GPRO Chart
About

GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, HERO, and MAX cameras; Premium and Premium+ subscription, which are subscription services that include cloud storage for its content; and Quik subscription, a subscription service in total addressable market to those who value organizing the visual moments of their lives with footage from any phone or camera. It also offers mobile and web applications, and desktop plugins that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks, and cases, as well as a line of t-shirts, hats, and other soft goods. In addition, the company provides mounts and accessories; equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear mounts on their bodies with the use of its magnetic swivel clip, chest harness, and head strap; and spare batteries, dive filters and charging accessories, and cables to connect its cameras to computers, laptops, and television monitors. Further, it offers mobile, desktop, and web applications that provide media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. The company sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

Fundamentals
Scroll to Statements
Sector Technology Industry Consumer Electronics Market Cap 126.27M
Enterprise Value 272.76M Income -121.57M Sales 650.75M
Book/sh 0.50 Cash/sh 0.37 Dividend Yield —
Payout 0.00% Employees 696 IPO —
P/E — Forward P/E 15.81 PEG —
P/S 0.19 P/B 1.57 P/C —
EV/EBITDA -4.12 EV/Sales 0.42 Quick Ratio 0.39
Current Ratio 0.95 Debt/Eq 254.58 LT Debt/Eq —
EPS (ttm) -0.76 EPS next Y 0.05 EPS Growth —
Revenue Growth -37.10% Earnings 2026-03-05 ROA -7.62%
ROE -91.95% ROIC — Gross Margin 34.62%
Oper. Margin -9.41% Profit Margin -18.68% Shs Outstand 133.47M
Shs Float 118.25M Short Float 14.60% Short Ratio 8.14
Short Interest — 52W High 3.05 52W Low 0.40
Beta 1.75 Avg Volume 3.02M Volume 1.80M
Target Price $1.30 Recom None Prev Close $0.80
Price $0.79 Change -1.19%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$1.30
Mean price target
2. Current target
$0.79
Latest analyst target
3. DCF / Fair value
$-14.32
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$0.79
Low
$1.30
High
$1.30
Mean
$1.30

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2024-08-07 main Wedbush Neutral → Neutral $2
2024-05-08 reit Wedbush Neutral → Neutral $2
2024-04-30 reit Wedbush Neutral → Neutral $2
2024-02-08 down Wedbush Outperform → Neutral $2
2023-12-12 down Morgan Stanley Equal-Weight → Underweight $3
2023-11-08 main Morgan Stanley Equal-Weight → Equal-Weight $4
2023-11-08 main Wedbush Outperform → Outperform $5
2023-08-04 main Morgan Stanley Equal-Weight → Equal-Weight $4
2023-05-10 main Wedbush — → Outperform $6
2023-05-10 main Morgan Stanley — → Equal-Weight $5
2023-02-03 main Morgan Stanley — → Equal-Weight $5
2022-11-04 main Morgan Stanley — → Equal-Weight $4
2022-11-04 down Oppenheimer Outperform → Perform —
2022-11-04 down JP Morgan Overweight → Neutral $6
2022-10-17 main Morgan Stanley — → Equal-Weight $6
2022-08-08 main Oppenheimer — → Outperform $11
2022-06-15 main Morgan Stanley — → Equal-Weight $8
2022-05-06 main Citigroup — → Sell $8
2022-02-28 init Jefferies — → Buy $12
