Symbols / GPRO $0.79 +2.16% GoPro, Inc.

Technology • Consumer Electronics • United States • NMS
GPRO Chart
About

GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors. In addition, it offers Premium, Premium+, and Quik subscription, which are subscription services that include cloud storage for its content through its Quik mobile app. Further, the company provides mobile and web applications, and desktop plugins that offer a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup, including bags, backpacks, and cases, as well as of t-shirts, hats, and other soft goods. It sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

Fundamentals
Scroll to Statements
Sector Technology Industry Consumer Electronics Market Cap 128.87M
Enterprise Value 159.79M Income -93.49M Sales 651.54M
Book/sh 0.47 Cash/sh 0.30 Dividend Yield —
Payout 0.00% Employees 636 IPO —
P/E — Forward P/E 15.70 PEG —
P/S 0.20 P/B 1.66 P/C —
EV/EBITDA -3.09 EV/Sales 0.24 Quick Ratio 0.52
Current Ratio 0.91 Debt/Eq 108.84 LT Debt/Eq —
EPS (ttm) -0.59 EPS next Y 0.05 EPS Growth —
Revenue Growth 0.40% Earnings 2026-05-11 ROA -7.56%
ROE -81.92% ROIC — Gross Margin 33.64%
Oper. Margin -3.23% Profit Margin -14.35% Shs Outstand 137.90M
Shs Float 122.61M Short Float 15.86% Short Ratio 4.31
Short Interest — 52W High 3.05 52W Low 0.40
Beta 1.66 Avg Volume 3.81M Volume 1.44M
Target Price $1.30 Recom None Prev Close $0.77
Price $0.79 Change 2.16%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$1.30
Mean price target
2. Current target
$0.77
Latest analyst target
3. DCF / Fair value
$1.06
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$0.77
Low
$1.30
High
$1.30
Mean
$1.30

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2024-08-07 main Wedbush Neutral → Neutral $2
2024-05-08 reit Wedbush Neutral → Neutral $2
2024-04-30 reit Wedbush Neutral → Neutral $2
2024-02-08 down Wedbush Outperform → Neutral $2
2023-12-12 down Morgan Stanley Equal-Weight → Underweight $3
2023-11-08 main Morgan Stanley Equal-Weight → Equal-Weight $4
2023-11-08 main Wedbush Outperform → Outperform $5
2023-08-04 main Morgan Stanley Equal-Weight → Equal-Weight $4
2023-05-10 main Wedbush — → Outperform $6
2023-05-10 main Morgan Stanley — → Equal-Weight $5
2023-02-03 main Morgan Stanley — → Equal-Weight $5
2022-11-04 main Morgan Stanley — → Equal-Weight $4
2022-11-04 down Oppenheimer Outperform → Perform —
2022-11-04 down JP Morgan Overweight → Neutral $6
2022-10-17 main Morgan Stanley — → Equal-Weight $6
2022-08-08 main Oppenheimer — → Outperform $11
2022-06-15 main Morgan Stanley — → Equal-Weight $8
2022-05-06 main Citigroup — → Sell $8
2022-02-28 init Jefferies — → Buy $12
