Symbols / DRCT $0.82 +7.21% Direct Digital Holdings, Inc.

Communication Services • Advertising Agencies • United States • NCM
DRCT Chart
About

Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

Fundamentals
Scroll to Statements
Sector Communication Services Industry Advertising Agencies Market Cap 2.12M
Enterprise Value 9.27M Income -18.95M Sales 34.69M
Book/sh -3.86 Cash/sh 0.26 Dividend Yield —
Payout 0.00% Employees — IPO —
P/E — Forward P/E -1.48 PEG —
P/S 0.06 P/B -0.21 P/C —
EV/EBITDA -0.73 EV/Sales 0.27 Quick Ratio 0.15
Current Ratio 0.18 Debt/Eq — LT Debt/Eq —
EPS (ttm) -75.79 EPS next Y -0.55 EPS Growth —
Revenue Growth -7.40% Earnings 2026-05-12 ROA -39.95%
ROE — ROIC — Gross Margin 30.03%
Oper. Margin -53.46% Profit Margin -54.61% Shs Outstand 2.43M
Shs Float 2.78M Short Float 1.09% Short Ratio 0.12
Short Interest — 52W High 67.65 52W Low 0.70
Beta — Avg Volume 2.68M Volume 249.12K
Target Price $110.00 Recom Buy Prev Close $0.76
Price $0.81 Change 7.21%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$110.00
Mean price target
2. Current target
$0.79
Latest analyst target
3. DCF / Fair value
$4.11
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$0.79
Low
$110.00
High
$110.00
Mean
$110.00

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2025-05-07 main Benchmark Buy → Buy $6
2024-04-24 reit Benchmark Buy → Buy $23
2024-03-27 main Roth MKM Buy → Buy $19
2024-03-27 main Benchmark Buy → Buy $23
2024-03-27 down Noble Capital Markets Outperform → Market Perform —
2024-03-13 main Roth MKM Buy → Buy $28
2024-03-06 main Benchmark Buy → Buy $30
2023-11-28 main Roth MKM Buy → Buy $13
2023-11-10 main Benchmark Buy → Buy $15
2023-09-27 reit Roth MKM Buy → Buy $5
2023-05-15 main EF Hutton Buy → Buy $8
2023-04-20 reit EF Hutton — → Buy $6
2023-03-27 main EF Hutton — → Buy $6
2023-03-24 reit Benchmark — → Buy $10
2023-02-09 init EF Hutton — → Buy $7
2022-07-12 init Noble Capital Markets — → Outperform $6
2022-03-28 init Roth Capital — → Buy $4
2022-03-09 init Benchmark — → Buy $8
News
RSS: Latest DRCT news
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2025-12-04 DIRECT DIGITAL MANAGEMENT, LLC Beneficial Owner of more than 10% of a Class of Security — 300,000 — —
2025-12-04 WALKER MARK D Chief Executive Officer — 300,000 — —
2025-11-14 SMITH W KEITH President — 171,242 $0.21 $41,332
2025-11-14 WALKER MARK D Chief Executive Officer — 272,500 $0.21 $59,298
2025-09-11 SMITH W KEITH President — 600,000 — —
2025-09-11 DIRECT DIGITAL MANAGEMENT, LLC Beneficial Owner of more than 10% of a Class of Security — 872,500 — —
2025-09-11 WALKER MARK D Chief Executive Officer — 272,500 — —
2025-08-19 WALKER MARK D Chief Executive Officer — 69,682 $0.39 $27,623
2025-07-28 SMITH W KEITH President — 32,750 $0.53 $17,438
2025-07-23 SMITH W KEITH President — 44,242 $0.51 $22,733
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Revenue
34.69
-44.30%
62.29
-60.35%
157.11
+75.82%
89.36
Operating Revenue
34.69
-44.30%
62.29
-60.35%
157.11
+75.82%
89.36
Cost Of Revenue
24.27
-45.93%
44.90
-62.44%
119.54
+99.10%
60.04
Reconciled Cost Of Revenue
24.27
-45.93%
44.90
