Symbols / CRCT $4.04 -1.22%
CRCT Chart
About
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
Fundamentals
Scroll to Statements| Sector | Technology | Industry | Computer Hardware | Market Cap | 855.60M |
| Enterprise Value | 602.16M | Income | 76.70M | Sales | 708.78M |
| Book/sh | 1.63 | Cash/sh | 1.30 | Dividend Yield | 4.89% |
| Payout | 57.14% | Employees | 700 | IPO | — |
| P/E | 11.54 | Forward P/E | 25.90 | PEG | — |
| P/S | 1.21 | P/B | 2.48 | P/C | — |
| EV/EBITDA | 5.95 | EV/Sales | 0.85 | Quick Ratio | 1.66 |
| Current Ratio | 2.26 | Debt/Eq | 3.38 | LT Debt/Eq | — |
| EPS (ttm) | 0.35 | EPS next Y | 0.16 | EPS Growth | -30.20% |
| Revenue Growth | -2.70% | Earnings | 2026-05-05 | ROA | 9.49% |
| ROE | 18.93% | ROIC | — | Gross Margin | 55.18% |
| Oper. Margin | 7.16% | Profit Margin | 10.82% | Shs Outstand | 56.75M |
| Shs Float | 48.86M | Short Float | 12.56% | Short Ratio | 11.87 |
| Short Interest | — | 52W High | 7.33 | 52W Low | 3.88 |
| Beta | 0.09 | Avg Volume | 558.69K | Volume | 467.69K |
| Target Price | $3.45 | Recom | Sell | Prev Close | $4.09 |
| Price | $4.04 | Change | -1.22% |
Valuation Models
Price estimates from analyst targets and simple models.
Ratings
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2026-01-14 | main | Goldman Sachs | Sell → Sell | $3 |
| 2025-10-17 | main | Goldman Sachs | Sell → Sell | $5 |
| 2025-04-14 | down | Citigroup | Neutral → Sell | $4 |
| 2025-03-06 | main | Morgan Stanley | Underweight → Underweight | $4 |
| 2024-11-06 | main | Goldman Sachs | Neutral → Neutral | $6 |
| 2024-03-07 | main | Barclays | Underweight → Underweight | $4 |
| 2024-03-06 | main | Goldman Sachs | Neutral → Neutral | $6 |
| 2024-03-06 | main | Citigroup | Neutral → Neutral | $6 |
| 2023-12-13 | init | Goldman Sachs | — → Neutral | $7 |
| 2023-11-08 | main | Morgan Stanley | Underweight → Underweight | $5 |
| 2023-08-28 | init | Citigroup | — → Neutral | $11 |
| 2023-05-11 | main | Barclays | Underweight → Underweight | $6 |
| 2023-03-09 | main | Barclays | — → Underweight | $7 |
| 2023-03-08 | main | Citigroup | — → Neutral | $10 |
| 2022-10-17 | main | Morgan Stanley | — → Underweight | $5 |
| 2022-08-11 | main | Barclays | — → Underweight | $5 |
| 2022-08-10 | main | Morgan Stanley | — → Underweight | $6 |
| 2022-07-14 | main | Citigroup | — → Neutral | $7 |
| 2022-06-15 | main | Morgan Stanley | — → Underweight | $6 |
| 2022-05-17 | main | Morgan Stanley | — → Underweight | $9 |
- Ashish Arora, Cricut CEO, sells $313k in CRCT stock - Investing.com hu, 05 Mar 2026 06
- Cricut (CRCT) Meets Q4 2025 EPS at $0.04 with $708.8M Full-Year Revenue - Finviz Sun, 08 Mar 2026 17
- Cricut (NASDAQ:CRCT) Sets New 12-Month Low - Here's Why - MarketBeat Mon, 09 Mar 2026 15
