Symbols / CREX
CREX Chart
About
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company also provides digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. In addition, it offers hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device management; product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.
Fundamentals
Scroll to Statements| Sector | Technology | Industry | Software - Application | Market Cap | 31.24M |
| Enterprise Value | 55.95M | Income | -9.15M | Sales | 44.32M |
| Book/sh | 2.08 | Cash/sh | 0.03 | Dividend Yield | — |
| Payout | 0.00% | Employees | 146 | IPO | — |
| P/E | — | Forward P/E | 14.14 | PEG | — |
| P/S | 0.70 | P/B | 1.43 | P/C | — |
| EV/EBITDA | 44.87 | EV/Sales | 1.26 | Quick Ratio | 0.69 |
| Current Ratio | 1.03 | Debt/Eq | 109.49 | LT Debt/Eq | — |
| EPS (ttm) | -0.88 | EPS next Y | 0.21 | EPS Growth | — |
| Revenue Growth | -27.00% | Earnings | 2026-03-13 | ROA | -3.45% |
| ROE | -36.46% | ROIC | — | Gross Margin | 43.13% |
| Oper. Margin | -7.51% | Profit Margin | -20.64% | Shs Outstand | 10.52M |
| Shs Float | 8.71M | Short Float | 2.72% | Short Ratio | 0.80 |
| Short Interest | — | 52W High | 4.00 | 52W Low | 1.28 |
| Beta | 1.39 | Avg Volume | 75.14K | Volume | 6.10K |
| Target Price | $8.12 | Recom | None | Prev Close | $3.07 |
| Price | $2.97 | Change | -3.26% |
Valuation Models
Price estimates from analyst targets and simple models.
1. Analyst consensus
$8.13
Mean price target
2. Current target
$3.17
Latest analyst target
3. DCF / Fair value
$-21.45
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$3.17
Low
$7.00
High
$10.00
Mean
$8.13
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2024-12-16 | init | Ladenburg Thalmann | — → Buy | $6 |
| 2024-06-06 | init | Craig-Hallum | — → Buy | $10 |
- Is Creative Realities, Inc. (CREX) Stock Outpacing Its Computer and Technology Peers This Year? - Yahoo Finance Fri, 16 Jan 2026 08
- CAD70M Acquisition: Creative Realities Doubles Size with Cineplex Digital Media; $10M Synergies - Stock Titan hu, 16 Oct 2025 07
- Insider Sale: 10% owner at $CREX Sells 1,425,485 Shares - Quiver Quantitative hu, 08 Jan 2026 08
- The Market Lifts Creative Realities, Inc. (NASDAQ:CREX) Shares 38% But It Can Do More - simplywall.st ue, 28 Oct 2025 07
- MACD Signal: How CREX stock valuations compare to rivals - Stock Surge & Accurate Intraday Trading Signals - mfd.ru Sat, 14 Feb 2026 18
- Creative realities (CREX) 10% owners sell $3.59m in shares - Investing.com Wed, 07 Jan 2026 08
- How Recent Developments Are Reframing The Creative Realities (CREX) Investment Story - Yahoo Finance Mon, 09 Feb 2026 10
- Creative Realities Completes Acquisition of Cineplex Digital Media - The Globe and Mail hu, 13 Nov 2025 08
- These "Cheap" Internet Stocks Could Keep Soaring - Zacks Investment Research ue, 01 Jul 2025 07
- New modular drive-thru screens streamline orders and cut downtime - Stock Titan Wed, 07 Jan 2026 08
- Is Creative Realities (NASDAQ:CREX) A Risky Investment? - simplywall.st Fri, 10 Oct 2025 07