-62.44%
119.54
+99.10%
60.04
Gross Profit
10.42
-40.09%
17.39
-53.72%
37.57
+28.14%
29.32
Operating Expense
25.17
-17.80%
30.62
-22.98%
39.76
+86.29%
21.34
Selling General And Administration
25.17
-17.80%
30.62
-0.99%
30.93
+44.91%
21.34
General And Administrative Expense
25.17
-17.80%
30.62
-0.99%
30.93
+44.91%
21.34
Salaries And Wages
14.51
-11.52%
16.40
-7.49%
17.73
+25.53%
14.12
Other Gand A
10.66
-25.03%
14.22
+7.75%
13.20
+82.84%
7.22
Other Operating Expenses
—
—
8.83
—
Total Expenses
49.45
-34.52%
75.52
-52.59%
159.29
+95.74%
81.38
Operating Income
-14.76
-11.50%
-13.23
-505.63%
-2.19
-127.38%
7.98
Total Operating Income As Reported
-14.76
-11.50%
-13.23
-505.63%
-2.19
-127.38%
7.98
EBITDA
-20.20
-237.74%
-5.98
-1364.27%
0.47
-95.20%
9.85
Normalized EBITDA
-12.55
-109.92%
-5.98
-873.61%
0.77
-92.39%
10.15
Reconciled Depreciation
2.32
-2.60%
2.38
+0.59%
2.37
+11.58%
2.12
EBIT
-22.52
-169.22%
-8.37
-340.73%
-1.90
-124.57%
7.72
Total Unusual Items
-7.64
0.00
+100.00%
-0.30
+0.99%
-0.30
Total Unusual Items Excluding Goodwill
-7.64
0.00
+100.00%
-0.30
+0.99%
-0.30
Special Income Charges
-7.64
0.00
+100.00%
-0.30
-204.53%
0.29
Other Special Charges
7.64
—
0.30
+204.53%
-0.29
Restructuring And Mergern Acquisition
—
—
—
—
Net Income
-18.95
-203.82%
-6.24
-184.23%
-2.19
-1170.24%
0.20
Pretax Income
-27.72
-101.26%
-13.78
-119.49%
-6.28
-239.68%
4.49
Net Non Operating Interest Income Expense
-5.20
+3.83%
-5.41
-23.57%
-4.38
-35.50%
-3.23
Interest Expense Non Operating
5.20
-3.83%
5.41
+23.57%
4.38
+35.50%
3.23
Net Interest Income
-5.20
+3.83%
-5.41
-23.57%
-4.38
-35.50%
-3.23
Interest Expense
5.20
-3.83%
5.41
+23.57%
4.38
+35.50%
3.23
Other Income Expense
-7.76
-259.51%
4.87
+1596.17%
0.29
+212.55%
-0.26
Other Non Operating Income Expenses
-0.12
-102.49%
4.87
+729.30%
0.59
+1122.92%
0.05
Gain On Sale Of Security
—
—
—
-0.59
Tax Provision
0.00
-100.00%
6.13
+979.58%
0.57
+74.23%
0.33
Tax Rate For Calcs
0.00
-100.00%
0.00
+0.00%
0.00
+281.82%
0.00
Tax Effect Of Unusual Items
0.00
0.00
+100.00%
-0.06
-278.04%
-0.02
Net Income Including Noncontrolling Interests
-27.72
-39.26%
-19.91
-190.87%
-6.84
-264.24%
4.17
Net Income From Continuing Operation Net Minority Interest
-18.95
-203.82%
-6.24
-184.23%
-2.19
-1170.24%
0.20
Net Income From Continuing And Discontinued Operation
-18.95
-203.82%
-6.24
-184.23%
-2.19
-1170.24%
0.20
Net Income Continuous Operations
-27.72
-39.26%
-19.91
-190.87%
-6.84
-264.24%
4.17
Minority Interests
8.78
-35.80%
13.67
+194.00%
4.65
+217.36%
-3.96
Normalized Income
-11.30
-81.24%
-6.24
-218.65%
-1.96
-498.30%
0.49
Net Income Common Stockholders
-23.36
-274.55%
-6.24
-184.23%
-2.19
-794.30%
0.32
Otherunder Preferred Stock Dividend
4.41
0.00
0.00
+100.00%
-0.11
Diluted EPS
—
-91.26
-1376.36%
7.15
-23.53%
9.35
Basic EPS
—
-91.26
-1285.20%
7.70
-17.65%
9.35
Basic Average Shares
—
0.07
-73.73%
0.26
-15.75%
0.31
Diluted Average Shares
—
0.07
-74.88%
0.27
-11.87%
0.31
Diluted NI Availto Com Stockholders
-23.36
-274.55%
-6.24
-184.23%
-2.19
-794.30%
0.32
Line Item Trend 2023-12-31
Total Assets
68.94
Current Assets
43.08
Cash Cash Equivalents And Short Term Investments
