Symbols / CREX $3.87 +0.78% Creative Realities, Inc.

Technology • Software - Application • United States • NCM
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About

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company also provides digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. In addition, it offers hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device management; product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.

Fundamentals
Scroll to Statements
Market Cap 40.90M Enterprise Value 134.89M Income -8.51M Sales 57.23M Book/sh 2.04 Cash/sh 0.15
Dividend Yield — Payout 0.00% Employees — IPO — P/E — Forward P/E 18.43
PEG 0.48 P/S 0.71 P/B 1.89 P/C — EV/EBITDA 25.49 EV/Sales 2.36
Quick Ratio 0.65 Current Ratio 0.85 Debt/Eq 137.98 LT Debt/Eq — EPS (ttm) -0.81 EPS next Y 0.21
EPS Growth — Revenue Growth 117.20% Earnings 2026-05-13 ROA -0.69% ROE -22.17% ROIC —
Gross Margin 44.93% Oper. Margin 6.88% Profit Margin -14.46% Shs Outstand 10.57M Shs Float 8.56M Short Float 2.49%
Short Ratio 3.51 Short Interest — 52W High 4.00 52W Low 1.28 Beta 1.44 Avg Volume 31.36K
Volume 30.29K Target Price $8.83 Recom Strong_buy Prev Close $3.84 Price $3.87 Change 0.78%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$8.83
Mean price target
2. Current target
$3.87
Latest analyst target
3. DCF / Fair value
$-16.37
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$3.87
Low
$7.50
High
$10.00
Mean
$8.83

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2024-12-16 init Ladenburg Thalmann — → Buy $6
2024-06-06 init Craig-Hallum — → Buy $10
News
RSS: Latest CREX news
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2026-01-28 NESBIT STEPHEN Director — 13,794 $0.00 $0
2026-01-28 ELLIS THOMAS B. Director and Beneficial Owner of more than 10% of a Class of Security — 2,117 $0.00 $0
2026-01-28 BOSCO MICHAEL Director — 2,117 $0.00 $0
2026-01-28 MCGRATH DANIEL FRANCIS Director — 2,117 $0.00 $0
2026-01-28 BELL DAVID ARTHUR Director — 13,794 $0.00 $0
2026-01-28 HARRIS DONALD A Director — 13,794 $0.00 $0
2026-01-06 SLIPSTREAM COMMUNICATIONS, L.L.C Beneficial Owner of more than 10% of a Class of Security — 1,425,485 $2.52 $3,592,222
2025-07-03 MUDD DAVID RYAN CPA Chief Financial Officer — 50,000 $0.00 $0
2025-07-03 MILLS RICHARD C Chief Executive Officer — 450,000 $0.00 $0
2025-06-02 MILLS RICHARD C Chief Executive Officer — 16,000 $3.26 $52,182
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Revenue
57.23
+12.54%
50.85
+12.59%
45.17
+4.19%
43.35
Operating Revenue
57.23
+12.54%
50.85
+12.59%
45.17
+4.19%
43.35
Cost Of Revenue
31.52
+17.42%
26.84
+16.80%
22.98
-10.26%
25.61
Reconciled Cost Of Revenue
31.52
+17.42%
26.84
+16.80%
22.98
-10.26%
25.61
Gross Profit
25.71
+7.09%
24.01
+8.24%
22.18
+25.05%
17.74
Operating Expense
28.87
+25.12%
23.07
+10.73%
20.84
+6.16%
19.63
Research And Development
—
—
1.57
+25.82%
1.25
Selling General And Administration
28.87
+25.12%
23.07
+10.73%
20.84
+34.06%
