CRCT Chart
About

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

Fundamentals
Scroll to Statements
Sector Technology Industry Computer Hardware Market Cap 855.60M
Enterprise Value 602.16M Income 76.70M Sales 708.78M
Book/sh 1.63 Cash/sh 1.30 Dividend Yield 4.89%
Payout 57.14% Employees 700 IPO
P/E 11.54 Forward P/E 25.90 PEG
P/S 1.21 P/B 2.48 P/C
EV/EBITDA 5.95 EV/Sales 0.85 Quick Ratio 1.66
Current Ratio 2.26 Debt/Eq 3.38 LT Debt/Eq
EPS (ttm) 0.35 EPS next Y 0.16 EPS Growth -30.20%
Revenue Growth -2.70% Earnings 2026-05-05 ROA 9.49%
ROE 18.93% ROIC Gross Margin 55.18%
Oper. Margin 7.16% Profit Margin 10.82% Shs Outstand 56.75M
Shs Float 48.86M Short Float 12.56% Short Ratio 11.87
Short Interest 52W High 7.33 52W Low 3.88
Beta 0.09 Avg Volume 558.69K Volume 467.69K
Target Price $3.45 Recom Sell Prev Close $4.09
Price $4.04 Change -1.22%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$3.45
Mean price target
2. Current target
$4.04
Latest analyst target
3. DCF / Fair value
$41.94
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$4.04
Low
$3.10
High
$4.00
Mean
$3.45

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2026-01-14 main Goldman Sachs Sell → Sell $3
2025-10-17 main Goldman Sachs Sell → Sell $5
2025-04-14 down Citigroup Neutral → Sell $4
2025-03-06 main Morgan Stanley Underweight → Underweight $4
2024-11-06 main Goldman Sachs Neutral → Neutral $6
2024-03-07 main Barclays Underweight → Underweight $4
2024-03-06 main Goldman Sachs Neutral → Neutral $6
2024-03-06 main Citigroup Neutral → Neutral $6
2023-12-13 init Goldman Sachs — → Neutral $7
2023-11-08 main Morgan Stanley Underweight → Underweight $5
2023-08-28 init Citigroup — → Neutral $11
2023-05-11 main Barclays Underweight → Underweight $6
2023-03-09 main Barclays — → Underweight $7
2023-03-08 main Citigroup — → Neutral $10
2022-10-17 main Morgan Stanley — → Underweight $5
2022-08-11 main Barclays — → Underweight $5
2022-08-10 main Morgan Stanley — → Underweight $6
2022-07-14 main Citigroup — → Neutral $7
2022-06-15 main Morgan Stanley — → Underweight $6
2022-05-17 main Morgan Stanley — → Underweight $9
Insider Transactions
Date Shares Value Url Text Insider Position Transaction Start Date Ownership
0 73458 313853.0 Sale at price 4.25 - 4.28 per share. ASHISH ARORA Chief Executive Officer 2026-03-03 00:00:00 D
1 180000 821664.0 Sale at price 4.42 - 4.65 per share. ASHISH ARORA Chief Executive Officer 2026-02-23 00:00:00 D
2 853712 nan PETRUS TRUST CO LTA Beneficial Owner of more than 10% of a Class of Security 2026-02-13 00:00:00 I
3 286 Stock Award(Grant) at price 0.00 per share. WILLIAMSON BILLIE IDA Director 2026-01-20 00:00:00 D
4 286 Stock Award(Grant) at price 0.00 per share. REIFF MELISSA Director 2026-01-20 00:00:00 D
5 65737 Stock Award(Grant) at price 0.00 per share. ASHISH ARORA Chief Executive Officer 2026-01-20 00:00:00 D