- Creative Realities completes acquisition of Cineplex Digital Media - Investing.com Fri, 07 Nov 2025 08
- Can CREX sustain earnings growth - Market Performance Summary & Free Safe Entry Trade Signal Reports - mfd.ru Sat, 14 Feb 2026 05
- Why The Narrative Around Creative Realities (CREX) Is Evolving With Its New Analyst Price Target - Yahoo Finance Sun, 25 Jan 2026 08
- Analysts Offer Insights on Technology Companies: Creative Realities (CREX) and Oracle (ORCL) - The Globe and Mail Wed, 26 Nov 2025 08
Insider Transactions
| Date | Shares | Value | Url | Text | Insider | Position | Transaction | Start Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|
| 0 | 1425485 | 3592222 | — | Sale at price 2.52 per share. | SLIPSTREAM COMMUNICATIONS, L.L.C | Beneficial Owner of more than 10% of a Class of Security | — | 2026-01-06 00:00:00 | I |
| 1 | 50000 | — | — | Stock Award(Grant) at price 0.00 per share. | MUDD DAVID RYAN CPA | Chief Financial Officer | — | 2025-07-03 00:00:00 | D |
| 2 | 450000 | — | — | Stock Award(Grant) at price 0.00 per share. | MILLS RICHARD C | Chief Executive Officer | — | 2025-07-03 00:00:00 | D |
| 3 | 16000 | 52182 | — | Purchase at price 3.26 per share. | MILLS RICHARD C | Chief Executive Officer | — | 2025-06-02 00:00:00 | D |
| 4 | 28031 | — | — | Stock Award(Grant) at price 0.00 per share. | NESBIT STEPHEN | Director | — | 2025-04-01 00:00:00 | D |
| 5 | 19044 | — | — | Stock Award(Grant) at price 0.00 per share. | BELL DAVID ARTHUR | Director | — | 2025-04-01 00:00:00 | D |
| 6 | 25198 | — | — | Stock Award(Grant) at price 0.00 per share. | HARRIS DONALD A | Director | — | 2025-04-01 00:00:00 | D |
Financials
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | -560.07K | -297.99K | 266.24K | 253.82K |
| TaxRateForCalcs | 0.21 | 0.21 | 0.04 | 0.09 |
| NormalizedEBITDA | 5.12M | 4.78M | 941.00K | -508.00K |
| TotalUnusualItems | -2.67M | -1.42M | 6.59M | 2.93M |
| TotalUnusualItemsExcludingGoodwill | -2.67M | -1.42M | 6.59M | 2.93M |
| NetIncomeFromContinuingOperationNetMinorityInterest | -3.51M | -2.94M | 1.88M | 232.00K |
| ReconciledDepreciation | 4.08M | 3.22M | 2.83M | 1.36M |
| ReconciledCostOfRevenue | 26.84M | 22.98M | 25.61M | 10.08M |
| EBITDA | 2.45M | 3.36M | 7.53M | 2.42M |
| EBIT | -1.63M | 138.00K | 4.70M | 1.06M |
| NetInterestIncome | -1.77M | -2.99M | -2.74M | -805.00K |
| InterestExpense | 1.77M | 2.99M | 2.74M | 805.00K |
| NormalizedIncome | -1.40M | -1.82M | -4.45M | -2.45M |
| NetIncomeFromContinuingAndDiscontinuedOperation | -3.51M | -2.94M | 1.88M | 232.00K |
| TotalExpenses | 49.92M | 43.82M | 45.24M | 20.47M |
| TotalOperatingIncomeAsReported | 938.00K | 1.35M | -2.48M | -2.55M |
| DilutedAverageShares | 10.44M | 8.48M | 6.66M | 1.31M |
| BasicAverageShares | 10.44M | 8.48M | 6.66M | 1.31M |
| DilutedEPS | -0.34 | -0.35 | 0.28 | 0.18 |
| BasicEPS | -0.34 | -0.35 | 0.28 | 0.18 |
| DilutedNIAvailtoComStockholders | -3.51M | -2.94M | 1.88M | 232.00K |
| NetIncomeCommonStockholders | -3.51M | -2.94M | 1.88M | 232.00K |
