExpenses | 91.80B | 103.24B | 71.43B | 70.67B |
| CurrentAccruedExpenses | 8.92B | |||
| Payables | 82.88B | 95.56B | 71.43B | 70.67B |
| TotalTaxPayable | 13.02B | 26.60B | 8.82B | 6.55B |
| IncomeTaxPayable | 13.02B | 26.60B | 8.82B | 6.55B |
| AccountsPayable | 69.86B | 68.96B | 62.61B | 64.11B |
| TotalAssets | 359.24B | 364.98B | 352.58B | 352.75B |
| TotalNonCurrentAssets | 211.28B | 211.99B | 209.02B | 217.35B |
| OtherNonCurrentAssets | 62.95B | 55.34B | 46.91B | 39.05B |
| NonCurrentDeferredAssets | 20.78B | 19.50B | 17.85B | 15.38B |
| NonCurrentDeferredTaxesAssets | 20.78B | 19.50B | 17.85B | 15.38B |
| InvestmentsAndAdvances | 77.72B | 91.48B | 100.54B | 120.81B |
| OtherInvestments | 120.81B | 127.88B | ||
| InvestmentinFinancialAssets | 77.72B | 91.48B | 100.54B | 120.81B |
| AvailableForSaleSecurities | 77.72B | 91.48B | 100.54B | 120.81B |
| NetPPE | 49.83B | 45.68B | 43.72B | 42.12B |
| AccumulatedDepreciation | -76.01B | -73.45B | -70.88B | -72.34B |
| GrossPPE | 125.85B | 119.13B | 114.60B | 114.46B |
| Leases | 15.09B | 14.23B | 12.84B | 11.27B |
| OtherProperties | 10.66B | 10.42B | 10.09B | |
| MachineryFurnitureEquipment | 83.42B | 80.20B | 78.31B | 81.06B |
| LandAndImprovements | 27.34B | 24.69B | 23.45B | 22.13B |
| Properties | 0.00 | 0.00 | 0.00 | 0.00 |
| CurrentAssets | 147.96B | 152.99B | 143.57B | 135.41B |
| OtherCurrentAssets | 14.59B | 14.29B | 14.70B | 21.22B |
| Inventory | 5.72B | 7.29B | 6.33B | 4.95B |
| Receivables | 72.96B | 66.24B | 60.98B | 60.93B |
| OtherReceivables | 33.18B | 32.83B | 31.48B | 32.75B |
| AccountsReceivable | 39.78B | 33.41B | 29.51B | 28.18B |
| CashCashEquivalentsAndShortTermInvestments | 54.70B | 65.17B | 61.55B | 48.30B |
| OtherShortTermInvestments | 18.76B | 35.23B | 31.59B | 24.66B |
| CashAndCashEquivalents | 35.93B | 29.94B | 29.96B | 23.65B |
| CashEquivalents | 7.67B | 2.74B | 1.61B | 5.10B |
| CashFinancial | 28.27B | 27.20B | 28.36B | 18.55B |
| Line Item | 2025-09-30 | 2024-09-30 | 2023-09-30 | 2022-09-30 |
|---|---|---|---|---|
| FreeCashFlow | 98.77B | 108.81B | 99.58B | 111.44B |
| RepurchaseOfCapitalStock | -90.71B | -94.95B | -77.55B | -89.40B |
| RepaymentOfDebt | -10.93B | -9.96B | -11.15B | -9.54B |
| IssuanceOfDebt | 4.48B | 0.00 | 5.23B | 5.46B |
| IssuanceOfCapitalStock | 1.10B | |||
| CapitalExpenditure | -12.71B | -9.45B | -10.96B | -10.71B |
| InterestPaidSupplementalData | 3.80B | 2.87B | 2.69B | |
| IncomeTaxPaidSupplementalData | 43.37B | 26.10B | 18.68B | 19.57B |
| EndCashPosition | 35.93B | 29.94B | 30.74B | 24.98B |
| BeginningCashPosition | 29.94B | 30.74B | 24.98B | 35.93B |
| ChangesInCash | 5.99B | -794.00M | 5.76B | -10.95B |
| FinancingCashFlow | -120.69B | -121.98B | -108.49B | -110.75B |
