Symbols / AREB
AREB Chart
About
American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women, including backpacks. In addition, it offers beer under the American Rebel Light Beer brand. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Brentwood, Tennessee.
Fundamentals
Scroll to Statements| Sector | Consumer Cyclical | Industry | Footwear & Accessories | Market Cap | 1.57M |
| Enterprise Value | 21.84M | Income | -36.33M | Sales | 9.01M |
| Book/sh | 127.69 | Cash/sh | 2.35 | Dividend Yield | — |
| Payout | 0.00% | Employees | — | IPO | — |
| P/E | — | Forward P/E | 5.00 | PEG | — |
| P/S | 0.17 | P/B | 0.00 | P/C | — |
| EV/EBITDA | -1.40 | EV/Sales | 2.42 | Quick Ratio | 0.05 |
| Current Ratio | 0.34 | Debt/Eq | 666.38 | LT Debt/Eq | — |
| EPS (ttm) | -1373.71 | EPS next Y | 0.03 | EPS Growth | — |
| Revenue Growth | -19.70% | Earnings | 2022-11-14 06:00 | ROA | -48.65% |
| ROE | — | ROIC | — | Gross Margin | -4.81% |
| Oper. Margin | -196.01% | Profit Margin | 0.00% | Shs Outstand | 10.43M |
| Shs Float | 306.84K | Short Float | 19.65% | Short Ratio | 0.45 |
| Short Interest | — | 52W High | 8540.00 | 52W Low | 0.15 |
| Beta | 0.86 | Avg Volume | 1.61M | Volume | 1.50M |
| Target Price | — | Recom | None | Prev Close | $0.16 |
| Price | $0.15 | Change | -7.24% |
Valuation Models
Price estimates from analyst targets and simple models.
1. Analyst consensus
—
Mean price target
2. Current target
$0.15
Latest analyst target
3. DCF / Fair value
$-24.15
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$0.15
Low
—
High
—
Mean
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- American Rebel Holdings (AREB) Shares Surge Over 37% After Hours - Here's Why - Bitget Wed, 25 Feb 2026 05
- Hunting expo puts Utah vault door dealer in spotlight for home security - Stock Titan ue, 24 Feb 2026 13
- American Rebel Holdings, Inc. (NASDAQ: AREB) announces a partnership with Jefferson Distributing to launch American Rebel Light Beer in West Virginia’s Eastern Panhandle, expanding distribution... - markets.businessinsider.com Mon, 23 Feb 2026 13
- AREB Stock Split: 1-for-20 Reverse Split Explained - EBC Financial Group Fri, 30 Jan 2026 08
- AREB Soars 37% After Hours: Genuine Growth or Just a Reverse Split Hype? - Bitget Wed, 25 Feb 2026 07
- Why Did AREB Stock Crash 60% In Pre-Market Today? - Stocktwits Wed, 11 Feb 2026 08
- Why Axon Enterprise Shares Are Trading Higher By Over 16%; Here Are 20 Stocks Moving Premarket - Benzinga Wed, 25 Feb 2026 09
- Inside the push to turn a 110-calorie ‘patriotic’ light beer into a national brand - Stock Titan hu, 19 Feb 2026 14
- American Rebel’s 1-for-20 split keeps 100-share investors at 100 shares - Stock Titan Wed, 28 Jan 2026 08
- American Rebel plans 1-for-20 split, pledges protection for 100-share holders - Stock Titan Wed, 21 Jan 2026 08
- After investor pushback, American Rebel fights to stay on Nasdaq - Stock Titan Wed, 11 Feb 2026 08
- American Rebel shares face Nasdaq suspension, company plots OTC return - Stock Titan Wed, 11 Feb 2026 08
- Inside the 4-day buying fair stocking small-town safe showrooms - Stock Titan ue, 17 Feb 2026 13
- American Rebel beer taps Missouri concerts with 250th Anniversary pack - Stock Titan Fri, 13 Feb 2026 08
- Family loses everything in fire — except what was in this safe - Stock Titan hu, 12 Feb 2026 08
Insider Transactions
No recent insider transactions.