5.12
Cash And Cash Equivalents
5.12
Receivables
37.21
Accounts Receivable
37.21
Gross Accounts Receivable
37.55
Allowance For Doubtful Accounts Receivable
-0.34
Other Receivables
—
Prepaid Assets
0.53
Other Current Assets
0.23
Total Non Current Assets
25.85
Net PPE
1.39
Gross PPE
1.67
Accumulated Depreciation
-0.29
Properties
0.00
Machinery Furniture Equipment
0.85
Other Properties
0.79
Leases
0.04
Goodwill And Other Intangible Assets
18.20
Goodwill
6.52
Other Intangible Assets
11.68
Non Current Accounts Receivable
1.74
Non Current Deferred Assets
6.13
Non Current Deferred Taxes Assets
6.13
Other Non Current Assets
0.13
Total Liabilities Net Minority Interest
74.35
Current Liabilities
39.80
Payables And Accrued Expenses
34.80
Payables
33.96
Accounts Payable
33.93
Current Accrued Expenses
0.84
Pensionand Other Post Retirement Benefit Plans Current
2.98
Total Tax Payable
0.03
Income Tax Payable
0.03
Current Debt And Capital Lease Obligation
1.60
Current Debt
1.48
Other Current Borrowings
1.48
Current Capital Lease Obligation
0.13
Current Deferred Liabilities
0.38
Current Deferred Revenue
0.38
Other Current Liabilities
0.04
Total Non Current Liabilities Net Minority Interest
34.55
Long Term Debt And Capital Lease Obligation
29.35
Long Term Debt
28.58
Long Term Capital Lease Obligation
0.77
Tradeand Other Payables Non Current
—
Other Non Current Liabilities
5.20
Preferred Securities Outside Stock Equity
—
Stockholders Equity
0.54
Common Stock Equity
0.54
Capital Stock
0.01
Common Stock
0.01
Share Issued
0.26
Ordinary Shares Number
0.26
Treasury Shares Number
0.00
Additional Paid In Capital
3.07
Retained Earnings
-2.54
Minority Interest
-5.96
Total Equity Gross Minority Interest
-5.42
Total Capitalization
29.12
Working Capital
3.28
Invested Capital
30.60
Total Debt
30.95
Net Debt
24.94
Capital Lease Obligations
0.90
Net Tangible Assets
-17.66
Tangible Book Value
-17.66
Duefrom Related Parties Non Current
1.74
Dueto Related Parties Current
0.00
Interest Payable
0.04
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Operating Cash Flow
-8.91
-2.99%
-8.65
-438.08%
2.56
+23.93%
2.06
Cash Flow From Continuing Operating Activities
-8.91
-2.99%
-8.65
-438.08%
2.56
+23.93%
2.06
Net Income From Continuing Operations
-27.72
-39.26%
-19.91
-190.87%
-6.84
-264.24%
4.17
Depreciation Amortization Depletion
2.32
-2.60%
2.38
+0.59%
2.37
+11.58%
2.12
Depreciation
0.44
+3.02%
0.43
+3.36%
0.42
+143.86%
0.17
Amortization Cash Flow
1.88
-3.84%
1.95
+0.00%
1.95
+0.00%
1.95
Depreciation And Amortization
2.32
-2.60%
2.38
+0.59%
2.37
+11.58%
2.12
Amortization Of Intangibles
1.88
-3.84%
1.95
+0.00%
1.95
+0.00%
1.95
Other Non Cash Items
8.14
+327.48%
-3.58
-712.50%
0.58
-50.84%
1.19
Pension And Employee Benefit Expense
—
—
—
—
Stock Based Compensation
1.47
-5.28%
1.55
+119.83%
0.71
+358.44%
0.15
Provisionand Write Offof Assets
0.01
-99.03%
0.62
+46.68%
0.42
—
Asset Impairment Charge
—
—
0.42
+2382.35%
0.02
Deferred Tax
0.00
-100.00%
6.13
+979.58%
0.57
+440.95%
0.10
Deferred Income Tax
0.00
-100.00%
6.13
+979.58%
0.57
+440.95%
0.10
Operating Gains Losses
3.77
—
—
-0.29
Change In Working Capital