15.54
Selling And Marketing Expense
5.80
-3.52%
6.01
+14.64%
5.25
+43.71%
3.65
General And Administrative Expense
23.07
+35.22%
17.06
+9.42%
15.59
+31.10%
11.89
Other Gand A
23.07
+35.22%
17.06
+9.42%
15.59
+31.10%
11.89
Other Operating Expenses
—
—
—
0.59
Total Expenses
60.39
+20.98%
49.92
+13.91%
43.82
-3.13%
45.24
Operating Income
-3.15
-436.25%
0.94
-30.31%
1.35
+171.29%
-1.89
Total Operating Income As Reported
-8.87
-1045.20%
0.94
-30.31%
1.35
+154.27%
-2.48
EBITDA
1.86
-24.11%
2.45
-27.03%
3.36
-55.40%
7.53
Normalized EBITDA
2.82
-44.88%
5.12
+7.12%
4.78
+407.76%
0.94
Reconciled Depreciation
6.49
+59.17%
4.08
+26.61%
3.22
+13.70%
2.83
EBIT
-4.63
-184.63%
-1.63
-1278.99%
0.14
-97.06%
4.70
Total Unusual Items
-0.96
+63.97%
-2.67
-87.95%
-1.42
-121.53%
6.59
Total Unusual Items Excluding Goodwill
-0.96
+63.97%
-2.67
-87.95%
-1.42
-121.53%
6.59
Special Income Charges
-0.96
+63.97%
-2.67
-87.95%
-1.42
-46.74%
-0.97
Other Special Charges
0.02
-97.73%
1.06
—
1.45
Impairment Of Capital Assets
5.71
0.00
—
—
Restructuring And Mergern Acquisition
-4.78
-396.95%
1.61
+13.32%
1.42
+394.40%
-0.48
Write Off
—
—
—
—
Net Income
-8.28
-135.92%
-3.51
-19.44%
-2.94
-256.56%
1.88
Pretax Income
-7.11
-108.99%
-3.40
-19.20%
-2.85
-245.98%
1.96
Net Non Operating Interest Income Expense
-2.48
-39.66%
-1.77
+40.68%
-2.99
-9.08%
-2.74
Interest Expense Non Operating
2.48
+39.66%
1.77
-40.68%
2.99
+9.08%
2.74
Net Interest Income
-2.48
-39.66%
-1.77
+40.68%
-2.99
-9.08%
-2.74
Interest Expense
2.48
+39.66%
1.77
-40.68%
2.99
+9.08%
2.74
Other Income Expense
-1.48
+42.42%
-2.56
-112.33%
-1.21
-118.34%
6.59
Other Non Operating Income Expenses
-0.52
-605.88%
0.10
-51.66%
0.21
+5375.00%
-0.00
Gain On Sale Of Security
—
—
—
7.56
Tax Provision
1.17
+1000.00%
0.11
+27.71%
0.08
+5.06%
0.08
Tax Rate For Calcs
0.00
+0.00%
0.00
+0.00%
0.00
+419.80%
0.00
Tax Effect Of Unusual Items
-0.20
+63.97%
-0.56
-87.95%
-0.30
-211.93%
0.27
Net Income Including Noncontrolling Interests
-8.28
-135.92%
-3.51
-19.44%
-2.94
-256.56%
1.88
Net Income From Continuing Operation Net Minority Interest
-8.28
-135.92%
-3.51
-19.44%
-2.94
-256.56%
1.88
Net Income From Continuing And Discontinued Operation
-8.28
-135.92%
-3.51
-19.44%
-2.94
-256.56%
1.88
Net Income Continuous Operations
-8.28
-135.92%
-3.51
-19.44%
-2.94
-256.56%
1.88
Normalized Income
-7.52
-436.50%
-1.40
+22.85%
-1.82
+59.17%
-4.45
Net Income Common Stockholders
-8.51
-142.53%
-3.51
-19.44%
-2.94
-256.56%
1.88
Diluted EPS
—
-0.34
+2.86%
-0.35
-225.01%
0.28
Basic EPS
—
-0.34
+2.86%
-0.35
-225.01%
0.28
Basic Average Shares
—
10.44
+23.13%
8.48
+27.22%
6.66
Diluted Average Shares
—
10.44
+23.13%
8.48
+27.22%
6.66
Diluted NI Availto Com Stockholders
-8.51
-142.53%
-3.51
-19.44%
-2.94
-256.56%
1.88
Depreciation Amortization Depletion Income Statement
—
—
3.22
+13.70%
2.83
Depreciation And Amortization In Income Statement
—
—
3.22
+13.70%
2.83
Gain On Sale Of PPE
—
—
—
—
Preferred Stock Dividends
0.23
—
—
