Symbols / BAOS $2.55 +0.39% Baosheng Media Group Holdings Limited

Communication Services • Advertising Agencies • China • NCM
BAOS Chart
About

Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Shijingshan, the People's Republic of China.

Fundamentals
Scroll to Statements
Sector Communication Services Industry Advertising Agencies Market Cap 3.91M
Enterprise Value 2.23M Income -29.31M Sales 860.95K
Book/sh 7.10 Cash/sh 1.09 Dividend Yield —
Payout 0.00% Employees 31 IPO —
P/E — Forward P/E — PEG —
P/S 4.54 P/B 0.36 P/C —
EV/EBITDA -0.08 EV/Sales 2.59 Quick Ratio 0.87
Current Ratio 1.26 Debt/Eq — LT Debt/Eq —
EPS (ttm) -19.10 EPS next Y — EPS Growth —
Revenue Growth 5.13% Earnings — ROA -54.73%
ROE -115.86% ROIC — Gross Margin 45.99%
Oper. Margin -14.94% Profit Margin 0.00% Shs Outstand 1.53M
Shs Float 937.63K Short Float 1.58% Short Ratio 4.38
Short Interest — 52W High 8.30 52W Low 1.52
Beta 1.53 Avg Volume 17.18K Volume 10.15K
Target Price — Recom None Prev Close $2.54
Price $2.55 Change 0.39%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
—
Mean price target
2. Current target
$2.55
Latest analyst target
3. DCF / Fair value
$104.61
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$2.55
Low
—
High
—
Mean
—
News
RSS: Latest BAOS news
Insider Transactions

No recent insider transactions.

Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total Revenue
0.62
-32.30%
0.92
-61.83%
2.42
-38.26%
3.91
Operating Revenue
0.62
-32.30%
0.92
-61.83%
2.42
-38.26%
3.91
Cost Of Revenue
0.43
+40.56%
0.31
-87.40%
2.45
+17.78%
2.08
Reconciled Cost Of Revenue
0.43
+40.56%
0.31
-87.40%
2.45
+17.78%
2.08
Gross Profit
0.19
-68.93%
0.61
+2026.45%
-0.03
-101.74%
1.83
Operating Expense
26.92
+814.75%
2.94
-87.75%
24.03
+134.51%
10.25
Selling General And Administration
3.93
+76.36%
2.23
-37.72%
3.58
-9.32%
3.94
Selling And Marketing Expense
0.41
+6.21%
0.38
-50.06%
0.76
-29.63%
1.09
General And Administrative Expense
3.52
+90.87%
1.85
-34.37%
2.81
-1.60%
2.86
Other Gand A
3.52
+90.87%
1.85
-34.37%
2.81
-1.60%
2.86
Other Operating Expenses
-0.01
-50.83%
-0.01
-219.72%
-0.00
+99.46%
-0.57
Total Expenses
27.36
+741.32%
3.25
-87.72%
26.48
+114.84%
12.33
Operating Income
-26.73
-1047.43%
-2.33
+90.32%
-24.06
-186.01%
-8.41
Total Operating Income As Reported
-26.75
-983.83%
-2.47
+89.75%
-24.07
-155.40%
-9.42
EBITDA
-26.39
-1735.16%
-1.44
+93.79%
-23.16
-213.24%
-7.40
Normalized EBITDA
-26.86
-1308.35%
-1.91
+91.77%
-23.18
-148.54%
-9.33
Reconciled Depreciation
0.35
-12.04%
0.39
-56.39%
0.90
-11.64%
1.02
EBIT
-26.74
-1360.45%
-1.83
+92.39%
-24.06
-186.01%
-8.41
Total Unusual Items
0.47
+0.84%
0.47
+2338.95%
0.02
-99.00%
1.93
Total Unusual Items Excluding Goodwill
0.47
+0.84%
0.47
+2338.95%
0.02
-99.00%
1.93
Special Income Charges
0.00
+100.00%