2021-12-13 up Wedbush Neutral → Outperform $14
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2026-02-20 MCGEE BRIAN T Chief Operating Officer — 59,509 $0.79 $47,137
2026-02-18 STEPHEN JASON CHRISTOPHER General Counsel — 5,393 $0.80 $4,300
2025-11-20 MCGEE BRIAN T Chief Operating Officer — 4,579 $1.57 $7,189
2025-11-18 STEPHEN JASON CHRISTOPHER General Counsel — 26,011 $1.52 $39,565
2025-11-10 WOODMAN NICHOLAS Chief Executive Officer — 1,129,944 $1.77 $2,000,001
2025-09-19 BRUMDER WILLIAM GEORGE Beneficial Owner of more than 10% of a Class of Security — 12,000 $2.49 $29,880
2025-08-20 MCGEE BRIAN T Chief Operating Officer — 150,043 $1.24 $186,563
2025-08-15 STEPHEN JASON CHRISTOPHER General Counsel — 113,208 $0.00 $0
2025-06-03 LYNE SUSAN M Director — 127,358 $0.00 $0
2025-06-03 CULP HOGUE EMILY S Director — 127,358 $0.00 $0
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Revenue
651.54
-18.71%
801.47
-20.29%
1,005.46
-8.05%
1,093.54
Operating Revenue
651.54
-18.71%
801.47
-20.29%
1,005.46
-8.05%
1,093.54
Cost Of Revenue
432.38
-18.45%
530.18
-22.25%
681.89
-0.70%
686.71
Reconciled Cost Of Revenue
432.38
-18.45%
530.18
-22.25%
681.89
-0.70%
686.71
Gross Profit
219.17
-19.21%
271.30
-16.16%
323.57
-20.46%
406.83
Operating Expense
281.29
-29.41%
398.47
+0.10%
398.07
+8.27%
367.66
Research And Development
126.80
-31.79%
185.90
+12.20%
165.69
+18.45%
139.88
Selling General And Administration
154.49
-27.32%
212.57
-8.53%
232.38
+2.02%
227.77
Selling And Marketing Expense
96.68
-35.34%
149.52
-6.96%
160.71
+1.30%
158.66
General And Administrative Expense
57.81
-8.31%
63.05
-12.03%
71.67
+3.70%
69.12
Salaries And Wages
8.20
-38.68%
13.38
-34.62%
20.46
+2.49%
19.96
Other Gand A
49.60
-0.13%
49.67
-3.01%
51.21
+4.19%
49.15
Total Expenses
713.66
-23.15%
928.64
-14.01%
1,079.96
+2.43%
1,054.37
Operating Income
-62.12
+51.15%
-127.17
-70.70%
-74.50
-290.20%
39.17
Total Operating Income As Reported
-83.34
+38.28%
-135.03
-78.94%
-75.46
-293.72%
38.95
EBITDA
-75.93
+38.40%
-123.27
-116.74%
-56.87
-215.45%
49.27
Normalized EBITDA
-54.71
+52.60%
-115.41
-106.41%
-55.91
-213.00%
49.48
Reconciled Depreciation
7.07
+8.84%
6.49
+5.37%
6.16
-28.12%
8.57
EBIT
-83.00
+36.04%
-129.76
-105.86%
-63.03
-254.89%
40.70
Total Unusual Items
-21.22
-169.97%
-7.86
-716.30%
-0.96
-350.00%
-0.21
Total Unusual Items Excluding Goodwill
-21.22
-169.97%
-7.86
-716.30%
-0.96
-350.00%
-0.21
Special Income Charges
-21.22
-169.97%
-7.86
-716.30%
-0.96
-350.00%
-0.21
Impairment Of Capital Assets
18.60
0.00
0.00
—
Restructuring And Mergern Acquisition
2.62
-66.65%
7.86
+716.30%
0.96
+350.00%
0.21
Net Income
-93.49
+78.38%
-432.31