2021-12-13 up Wedbush Neutral → Outperform $14
Insider Transactions
Date Shares Value Url Text Insider Position Transaction Start Date Ownership
0 5393 4300 — Sale at price 0.80 per share. STEPHEN JASON CHRISTOPHER General Counsel — 2026-02-18 00:00:00 D
1 4579 7189 — Sale at price 1.57 per share. MCGEE BRIAN T Chief Operating Officer — 2025-11-20 00:00:00 D
2 26011 39565 — Sale at price 1.52 per share. STEPHEN JASON CHRISTOPHER General Counsel — 2025-11-18 00:00:00 D
3 1129944 2000001 — Stock Award(Grant) at price 1.77 per share. WOODMAN NICHOLAS Chief Executive Officer — 2025-11-10 00:00:00 I
4 12000 29880 — Sale at price 2.49 per share. BRUMDER WILLIAM GEORGE Beneficial Owner of more than 10% of a Class of Security — 2025-09-19 00:00:00 D
5 150043 186563 — Sale at price 1.24 per share. MCGEE BRIAN T Chief Operating Officer — 2025-08-20 00:00:00 D
6 113208 — — Stock Award(Grant) at price 0.00 per share. STEPHEN JASON CHRISTOPHER General Counsel — 2025-08-15 00:00:00 D
7 127358 — — Stock Award(Grant) at price 0.00 per share. LYNE SUSAN M Director — 2025-06-03 00:00:00 D
8 127358 — — Stock Award(Grant) at price 0.00 per share. LOPEZ MIGUEL A Director — 2025-06-03 00:00:00 D
9 127358 — — Stock Award(Grant) at price 0.00 per share. DENNISON MICHAEL C Director — 2025-06-03 00:00:00 D
Financials
Line Item2024-12-312023-12-312022-12-312021-12-31
TaxEffectOfUnusualItems-1.65M-207.04K-34.88K-150.12K
TaxRateForCalcs0.210.210.160.27
NormalizedEBITDA-115.41M-55.91M49.48M124.56M
TotalUnusualItems-7.86M-963.00K-214.00K-556.00K
TotalUnusualItemsExcludingGoodwill-7.86M-963.00K-214.00K-556.00K
NetIncomeFromContinuingOperationNetMinorityInterest-432.31M-53.18M28.85M371.17M
ReconciledDepreciation6.49M6.16M8.57M10.96M
ReconciledCostOfRevenue530.18M681.89M686.71M683.98M
EBITDA-123.27M-56.87M49.27M124.00M
EBIT-129.76M-63.03M40.70M113.04M
NetInterestIncome-3.33M-4.70M-6.24M-22.94M
InterestExpense3.33M4.70M6.24M22.94M
NormalizedIncome-426.10M-52.43M29.03M371.58M
NetIncomeFromContinuingAndDiscontinuedOperation-432.31M-53.18M28.85M371.17M
TotalExpenses928.64M1.08B1.05B1.05B
TotalOperatingIncomeAsReported-135.03M-75.46M38.95M113.22M
DilutedAverageShares153.11M153.35M178.28M163.18M
BasicAverageShares153.11M153.35M156.18M154.27M
DilutedEPS-2.82-0.350.182.27
BasicEPS-2.82-0.350.182.41
DilutedNIAvailtoComStockholders-432.31M-53.18M28.85M371.17M
NetIncomeCommonStockholders-432.31M-53.18M28.85M371.17M
NetIncome-432.31M-53.18M28.85M371.17M
NetIncomeIncludingNoncontrollingInterests-432.31M-53.18M28.85M371.17M
NetIncomeContinuousOperations-432.31M-53.18M28.85M371.17M
TaxProvision299.22M-14.55M5.61M-281.07M
PretaxIncome-133.09M-67.73M34.45M90.10M
OtherIncomeExpense-2.59M11.47M1.53M-732.00K
OtherNonOperatingIncomeExpenses5.27M12.43M1.74M-176.00K
SpecialIncomeCharges-7.86M-963.00K-214.00K-556.00K
RestructuringAndMergernAcquisition7.86M963.00K214.00K556.00K
NetNonOperatingInterestIncomeExpense-3.33M-4.70M-6.24M-22.94M
InterestExpenseNonOperating3.33M4.70M6.24M22.94M
OperatingIncome-127.17M-74.50M39.17M113.77M
OperatingExpense398.47M398.07M367.66M363.33M
ResearchAndDevelopment185.90M165.69M139.88M141.49M
SellingGeneralAndAdministration212.57M232.38M227.77M221.84M