-0.13
0.00
+100.00%
-0.43
Impairment Of Capital Assets
—
0.00
0.00
-100.00%
0.43
Write Off
0.00
-100.00%
0.13
0.00
0.00
Net Income
-26.87
-1356.30%
-1.85
+92.23%
-23.74
-251.82%
-6.75
Pretax Income
-26.87
-1356.30%
-1.85
+92.23%
-23.74
-251.82%
-6.75
Net Non Operating Interest Income Expense
-0.14
-832.68%
-0.01
-188.38%
0.02
+128.71%
-0.06
Interest Expense Non Operating
0.14
+832.68%
0.01
—
0.06
Net Interest Income
-0.14
-832.68%
-0.01
-188.38%
0.02
+128.71%
-0.06
Interest Expense
0.14
+832.68%
0.01
—
0.06
Interest Income Non Operating
—
—
0.02
—
Interest Income
—
—
0.02
—
Other Income Expense
-0.00
-100.93%
0.50
+61.14%
0.31
-82.03%
1.72
Other Non Operating Income Expenses
-0.48
-1716.13%
0.03
-89.82%
0.29
+238.86%
-0.21
Gain On Sale Of Security
0.47
-20.79%
0.60
+3005.04%
0.02
-99.19%
2.37
Tax Provision
0.00
0.00
0.00
0.00
Tax Rate For Calcs
0.00
0.00
0.00
0.00
Tax Effect Of Unusual Items
0.00
0.00
0.00
0.00
Net Income Including Noncontrolling Interests
-26.87
-1356.30%
-1.85
+92.23%
-23.74
-251.82%
-6.75
Net Income From Continuing Operation Net Minority Interest
-26.87
-1356.30%
-1.85
+92.23%
-23.74
-251.82%
-6.75
Net Income From Continuing And Discontinued Operation
-26.87
-1356.30%
-1.85
+92.23%
-23.74
-251.82%
-6.75
Net Income Continuous Operations
-26.87
-1356.30%
-1.85
+92.23%
-23.74
-251.82%
-6.75
Normalized Income
-27.34
-1081.40%
-2.31
+90.26%
-23.76
-173.70%
-8.68
Net Income Common Stockholders
-26.87
-1356.30%
-1.85
+92.23%
-23.74
-251.82%
-6.75
Diluted EPS
—
-1.20
+92.24%
-15.47
-234.60%
-4.62
Basic EPS
—
-1.20
+92.24%
-15.47
-234.85%
-4.62
Basic Average Shares
—
1.53
+0.00%
1.53
+5.15%
1.46
Diluted Average Shares
—
1.53
+0.00%
1.53
+5.15%
1.46
Diluted NI Availto Com Stockholders
-26.87
-1356.30%
-1.85
+92.23%
-23.74
-251.82%
-6.75
Provision For Doubtful Accounts
23.01
+3068.13%
0.73
-96.45%
20.46
+197.39%
6.88
Total Other Finance Cost
—
0.01
+188.38%
-0.02
-128.71%
0.06
Line Item Trend 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total Assets
21.25
-56.48%
48.83
-15.88%
58.05
-38.30%
94.08
Current Assets
12.71
-67.83%
39.52
-21.18%
50.14
-41.83%
86.20
Cash Cash Equivalents And Short Term Investments
2.81
-52.19%
5.87
-39.87%
9.76
+105.45%
4.75
Cash And Cash Equivalents
1.48
-55.35%
3.32
-50.35%
6.68
+40.57%
4.75
Other Short Term Investments
1.33
-48.08%
2.55
-17.15%
3.08
0.00
Receivables
5.86
-79.60%
28.71
-17.53%
34.81
-44.11%
62.29
Accounts Receivable
3.66
-85.95%
26.08
-18.75%
32.10
-43.04%
56.36
Gross Accounts Receivable
29.38
-25.63%
39.50
-20.66%
49.78
-20.71%
62.79
Allowance For Doubtful Accounts Receivable
-25.71
-91.63%
-13.42
+24.12%
-17.68
-175.13%
-6.43
Receivables Adjustments Allowances
-0.06
-746.84%
-0.01
+2.85%
-0.01
+66.67%
-0.02
Taxes Receivable
2.22
-14.66%
2.60
-3.20%
2.69
-35.94%