-712.87%
-53.18
-284.36%
28.85
Pretax Income
-91.45
+31.29%
-133.09
-96.49%
-67.73
-296.60%
34.45
Net Non Operating Interest Income Expense
-8.45
-153.89%
-3.33
+29.16%
-4.70
+24.72%
-6.24
Interest Expense Non Operating
8.45
+153.89%
3.33
-29.16%
4.70
-24.72%
6.24
Net Interest Income
-8.45
-153.89%
-3.33
+29.16%
-4.70
+24.72%
-6.24
Interest Expense
8.45
+153.89%
3.33
-29.16%
4.70
-24.72%
6.24
Other Income Expense
-20.88
-706.68%
-2.59
-122.57%
11.47
+651.38%
1.53
Other Non Operating Income Expenses
0.34
-93.46%
5.27
-57.58%
12.43
+614.31%
1.74
Tax Provision
2.04
-99.32%
299.22
+2156.51%
-14.55
-359.54%
5.61
Tax Rate For Calcs
0.00
+0.00%
0.00
-2.33%
0.00
+31.90%
0.00
Tax Effect Of Unusual Items
-4.46
-169.97%
-1.65
-697.32%
-0.21
-493.56%
-0.03
Net Income Including Noncontrolling Interests
-93.49
+78.38%
-432.31
-712.87%
-53.18
-284.36%
28.85
Net Income From Continuing Operation Net Minority Interest
-93.49
+78.38%
-432.31
-712.87%
-53.18
-284.36%
28.85
Net Income From Continuing And Discontinued Operation
-93.49
+78.38%
-432.31
-712.87%
-53.18
-284.36%
28.85
Net Income Continuous Operations
-93.49
+78.38%
-432.31
-712.87%
-53.18
-284.36%
28.85
Normalized Income
-76.72
+81.99%
-426.10
-712.75%
-52.43
-280.62%
29.03
Net Income Common Stockholders
-93.49
+78.38%
-432.31
-712.87%
-53.18
-284.36%
28.85
Diluted EPS
-0.59
+79.08%
-2.82
-705.71%
-0.35
-294.44%
0.18
Basic EPS
-0.59
+79.08%
-2.82
-705.71%
-0.35
-294.44%
0.18
Basic Average Shares
158.58
+3.57%
153.11
-0.15%
153.35
-1.81%
156.18
Diluted Average Shares
158.58
+3.57%
153.11
-0.15%
153.35
-13.98%
178.28
Diluted NI Availto Com Stockholders
-93.49
+78.38%
-432.31
-712.87%
-53.18
-284.36%
28.85
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Assets
427.98
-21.28%
543.68
-43.83%
967.95
-10.12%
1,076.92
Current Assets
252.57
-25.55%
339.25
-29.70%
482.59
-20.37%
606.03
Cash Cash Equivalents And Short Term Investments
49.67
-51.68%
102.81
-58.30%
246.57
-32.87%
367.34
Cash And Cash Equivalents
49.67
-51.68%
102.81
-53.84%
222.71
-0.46%
223.74
Other Short Term Investments
—
0.00
-100.00%
23.87
-83.38%
143.60
Receivables
93.51
+8.81%
85.94
-6.02%
91.45
+18.76%
77.01
Accounts Receivable
93.51
+8.81%
85.94
-6.02%
91.45
+18.76%
77.01
Gross Accounts Receivable
—
—
91.95
+18.79%
77.41
Allowance For Doubtful Accounts Receivable
—
—
-0.50
-25.00%
-0.40
Inventory
78.43
-35.03%
120.72
+13.60%
106.27
-16.41%
127.13
Raw Materials
2.55
-86.84%
19.41
-4.45%
20.31
-47.11%
38.40
Finished Goods
75.88
-25.10%
101.31
+17.86%
85.95
-3.13%
88.73
Prepaid Assets
—
—
—
34.55
Restricted Cash
—
—
—
—
Other Current Assets
30.95
+3.95%
29.77
-22.26%
38.30
+10.84%
34.55
