Symbols / HOUR $1.98 +8.79% Hour Loop, Inc.

Consumer Cyclical • Internet Retail • United States • NCM
HOUR Chart
About

Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces, including Amazon, Walmart, eBay, and Etsy. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.

Fundamentals
Scroll to Statements
Sector Consumer Cyclical Industry Internet Retail Market Cap 69.66M
Enterprise Value 64.87M Income 1.70M Sales 142.44M
Book/sh 0.20 Cash/sh 0.11 Dividend Yield —
Payout 0.00% Employees 159 IPO —
P/E 39.60 Forward P/E 39.60 PEG —
P/S 0.49 P/B 9.95 P/C —
EV/EBITDA 25.92 EV/Sales 0.46 Quick Ratio 0.24
Current Ratio 1.37 Debt/Eq 66.11 LT Debt/Eq —
EPS (ttm) 0.05 EPS next Y 0.05 EPS Growth —
Revenue Growth 3.00% Earnings — ROA 7.03%
ROE 28.06% ROIC — Gross Margin 52.40%
Oper. Margin -1.47% Profit Margin 1.20% Shs Outstand 35.18M
Shs Float 1.75M Short Float 0.04% Short Ratio 1.14
Short Interest — 52W High 6.84 52W Low 1.10
Beta 1.44 Avg Volume 14.89K Volume 23.58K
Target Price — Recom None Prev Close $1.82
Price $1.98 Change 8.79%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
—
Mean price target
2. Current target
$1.98
Latest analyst target
3. DCF / Fair value
$0.70
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$1.98
Low
—
High
—
Mean
—

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2023-08-10 reit EF Hutton Hold → Hold $2
2023-05-16 reit EF Hutton Hold → Hold $2
2023-04-03 down EF Hutton Buy → Hold $2
2022-08-16 main EF Hutton — → Buy $5
2022-02-09 init EF Hutton — → Buy $7
News
RSS: Latest HOUR news
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2026-01-05 LENNER MICHAEL MINKIN Director — 1,514 $0.00 $0
2026-01-05 LAI SAM Chief Executive Officer — 1,514 $0.00 $0
2026-01-05 YU SAU KUEN Officer, Director and Beneficial Owner — 1,514 $0.00 $0
2026-01-05 GAO MINGHUI Director — 1,514 $0.00 $0
2026-01-05 BUI HILLARY HUI-CHONG Director — 1,514 $0.00 $0
2025-10-03 LENNER MICHAEL MINKIN Director — 951 $0.00 $0
2025-10-03 LAI SAM Chief Executive Officer — 951 $0.00 $0
2025-10-03 YU SAU KUEN Officer, Director and Beneficial Owner — 951 $0.00 $0
2025-10-03 GAO MINGHUI Director — 951 $0.00 $0
2025-10-03 BUI HILLARY HUI-CHONG Director — 951 $0.00 $0
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Revenue
142.44
+3.03%
138.25
+4.64%
132.12
+37.73%
95.93
Operating Revenue
154.06
+2.91%
149.71
+5.09%
142.46
+38.66%
102.74
Cost Of Revenue
67.81
+2.36%
66.24
+0.97%
65.61
+39.76%
46.94
Reconciled Cost Of Revenue
67.81
+2.36%
66.24
+0.97%
65.61
+39.76%
46.94
Gross Profit
74.63
+3.64%
72.01
+8.26%
66.52
+35.78%
48.99
Operating Expense
72.17
+1.25%
71.28
+2.53%
69.52
+36.57%
50.90
Selling General And Administration
72.17
+1.25%
71.28
+2.53%
69.52
+36.57%
50.90
Selling And Marketing Expense
62.40
+0.96%
61.81
+1.10%
61.14
+44.80%
42.22
General And Administrative Expense
9.77
+3.18%
9.47
+12.94%
8.39
-3.41%
8.68
Salaries And Wages
—
—
—
5.66
Other Gand A
9.77
+3.18%
9.47
+12.94%
8.39
-3.41%
8.68
Total Expenses
139.98