4.20
Prepaid Assets
3.62
-23.04%
4.71
-14.51%
5.50
-61.80%
14.41
Current Deferred Assets
—
—
—
0.00
Restricted Cash
—
—
0.00
-100.00%
4.13
Other Current Assets
0.43
+81.34%
0.24
+291.80%
0.06
-90.31%
0.62
Total Non Current Assets
8.54
-8.29%
9.31
+17.71%
7.91
+0.35%
7.88
Net PPE
1.72
-16.48%
2.06
-12.54%
2.35
-8.63%
2.57
Gross PPE
2.48
-13.19%
2.85
+1.07%
2.82
-2.21%
2.89
Accumulated Depreciation
-0.76
+4.71%
-0.80
-68.74%
-0.47
-50.39%
-0.31
Properties
0.00
0.00
0.00
0.00
Buildings And Improvements
—
—
—
1.20
Machinery Furniture Equipment
0.28
-4.42%
0.29
-5.73%
0.31
+77.08%
0.17
Other Properties
1.73
-17.01%
2.09
-2.90%
2.15
-11.56%
2.43
Leases
0.47
-1.81%
0.48
+29.98%
0.37
+29.49%
0.28
Goodwill And Other Intangible Assets
0.24
-39.93%
0.40
-28.07%
0.56
-28.03%
0.78
Other Intangible Assets
0.24
-39.93%
0.40
-28.07%
0.56
-28.03%
0.78
Investments And Advances
6.58
-3.98%
6.85
+202.81%
2.26
+44.13%
1.57
Long Term Equity Investment
6.58
-3.98%
6.85
+202.81%
2.26
+44.13%
1.57
Non Current Prepaid Assets
—
0.00
-100.00%
2.74
-7.61%
2.96
Total Liabilities Net Minority Interest
6.42
-0.67%
6.47
-48.71%
12.61
-37.01%
20.02
Current Liabilities
6.42
-0.67%
6.47
-48.71%
12.61
-35.27%
19.48
Payables And Accrued Expenses
4.67
+42.25%
3.28
-66.74%
9.87
-39.91%
16.42
Payables
3.88
+51.78%
2.55
-72.00%
9.13
-33.37%
13.70
Accounts Payable
3.62
+57.83%
2.29
-74.10%
8.85
-27.20%
12.16
Dividends Payable
—
—
0.00
-100.00%
1.26
Current Accrued Expenses
0.79
+8.79%
0.73
-2.20%
0.74
-72.72%
2.73
Total Tax Payable
0.26
+2.30%
0.25
-2.86%
0.26
-7.61%
0.28
Income Tax Payable
0.26
+2.30%
0.25
-2.86%
0.26
-7.61%
0.28
Current Debt And Capital Lease Obligation
0.68
-69.60%
2.25
+55.43%
1.45
+181.20%
0.52
Current Debt
0.68
-69.60%
2.25
+55.43%
1.45
—
Current Capital Lease Obligation
—
—
0.00
-100.00%
0.52
Current Deferred Liabilities
1.07
+14.83%
0.93
-27.78%
1.29
-49.21%
2.54
Current Deferred Revenue
1.07
+14.83%
0.93
-27.78%
1.29
-49.21%
2.54
Other Current Liabilities
—
—
0.00
-69.68%
0.00
Total Non Current Liabilities Net Minority Interest
0.00
0.00
0.00
-100.00%
0.54
Long Term Debt And Capital Lease Obligation
—
—
0.00
-100.00%
0.54
Long Term Capital Lease Obligation
—
—
0.00
-100.00%
0.54
Stockholders Equity
14.82
-65.01%
42.36
-6.77%
45.44
-38.65%
74.06
Common Stock Equity
14.82
-65.01%
42.36
-6.77%
45.44
-38.65%
74.06
Capital Stock
0.01
+0.00%
0.01
+0.00%
0.01
+0.00%
0.01
Common Stock
0.01
+0.00%
0.01
+0.00%
0.01
+0.00%
0.01
Share Issued
1.53
+0.00%
1.53
+0.66%
1.52
+0.03%
1.52
Ordinary Shares Number
1.53
+0.00%
1.53
+0.66%
1.52
+0.03%
1.52
Additional Paid In Capital
41.56
+0.00%
41.56
+0.00%
41.56
+0.00%
41.56
Retained Earnings
-23.46
-787.45%
3.41
-35.10%
5.26
-81.87%
29.00
Gains Losses Not Affecting Retained Earnings
-3.30
-25.28%
-2.63
-87.94%
-1.40