—
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Assets
151.04
+131.62%
65.21
-7.87%
70.78
+7.21%
66.02
Current Assets
33.55
+131.41%
14.50
-22.11%
18.61
+33.10%
13.98
Cash Cash Equivalents And Short Term Investments
1.56
+50.34%
1.04
-64.36%
2.91
+78.20%
1.63
Cash And Cash Equivalents
1.56
+50.34%
1.04
-64.36%
2.91
+78.20%
1.63
Receivables
22.33
+106.71%
10.80
-13.37%
12.47
+50.89%
8.26
Accounts Receivable
19.22
+81.23%
10.61
-14.94%
12.47
+50.89%
8.26
Gross Accounts Receivable
19.47
+72.11%
11.31
-14.09%
13.17
+42.41%
9.25
Allowance For Doubtful Accounts Receivable
-0.25
+64.41%
-0.71
-1.00%
-0.70
+28.76%
-0.98
Other Receivables
2.96
+1410.20%
0.20
—
—
Taxes Receivable
0.15
0.00
—
—
Inventory
7.42
+271.93%
2.00
-22.28%
2.57
+13.23%
2.27
Raw Materials
4.82
+229.15%
1.47
-28.99%
2.06
+23.46%
1.67
Work In Process
2.60
+390.19%
0.53
+5.16%
0.50
-15.44%
0.60
Prepaid Assets
2.24
+237.71%
0.66
—
—
Other Current Assets
—
0.86
+29.17%
0.67
-63.44%
1.82
Total Non Current Assets
117.50
+131.68%
50.71
-2.79%
52.17
+0.26%
52.03
Net PPE
27.71
+2401.08%
1.11
-28.05%
1.54
-13.73%
1.78
Gross PPE
28.36
+1826.63%
1.47
-26.88%
2.01
-10.21%
2.24
Accumulated Depreciation
-0.65
-78.02%
-0.36
+23.04%
-0.47
-3.50%
-0.46
Properties
0.00
0.00
0.00
0.00
Buildings And Improvements
—
—
—
—
Machinery Furniture Equipment
0.27
+40.74%
0.19
-7.80%
0.20
+3.02%
0.20
Other Properties
27.67
+2322.85%
1.14
-24.37%
1.51
-18.20%
1.85
Leases
0.42
+201.42%
0.14
-52.68%
0.30
+51.27%
0.20
Goodwill And Other Intangible Assets
89.17
+80.90%
49.29
-2.42%
50.52
+0.62%
50.20
Goodwill
53.27
+101.36%
26.45
+0.00%
26.45
+0.00%
26.45
Other Intangible Assets
35.91
+57.20%
22.84
-5.07%
24.06
+1.31%
23.75
Other Non Current Assets
0.61
+95.83%
0.31
+178.57%
0.11
+160.47%
0.04
Total Liabilities Net Minority Interest
101.85
+156.24%
39.75
-5.24%
41.95
+3.73%
40.44
Current Liabilities
39.27
+50.11%
26.16
+29.54%
20.20
+22.44%
16.50
Payables And Accrued Expenses
18.76
+115.72%
8.70
-25.28%
11.64
+53.42%
7.58
Payables
18.26
+135.88%
7.74
-1.69%
7.88
+109.64%
3.76
Accounts Payable
16.67
+162.40%
6.35
-19.32%
7.88
+109.64%
3.76
Current Accrued Expenses
0.49
-48.21%
0.95
-74.69%
3.76
-1.75%
3.83
Pensionand Other Post Retirement Benefit Plans Current
1.75
+113.00%
0.82
—
—
Total Tax Payable
1.59
+14.54%
1.39
—
—
Current Debt And Capital Lease Obligation
8.82
+1623.63%
0.51
-87.79%
4.20
-19.48%
5.21
Current Debt
4.43
—
3.69
-17.98%
4.50
Other Current Borrowings
4.43
—
3.69
+47.66%
2.50
Current Capital Lease Obligation
4.39
+758.40%
0.51
+1.39%
0.51
-28.97%
0.71
Current Deferred Liabilities
9.94
+199.52%
3.32
-23.99%
4.37
+17.94%
3.70
Current Deferred Revenue
9.94
+199.52%
3.32
-23.99%
4.37
+17.94%
3.70
Other Current Liabilities
—
12.81
—
—
Total Non Current Liabilities Net Minority Interest
62.58
+360.59%
13.59
-37.53%
21.75
-9.15%
23.94
Long Term Debt And Capital Lease Obligation
59.04
+338.83%
13.45
+29.80%
10.37
-25.68%
13.95
Long Term Debt
39.52
+203.00%
13.04