6 3943 Stock Award(Grant) at price 0.00 per share. HARMER RYAN Officer 2026-01-20 00:00:00 D
7 16249 Stock Award(Grant) at price 0.00 per share. SHILL KIMBALL C Chief Financial Officer 2026-01-20 00:00:00 D
8 1733 Stock Award(Grant) at price 0.00 per share. ZAK HEIDI Director 2026-01-20 00:00:00 D
9 3810 Stock Award(Grant) at price 0.00 per share. TUTTLE MATT General Counsel 2026-01-20 00:00:00 D
Financials
Line Item2025-12-312024-12-312023-12-312022-12-31
TaxEffectOfUnusualItems0.000.000.000.00
TaxRateForCalcs0.290.290.330.26
NormalizedEBITDA132.90M118.21M110.14M109.23M
NetIncomeFromContinuingOperationNetMinorityInterest76.70M62.83M53.64M60.67M
ReconciledDepreciation24.44M29.01M30.04M26.96M
ReconciledCostOfRevenue318.35M359.75M421.85M536.40M
EBITDA132.90M118.21M110.14M109.23M
EBIT108.46M89.20M80.11M82.27M
NetInterestIncome10.82M10.69M7.65M1.52M
InterestExpense567.00K326.00K323.00K289.00K
InterestIncome11.39M11.02M7.98M1.81M
NormalizedIncome76.70M62.83M53.64M60.67M
NetIncomeFromContinuingAndDiscontinuedOperation76.70M62.83M53.64M60.67M
TotalExpenses612.75M636.43M695.16M806.34M
TotalOperatingIncomeAsReported96.03M76.11M69.98M79.95M
DilutedAverageShares217.31M215.65M219.72M220.59M
BasicAverageShares215.18M215.11M216.89M214.46M
DilutedEPS0.350.290.240.28
BasicEPS0.360.290.250.28
DilutedNIAvailtoComStockholders76.70M62.83M53.64M60.67M
NetIncomeCommonStockholders76.70M62.83M53.64M60.67M
NetIncome76.70M62.83M53.64M60.67M
NetIncomeIncludingNoncontrollingInterests76.70M62.83M53.64M60.67M
NetIncomeContinuousOperations76.70M62.83M53.64M60.67M
TaxProvision31.19M26.05M26.15M21.32M
PretaxIncome107.89M88.88M79.78M81.98M
OtherIncomeExpense1.04M2.08M2.15M508.00K
OtherNonOperatingIncomeExpenses1.04M2.08M2.15M508.00K
NetNonOperatingInterestIncomeExpense10.82M10.69M7.65M1.52M
InterestExpenseNonOperating567.00K326.00K323.00K289.00K
InterestIncomeNonOperating11.39M11.02M7.98M1.81M
OperatingIncome96.03M76.11M69.98M79.95M
OperatingExpense294.40M276.68M273.31M269.94M
ResearchAndDevelopment66.52M60.40M65.05M76.91M
SellingGeneralAndAdministration227.88M216.28M208.26M193.03M
SellingAndMarketingExpense159.41M143.29M123.17M130.38M
GeneralAndAdministrativeExpense68.46M72.98M85.09M62.65M
OtherGandA68.46M72.98M85.09M62.65M
GrossProfit390.43M352.79M343.29M349.89M
CostOfRevenue318.35M359.75M421.85M536.40M
TotalRevenue708.78M712.54M765.15M886.30M
OperatingRevenue708.78M712.54M765.15M886.30M
Line Item2023-12-31
TreasurySharesNumber0.00
OrdinarySharesNumber211.34M213.30M217.92M219.66M
ShareIssued211.34M213.30M217.92M219.66M
TotalDebt11.62M15.21M14.17M19.37M
TangibleBookValue343.56M466.76M534.87M671.98M
InvestedCapital343.56M466.76M534.87M672.74M
WorkingCapital278.52M376.84M423.50M557.21M
NetTangibleAssets343.56M466.76M534.87M671.98M
CapitalLeaseObligations11.62M15.21M14.17M19.37M
CommonStockEquity343.56M466.76M534.87M672.74M