| NetIncome | -3.51M | -2.94M | 1.88M | 232.00K |
| NetIncomeIncludingNoncontrollingInterests | -3.51M | -2.94M | 1.88M | 232.00K |
| NetIncomeContinuousOperations | -3.51M | -2.94M | 1.88M | 232.00K |
| TaxProvision | 106.00K | 83.00K | 79.00K | 22.00K |
| PretaxIncome | -3.40M | -2.85M | 1.96M | 254.00K |
| OtherIncomeExpense | -2.56M | -1.21M | 6.59M | 3.09M |
| OtherNonOperatingIncomeExpenses | 102.00K | 211.00K | -4.00K | 159.00K |
| SpecialIncomeCharges | -2.67M | -1.42M | -967.00K | 2.93M |
| GainOnSaleOfPPE | 0.00 | |||
| OtherSpecialCharges | 1.06M | 1.45M | -3.45M | |
| WriteOff | -277.00K | |||
| ImpairmentOfCapitalAssets | 0.00 | |||
| RestructuringAndMergernAcquisition | 1.61M | 1.42M | -482.00K | 518.00K |
| GainOnSaleOfSecurity | 7.56M | |||
| NetNonOperatingInterestIncomeExpense | -1.77M | -2.99M | -2.74M | -805.00K |
| InterestExpenseNonOperating | 1.77M | 2.99M | 2.74M | 805.00K |
| OperatingIncome | 938.00K | 1.35M | -1.89M | -2.03M |
| OperatingExpense | 23.07M | 20.84M | 19.63M | 10.39M |
| OtherOperatingExpenses | 592.00K | 518.00K | ||
| DepreciationAmortizationDepletionIncomeStatement | 3.22M | 2.83M | 1.36M | |
| DepreciationAndAmortizationInIncomeStatement | 3.22M | 2.83M | 1.36M | |
| ResearchAndDevelopment | 1.57M | 1.25M | 550.00K | |
| SellingGeneralAndAdministration | 23.07M | 20.84M | 15.54M | 8.47M |
| SellingAndMarketingExpense | 6.01M | 5.25M | 3.65M | 1.15M |
| GeneralAndAdministrativeExpense | 17.06M | 15.59M | 11.89M | 7.32M |
| OtherGandA | 17.06M | 15.59M | 11.89M | 7.32M |
| GrossProfit | 24.01M | 22.18M | 17.74M | 8.36M |
| CostOfRevenue | 26.84M | 22.98M | 25.61M | 10.08M |
| TotalRevenue | 50.85M | 45.17M | 43.35M | 18.44M |
| OperatingRevenue | 50.85M | 45.17M | 43.35M | 18.44M |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| OrdinarySharesNumber | 10.45M | 10.41M | 7.27M | 4.00M |
| ShareIssued | 10.45M | 10.41M | 7.27M | 4.00M |
| NetDebt | 12.01M | 10.61M | 15.94M | 3.99M |
| TotalDebt | 13.85M | 14.56M | 19.16M | 7.53M |
| TangibleBookValue | -23.83M | -21.68M | -24.63M | -3.65M |
| InvestedCapital | 38.50M | 42.35M | 43.15M | 15.60M |
| WorkingCapital | -11.67M | -1.59M | -2.51M | 2.91M |
| NetTangibleAssets | -23.83M | -21.68M | -24.63M | -3.65M |
| CapitalLeaseObligations | 808.00K | 1.04M | 1.58M | 654.00K |
| CommonStockEquity | 25.46M | 28.83M | 25.58M | 8.73M |
| TotalCapitalization | 38.50M | 38.66M | 38.65M | 15.60M |
| TotalEquityGrossMinorityInterest | 25.46M | 28.83M | 25.58M | 8.73M |
| StockholdersEquity | 25.46M | 28.83M | 25.58M | 8.73M |
| RetainedEarnings | -56.85M | -53.35M | -50.41M | -52.25M |
| AdditionalPaidInCapital | 82.21M | 82.07M | 75.92M | 60.86M |
| CapitalStock | 104.00K | 104.00K | 72.00K | 120.00K |
| CommonStock | 104.00K | 104.00K | 72.00K | 120.00K |
| TotalLiabilitiesNetMinorityInterest | 39.75M | 41.95M | 40.44M | 14.15M |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 13.59M | 21.75M | 23.94M | 7.29M |
| OtherNonCurrentLiabilities | 201.00K | 11.38M | 9.99M | 45.00K |
| NonCurrentAccruedExpenses | 0.00 | |||