Financials
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | 0.00 | 0.00 | 0.00 | 0.00 |
| TaxRateForCalcs | 0.00 | 0.00 | 0.00 | 0.00 |
| NormalizedEBITDA | -11.98M | -7.35M | -9.48M | -3.31M |
| TotalUnusualItems | -1.42M | -1.91M | -350.00K | -725.72K |
| TotalUnusualItemsExcludingGoodwill | -1.42M | -1.91M | -350.00K | -725.72K |
| NetIncomeFromContinuingOperationNetMinorityInterest | -17.60M | -9.73M | -10.09M | -6.10M |
| ReconciledDepreciation | 239.78K | 104.23K | 50.09K | 3.64K |
| ReconciledCostOfRevenue | 11.45M | 14.20M | 8.76M | 812.13K |
| EBITDA | -13.40M | -9.26M | -9.83M | -4.03M |
| EBIT | -13.63M | -9.37M | -9.88M | -4.04M |
| NetInterestIncome | -3.97M | -359.79K | -202.53K | -2.06M |
| InterestExpense | 3.97M | 363.57K | 208.11K | 2.06M |
| InterestIncome | 1.36K | 3.78K | 5.58K | 0.00 |
| NormalizedIncome | -16.19M | -7.82M | -9.74M | -5.37M |
| NetIncomeFromContinuingAndDiscontinuedOperation | -17.60M | -9.73M | -10.09M | -6.10M |
| TotalExpenses | 23.64M | 24.76M | 15.95M | 4.30M |
| RentExpenseSupplemental | 468.74K | 871.03K | 508.53K | 0.00 |
| TotalOperatingIncomeAsReported | -12.22M | -8.76M | -8.00M | -3.31M |
| DilutedAverageShares | 191.00 | 65.00 | 7.00 | 2.00 |
| BasicAverageShares | 191.00 | 65.00 | 7.00 | 2.00 |
| DilutedEPS | -92.17K | -149.72K | -1.44M | -3.05M |
| BasicEPS | -92.17K | -149.72K | -1.44M | -3.05M |
| DilutedNIAvailtoComStockholders | -17.60M | -9.73M | -10.09M | -6.10M |
| NetIncomeCommonStockholders | -17.60M | -9.73M | -10.09M | -6.10M |
| NetIncome | -17.60M | -9.73M | -10.09M | -6.10M |
| NetIncomeIncludingNoncontrollingInterests | -17.60M | -9.73M | -10.09M | -6.10M |
| NetIncomeContinuousOperations | -17.60M | -9.73M | -10.09M | -6.10M |
| TaxProvision | 0.00 | 0.00 | 0.00 | 0.00 |
| PretaxIncome | -17.60M | -9.73M | -10.09M | -6.10M |
| OtherIncomeExpense | -1.42M | -606.92K | -1.89M | -725.72K |
| OtherNonOperatingIncomeExpenses | 1.30M | -1.54M | ||
| SpecialIncomeCharges | -1.42M | -1.91M | -350.00K | -725.72K |
| GainOnSaleOfPPE | 6.18K | 1.90K | 0.00 | |
| OtherSpecialCharges | 1.42M | -221.90K | 1.38M | 725.72K |
| ImpairmentOfCapitalAssets | 0.00 | 1.91M | 0.00 | |
| RestructuringAndMergernAcquisition | 0.00 | 350.00K | ||
| NetNonOperatingInterestIncomeExpense | -3.97M | -359.79K | -202.53K | -2.06M |
| InterestExpenseNonOperating | 3.97M | 363.57K | 208.11K | 2.06M |
| InterestIncomeNonOperating | 1.36K | 3.78K | 5.58K | 0.00 |
| OperatingIncome | -12.22M | -8.76M | -8.00M | -3.31M |
| OperatingExpense | 12.10M | 10.56M | 7.19M | 3.49M |
| DepreciationAmortizationDepletionIncomeStatement | 145.55K | 104.23K | 50.09K | 3.64K |