3.11
-25.00%
4.15
-12.69%
4.75
+187.90%
-5.41
Change In Receivables
1.84
-94.18%
31.61
+380.40%
-11.28
+39.05%
-18.50
Changes In Account Receivables
1.84
-94.18%
31.61
+380.40%
-11.28
+39.05%
-18.50
Change In Prepaid Assets
-0.03
+55.00%
-0.06
-129.85%
0.20
-34.53%
0.31
Change In Payables And Accrued Expense
1.48
+105.41%
-27.41
-270.40%
16.08
+17.51%
13.69
Change In Accrued Expense
0.64
+157.84%
-1.10
-13687.50%
-0.01
-100.31%
2.62
Change In Payable
0.85
+103.22%
-26.30
-263.46%
16.09
+45.37%
11.07
Change In Account Payable
0.91
+103.47%
-26.27
-261.84%
16.23
+48.01%
10.97
Change In Other Working Capital
0.01
-95.24%
0.13
+175.90%
-0.17
+79.28%
-0.80
Change In Other Current Liabilities
-0.19
-51.97%
-0.13
-38.04%
-0.09
+6.12%
-0.10
Investing Cash Flow
-0.09
-411.76%
-0.02
+90.45%
-0.18
+74.13%
-0.69
Cash Flow From Continuing Investing Activities
-0.09
-411.76%
-0.02
+90.45%
-0.18
+74.13%
-0.69
Capital Expenditure
-0.09
-411.76%
-0.02
+90.45%
-0.18
+74.13%
-0.69
Capital Expenditure Reported
-0.09
-411.76%
-0.02
+90.45%
-0.18
+74.13%
-0.69
Net Business Purchase And Sale
—
—
—
—
Purchase Of Business
—
—
—
—
Net Intangibles Purchase And Sale
—
—
—
-0.69
Purchase Of Intangibles
—
—
—
-0.69
Financing Cash Flow
8.28
+65.74%
4.99
+480.93%
-1.31
+34.87%
-2.01
Cash Flow From Continuing Financing Activities
8.28
+65.74%
4.99
+480.93%
-1.31
+34.87%
-2.01
Net Issuance Payments Of Debt
0.10
-97.60%
4.33
-25.89%
5.84
+77.80%
3.28
Issuance Of Debt
3.80
-64.45%
10.70
+25.65%
8.52
+99.91%
4.26
Repayment Of Debt
-3.70
+41.94%
-6.37
-138.06%
-2.68
-174.28%
-0.98
Long Term Debt Issuance
3.80
-64.45%
10.70
+25.65%
8.52
+99.91%
4.26
Long Term Debt Payments
-3.70
+41.94%
-6.37
-138.06%
-2.68
-174.28%
-0.98
Net Long Term Debt Issuance
0.10
-97.60%
4.33
-25.89%
5.84
+77.80%
3.28
Net Common Stock Issuance
8.69
+427.83%
1.65
0.00
-100.00%
3.97
Common Stock Payments
—
—
0.00
+100.00%
-7.20
Common Stock Dividend Paid
—
0.00
+100.00%
-3.19
-88.13%
-1.69
Cash Dividends Paid
—
0.00
+100.00%
-3.19
-88.13%
-1.69
Repurchase Of Capital Stock
—
—
0.00
+100.00%
-14.25
Proceeds From Stock Option Exercised
0.00
-100.00%
0.31
+109.06%
-3.39
0.00
Net Other Financing Charges
-0.52
+59.95%
-1.29
-123.26%
-0.58
-9.71%
-0.53
Changes In Cash
-0.72
+80.47%
-3.67
-443.41%
1.07
+267.82%
-0.64
Beginning Cash Position
1.45
-71.76%
5.12
+26.41%
4.05
-13.60%
4.68
End Cash Position
0.73
-49.62%
1.45
-71.76%
5.12
+26.41%
4.05
Free Cash Flow
-8.99
-3.80%
-8.66
-464.08%
2.38
+72.97%
1.38
Interest Paid Supplemental Data
0.83
-80.58%
4.30
+15.10%
3.74
+45.48%
2.57
Income Tax Paid Supplemental Data
0.00
-99.23%
0.39
+7.48%
0.36
+668.09%
0.05
Change In Income Tax Payable
-0.07
-91.18%
-0.03
+75.71%
-0.14
-180.46%
0.17
Change In Tax Payable
-0.07
-91.18%
-0.03
+75.71%
-0.14
-180.46%
0.17
Common Stock Issuance
8.69
+427.83%
1.65
0.00
-100.00%
11.17
Issuance Of Capital Stock
8.69
+427.83%
1.65
0.00
-100.00%
11.17
Net Preferred Stock Issuance
—
—
0.00
+100.00%
-7.05
Preferred Stock Payments
—
—
0.00
+100.00%
-7.05
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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