SellingAndMarketingExpense149.52M160.71M158.66M148.29M
GeneralAndAdministrativeExpense63.05M71.67M69.12M73.55M
OtherGandA49.67M51.21M49.15M53.96M
SalariesAndWages13.38M20.46M19.96M19.59M
GrossProfit271.30M323.57M406.83M477.11M
CostOfRevenue530.18M681.89M686.71M683.98M
TotalRevenue801.47M1.01B1.09B1.16B
OperatingRevenue801.47M1.01B1.09B1.16B
Line Item2024-12-312023-12-312022-12-312021-12-31
TreasurySharesNumber26.61M26.61M16.68M10.71M
OrdinarySharesNumber155.45M149.90M154.89M156.47M
ShareIssued182.06M176.50M171.56M167.18M
TotalDebt122.21M128.66M184.02M286.52M
TangibleBookValue-6.62M409.37M465.08M469.39M
InvestedCapital244.90M648.46M752.58M849.59M
WorkingCapital-17.02M203.50M330.10M307.03M
NetTangibleAssets-6.62M409.37M465.08M469.39M
CapitalLeaseObligations29.00M36.05M43.00M52.84M
CommonStockEquity151.69M555.85M611.56M615.91M
TotalCapitalization151.69M648.46M752.58M727.20M
TotalEquityGrossMinorityInterest151.69M555.85M611.56M615.91M
StockholdersEquity151.69M555.85M611.56M615.91M
TreasuryStock193.23M193.23M153.23M113.61M
RetainedEarnings-681.61M-249.30M-196.11M-279.35M
CapitalStock1.03B998.37M960.90M1.01B
CommonStock1.03B998.37M960.90M1.01B
PreferredStock0.000.000.000.00
TotalLiabilitiesNetMinorityInterest391.99M412.11M465.37M643.97M
TotalNonCurrentLiabilitiesNetMinorityInterest35.72M133.01M189.44M169.13M
OtherNonCurrentLiabilities6.03M3.67M5.44M7.50M
TradeandOtherPayablesNonCurrent11.62M11.20M9.54M7.32M
LongTermDebtAndCapitalLeaseObligation18.07M118.14M174.46M154.31M
LongTermCapitalLeaseObligation18.07M25.53M33.45M43.02M
LongTermDebt92.61M141.02M111.29M
CurrentLiabilities356.27M279.09M275.93M474.83M
OtherCurrentLiabilities11.17M14.27M17.83M9.26M
CurrentDeferredLiabilities58.11M57.85M59.28M45.27M
CurrentDeferredRevenue58.11M57.85M59.28M45.27M
CurrentDebtAndCapitalLeaseObligation104.14M10.52M9.55M132.21M
CurrentCapitalLeaseObligation10.94M10.52M9.55M9.82M
CurrentDebt93.21M122.39M
OtherCurrentBorrowings93.21M122.39M
PensionandOtherPostRetirementBenefitPlansCurrent7.40M18.97M11.26M19.02M
CurrentProvisions4.91M6.39M6.00M9.26M
PayablesAndAccruedExpenses175.44M177.49M178.00M269.07M
CurrentAccruedExpenses89.50M74.88M86.36M97.53M
Payables85.94M102.61M91.65M171.54M
TotalTaxPayable223.00K
IncomeTaxPayable223.00K
AccountsPayable85.94M102.61M91.65M171.54M
TotalAssets543.68M967.95M1.08B1.26B
TotalNonCurrentAssets204.43M485.36M470.90M478.02M
OtherNonCurrentAssets14.71M6.25M1.80M2.51M
NonCurrentPrepaidAssets7.55M8.23M8.44M8.24M
NonCurrentDeferredAssets765.00K296.98M279.05M274.43M
NonCurrentDeferredTaxesAssets765.00K296.98M279.05M274.43M
GoodwillAndOtherIntangibleAssets158.30M146.47M146.47M146.52M
OtherIntangibleAssets5.95M15.00K15.00K62.00K
Goodwill152.35M146.46M146.46M146.46M
NetPPE23.10M27.41M35.15M46.32M
AccumulatedDepreciation-78.05M-79.44M-98.51M-102.77M
GrossPPE101.14M106.86M133.66M149.10M
Leases24.00M23.82M32.47M33.76M
ConstructionInProgress156.00K83.00K59.00K480.00K
OtherProperties22.64M25.91M32.52M42.83M
MachineryFurnitureEquipment54.35M57.05M68.61M72.03M
Properties0.000.000.000.00
CurrentAssets339.25M482.59M606.03M781.86M
OtherCurrentAssets29.77M38.30M34.55M
RestrictedCash0.00
PrepaidAssets34.55M42.31M