TotalCapitalization343.56M466.76M534.87M672.74M
TotalEquityGrossMinorityInterest343.56M466.76M534.87M672.74M
StockholdersEquity343.56M466.76M534.87M672.74M
GainsLossesNotAffectingRetainedEarnings166.00K-6.00K277.00K-475.00K
OtherEquityAdjustments166.00K-6.00K277.00K-475.00K
RetainedEarnings3.96M0.0028.51M0.00
AdditionalPaidInCapital339.22M466.55M505.86M672.99M
CapitalStock211.00K213.00K218.00K220.00K
CommonStock211.00K213.00K218.00K220.00K
PreferredStock0.000.000.000.00
TotalLiabilitiesNetMinorityInterest237.25M226.27M215.25M276.89M
TotalNonCurrentLiabilitiesNetMinorityInterest16.17M22.90M18.79M22.84M
OtherNonCurrentLiabilities5.28M8.76M6.92M5.11M
NonCurrentDeferredLiabilities2.87M2.83M2.93M3.79M
NonCurrentDeferredRevenue2.87M2.83M2.93M3.79M
LongTermDebtAndCapitalLeaseObligation8.02M11.31M8.94M13.94M
LongTermCapitalLeaseObligation8.02M11.31M8.94M13.94M
CurrentLiabilities221.07M203.37M196.46M254.06M
OtherCurrentLiabilities37.52M41.45M
CurrentDeferredLiabilities50.41M45.43M40.30M34.87M
CurrentDeferredRevenue50.41M45.43M40.30M34.87M
CurrentDebtAndCapitalLeaseObligation3.61M3.90M5.23M5.44M
CurrentCapitalLeaseObligation3.61M3.90M5.23M5.44M
PayablesAndAccruedExpenses167.06M154.05M150.93M213.75M
CurrentAccruedExpenses71.15M76.27M71.93M69.78M
Payables95.91M77.77M79.00M143.98M
DividendsPayable24.36M24.40M2.14M80.78M
AccountsPayable71.55M53.37M76.86M63.20M
TotalAssets580.81M693.03M750.12M949.63M
TotalNonCurrentAssets81.22M112.82M130.15M138.37M
OtherNonCurrentAssets16.86M22.13M35.36M33.30M
NonCurrentDeferredAssets13.21M39.19M34.82M23.82M
NonCurrentDeferredTaxesAssets13.21M39.19M34.82M23.82M
GoodwillAndOtherIntangibleAssets0.00760.00K1.52M
OtherIntangibleAssets760.00K1.52M
NetPPE51.14M51.50M59.97M80.48M
AccumulatedDepreciation-138.48M-123.65M-102.84M-80.05M
GrossPPE189.62M175.15M162.81M160.53M
Leases5.11M5.07M5.07M5.06M
ConstructionInProgress5.27M1.53M1.50M13.13M
OtherProperties28.88M35.72M34.35M35.40M
MachineryFurnitureEquipment139.48M118.87M109.53M89.87M
BuildingsAndImprovements10.88M13.96M12.35M17.08M
Properties0.000.000.000.00
CurrentAssets499.59M580.21M619.97M811.26M
OtherCurrentAssets29.27M26.07M19.11M23.84M
PrepaidAssets32.82M
Inventory102.66M115.25M244.47M351.68M
FinishedGoods433.99M
RawMaterials20.19M
Receivables92.01M101.98M111.25M136.54M
ReceivablesAdjustmentsAllowances-1.73M-2.62M-1.95M-448.00K
OtherReceivables11.61M13.93M13.13M8.55M
AccountsReceivable82.12M90.67M100.07M128.44M
GrossAccountsReceivable82.12M90.67M100.07M128.44M
CashCashEquivalentsAndShortTermInvestments275.65M336.91M245.14M299.20M
OtherShortTermInvestments19.43M104.77M102.95M74.26M
CashAndCashEquivalents256.22M232.14M142.19M224.94M
CashEquivalents62.03M70.89M97.38M69.48M
CashFinancial194.18M161.25M44.81M155.46M
Line Item2025-12-312024-12-312023-12-312022-12-31
FreeCashFlow175.81M246.63M264.38M83.91M
RepurchaseOfCapitalStock-24.75M-38.49M-20.33M-18.58M