Total Non Current Assets
175.41
-14.19%
204.43
-57.88%
485.36
+3.07%
470.90
Net PPE
17.04
-26.23%
23.10
-15.74%
27.41
-22.00%
35.15
Gross PPE
92.77
-8.28%
101.14
-5.34%
106.86
-20.05%
133.66
Accumulated Depreciation
-75.73
+2.97%
-78.05
+1.76%
-79.44
+19.36%
-98.51
Properties
0.00
0.00
0.00
0.00
Machinery Furniture Equipment
48.85
-10.12%
54.35
-4.72%
57.05
-16.86%
68.61
Construction In Progress
0.13
-15.38%
0.16
+87.95%
0.08
+40.68%
0.06
Other Properties
19.77
-12.67%
22.64
-12.63%
25.91
-20.32%
32.52
Leases
24.01
+0.08%
24.00
+0.75%
23.82
-26.65%
32.47
Goodwill And Other Intangible Assets
137.83
-12.93%
158.30
+8.08%
146.47
+0.00%
146.47
Goodwill
133.75
-12.21%
152.35
+4.02%
146.46
+0.00%
146.46
Other Intangible Assets
4.08
-31.50%
5.95
+39586.67%
0.01
+0.00%
0.01
Non Current Deferred Assets
0.58
-24.05%
0.77
-99.74%
296.98
+6.43%
279.05
Non Current Deferred Taxes Assets
0.58
-24.05%
0.77
-99.74%
296.98
+6.43%
279.05
Non Current Prepaid Assets
9.98
+32.15%
7.55
-8.30%
8.23
-2.39%
8.44
Other Non Current Assets
9.99
-32.14%
14.71
+135.29%
6.25
+247.83%
1.80
Total Liabilities Net Minority Interest
351.43
-10.35%
391.99
-4.88%
412.11
-11.44%
465.37
Current Liabilities
277.17
-22.20%
356.27
+27.65%
279.09
+1.15%
275.93
Payables And Accrued Expenses
174.63
-0.46%
175.44
-1.16%
177.49
-0.29%
178.00
Payables
97.01
+12.89%
85.94
-16.25%
102.61
+11.96%
91.65
Accounts Payable
97.01
+12.89%
85.94
-16.25%
102.61
+11.96%
91.65
Current Accrued Expenses
77.61
-13.28%
89.50
+19.53%
74.88
-13.29%
86.36
Pensionand Other Post Retirement Benefit Plans Current
8.26
+11.54%
7.40
-60.98%
18.97
+68.45%
11.26
Total Tax Payable
—
—
—
—
Income Tax Payable
—
—
—
—
Current Debt And Capital Lease Obligation
31.67
-69.59%
104.14
+889.96%
10.52
+10.12%
9.55
Current Debt
19.60
-78.97%
93.21
—
—
Other Current Borrowings
19.60
-78.97%
93.21
—
—
Current Capital Lease Obligation
12.07
+10.36%
10.94
+3.95%
10.52
+10.12%
9.55
Current Deferred Liabilities
53.85
-7.33%
58.11
+0.46%
57.85
-2.42%
59.28
Current Deferred Revenue
53.85
-7.33%
58.11
+0.46%
57.85
-2.42%
59.28
Other Current Liabilities
8.77
-21.50%
11.17
-21.69%
14.27
-20.00%
17.83
Total Non Current Liabilities Net Minority Interest
74.26
+107.89%
35.72
-73.14%
133.01
-29.79%
189.44
Long Term Debt And Capital Lease Obligation
51.65
+185.89%
18.07
-84.71%
118.14
-32.28%
174.46
Long Term Debt
44.32
—
92.61
-34.32%
141.02
Long Term Capital Lease Obligation
7.33
-59.43%
18.07
-29.22%
25.53
-23.68%
33.45
Tradeand Other Payables Non Current
13.54
+16.55%
11.62
+3.77%
11.20
+17.44%
9.54
Other Non Current Liabilities
9.07
+50.27%
6.03
+64.41%
3.67
-32.52%
5.44
Stockholders Equity
76.55
-49.53%
151.69