| DepreciationAndAmortizationInIncomeStatement | 145.55K | 104.23K | 50.09K | 3.64K |
| DepreciationIncomeStatement | 104.23K | 50.09K | 3.64K | |
| ResearchAndDevelopment | 385.80K | 132.53K | 746.87K | 330.35K |
| SellingGeneralAndAdministration | 11.57M | 10.33M | 6.40M | 3.15M |
| SellingAndMarketingExpense | 2.35M | 1.32M | 523.59K | 171.03K |
| GeneralAndAdministrativeExpense | 9.21M | 9.01M | 5.87M | 2.98M |
| OtherGandA | 8.09M | 6.81M | 4.27M | 2.98M |
| RentAndLandingFees | 468.74K | 871.03K | 508.53K | 0.00 |
| SalariesAndWages | 656.25K | 1.33M | 1.09M | |
| GrossProfit | -119.64K | 1.80M | -807.00K | 174.70K |
| CostOfRevenue | 11.54M | 14.20M | 8.76M | 812.13K |
| TotalRevenue | 11.42M | 16.00M | 7.95M | 986.83K |
| OperatingRevenue | 11.42M | 16.00M | 7.95M | 986.83K |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| OrdinarySharesNumber | 191.00 | 65.00 | 7.00 | 0.00 |
| ShareIssued | 191.00 | 65.00 | 7.00 | 14.00 |
| NetDebt | 7.49M | 2.40M | 345.89K | 3.89M |
| TotalDebt | 10.81M | 4.75M | 2.12M | 3.90M |
| TangibleBookValue | -8.08M | 3.57M | 5.57M | -4.17M |
| InvestedCapital | 146.03K | 7.55M | 8.29M | -268.01K |
| WorkingCapital | -8.94M | 2.55M | 4.19M | -4.17M |
| NetTangibleAssets | -8.08M | 3.57M | 5.57M | -4.17M |
| CapitalLeaseObligations | 3.03M | 1.27M | 1.49M | 0.00 |
| CommonStockEquity | -7.63M | 4.07M | 7.66M | -4.17M |
| PreferredStockEquity | 398.00 | 200.00 | 175.00 | 377.00 |
| TotalCapitalization | -7.63M | 4.07M | 7.66M | -4.17M |
| TotalEquityGrossMinorityInterest | -7.63M | 4.07M | 7.66M | -4.17M |
| StockholdersEquity | -7.63M | 4.07M | 7.66M | -4.17M |
| RetainedEarnings | -65.09M | -47.48M | -37.75M | -26.97M |
| AdditionalPaidInCapital | 57.45M | 51.56M | 45.41M | 22.80M |
| CapitalStock | 475.00 | 226.00 | 852.00 | 1.97K |
| CommonStock | 77.00 | 26.00 | 677.00 | 1.60K |
| PreferredStock | 398.00 | 200.00 | 175.00 | 377.00 |
| TotalLiabilitiesNetMinorityInterest | 17.64M | 7.47M | 4.89M | 5.14M |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 2.37M | 602.28K | 521.88K | 0.00 |
| LongTermDebtAndCapitalLeaseObligation | 2.37M | 602.28K | 521.88K | 0.00 |
| LongTermCapitalLeaseObligation | 2.37M | 602.28K | 521.88K | 0.00 |
| CurrentLiabilities | 15.27M | 6.87M | 4.37M | 5.14M |
| CurrentDeferredLiabilities | 286.72K | 0.00 | ||
| CurrentDeferredRevenue | 286.72K | 0.00 | ||
| CurrentDebtAndCapitalLeaseObligation | 8.44M | 4.15M | 1.60M | 3.90M |
| CurrentCapitalLeaseObligation | 661.86K | 669.00K | 970.05K | 0.00 |
| CurrentDebt | 7.78M | 3.48M | 631.98K | 3.90M |