+1.79%
137.52
+1.77%
135.13
+38.10%
97.85
Operating Income
2.46
+236.68%
0.73
+124.34%
-3.00
-56.77%
-1.92
Total Operating Income As Reported
2.46
+236.68%
0.73
+124.34%
-3.00
-56.77%
-1.92
EBITDA
2.62
+97.50%
1.33
+147.89%
-2.77
-61.62%
-1.72
Normalized EBITDA
2.62
+97.50%
1.33
+147.89%
-2.77
-61.62%
-1.72
Reconciled Depreciation
0.04
-65.24%
0.12
-13.72%
0.14
+74.50%
0.08
EBIT
2.58
+113.53%
1.21
+141.53%
-2.91
-62.18%
-1.80
Net Income
1.70
+159.31%
0.66
+127.06%
-2.43
-64.43%
-1.48
Pretax Income
2.40
+149.86%
0.96
+130.36%
-3.16
-62.93%
-1.94
Net Non Operating Interest Income Expense
-0.18
+26.17%
-0.25
-0.32%
-0.25
-72.19%
-0.14
Interest Expense Non Operating
0.18
-26.17%
0.25
+0.32%
0.25
+72.19%
0.14
Net Interest Income
-0.18
+26.17%
-0.25
-0.32%
-0.25
-72.19%
-0.14
Interest Expense
0.18
-26.17%
0.25
+0.32%
0.25
+72.19%
0.14
Other Income Expense
0.12
-74.71%
0.48
+421.22%
0.09
-23.85%
0.12
Other Non Operating Income Expenses
0.12
-74.71%
0.48
+421.22%
0.09
-23.85%
0.12
Tax Provision
0.69
+129.30%
0.30
+141.34%
-0.73
-58.12%
-0.46
Tax Rate For Calcs
0.00
-8.23%
0.00
+36.18%
0.00
-6.89%
0.00
Tax Effect Of Unusual Items
0.00
0.00
0.00
0.00
Net Income Including Noncontrolling Interests
1.70
+159.31%
0.66
+127.06%
-2.43
-64.43%
-1.48
Net Income From Continuing Operation Net Minority Interest
1.70
+159.31%
0.66
+127.06%
-2.43
-64.43%
-1.48
Net Income From Continuing And Discontinued Operation
1.70
+159.31%
0.66
+127.06%
-2.43
-64.43%
-1.48
Net Income Continuous Operations
1.70
+159.31%
0.66
+127.06%
-2.43
-64.43%
-1.48
Normalized Income
1.70
+159.31%
0.66
+127.06%
-2.43
-64.43%
-1.48
Net Income Common Stockholders
1.70
+159.31%
0.66
+127.06%
-2.43
-64.43%
-1.48
Diluted EPS
—
0.02
+128.57%
-0.07
-75.00%
-0.04
Basic EPS
—
0.02
+128.57%
-0.07
-75.00%
-0.04
Basic Average Shares
—
35.12
+0.15%
35.07
+0.21%
34.99
Diluted Average Shares
—
35.12
+0.15%
35.07
+0.21%
34.99
Diluted NI Availto Com Stockholders
1.70
+159.31%
0.66
+127.06%
-2.43
-64.43%
-1.48
Insurance And Claims
—
—
—
0.58
Other Taxes
—
—
—
0.14
Rent And Landing Fees
—
—
—
0.59
Rent Expense Supplemental
—
—
—
0.59
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Assets
23.82
+19.30%
19.97
+2.13%
19.55
-24.02%
25.73
Current Assets
22.95
+22.45%
18.74
+4.03%
18.01
-26.35%
24.46
Cash Cash Equivalents And Short Term Investments
3.79
+78.90%
2.12
-14.68%
2.48
-45.55%
4.56
Cash And Cash Equivalents
3.79
+78.90%
2.12
-14.68%
2.48
-45.55%
4.56
Cash Financial
3.79
+78.90%
2.12
-14.68%
2.48
-45.55%
4.56
Receivables
0.46
-74.61%
1.81
+71.72%
1.05
+37.41%
0.77
Accounts Receivable
0.24
-85.70%
1.65
+120.76%
0.75
+112.17%
0.35
Taxes Receivable
0.22
+41.57%
0.16
-48.39%
0.31
-26.25%
0.41
Inventory
18.30
+24.99%
14.64
+2.55%
14.28
-24.07%
18.80
Finished Goods
—
—
—
4.73
Prepaid Assets
0.38
+139.78%
0.16
-18.18%
0.19
-39.46%
0.32
Other Current Assets
0.02
+44.10%
0.01
+78.86%
0.01
-22.81%
0.01
Total Non Current Assets
0.88
-28.74%
1.23
-20.08%
1.54
+20.62%
1.27
Net PPE
0.27
+57.71%