- Cricut’s new Joy 2 can make 150 projects from the box, from $99 - Stock Titan hu, 26 Feb 2026 08
- Is Cricut (CRCT) Stock Undervalued Right Now? - Nasdaq hu, 06 Nov 2025 08
- Should Weakness in Cricut, Inc.'s (NASDAQ:CRCT) Stock Be Seen As A Sign That Market Will Correct The Share Price Given Decent Financials? - simplywall.st ue, 14 Oct 2025 07
- $CRCT stock is down 9% today. Here's what we see in our data. - Quiver Quantitative Wed, 14 Jan 2026 08
- Cricut: Cheap, But Stuck Here (NASDAQ:CRCT) - Seeking Alpha Fri, 02 Jan 2026 08
- Cricut Posts Strong 2025 Profitability Despite Flat Revenue - TipRanks ue, 03 Mar 2026 22
- Should Value Investors Buy Cricut (CRCT) Stock? - Yahoo Finance hu, 18 Sep 2025 07
- How to watch Cricut’s March 4 investor presentation online - Stock Titan ue, 17 Feb 2026 08
- Cricut (CRCT) Margin Improvement Challenges Bearish Earnings Narratives After FY 2025 Results - simplywall.st hu, 05 Mar 2026 05
- Is Cricut (CRCT) Stock Outpacing Its Business Services Peers This Year? - Yahoo Finance hu, 25 Sep 2025 07
- Creative Tech Leader Cricut Set for Major Wall Street Conferences: Citi TMT and Goldman Tech - Stock Titan Mon, 18 Aug 2025 07
- Cricut, Inc. (CRCT) Q4 Earnings Match Estimates - Yahoo Finance ue, 03 Mar 2026 22
Insider Transactions
| Date | Shares | Value | Url | Text | Insider | Position | Transaction | Start Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|
| 0 | 73458 | 313853.0 | — | Sale at price 4.25 - 4.28 per share. | ASHISH ARORA | Chief Executive Officer | — | 2026-03-03 00:00:00 | D |
| 1 | 180000 | 821664.0 | — | Sale at price 4.42 - 4.65 per share. | ASHISH ARORA | Chief Executive Officer | — | 2026-02-23 00:00:00 | D |
| 2 | 853712 | nan | — | — | PETRUS TRUST CO LTA | Beneficial Owner of more than 10% of a Class of Security | — | 2026-02-13 00:00:00 | I |
| 3 | 286 | — | — | Stock Award(Grant) at price 0.00 per share. | WILLIAMSON BILLIE IDA | Director | — | 2026-01-20 00:00:00 | D |
| 4 | 286 | — | — | Stock Award(Grant) at price 0.00 per share. | REIFF MELISSA | Director | — | 2026-01-20 00:00:00 | D |
| 5 | 65737 | — | — | Stock Award(Grant) at price 0.00 per share. | ASHISH ARORA | Chief Executive Officer | — | 2026-01-20 00:00:00 | D |
| 6 | 3943 | — | — | Stock Award(Grant) at price 0.00 per share. | HARMER RYAN | Officer | — | 2026-01-20 00:00:00 | D |
| 7 | 16249 | — | — | Stock Award(Grant) at price 0.00 per share. | SHILL KIMBALL C | Chief Financial Officer | — | 2026-01-20 00:00:00 | D |
| 8 | 1733 | — | — | Stock Award(Grant) at price 0.00 per share. | ZAK HEIDI | Director | — | 2026-01-20 00:00:00 | D |
| 9 | 3810 | — | — | Stock Award(Grant) at price 0.00 per share. | TUTTLE MATT | General Counsel | — | 2026-01-20 00:00:00 | D |