Inventory120.72M106.27M127.13M86.41M
OtherInventories38.40M10.76M
FinishedGoods101.31M85.95M88.73M75.65M
RawMaterials19.41M20.31M38.40M10.76M
Receivables85.94M91.45M77.01M114.22M
AccountsReceivable85.94M91.45M77.01M114.22M
AllowanceForDoubtfulAccountsReceivable-500.00K-400.00K-700.00K
GrossAccountsReceivable91.95M77.41M114.92M
CashCashEquivalentsAndShortTermInvestments102.81M246.57M367.34M538.92M
OtherShortTermInvestments0.0023.87M143.60M137.83M
CashAndCashEquivalents102.81M222.71M223.74M401.09M
Line Item2024-12-312023-12-312022-12-312021-12-31
FreeCashFlow-129.18M-34.38M2.30M223.61M
RepurchaseOfCapitalStock0.00-40.00M-39.62M0.00
RepaymentOfDebt0.00-46.25M-125.00M0.00
IssuanceOfDebt0.000.00
IssuanceOfCapitalStock2.15M3.88M4.76M7.49M
CapitalExpenditure-4.04M-1.52M-3.45M-5.54M
InterestPaidSupplementalData1.29M1.98M4.26M6.13M
IncomeTaxPaidSupplementalData2.10M810.00K
EndCashPosition102.81M222.71M223.74M401.09M
BeginningCashPosition222.71M223.74M401.09M327.65M
EffectOfExchangeRateChanges-1.48M316.00K-1.44M-2.11M
ChangesInCash-118.42M-1.34M-175.91M75.55M
FinancingCashFlow-929.00K-90.38M-173.27M-9.89M
CashFlowFromContinuingFinancingActivities-929.00K-90.38M-173.27M-9.89M
NetOtherFinancingCharges-3.08M-8.01M-13.41M-17.38M
NetCommonStockIssuance2.15M-36.12M-34.86M7.49M
CommonStockPayments0.00-40.00M-39.62M0.00
CommonStockIssuance2.15M3.88M4.76M7.49M
NetIssuancePaymentsOfDebt0.00-46.25M-125.00M0.00
NetShortTermDebtIssuance0.000.00-125.00M0.00
ShortTermDebtPayments0.000.00-125.00M0.00
ShortTermDebtIssuance0.000.00
NetLongTermDebtIssuance0.00-46.25M0.000.00
LongTermDebtPayments0.00-46.25M0.000.00
LongTermDebtIssuance0.000.00
InvestingCashFlow7.65M121.90M-8.39M-143.72M
CashFlowFromContinuingInvestingActivities7.65M121.90M-8.39M-143.72M
NetInvestmentPurchaseAndSale24.00M123.42M-4.94M-138.17M
SaleOfInvestment24.00M149.20M160.65M8.34M
PurchaseOfInvestment0.00-25.78M-165.59M-146.51M
NetBusinessPurchaseAndSale-12.31M0.000.00
PurchaseOfBusiness-12.31M0.000.00
NetPPEPurchaseAndSale-4.04M-1.52M-3.45M-5.54M
PurchaseOfPPE-4.04M-1.52M-3.45M-5.54M
OperatingCashFlow-125.14M-32.86M5.75M229.15M
CashFlowFromContinuingOperatingActivities-125.14M-32.86M5.75M229.15M
ChangeInWorkingCapital-30.01M-6.83M-80.12M61.32M
ChangeInOtherWorkingCapital-770.00K-1.34M11.96M19.21M
ChangeInPayablesAndAccruedExpense-21.16M-4.23M-97.11M56.26M
ChangeInPayable-21.16M-4.23M-97.11M56.26M
ChangeInAccountPayable-21.16M-4.23M-97.11M56.26M
ChangeInPrepaidAssets1.08M-7.65M7.92M-17.51M
ChangeInInventory-14.45M20.86M-40.72M11.51M
ChangeInReceivables5.29M-14.48M37.83M-8.14M
ChangesInAccountReceivables5.29M-14.48M37.83M-8.14M
OtherNonCashItems1.51M490.00K6.75M20.59M
StockBasedCompensation29.13M41.48M38.99M38.65M
AssetImpairmentCharge3.28M0.000.000.00
DeferredTax296.77M-17.89M2.71M-273.54M
DeferredIncomeTax296.77M-17.89M2.71M-273.54M
DepreciationAmortizationDepletion6.49M6.16M8.57M10.96M
DepreciationAndAmortization6.49M6.16M8.57M10.96M
OperatingGainsLosses-3.09M
NetIncomeFromContinuingOperations-432.31M-53.18M28.85M371.17M
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

Public Trades for GPRO
Date User Asset Broker Type Position Size Entry Price Patterns