0.17
-27.73%
0.23
-67.90%
0.72
Gross PPE
0.63
+27.89%
0.49
+8.79%
0.45
-43.72%
0.80
Accumulated Depreciation
-0.36
-12.42%
-0.32
-47.43%
-0.22
-177.08%
-0.08
Properties
—
—
0.00
0.00
Buildings And Improvements
—
—
0.08
-81.38%
0.45
Machinery Furniture Equipment
—
—
—
0.35
Other Properties
0.63
+27.89%
0.49
+8.79%
0.45
+28.03%
0.35
Non Current Deferred Assets
0.61
-42.46%
1.06
-18.72%
1.30
+137.42%
0.55
Non Current Deferred Taxes Assets
0.61
-42.46%
1.06
-18.72%
1.30
+137.42%
0.55
Total Liabilities Net Minority Interest
16.83
+13.64%
14.81
-1.92%
15.10
-20.12%
18.90
Current Liabilities
16.73
+12.96%
14.81
+35.54%
10.92
-25.50%
14.66
Payables And Accrued Expenses
14.48
+17.27%
12.35
+35.99%
9.08
-29.45%
12.87
Payables
13.86
+17.54%
11.79
+38.10%
8.54
-30.21%
12.24
Accounts Payable
6.20
+48.47%
4.18
+9.53%
3.81
-42.68%
6.65
Other Payable
3.78
+10.51%
3.42
-22.86%
4.44
-16.19%
5.30
Current Accrued Expenses
0.62
+11.59%
0.56
+2.87%
0.54
-14.87%
0.64
Pensionand Other Post Retirement Benefit Plans Current
0.78
-18.80%
0.96
+141.51%
0.40
-14.77%
0.47
Total Tax Payable
0.07
0.00
-100.00%
0.29
+0.00%
0.29
Income Tax Payable
0.05
0.00
—
0.00
Current Debt And Capital Lease Obligation
0.73
+0.58%
0.73
-1.25%
0.73
-29.19%
1.04
Current Debt
0.64
+4.32%
0.61
-6.35%
0.65
+0.02%
0.65
Current Capital Lease Obligation
0.09
-19.36%
0.11
+39.23%
0.08
-78.64%
0.39
Total Non Current Liabilities Net Minority Interest
0.10
0.00
-100.00%
4.17
-1.48%
4.24
Long Term Debt And Capital Lease Obligation
0.08
0.00
-100.00%
4.17
-1.48%
4.24
Long Term Debt
—
—
4.17
+0.00%
4.17
Long Term Capital Lease Obligation
0.08
0.00
-100.00%
0.00
-96.36%
0.06
Tradeand Other Payables Non Current
—
—
—
0.00
Non Current Deferred Liabilities
0.02
0.00
—
—
Non Current Deferred Taxes Liabilities
0.02
0.00
—
—
Stockholders Equity
6.99
+35.55%
5.16
+15.87%
4.45
-34.83%
6.83
Common Stock Equity
6.99
+35.55%
5.16
+15.87%
4.45
-34.83%
6.83
Capital Stock
0.00
+0.11%
0.00
+0.17%
0.00
+0.06%
0.00
Common Stock
0.00
+0.11%
0.00
+0.17%
0.00
+0.06%
0.00
Preferred Stock
0.00
0.00
0.00
0.00
Share Issued
35.18
+0.09%
35.14
+0.17%
35.08
+0.10%
35.05
Ordinary Shares Number
35.18
+0.09%
35.14
+0.17%
35.08
+0.10%
35.05
Additional Paid In Capital
5.86
+1.03%
5.80
+1.31%
5.73
+0.92%
5.68
Retained Earnings
1.11
+286.44%
-0.60
+52.49%
-1.25
-206.42%
1.18
Gains Losses Not Affecting Retained Earnings
0.02
+135.07%
-0.05
-100.02%
-0.03
-11.27%
-0.02
Other Equity Adjustments
0.02
+135.07%
-0.05
-100.02%
-0.03
-11.27%
-0.02
Total Equity Gross Minority Interest
6.99
+35.55%
5.16
+15.87%
4.45
-34.83%
6.83
Total Capitalization
6.99
+35.55%
5.16
-40.17%
8.62
-21.63%
11.00
Working Capital
6.22
+58.21%
3.93
-44.54%
7.09
-27.62%
9.79
Invested Capital
7.63
+32.24%
5.77
-37.79%
9.28
-20.42%
11.66
Total Debt
0.81
+12.06%
0.73
-85.22%
4.91
-6.93%
5.27
Net Debt
—
—
2.34
+798.99%
0.26
Capital Lease Obligations
0.18
+53.34%
0.11
+35.34%
0.08
-81.20%
0.45
Net Tangible Assets
6.99
+35.55%
5.16
+15.87%
4.45
-34.83%
6.83