-140.17%
3.49
Other Equity Adjustments
-3.30
-25.28%
-2.63
-87.94%
-1.40
-140.17%
3.49
Total Equity Gross Minority Interest
14.82
-65.01%
42.36
-6.77%
45.44
-38.65%
74.06
Total Capitalization
14.82
-65.01%
42.36
-6.77%
45.44
-38.65%
74.06
Working Capital
6.29
-80.97%
33.05
-11.93%
37.53
-43.75%
66.72
Invested Capital
15.51
-65.24%
44.61
-4.85%
46.89
-36.69%
74.06
Total Debt
0.68
-69.60%
2.25
+55.43%
1.45
+37.68%
1.05
Capital Lease Obligations
—
—
0.00
-100.00%
1.05
Net Tangible Assets
14.58
-65.25%
41.96
-6.51%
44.88
-38.76%
73.29
Tangible Book Value
14.58
-65.25%
41.96
-6.51%
44.88
-38.76%
73.29
Duefrom Related Parties Current
0.03
-4.68%
0.03
+4.91%
0.03
-98.36%
1.75
Dueto Related Parties Current
0.00
-70.71%
0.01
-16.02%
0.01
0.00
Line Of Credit
0.68
-69.60%
2.25
+55.43%
1.45
0.00
Line Item Trend 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Operating Cash Flow
-1.52
-167.29%
2.26
+41.09%
1.60
+105.13%
-31.21
Cash Flow From Continuing Operating Activities
-1.52
-167.29%
2.26
+41.09%
1.60
+105.13%
-31.21
Net Income From Continuing Operations
-26.87
-1356.30%
-1.85
+92.23%
-23.74
-251.82%
-6.75
Depreciation Amortization Depletion
0.35
-12.04%
0.39
-56.39%
0.90
-11.64%
1.02
Depreciation
0.19
-17.82%
0.23
-68.42%
0.72
-28.89%
1.02
Amortization Cash Flow
0.16
-3.96%
0.16
-6.82%
0.18
—
Depreciation And Amortization
0.35
-12.04%
0.39
-56.39%
0.90
-11.64%
1.02
Amortization Of Intangibles
0.16
-3.96%
0.16
-6.82%
0.18
—
Other Non Cash Items
—
—
—
0.03
Provisionand Write Offof Assets
23.01
+1287.10%
-1.94
-109.47%
20.46
+197.39%
6.88
Asset Impairment Charge
0.00
-100.00%
2.79
0.00
-100.00%
0.43
Deferred Tax
—
—
0.00
0.00
Deferred Income Tax
—
—
0.00
0.00
Operating Gains Losses
0.66
+4225.49%
0.02
+2513.34%
-0.00
+99.97%
-2.35
Gain Loss On Investment Securities
—
-0.00
+56.49%
-0.00
+99.92%
-2.37
Unrealized Gain Loss On Investment Securities
-0.47
+20.68%
-0.60
-3342.72%
-0.02
0.00
Gain Loss On Sale Of PPE
0.58
+8175.68%
0.01
+448.31%
0.00
-91.39%
0.01
Change In Working Capital
1.80
-47.54%
3.44
-13.97%
4.00
+113.11%
-30.48
Change In Receivables
-0.89
-115.34%
5.82
+386.05%
1.20
-80.28%
6.07
Changes In Account Receivables
-0.89
-115.34%
5.82
+386.05%
1.20
-80.28%
6.07
Change In Prepaid Assets
1.15
-73.05%
4.27
-34.19%
6.49
+173.07%
-8.89
Change In Payables And Accrued Expense
1.49
+123.58%
-6.32
-47.35%
-4.29
+81.91%
-23.72
Change In Accrued Expense
0.08
+1241.10%
-0.01
+99.63%
-1.85
-621.11%
0.35
Change In Payable
1.41
+122.37%
-6.32
-158.57%
-2.44
+89.85%
-24.07
Change In Account Payable
1.41
+122.27%
-6.32
-158.92%
-2.44
+89.72%
-23.77
Change In Other Working Capital
-0.06
-156.01%
0.11
+114.92%
-0.77
+55.31%
-1.72
Change In Other Current Assets
0.12
+126.48%
-0.45
-125.51%
1.75
+228.98%
-1.35
Change In Other Current Liabilities