-72.71%
555.85
-9.11%
611.56
Common Stock Equity
76.55
-49.53%
151.69
-72.71%
555.85
-9.11%
611.56
Capital Stock
1,044.88
+1.79%
1,026.53
+2.82%
998.37
+3.90%
960.90
Common Stock
1,044.88
+1.79%
1,026.53
+2.82%
998.37
+3.90%
960.90
Preferred Stock
0.00
0.00
0.00
0.00
Share Issued
188.92
+3.77%
182.06
+3.15%
176.50
+2.88%
171.56
Ordinary Shares Number
162.31
+4.41%
155.45
+3.71%
149.90
-3.22%
154.89
Treasury Shares Number
26.61
+0.00%
26.61
+0.00%
26.61
+59.55%
16.68
Retained Earnings
-775.09
-13.72%
-681.61
-173.41%
-249.30
-27.12%
-196.11
Treasury Stock
193.23
+0.00%
193.23
+0.00%
193.23
+26.10%
153.23
Total Equity Gross Minority Interest
76.55
-49.53%
151.69
-72.71%
555.85
-9.11%
611.56
Total Capitalization
120.87
-20.32%
151.69
-76.61%
648.46
-13.83%
752.58
Working Capital
-24.60
-44.53%
-17.02
-108.36%
203.50
-38.35%
330.10
Invested Capital
140.47
-42.64%
244.90
-62.23%
648.46
-13.83%
752.58
Total Debt
83.32
-31.82%
122.21
-5.01%
128.66
-30.08%
184.02
Net Debt
14.25
—
—
—
Capital Lease Obligations
19.40
-33.12%
29.00
-19.54%
36.05
-16.17%
43.00
Net Tangible Assets
-61.28
-826.36%
-6.62
-101.62%
409.37
-11.98%
465.08
Tangible Book Value
-61.28
-826.36%
-6.62
-101.62%
409.37
-11.98%
465.08
Current Provisions
—
4.91
-23.10%
6.39
+6.45%
6.00
Other Inventories
—
—
—
38.40
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Operating Cash Flow
-20.67
+83.48%
-125.14
-280.80%
-32.86
-671.83%
5.75
Cash Flow From Continuing Operating Activities
-20.67
+83.48%
-125.14
-280.80%
-32.86
-671.83%
5.75
Net Income From Continuing Operations
-93.49
+78.38%
-432.31
-712.87%
-53.18
-284.36%
28.85
Depreciation Amortization Depletion
7.07
+8.84%
6.49
+5.37%
6.16
-28.12%
8.57
Depreciation
5.20
—
—
—
Amortization Cash Flow
1.90
—
—
—
Depreciation And Amortization
7.07
+8.84%
6.49
+5.37%
6.16
-28.12%
8.57
Amortization Of Intangibles
1.90
—
—
—
Other Non Cash Items
4.80
+217.80%
1.51
+208.37%
0.49
-92.74%
6.75
Stock Based Compensation
19.54
-32.92%
29.13
-29.77%
41.48
+6.38%
38.99
Asset Impairment Charge
18.60
+467.77%
3.28
0.00
0.00
Deferred Tax
0.28
-99.91%
296.77
+1758.77%
-17.89
-760.18%
2.71
Deferred Income Tax
0.28
-99.91%
296.77
+1758.77%
-17.89
-760.18%
2.71
Operating Gains Losses
—
—
-3.09
—
Change In Working Capital
22.53
+175.07%
-30.01
-339.66%
-6.83
+91.48%
-80.12
Change In Receivables
-7.30
-237.91%
5.29
+136.55%
-14.48
-138.27%
37.83
Changes In Account Receivables
-7.30
-237.91%
5.29
+136.55%
-14.48
-138.27%
37.83
Change In Inventory
42.28
+392.63%
-14.45
-169.25%
20.86
+151.24%
-40.72
Change In Prepaid Assets
2.80
+159.07%
1.08
+114.12%
-7.65
-196.55%
7.92
Change In Payables And Accrued Expense
-11.13
+47.39%