+32.71%
9.83
-24.81%
13.07
Long Term Capital Lease Obligation
19.52
+4660.24%
0.41
-23.51%
0.54
-38.60%
0.87
Non Current Deferred Liabilities
3.54
+2562.41%
0.13
—
—
Non Current Deferred Taxes Liabilities
3.54
+2562.41%
0.13
—
—
Other Non Current Liabilities
—
0.20
-98.23%
11.38
+13.91%
9.99
Stockholders Equity
49.19
+93.19%
25.46
-11.69%
28.83
+12.71%
25.58
Common Stock Equity
21.50
-15.56%
25.46
-11.69%
28.83
+12.71%
25.58
Capital Stock
27.79
+26624.04%
0.10
+0.00%
0.10
+44.44%
0.07
Common Stock
0.10
+0.96%
0.10
+0.00%
0.10
+44.44%
0.07
Preferred Stock
27.69
—
—
—
Share Issued
10.52
+0.69%
10.45
+0.36%
10.41
+43.26%
7.27
Ordinary Shares Number
10.52
+0.69%
10.45
+0.36%
10.41
+43.26%
7.27
Additional Paid In Capital
85.30
+3.76%
82.21
+0.17%
82.07
+8.11%
75.92
Retained Earnings
-65.13
-14.56%
-56.85
-6.58%
-53.35
-5.83%
-50.41
Gains Losses Not Affecting Retained Earnings
1.22
0.00
—
—
Other Equity Adjustments
1.22
—
—
—
Total Equity Gross Minority Interest
49.19
+93.19%
25.46
-11.69%
28.83
+12.71%
25.58
Total Capitalization
88.71
+130.39%
38.50
-0.40%
38.66
+0.02%
38.65
Working Capital
-5.73
+50.90%
-11.67
-635.16%
-1.59
+36.87%
-2.51
Invested Capital
65.45
+69.98%
38.50
-9.08%
42.35
-1.86%
43.15
Total Debt
67.86
+385.93%
13.97
-4.08%
14.56
-23.99%
19.16
Net Debt
42.39
+253.08%
12.01
+13.18%
10.61
-33.44%
15.94
Capital Lease Obligations
23.91
+2493.49%
0.92
-11.43%
1.04
-34.28%
1.58
Net Tangible Assets
-39.99
-67.77%
-23.83
-9.92%
-21.68
+11.95%
-24.63
Tangible Book Value
-67.67
-183.94%
-23.83
-9.92%
-21.68
+11.95%
-24.63
Interest Payable
0.29
+200.00%
0.10
—
—
Line Of Credit
—
—
0.00
-100.00%
2.00
Non Current Accrued Expenses
—
—
—
—
Other Inventories
—
—
—
—
Preferred Stock Equity
27.69
—
—
—
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Operating Cash Flow
-7.75
-329.22%
3.38
-34.57%
5.17
+829.80%
-0.71
Cash Flow From Continuing Operating Activities
-7.75
-329.22%
3.38
-34.57%
5.17
+829.80%
-0.71
Net Income From Continuing Operations
-8.28
-135.92%
-3.51
-19.44%
-2.94
-256.56%
1.88
Depreciation Amortization Depletion
6.49
+59.17%
4.08
+26.61%
3.22
+13.70%
2.83
Depreciation And Amortization
6.49
+59.17%
4.08
+26.61%
3.22
+13.70%
2.83
Other Non Cash Items
-3.99
-260.10%
2.49
-12.86%
2.86
+564.04%
0.43
Pension And Employee Benefit Expense
—
—
—
0.00
Stock Based Compensation
2.28
+17461.54%
0.01
-97.69%
0.56
-73.39%
2.12
Provisionand Write Offof Assets
0.16
+472.09%
-0.04
-139.45%
0.11
-93.48%
1.67
Asset Impairment Charge
5.94
+45600.00%
0.01
-91.50%
0.15
-61.56%
0.40
Deferred Tax
1.14
+1767.21%
0.06
+38.64%
0.04
0.00
Deferred Income Tax
1.14
+1767.21%
0.06
+38.64%
0.04
0.00
Operating Gains Losses
—
1.06
—
-6.34
Gain Loss On Investment Securities
—
—
—
-7.56
Change In Working Capital
-11.49
-1362.47%
-0.79
-168.23%
1.15
+157.11%
-2.02
Change In Receivables
-6.06
-427.35%
1.85
+142.45%
-4.36
-10.98%
-3.93
Changes In Account Receivables
-6.06
-427.35%
1.85
+142.45%
-4.36
-10.98%
-3.93
Change In Inventory