| LongTermDebtAndCapitalLeaseObligation | 13.39M | 10.37M | 13.95M | 7.25M |
| LongTermCapitalLeaseObligation | 342.00K | 536.00K | 873.00K | 373.00K |
| LongTermDebt | 13.04M | 9.83M | 13.07M | 6.88M |
| CurrentLiabilities | 26.16M | 20.20M | 16.50M | 6.86M |
| OtherCurrentLiabilities | 12.81M | |||
| CurrentDeferredLiabilities | 3.32M | 4.37M | 3.70M | 1.95M |
| CurrentDeferredRevenue | 3.32M | 4.37M | 3.70M | 1.95M |
| CurrentDebtAndCapitalLeaseObligation | 466.00K | 4.20M | 5.21M | 281.00K |
| CurrentCapitalLeaseObligation | 466.00K | 505.00K | 711.00K | 281.00K |
| CurrentDebt | 3.69M | 4.50M | ||
| OtherCurrentBorrowings | 3.69M | 2.50M | ||
| LineOfCredit | 0.00 | 2.00M | ||
| PayablesAndAccruedExpenses | 9.56M | 11.64M | 7.58M | 4.63M |
| CurrentAccruedExpenses | 3.21M | 3.76M | 3.83M | 2.11M |
| Payables | 6.35M | 7.88M | 3.76M | 2.52M |
| AccountsPayable | 6.35M | 7.88M | 3.76M | 2.52M |
| TotalAssets | 65.21M | 70.78M | 66.02M | 22.88M |
| TotalNonCurrentAssets | 50.71M | 52.17M | 52.03M | 13.11M |
| OtherNonCurrentAssets | 312.00K | 112.00K | 43.00K | 5.00K |
| GoodwillAndOtherIntangibleAssets | 49.29M | 50.52M | 50.20M | 12.38M |
| OtherIntangibleAssets | 22.84M | 24.06M | 23.75M | 4.85M |
| Goodwill | 26.45M | 26.45M | 26.45M | 7.53M |
| NetPPE | 1.11M | 1.54M | 1.78M | 729.00K |
| AccumulatedDepreciation | -364.00K | -473.00K | -457.00K | -326.00K |
| GrossPPE | 1.47M | 2.01M | 2.24M | 1.05M |
| Leases | 141.00K | 298.00K | 197.00K | 135.00K |
| OtherProperties | 1.14M | 1.51M | 1.85M | 799.00K |
| MachineryFurnitureEquipment | 189.00K | 205.00K | 199.00K | 121.00K |
| BuildingsAndImprovements | 654.00K | |||
| Properties | 0.00 | 0.00 | 0.00 | 0.00 |
| CurrentAssets | 14.50M | 18.61M | 13.98M | 9.77M |
| OtherCurrentAssets | 859.00K | 665.00K | 1.82M | 1.63M |
| PrepaidAssets | 1.63M | |||
| Inventory | 2.00M | 2.57M | 2.27M | 1.88M |
| OtherInventories | 3.00K | |||
| WorkInProcess | 530.00K | 504.00K | 596.00K | 297.00K |
| RawMaterials | 1.47M | 2.06M | 1.67M | 1.58M |
| Receivables | 10.61M | 12.47M | 8.26M | 3.38M |
| OtherReceivables | 369.00K | |||
| AccountsReceivable | 10.61M | 12.47M | 8.26M | 3.01M |
| AllowanceForDoubtfulAccountsReceivable | -708.00K | -701.00K | -984.00K | -620.00K |
| GrossAccountsReceivable | 11.31M | 13.17M | 9.25M | 3.63M |
| CashCashEquivalentsAndShortTermInvestments | 1.04M | 2.91M | 1.63M | 2.88M |
| CashAndCashEquivalents | 1.04M | 2.91M | 1.63M | 2.88M |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| FreeCashFlow | 580.00K | 1.14M | -5.00M | -688.00K |
| RepaymentOfDebt | -33.61M | -5.32M | -1.04M | -104.00K |
| IssuanceOfDebt | 31.46M | 0.00 | 11.87M | 0.00 |
| IssuanceOfCapitalStock | 0.00 | 5.45M | 1.81M | 1.85M |
| CapitalExpenditure | -2.80M | -4.03M | -4.29M | -1.16M |
| InterestPaidSupplementalData | 1.20M | 1.69M | 1.35M | 106.00K |
| IncomeTaxPaidSupplementalData | 52.00K | 78.00K | 43.00K | 32.00K |
| EndCashPosition | 1.04M | 2.91M | 1.63M | 2.88M |
| BeginningCashPosition | 2.91M | 1.63M | 2.88M | 1.83M |