Financials
| Line Item | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | 0.00 | 0.00 | 0.00 | 0.00 |
| TaxRateForCalcs | 0.29 | 0.29 | 0.33 | 0.26 |
| NormalizedEBITDA | 132.90M | 118.21M | 110.14M | 109.23M |
| NetIncomeFromContinuingOperationNetMinorityInterest | 76.70M | 62.83M | 53.64M | 60.67M |
| ReconciledDepreciation | 24.44M | 29.01M | 30.04M | 26.96M |
| ReconciledCostOfRevenue | 318.35M | 359.75M | 421.85M | 536.40M |
| EBITDA | 132.90M | 118.21M | 110.14M | 109.23M |
| EBIT | 108.46M | 89.20M | 80.11M | 82.27M |
| NetInterestIncome | 10.82M | 10.69M | 7.65M | 1.52M |
| InterestExpense | 567.00K | 326.00K | 323.00K | 289.00K |
| InterestIncome | 11.39M | 11.02M | 7.98M | 1.81M |
| NormalizedIncome | 76.70M | 62.83M | 53.64M | 60.67M |
| NetIncomeFromContinuingAndDiscontinuedOperation | 76.70M | 62.83M | 53.64M | 60.67M |
| TotalExpenses | 612.75M | 636.43M | 695.16M | 806.34M |
| TotalOperatingIncomeAsReported | 96.03M | 76.11M | 69.98M | 79.95M |
| DilutedAverageShares | 217.31M | 215.65M | 219.72M | 220.59M |
| BasicAverageShares | 215.18M | 215.11M | 216.89M | 214.46M |
| DilutedEPS | 0.35 | 0.29 | 0.24 | 0.28 |
| BasicEPS | 0.36 | 0.29 | 0.25 | 0.28 |
| DilutedNIAvailtoComStockholders | 76.70M | 62.83M | 53.64M | 60.67M |
| NetIncomeCommonStockholders | 76.70M | 62.83M | 53.64M | 60.67M |
| NetIncome | 76.70M | 62.83M | 53.64M | 60.67M |
| NetIncomeIncludingNoncontrollingInterests | 76.70M | 62.83M | 53.64M | 60.67M |
| NetIncomeContinuousOperations | 76.70M | 62.83M | 53.64M | 60.67M |
| TaxProvision | 31.19M | 26.05M | 26.15M | 21.32M |
| PretaxIncome | 107.89M | 88.88M | 79.78M | 81.98M |
| OtherIncomeExpense | 1.04M | 2.08M | 2.15M | 508.00K |
| OtherNonOperatingIncomeExpenses | 1.04M | 2.08M | 2.15M | 508.00K |
| NetNonOperatingInterestIncomeExpense | 10.82M | 10.69M | 7.65M | 1.52M |
| InterestExpenseNonOperating | 567.00K | 326.00K | 323.00K | 289.00K |
| InterestIncomeNonOperating | 11.39M | 11.02M | 7.98M | 1.81M |
| OperatingIncome | 96.03M | 76.11M | 69.98M | 79.95M |
| OperatingExpense | 294.40M | 276.68M | 273.31M | 269.94M |
| ResearchAndDevelopment | 66.52M | 60.40M | 65.05M | 76.91M |
| SellingGeneralAndAdministration | 227.88M | 216.28M | 208.26M | 193.03M |
| SellingAndMarketingExpense | 159.41M | 143.29M | 123.17M | 130.38M |
| GeneralAndAdministrativeExpense | 68.46M | 72.98M | 85.09M | 62.65M |
| OtherGandA | 68.46M | 72.98M | 85.09M | 62.65M |
| GrossProfit | 390.43M | 352.79M | 343.29M | 349.89M |
| CostOfRevenue | 318.35M | 359.75M | 421.85M | 536.40M |
| TotalRevenue | 708.78M | 712.54M | 765.15M | 886.30M |
| OperatingRevenue | 708.78M | 712.54M | 765.15M | 886.30M |
| Line Item | 2023-12-31 | |||