-21.16
-400.76%
-4.23
+95.65%
-97.11
Change In Payable
-11.13
+47.39%
-21.16
-400.76%
-4.23
+95.65%
-97.11
Change In Account Payable
-11.13
+47.39%
-21.16
-400.76%
-4.23
+95.65%
-97.11
Change In Other Working Capital
-4.12
-435.45%
-0.77
+42.45%
-1.34
-111.19%
11.96
Investing Cash Flow
-3.36
-143.93%
7.65
-93.72%
121.90
+1553.29%
-8.39
Cash Flow From Continuing Investing Activities
-3.36
-143.93%
7.65
-93.72%
121.90
+1553.29%
-8.39
Net PPE Purchase And Sale
-3.36
+16.76%
-4.04
-165.72%
-1.52
+55.90%
-3.45
Purchase Of PPE
-3.36
+16.76%
-4.04
-165.72%
-1.52
+55.90%
-3.45
Capital Expenditure
-3.36
+16.76%
-4.04
-165.72%
-1.52
+55.90%
-3.45
Net Investment Purchase And Sale
0.00
-100.00%
24.00
-80.55%
123.42
+2597.92%
-4.94
Purchase Of Investment
0.00
0.00
+100.00%
-25.78
+84.43%
-165.59
Sale Of Investment
0.00
-100.00%
24.00
-83.91%
149.20
-7.12%
160.65
Net Business Purchase And Sale
0.00
+100.00%
-12.31
0.00
0.00
Purchase Of Business
0.00
+100.00%
-12.31
0.00
0.00
Financing Cash Flow
-30.11
-3141.33%
-0.93
+98.97%
-90.38
+47.84%
-173.27
Cash Flow From Continuing Financing Activities
-30.11
-3141.33%
-0.93
+98.97%
-90.38
+47.84%
-173.27
Net Issuance Payments Of Debt
-28.62
0.00
+100.00%
-46.25
+63.00%
-125.00
Issuance Of Debt
113.17
—
—
0.00
Repayment Of Debt
-141.79
0.00
+100.00%
-46.25
+63.00%
-125.00
Long Term Debt Issuance
113.17
—
—
0.00
Long Term Debt Payments
-141.79
0.00
+100.00%
-46.25
0.00
Net Long Term Debt Issuance
-28.62
0.00
+100.00%
-46.25
0.00
Short Term Debt Issuance
—
—
—
0.00
Short Term Debt Payments
—
0.00
0.00
+100.00%
-125.00
Net Short Term Debt Issuance
—
0.00
0.00
+100.00%
-125.00
Net Common Stock Issuance
2.71
+25.86%
2.15
+105.95%
-36.12
-3.63%
-34.86
Common Stock Payments
0.00
0.00
+100.00%
-40.00
-0.96%
-39.62
Repurchase Of Capital Stock
0.00
0.00
+100.00%
-40.00
-0.96%
-39.62
Net Other Financing Charges
-4.20
-36.34%
-3.08
+61.55%
-8.01
+40.28%
-13.41
Changes In Cash
-54.14
+54.28%
-118.42
-8717.35%
-1.34
+99.24%
-175.91
Effect Of Exchange Rate Changes
1.01
+167.97%
-1.48
-568.35%
0.32
+121.91%
-1.44
Beginning Cash Position
102.81
-53.84%
222.71
-0.46%
223.74
-44.22%
401.09
End Cash Position
49.67
-51.68%
102.81
-53.84%
222.71
-0.46%
223.74
Free Cash Flow
-24.03
+81.40%
-129.18
-275.71%
-34.38
-1594.91%
2.30
Interest Paid Supplemental Data
4.31
+235.15%
1.29
-34.92%
1.98
-53.59%
4.26
Income Tax Paid Supplemental Data
0.85
-22.60%
1.09
—
2.10
Common Stock Issuance
2.71
+25.86%
2.15
-44.53%
3.88
-18.57%
4.76
Issuance Of Capital Stock
2.71
+25.86%
2.15
-44.53%
3.88
-18.57%
4.76
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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