0.00
0.00
+100.00%
-0.38
+56.50%
-0.87
Investing Cash Flow
1.19
+118.79%
-6.31
-67.11%
-3.78
+41.10%
-6.41
Cash Flow From Continuing Investing Activities
1.19
+118.79%
-6.31
-67.11%
-3.78
+41.10%
-6.41
Net PPE Purchase And Sale
-0.48
-6372.80%
-0.01
+99.43%
-1.29
-17.20%
-1.10
Purchase Of PPE
-0.48
-6372.80%
-0.01
+99.51%
-1.51
-37.43%
-1.10
Sale Of PPE
0.00
0.00
-100.00%
0.22
0.00
Capital Expenditure
-0.49
-1512.76%
-0.03
+98.03%
-1.53
+68.59%
-4.86
Net Investment Purchase And Sale
1.67
+144.82%
-3.73
+9.44%
-4.12
-165.49%
-1.55
Purchase Of Investment
-0.28
+95.43%
-6.09
-0.65%
-6.05
-290.11%
-1.55
Sale Of Investment
1.95
-17.44%
2.36
+22.15%
1.93
0.00
Net Business Purchase And Sale
0.00
+100.00%
-2.55
0.00
0.00
Purchase Of Business
0.00
+100.00%
-2.55
0.00
0.00
Net Intangibles Purchase And Sale
-0.01
+74.42%
-0.02
-68.58%
-0.01
+99.64%
-3.76
Purchase Of Intangibles
-0.01
+74.42%
-0.02
-68.58%
-0.01
+99.64%
-3.76
Net Other Investing Changes
0.00
+198.44%
-0.00
-100.09%
1.64
—
Financing Cash Flow
-1.53
-280.41%
0.85
+186.49%
0.30
-99.18%
36.09
Cash Flow From Continuing Financing Activities
-1.53
-280.41%
0.85
+186.49%
0.30
-99.18%
36.09
Net Issuance Payments Of Debt
-1.53
-280.41%
0.85
-42.93%
1.48
+165.72%
-2.26
Issuance Of Debt
0.69
-69.25%
2.26
+52.05%
1.49
-80.83%
7.75
Repayment Of Debt
-2.22
-57.45%
-1.41
-96895.19%
-0.00
+99.99%
-10.01
Long Term Debt Issuance
—
—
1.49
-80.83%
7.75
Long Term Debt Payments
0.00
0.00
+100.00%
-0.00
+99.99%
-10.01
Net Long Term Debt Issuance
0.00
0.00
+100.00%
-0.00
+99.94%
-2.26
Short Term Debt Issuance
0.69
-69.25%
2.26
+52.05%
1.49
-80.83%
7.75
Short Term Debt Payments
-2.22
-57.45%
-1.41
0.00
+100.00%
-10.01
Net Short Term Debt Issuance
-1.53
-280.41%
0.85
-42.98%
1.49
+165.78%
-2.26
Net Common Stock Issuance
—
0.00
0.00
-100.00%
40.52
Common Stock Dividend Paid
—
0.00
+100.00%
-1.19
+45.22%
-2.17
Cash Dividends Paid
0.00
0.00
+100.00%
-1.19
+45.22%
-2.17
Changes In Cash
-1.86
+41.89%
-3.21
-70.49%
-1.88
-21.97%
-1.54
Effect Of Exchange Rate Changes
0.03
+117.45%
-0.16
+51.46%
-0.32
-312.11%
0.15
Beginning Cash Position
3.32
-50.35%
6.68
-24.81%
8.88
-13.53%
10.27
End Cash Position
1.48
-55.35%
3.32
-50.35%
6.68
-24.81%
8.88
Free Cash Flow
-2.01
-189.98%
2.23
+2928.85%
0.07
+100.20%
-36.08
Interest Paid Supplemental Data
0.07
0.00
0.00
-100.00%
0.09
Income Tax Paid Supplemental Data
0.00
0.00
-100.00%
0.00
0.00
Change In Income Tax Payable
0.01
0.00
0.00
+100.00%
-0.30
Change In Tax Payable
0.01
0.00
0.00
+100.00%
-0.30
Common Stock Issuance
—
0.00
0.00
-100.00%
40.52
Earnings Losses From Equity Investments
0.09
+837.76%
0.01
0.00
0.00
Issuance Of Capital Stock
—
0.00
0.00
-100.00%
40.52
Sale Of Intangibles
—
—
0.00
0.00
SEC Filings

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