|---|---|---|---|---|
| TreasurySharesNumber | 0.00 | |||
| OrdinarySharesNumber | 211.34M | 213.30M | 217.92M | 219.66M |
| ShareIssued | 211.34M | 213.30M | 217.92M | 219.66M |
| TotalDebt | 11.62M | 15.21M | 14.17M | 19.37M |
| TangibleBookValue | 343.56M | 466.76M | 534.87M | 671.98M |
| InvestedCapital | 343.56M | 466.76M | 534.87M | 672.74M |
| WorkingCapital | 278.52M | 376.84M | 423.50M | 557.21M |
| NetTangibleAssets | 343.56M | 466.76M | 534.87M | 671.98M |
| CapitalLeaseObligations | 11.62M | 15.21M | 14.17M | 19.37M |
| CommonStockEquity | 343.56M | 466.76M | 534.87M | 672.74M |
| TotalCapitalization | 343.56M | 466.76M | 534.87M | 672.74M |
| TotalEquityGrossMinorityInterest | 343.56M | 466.76M | 534.87M | 672.74M |
| StockholdersEquity | 343.56M | 466.76M | 534.87M | 672.74M |
| GainsLossesNotAffectingRetainedEarnings | 166.00K | -6.00K | 277.00K | -475.00K |
| OtherEquityAdjustments | 166.00K | -6.00K | 277.00K | -475.00K |
| RetainedEarnings | 3.96M | 0.00 | 28.51M | 0.00 |
| AdditionalPaidInCapital | 339.22M | 466.55M | 505.86M | 672.99M |
| CapitalStock | 211.00K | 213.00K | 218.00K | 220.00K |
| CommonStock | 211.00K | 213.00K | 218.00K | 220.00K |
| PreferredStock | 0.00 | 0.00 | 0.00 | 0.00 |
| TotalLiabilitiesNetMinorityInterest | 237.25M | 226.27M | 215.25M | 276.89M |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 16.17M | 22.90M | 18.79M | 22.84M |
| OtherNonCurrentLiabilities | 5.28M | 8.76M | 6.92M | 5.11M |
| NonCurrentDeferredLiabilities | 2.87M | 2.83M | 2.93M | 3.79M |
| NonCurrentDeferredRevenue | 2.87M | 2.83M | 2.93M | 3.79M |
| LongTermDebtAndCapitalLeaseObligation | 8.02M | 11.31M | 8.94M | 13.94M |
| LongTermCapitalLeaseObligation | 8.02M | 11.31M | 8.94M | 13.94M |
| CurrentLiabilities | 221.07M | 203.37M | 196.46M | 254.06M |
| OtherCurrentLiabilities | 37.52M | 41.45M | ||
| CurrentDeferredLiabilities | 50.41M | 45.43M | 40.30M | 34.87M |
| CurrentDeferredRevenue | 50.41M | 45.43M | 40.30M | 34.87M |
| CurrentDebtAndCapitalLeaseObligation | 3.61M | 3.90M | 5.23M | 5.44M |
| CurrentCapitalLeaseObligation | 3.61M | 3.90M | 5.23M | 5.44M |
| PayablesAndAccruedExpenses | 167.06M | 154.05M | 150.93M | 213.75M |
| CurrentAccruedExpenses | 71.15M | 76.27M | 71.93M | 69.78M |
| Payables | 95.91M | 77.77M | 79.00M | 143.98M |
| DividendsPayable | 24.36M | 24.40M | 2.14M | 80.78M |
| AccountsPayable | 71.55M | 53.37M | 76.86M | 63.20M |
| TotalAssets | 580.81M | 693.03M | 750.12M | 949.63M |
| TotalNonCurrentAssets | 81.22M | 112.82M | 130.15M | 138.37M |
| OtherNonCurrentAssets | 16.86M | 22.13M | 35.36M | 33.30M |
| NonCurrentDeferredAssets | 13.21M | 39.19M | 34.82M | 23.82M |
| NonCurrentDeferredTaxesAssets | 13.21M | 39.19M | 34.82M | 23.82M |