| OtherCurrentBorrowings | 847.72K | 74.66K | 29.33K | 10.37K |
| LineOfCredit | 1.99M | 1.46M | 0.00 | |
| CurrentNotesPayable | 4.94M | 1.94M | 602.64K | 3.89M |
| PayablesAndAccruedExpenses | 6.54M | 2.72M | 2.77M | 1.24M |
| CurrentAccruedExpenses | 3.35M | 683.11K | 507.23K | 203.97K |
| InterestPayable | 1.26M | 13.50K | 103.92K | 203.97K |
| Payables | 3.19M | 2.04M | 2.26M | 1.03M |
| AccountsPayable | 3.19M | 2.04M | 2.26M | 1.03M |
| TotalAssets | 10.01M | 11.55M | 12.55M | 968.60K |
| TotalNonCurrentAssets | 3.68M | 2.13M | 4.00M | 900.00 |
| InvestmentsAndAdvances | 0.00 | |||
| GoodwillAndOtherIntangibleAssets | 450.00K | 500.00K | 2.09M | 0.00 |
| OtherIntangibleAssets | 450.00K | 500.00K | ||
| NetPPE | 3.23M | 1.63M | 1.91M | 900.00 |
| AccumulatedDepreciation | -490.93K | -428.54K | -359.33K | -309.25K |
| GrossPPE | 3.72M | 2.06M | 2.27M | 310.15K |
| ConstructionInProgress | 47.11K | 25.36K | 18.03K | 0.00 |
| OtherProperties | 2.91M | 1.24M | 1.44M | 32.26K |
| MachineryFurnitureEquipment | 765.14K | 789.04K | 815.86K | 310.15K |
| CurrentAssets | 6.33M | 9.42M | 8.55M | 967.70K |
| PrepaidAssets | 311.88K | 89.29K | 254.73K | 163.49K |
| Inventory | 4.56M | 5.57M | 6.64M | 685.85K |
| InventoriesAdjustmentsAllowances | -281.87K | -116.59K | -106.01K | |
| FinishedGoods | 2.87M | 3.54M | 4.44M | 685.85K |
| RawMaterials | 1.97M | 2.15M | 2.30M | |
| Receivables | 1.17M | 2.67M | 1.37M | 100.75K |
| AccountsReceivable | 1.17M | 2.67M | 1.37M | 100.75K |
| AllowanceForDoubtfulAccountsReceivable | -315.00K | -150.00K | -90.00K | |
| GrossAccountsReceivable | 1.49M | 2.82M | 1.46M | |
| CashCashEquivalentsAndShortTermInvestments | 287.55K | 1.08M | 286.09K | 17.61K |
| CashAndCashEquivalents | 287.55K | 1.08M | 286.09K | 17.61K |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| FreeCashFlow | -7.02M | -7.04M | -7.66M | -847.85K |
| RepaymentOfDebt | -1.88M | 0.00 | -2.26M | -2.25M |
| IssuanceOfDebt | 8.01M | 2.84M | 18.96K | 2.24M |
| IssuanceOfCapitalStock | 236.25K | 2.47M | 20.07M | 772.50K |
| CapitalExpenditure | -3.09K | -6.30K | -30.39K | |
| InterestPaidSupplementalData | 295.05K | 415.47K | 243.59K | 214.80K |
| IncomeTaxPaidSupplementalData | 0.00 | 0.00 | 0.00 | 0.00 |
| EndCashPosition | 287.55K | 1.08M | 286.09K | 17.61K |
| BeginningCashPosition | 1.08M | 286.09K | 17.61K | 60.90K |
| ChangesInCash | -789.48K | 790.94K | 268.48K | -43.29K |
| FinancingCashFlow | 6.23M | 8.15M | 16.39M | 804.55K |
| CashFlowFromContinuingFinancingActivities | 6.23M | 8.15M | 16.39M | 804.55K |
| NetOtherFinancingCharges | -134.62K | -1.44M | ||