RepaymentOfDebt0.000.00
IssuanceOfDebt0.000.00
IssuanceOfCapitalStock0.000.00262.01M
CapitalExpenditure-24.42M-18.33M-23.72M-33.77M
InterestPaidSupplementalData0.000.000.0014.00K
IncomeTaxPaidSupplementalData15.35M43.60M24.07M28.92M
EndCashPosition256.22M232.14M142.19M224.94M
BeginningCashPosition232.14M142.19M224.94M241.60M
EffectOfExchangeRateChanges634.00K-252.00K110.00K-221.00K
ChangesInCash23.44M90.20M-82.87M-16.43M
FinancingCashFlow-237.44M-156.44M-322.19M-26.25M
CashFlowFromContinuingFinancingActivities-237.44M-156.44M-322.19M-26.25M
NetOtherFinancingCharges-10.59M-7.97M-8.11M-7.70M
ProceedsFromStockOptionExercised0.000.00383.00K31.00K
CashDividendsPaid-202.10M-109.97M-294.13M0.00
CommonStockDividendPaid-202.10M-109.97M-294.13M0.00
NetCommonStockIssuance-24.75M-38.49M-20.33M-18.58M
CommonStockPayments-24.75M-38.49M-20.33M-18.58M
CommonStockIssuance0.000.00262.01M
NetIssuancePaymentsOfDebt0.000.00
NetShortTermDebtIssuance0.000.00
ShortTermDebtPayments0.000.00
ShortTermDebtIssuance0.000.00
NetLongTermDebtIssuance0.000.00
LongTermDebtPayments0.000.00
InvestingCashFlow60.66M-18.33M-48.78M-107.87M
CashFlowFromContinuingInvestingActivities60.66M-18.33M-48.78M-107.87M
NetInvestmentPurchaseAndSale85.07M6.00K-25.06M-74.10M
SaleOfInvestment85.07M110.53M38.39M106.01M
PurchaseOfInvestment0.00-110.52M-63.45M-180.11M
NetPPEPurchaseAndSale-24.42M-18.33M-23.72M-33.77M
PurchaseOfPPE-24.42M-18.33M-23.72M-33.77M
OperatingCashFlow200.23M264.97M288.10M117.68M
CashFlowFromContinuingOperatingActivities200.23M264.97M288.10M117.68M
ChangeInWorkingCapital57.27M130.03M127.40M-8.29M
ChangeInOtherWorkingCapital5.03M5.02M4.58M3.25M
ChangeInOtherCurrentLiabilities-3.97M-5.37M-5.42M-5.10M
ChangeInOtherCurrentAssets-3.22M-1.12M869.00K-51.00K
ChangeInPayablesAndAccruedExpense8.08M-16.14M21.30M-141.98M
ChangeInAccruedExpense-8.77M6.99M7.76M-2.14M
ChangeInPayable16.85M-23.12M13.54M-139.84M
ChangeInAccountPayable16.85M-23.12M13.54M-139.84M
ChangeInPrepaidAssets-2.43M-7.22M4.20M8.81M
ChangeInInventory41.16M149.97M78.38M63.09M
ChangeInReceivables12.62M4.89M23.50M63.70M
ChangesInAccountReceivables12.62M4.89M23.50M63.70M
OtherNonCashItems2.75M3.00M2.84M4.41M
StockBasedCompensation34.79M45.07M47.33M41.12M
ProvisionandWriteOffofAssets-19.71M-5.40M26.33M11.47M
AssetImpairmentCharge-1.05M3.77M11.67M2.86M
DeferredTax26.12M-4.38M-11.24M-20.46M
DeferredIncomeTax26.12M-4.38M-11.24M-20.46M
DepreciationAmortizationDepletion24.44M29.01M30.04M26.96M
DepreciationAndAmortization24.44M29.01M30.04M26.96M
OperatingGainsLosses-1.08M1.05M88.00K-1.04M
NetForeignCurrencyExchangeGainLoss-1.08M1.05M88.00K-1.04M
GainLossOnSaleOfPPE-2.00K
NetIncomeFromContinuingOperations76.70M62.83M53.64M60.67M
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

Public Trades for CRCT
Date User Broker Pattern Type Position Size Entry Price Trade P&L Status