| GoodwillAndOtherIntangibleAssets | 0.00 | 760.00K | 1.52M | |
| OtherIntangibleAssets | 760.00K | 1.52M | ||
| NetPPE | 51.14M | 51.50M | 59.97M | 80.48M |
| AccumulatedDepreciation | -138.48M | -123.65M | -102.84M | -80.05M |
| GrossPPE | 189.62M | 175.15M | 162.81M | 160.53M |
| Leases | 5.11M | 5.07M | 5.07M | 5.06M |
| ConstructionInProgress | 5.27M | 1.53M | 1.50M | 13.13M |
| OtherProperties | 28.88M | 35.72M | 34.35M | 35.40M |
| MachineryFurnitureEquipment | 139.48M | 118.87M | 109.53M | 89.87M |
| BuildingsAndImprovements | 10.88M | 13.96M | 12.35M | 17.08M |
| Properties | 0.00 | 0.00 | 0.00 | 0.00 |
| CurrentAssets | 499.59M | 580.21M | 619.97M | 811.26M |
| OtherCurrentAssets | 29.27M | 26.07M | 19.11M | 23.84M |
| PrepaidAssets | 32.82M | |||
| Inventory | 102.66M | 115.25M | 244.47M | 351.68M |
| FinishedGoods | 433.99M | |||
| RawMaterials | 20.19M | |||
| Receivables | 92.01M | 101.98M | 111.25M | 136.54M |
| ReceivablesAdjustmentsAllowances | -1.73M | -2.62M | -1.95M | -448.00K |
| OtherReceivables | 11.61M | 13.93M | 13.13M | 8.55M |
| AccountsReceivable | 82.12M | 90.67M | 100.07M | 128.44M |
| GrossAccountsReceivable | 82.12M | 90.67M | 100.07M | 128.44M |
| CashCashEquivalentsAndShortTermInvestments | 275.65M | 336.91M | 245.14M | 299.20M |
| OtherShortTermInvestments | 19.43M | 104.77M | 102.95M | 74.26M |
| CashAndCashEquivalents | 256.22M | 232.14M | 142.19M | 224.94M |
| CashEquivalents | 62.03M | 70.89M | 97.38M | 69.48M |
| CashFinancial | 194.18M | 161.25M | 44.81M | 155.46M |
| Line Item | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| FreeCashFlow | 175.81M | 246.63M | 264.38M | 83.91M |
| RepurchaseOfCapitalStock | -24.75M | -38.49M | -20.33M | -18.58M |
| RepaymentOfDebt | 0.00 | 0.00 | ||
| IssuanceOfDebt | 0.00 | 0.00 | ||
| IssuanceOfCapitalStock | 0.00 | 0.00 | 262.01M | |
| CapitalExpenditure | -24.42M | -18.33M | -23.72M | -33.77M |
| InterestPaidSupplementalData | 0.00 | 0.00 | 0.00 | 14.00K |
| IncomeTaxPaidSupplementalData | 15.35M | 43.60M | 24.07M | 28.92M |
| EndCashPosition | 256.22M | 232.14M | 142.19M | 224.94M |
| BeginningCashPosition | 232.14M | 142.19M | 224.94M | 241.60M |
| EffectOfExchangeRateChanges | 634.00K | -252.00K | 110.00K | -221.00K |
| ChangesInCash | 23.44M | 90.20M | -82.87M | -16.43M |
| FinancingCashFlow | -237.44M | -156.44M | -322.19M | -26.25M |
| CashFlowFromContinuingFinancingActivities | -237.44M | -156.44M | -322.19M | -26.25M |
| NetOtherFinancingCharges | -10.59M | -7.97M | -8.11M | -7.70M |
| ProceedsFromStockOptionExercised | 0.00 | 0.00 | 383.00K | 31.00K |
| CashDividendsPaid | -202.10M | -109.97M | -294.13M | 0.00 |
| CommonStockDividendPaid | -202.10M | -109.97M | -294.13M | 0.00 |