| CashFlowFromContinuingFinancingActivities | -120.69B | -121.98B | -108.49B | -110.75B |
| NetOtherFinancingCharges | -6.07B | -5.80B | -6.01B | -6.38B |
| CashDividendsPaid | -15.42B | -15.23B | -15.03B | -14.84B |
| CommonStockDividendPaid | -15.42B | -15.23B | -15.03B | -14.84B |
| NetCommonStockIssuance | -90.71B | -94.95B | -77.55B | -89.40B |
| CommonStockPayments | -90.71B | -94.95B | -77.55B | -89.40B |
| CommonStockIssuance | 1.10B | |||
| NetIssuancePaymentsOfDebt | -8.48B | -6.00B | -9.90B | -123.00M |
| NetShortTermDebtIssuance | -2.03B | 3.96B | -3.98B | 3.96B |
| NetLongTermDebtIssuance | -6.45B | -9.96B | -5.92B | -4.08B |
| LongTermDebtPayments | -10.93B | -9.96B | -11.15B | -9.54B |
| LongTermDebtIssuance | 4.48B | 0.00 | 5.23B | 5.46B |
| InvestingCashFlow | 15.20B | 2.94B | 3.71B | -22.35B |
| CashFlowFromContinuingInvestingActivities | 15.20B | 2.94B | 3.71B | -22.35B |
| NetOtherInvestingChanges | -1.48B | -1.31B | -1.34B | -2.09B |
| NetInvestmentPurchaseAndSale | 29.39B | 13.69B | 16.00B | -9.56B |
| SaleOfInvestment | 53.80B | 62.35B | 45.51B | 67.36B |
| PurchaseOfInvestment | -24.41B | -48.66B | -29.51B | -76.92B |
| NetBusinessPurchaseAndSale | -306.00M | -33.00M | ||
| PurchaseOfBusiness | -306.00M | -33.00M | ||
| NetPPEPurchaseAndSale | -12.71B | -9.45B | -10.96B | -10.71B |
| PurchaseOfPPE | -12.71B | -9.45B | -10.96B | -10.71B |
| OperatingCashFlow | 111.48B | 118.25B | 110.54B | 122.15B |
| CashFlowFromContinuingOperatingActivities | 111.48B | 118.25B | 110.54B | 122.15B |
| ChangeInWorkingCapital | -25.00B | 3.65B | -6.58B | 1.20B |
| ChangeInOtherWorkingCapital | 478.00M | 1.68B | ||
| ChangeInOtherCurrentLiabilities | -11.08B | 15.55B | 3.03B | 6.11B |
| ChangeInOtherCurrentAssets | -9.20B | -11.73B | -5.68B | -6.50B |
| ChangeInPayablesAndAccruedExpense | 902.00M | 6.02B | -1.89B | 9.45B |
| ChangeInPayable | 902.00M | 6.02B | -1.89B | 9.45B |
| ChangeInAccountPayable | 902.00M | 6.02B | -1.89B | 9.45B |
| ChangeInInventory | 1.40B | -1.05B | -1.62B | 1.48B |
| ChangeInReceivables | -7.03B | -5.14B | -417.00M | -9.34B |
| ChangesInAccountReceivables | -6.68B | -3.79B | -1.69B | -1.82B |
| OtherNonCashItems | -89.00M | -2.27B | -2.23B | 1.01B |
| StockBasedCompensation | 12.86B | 11.69B | 10.83B | 9.04B |
| DeferredTax | 895.00M | -4.77B | ||
| DeferredIncomeTax | 895.00M | -4.77B | ||
| DepreciationAmortizationDepletion | 11.70B | 11.45B | 11.52B | 11.10B |
| DepreciationAndAmortization | 11.70B | 11.45B | 11.52B | 11.10B |
| NetIncomeFromContinuingOperations | 112.01B | 93.74B | 97.00B | 99.80B |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for AAPL
| Date | User | Broker | Pattern | Type | Position Size | Entry Price | Trade P&L | Status |
|---|