| ProceedsFromStockOptionExercised | 0.00 | 2.84M | 0.00 | 0.00 |
| NetPreferredStockIssuance | 236.25K | 0.00 | ||
| PreferredStockIssuance | 236.25K | 0.00 | ||
| NetCommonStockIssuance | 0.00 | 2.47M | 20.07M | 772.50K |
| CommonStockIssuance | 0.00 | 2.47M | 20.07M | 772.50K |
| NetIssuancePaymentsOfDebt | 6.13M | 2.84M | -2.24M | 32.05K |
| NetShortTermDebtIssuance | 6.13M | 2.84M | -2.24M | 35.55K |
| ShortTermDebtPayments | -1.88M | 0.00 | -2.26M | |
| ShortTermDebtIssuance | 8.01M | 2.84M | 18.96K | |
| NetLongTermDebtIssuance | -2.55M | -3.50K | ||
| LongTermDebtPayments | -2.61M | -2.25M | ||
| LongTermDebtIssuance | 60.00K | 2.24M | ||
| InvestingCashFlow | -3.09K | -331.30K | -8.49M | 0.00 |
| CashFlowFromContinuingInvestingActivities | -3.09K | -331.30K | -8.49M | 0.00 |
| NetBusinessPurchaseAndSale | 0.00 | -325.00K | -8.46M | 0.00 |
| PurchaseOfBusiness | 0.00 | -325.00K | -8.46M | 0.00 |
| NetPPEPurchaseAndSale | -3.09K | -6.30K | -30.39K | 0.00 |
| PurchaseOfPPE | -3.09K | -6.30K | -30.39K | 0.00 |
| OperatingCashFlow | -7.02M | -7.03M | -7.63M | -847.85K |
| CashFlowFromContinuingOperatingActivities | -7.02M | -7.03M | -7.63M | -847.85K |
| ChangeInWorkingCapital | 7.75M | 42.44K | 840.35K | 508.79K |
| ChangeInOtherWorkingCapital | 286.72K | -188.46K | -558.51K | |
| ChangeInOtherCurrentLiabilities | 98.05K | -30.10K | 56.88K | |
| ChangeInPayablesAndAccruedExpense | 5.09M | -41.21K | -756.35K | 304.44K |
| ChangeInAccruedExpense | 2.66M | 175.88K | 86.63K | |
| ChangeInInterestPayable | 1.25M | -108.42K | ||
| ChangeInPayable | 2.43M | -217.09K | -842.97K | |
| ChangeInAccountPayable | 2.43M | -217.09K | -842.97K | |
| ChangeInPrepaidAssets | -244.34K | 158.11K | -55.29K | 133.15K |
| ChangeInInventory | 1.02M | 1.45M | 2.14M | -4.14K |
| ChangeInReceivables | 1.50M | -1.30M | 15.64K | 75.33K |
| ChangesInAccountReceivables | 1.50M | -1.30M | 15.64K | 75.33K |
| OtherNonCashItems | 1.94M | -190.40K | 1.57M | 1.26M |
| StockBasedCompensation | 656.25K | 833.83K | 0.00 | 3.48M |
| AssetImpairmentCharge | 0.00 | 1.91M | 0.00 | |
| DepreciationAmortizationDepletion | 239.78K | 104.23K | 50.09K | 3.64K |
| DepreciationAndAmortization | 239.78K | 104.23K | 50.09K | 3.64K |
| Depreciation | 104.23K | 50.09K | 3.64K | |
| OperatingGainsLosses | -6.18K | -1.90K | -1.99K | |
| GainLossOnSaleOfPPE | -6.18K | -1.90K | -1.99K | 0.00 |
| NetIncomeFromContinuingOperations | -17.60M | -9.73M | -10.09M | -6.10M |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for AREB
| Date | User | Asset | Broker | Type | Position Size | Entry Price | Patterns |
|---|