| NetCommonStockIssuance | -24.75M | -38.49M | -20.33M | -18.58M |
| CommonStockPayments | -24.75M | -38.49M | -20.33M | -18.58M |
| CommonStockIssuance | 0.00 | 0.00 | 262.01M | |
| NetIssuancePaymentsOfDebt | 0.00 | 0.00 | ||
| NetShortTermDebtIssuance | 0.00 | 0.00 | ||
| ShortTermDebtPayments | 0.00 | 0.00 | ||
| ShortTermDebtIssuance | 0.00 | 0.00 | ||
| NetLongTermDebtIssuance | 0.00 | 0.00 | ||
| LongTermDebtPayments | 0.00 | 0.00 | ||
| InvestingCashFlow | 60.66M | -18.33M | -48.78M | -107.87M |
| CashFlowFromContinuingInvestingActivities | 60.66M | -18.33M | -48.78M | -107.87M |
| NetInvestmentPurchaseAndSale | 85.07M | 6.00K | -25.06M | -74.10M |
| SaleOfInvestment | 85.07M | 110.53M | 38.39M | 106.01M |
| PurchaseOfInvestment | 0.00 | -110.52M | -63.45M | -180.11M |
| NetPPEPurchaseAndSale | -24.42M | -18.33M | -23.72M | -33.77M |
| PurchaseOfPPE | -24.42M | -18.33M | -23.72M | -33.77M |
| OperatingCashFlow | 200.23M | 264.97M | 288.10M | 117.68M |
| CashFlowFromContinuingOperatingActivities | 200.23M | 264.97M | 288.10M | 117.68M |
| ChangeInWorkingCapital | 57.27M | 130.03M | 127.40M | -8.29M |
| ChangeInOtherWorkingCapital | 5.03M | 5.02M | 4.58M | 3.25M |
| ChangeInOtherCurrentLiabilities | -3.97M | -5.37M | -5.42M | -5.10M |
| ChangeInOtherCurrentAssets | -3.22M | -1.12M | 869.00K | -51.00K |
| ChangeInPayablesAndAccruedExpense | 8.08M | -16.14M | 21.30M | -141.98M |
| ChangeInAccruedExpense | -8.77M | 6.99M | 7.76M | -2.14M |
| ChangeInPayable | 16.85M | -23.12M | 13.54M | -139.84M |
| ChangeInAccountPayable | 16.85M | -23.12M | 13.54M | -139.84M |
| ChangeInPrepaidAssets | -2.43M | -7.22M | 4.20M | 8.81M |
| ChangeInInventory | 41.16M | 149.97M | 78.38M | 63.09M |
| ChangeInReceivables | 12.62M | 4.89M | 23.50M | 63.70M |
| ChangesInAccountReceivables | 12.62M | 4.89M | 23.50M | 63.70M |
| OtherNonCashItems | 2.75M | 3.00M | 2.84M | 4.41M |
| StockBasedCompensation | 34.79M | 45.07M | 47.33M | 41.12M |
| ProvisionandWriteOffofAssets | -19.71M | -5.40M | 26.33M | 11.47M |
| AssetImpairmentCharge | -1.05M | 3.77M | 11.67M | 2.86M |
| DeferredTax | 26.12M | -4.38M | -11.24M | -20.46M |
| DeferredIncomeTax | 26.12M | -4.38M | -11.24M | -20.46M |
| DepreciationAmortizationDepletion | 24.44M | 29.01M | 30.04M | 26.96M |
| DepreciationAndAmortization | 24.44M | 29.01M | 30.04M | 26.96M |
| OperatingGainsLosses | -1.08M | 1.05M | 88.00K | -1.04M |
| NetForeignCurrencyExchangeGainLoss | -1.08M | 1.05M | 88.00K | -1.04M |
| GainLossOnSaleOfPPE | -2.00K | |||
| NetIncomeFromContinuingOperations | 76.70M | 62.83M | 53.64M | 60.67M |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for CRCT
| Date | User | Broker | Pattern | Type | Position Size | Entry Price | Trade P&L | Status |
|---|