-3.85
-725.37%
0.61
+250.37%
-0.41
-107.61%
-0.20
Change In Prepaid Assets
1.70
+975.77%
-0.19
-120.38%
0.95
+98.33%
0.48
Change In Payables And Accrued Expense
-1.65
+7.68%
-1.78
-140.17%
4.44
+119.10%
2.03
Change In Accrued Expense
-6.00
-1419.75%
-0.40
-740.43%
-0.05
-104.23%
1.11
Change In Payable
4.36
+413.90%
-1.39
-130.94%
4.49
+390.81%
0.91
Change In Account Payable
4.36
+413.90%
-1.39
-130.94%
4.49
+390.81%
0.91
Change In Other Working Capital
-0.91
+13.37%
-1.05
-298.30%
0.53
+232.33%
-0.40
Change In Other Current Assets
-0.11
-346.51%
0.04
—
—
Change In Other Current Liabilities
-0.63
-134.44%
-0.27
—
—
Investing Cash Flow
-40.48
-1345.09%
-2.80
+30.44%
-4.03
+81.25%
-21.48
Cash Flow From Continuing Investing Activities
-40.48
-1345.09%
-2.80
+30.44%
-4.03
+81.25%
-21.48
Net PPE Purchase And Sale
-0.31
-2681.82%
-0.01
+96.41%
-0.31
-105.37%
-0.15
Purchase Of PPE
-0.31
-2681.82%
-0.01
+96.41%
-0.31
-105.37%
-0.15
Capital Expenditure
-2.49
+10.96%
-2.80
+30.44%
-4.03
+6.11%
-4.29
Capital Expenditure Reported
-2.19
+21.58%
-2.79
+25.02%
-3.72
+10.12%
-4.14
Net Business Purchase And Sale
-37.98
0.00
0.00
+100.00%
-17.19
Purchase Of Business
-37.98
0.00
0.00
+100.00%
-17.19
Financing Cash Flow
48.74
+2086.91%
-2.45
-1890.51%
0.14
-99.35%
20.93
Cash Flow From Continuing Financing Activities
48.74
+2086.91%
-2.45
-1890.51%
0.14
-99.35%
20.93
Net Issuance Payments Of Debt
25.13
+1270.61%
-2.15
+59.62%
-5.32
-149.12%
10.82
Issuance Of Debt
77.71
+147.03%
31.46
0.00
-100.00%
11.87
Repayment Of Debt
-52.58
-56.46%
-33.61
-532.05%
-5.32
-409.29%
-1.04
Long Term Debt Issuance
77.71
+147.03%
31.46
0.00
-100.00%
9.87
Long Term Debt Payments
-52.58
-56.46%
-33.61
-532.05%
-5.32
-409.29%
-1.04
Net Long Term Debt Issuance
25.13
+1270.61%
-2.15
+59.62%
-5.32
-160.26%
8.82
Short Term Debt Issuance
—
—
0.00
-100.00%
2.00
Short Term Debt Payments
—
—
-2.00
0.00
Net Short Term Debt Issuance
—
—
-2.00
-200.00%
2.00
Net Common Stock Issuance
—
0.00
-100.00%
5.45
+200.66%
1.81
Repurchase Of Capital Stock
-2.54
0.00
—
—
Proceeds From Stock Option Exercised
—
—
0.00
-100.00%
8.29
Net Other Financing Charges
-3.85
-1158.17%
-0.31
—
—
Changes In Cash
0.51
+127.34%
-1.87
-246.67%
1.28
+202.16%
-1.25
Effect Of Exchange Rate Changes
0.01
0.00
—
—
Beginning Cash Position
1.04
-64.36%
2.91
+78.20%
1.63
-43.36%
2.88
End Cash Position
1.56
+50.34%
1.04
-64.36%
2.91
+78.20%
1.63
Free Cash Flow
-10.24
-1866.21%
0.58
-49.12%
1.14
+122.81%
-5.00
Interest Paid Supplemental Data
1.85
+54.73%
1.20
-29.08%
1.69
+24.81%
1.35
Income Tax Paid Supplemental Data
0.06
+7.69%
0.05
-33.33%
0.08
+81.40%
0.04
Common Stock Issuance
—
0.00
-100.00%
5.45
+200.66%
1.81
Issuance Of Capital Stock
30.00
0.00
-100.00%
5.45
+200.66%
1.81
Net Preferred Stock Issuance
27.46
0.00
—
—
Preferred Stock Issuance
30.00
0.00
—
—
Preferred Stock Payments
-2.54
0.00
—
—
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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