| ChangesInCash | -1.87M | 1.28M | -1.25M | 1.06M |
| FinancingCashFlow | -2.45M | 137.00K | 20.93M | 1.75M |
| CashFlowFromContinuingFinancingActivities | -2.45M | 137.00K | 20.93M | 1.75M |
| NetOtherFinancingCharges | -306.00K | |||
| ProceedsFromStockOptionExercised | 0.00 | 8.29M | 0.00 | |
| NetCommonStockIssuance | 0.00 | 5.45M | 1.81M | 1.85M |
| CommonStockIssuance | 0.00 | 5.45M | 1.81M | 1.85M |
| NetIssuancePaymentsOfDebt | -2.15M | -5.32M | 10.82M | -104.00K |
| NetShortTermDebtIssuance | -2.00M | 2.00M | 0.00 | |
| ShortTermDebtPayments | -2.00M | 0.00 | -100.00K | |
| ShortTermDebtIssuance | 0.00 | 2.00M | 0.00 | |
| NetLongTermDebtIssuance | -2.15M | -5.32M | 8.82M | -104.00K |
| LongTermDebtPayments | -33.61M | -5.32M | -1.04M | -104.00K |
| LongTermDebtIssuance | 31.46M | 0.00 | 9.87M | 0.00 |
| InvestingCashFlow | -2.80M | -4.03M | -21.48M | -1.16M |
| CashFlowFromContinuingInvestingActivities | -2.80M | -4.03M | -21.48M | -1.16M |
| NetBusinessPurchaseAndSale | 0.00 | -17.19M | 0.00 | |
| PurchaseOfBusiness | 0.00 | -17.19M | 0.00 | |
| NetPPEPurchaseAndSale | -11.00K | -306.00K | -149.00K | -19.00K |
| PurchaseOfPPE | -11.00K | -306.00K | -149.00K | -19.00K |
| CapitalExpenditureReported | -2.79M | -3.72M | -4.14M | -1.14M |
| OperatingCashFlow | 3.38M | 5.17M | -708.00K | 471.00K |
| CashFlowFromContinuingOperatingActivities | 3.38M | 5.17M | -708.00K | 471.00K |
| ChangeInWorkingCapital | -532.00K | 1.15M | -2.02M | 1.08M |
| ChangeInOtherWorkingCapital | -1.02M | 528.00K | -399.00K | 960.00K |
| ChangeInOtherCurrentLiabilities | -240.00K | |||
| ChangeInOtherCurrentAssets | 277.00K | |||
| ChangeInPayablesAndAccruedExpense | -1.78M | 4.44M | 2.03M | 1.07M |
| ChangeInAccruedExpense | -395.00K | -47.00K | 1.11M | 206.00K |
| ChangeInPayable | -1.39M | 4.49M | 914.00K | 869.00K |
| ChangeInAccountPayable | -1.39M | 4.49M | 914.00K | 869.00K |
| ChangeInPrepaidAssets | -194.00K | 952.00K | 480.00K | -342.00K |
| ChangeInInventory | 615.00K | -409.00K | -197.00K | 62.00K |
| ChangeInReceivables | 1.85M | -4.36M | -3.93M | -673.00K |
| ChangesInAccountReceivables | 1.85M | -4.36M | -3.93M | |
| OtherNonCashItems | 2.24M | 2.86M | 431.00K | -774.00K |
| StockBasedCompensation | 13.00K | 563.00K | 2.12M | 2.02M |
| ProvisionandWriteOffofAssets | -43.00K | 109.00K | 1.67M | 419.00K |
| AssetImpairmentCharge | 13.00K | 153.00K | 398.00K | 0.00 |
| DeferredTax | 61.00K | 44.00K | 0.00 | 0.00 |
| DeferredIncomeTax | 61.00K | 44.00K | 0.00 | 0.00 |
| DepreciationAmortizationDepletion | 4.08M | 3.22M | 2.83M | 1.36M |
| DepreciationAndAmortization | 4.08M | 3.22M | 2.83M | 1.36M |
| OperatingGainsLosses | 1.06M | -6.34M | -3.88M | |
| PensionAndEmployeeBenefitExpense | 0.00 | -785.00K | ||
| GainLossOnInvestmentSecurities | -7.56M | |||
| NetIncomeFromContinuingOperations | -3.51M | -2.94M | 1.88M | 232.00K |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for CREX
| Date | User | Asset | Broker | Type | Position Size | Entry Price | Patterns |
|---|