Tangible Book Value
6.99
+35.55%
5.16
+15.87%
4.45
-34.83%
6.83
Current Provisions
0.73
-4.88%
0.77
+8.20%
0.71
+148.63%
0.29
Dueto Related Parties Current
3.81
-9.12%
4.19
0.00
0.00
Dueto Related Parties Non Current
—
—
—
4.33
Interest Payable
—
0.00
-100.00%
0.03
-81.32%
0.16
Inventories Adjustments Allowances
-0.45
+20.07%
-0.56
+17.10%
-0.68
+19.75%
-0.84
Line Of Credit
0.64
+4.32%
0.61
-6.35%
0.65
+0.02%
0.65
Other Inventories
18.75
+23.33%
15.20
+1.66%
14.95
-23.88%
19.64
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Operating Cash Flow
2.58
+724.31%
0.31
+115.18%
-2.06
+82.22%
-11.60
Cash Flow From Continuing Operating Activities
2.58
+724.31%
0.31
+115.18%
-2.06
+82.22%
-11.60
Net Income From Continuing Operations
1.70
+159.31%
0.66
+127.06%
-2.43
-64.43%
-1.48
Depreciation Amortization Depletion
0.04
-65.24%
0.12
-13.72%
0.14
+74.50%
0.08
Depreciation
0.04
-65.24%
0.12
-13.72%
0.14
+74.50%
0.08
Depreciation And Amortization
0.04
-65.24%
0.12
-13.72%
0.14
+74.50%
0.08
Other Non Cash Items
0.15
-27.15%
0.21
-45.45%
0.39
+24.92%
0.31
Stock Based Compensation
0.06
-20.04%
0.08
+43.40%
0.05
-42.50%
0.09
Provisionand Write Offof Assets
0.45
-20.07%
0.56
-17.10%
0.68
+2.79%
0.66
Deferred Tax
0.47
+91.83%
0.24
+132.34%
-0.75
-49.83%
-0.50
Deferred Income Tax
0.47
+91.83%
0.24
+132.34%
-0.75
-49.83%
-0.50
Operating Gains Losses
0.09
+197.21%
-0.09
—
—
Net Foreign Currency Exchange Gain Loss
0.09
+200.65%
-0.09
0.00
—
Gain Loss On Sale Of PPE
-0.00
0.00
—
—
Change In Working Capital
-0.38
+74.08%
-1.47
-1007.31%
-0.13
+98.77%
-10.76
Change In Receivables
1.41
+256.67%
-0.90
-128.42%
-0.40
-74.60%
-0.23
Changes In Account Receivables
1.41
+256.67%
-0.90
-128.42%
-0.40
-74.60%
-0.23
Change In Inventory
-4.11
-344.21%
-0.92
-124.02%
3.85
+131.00%
-12.42
Change In Prepaid Assets
-0.29
-264.54%
0.18
-25.05%
0.24
+167.10%
-0.35
Change In Payables And Accrued Expense
2.75
+601.79%
0.39
+111.42%
-3.44
-236.39%
2.52
Change In Accrued Expense
0.36
-65.48%
1.04
+354.65%
0.23
+30.84%
0.18
Change In Payable
2.39
+467.54%
-0.65
+82.24%
-3.67
-256.39%
2.34
Change In Account Payable
2.02
+457.10%
0.36
+112.80%
-2.84
-296.34%
1.45
Change In Other Working Capital
—
—
—
-0.50
Change In Other Current Liabilities
-0.15
+27.72%
-0.21
+45.93%
-0.39
-36.36%
-0.28
Investing Cash Flow
-0.08
-108.63%
-0.04
-142.84%
-0.01
+95.63%
-0.34
Cash Flow From Continuing Investing Activities
-0.08
-108.63%
-0.04
-142.84%
-0.01
+95.63%
-0.34
Net PPE Purchase And Sale
-0.08
-108.63%
-0.04
-142.84%
-0.01
+95.63%
-0.34
Purchase Of PPE
-0.08
-117.00%
-0.04
-142.84%
-0.01
+95.63%
-0.34
Sale Of PPE
0.00
0.00
—
—
Capital Expenditure
-0.08
-117.00%
-0.04
-142.84%
-0.01
+95.63%
-0.34
Financing Cash Flow
-0.84
-25.04%
-0.67
0.00
-100.00%
5.92
Cash Flow From Continuing Financing Activities
-0.84
-25.04%
-0.67
0.00
-100.00%
5.92
Net Issuance Payments Of Debt
—
—
0.00
-100.00%
0.65
Issuance Of Debt
—
—
0.00
-100.00%
0.65
Repayment Of Debt
—
—
—
—
Long Term Debt Issuance
—
—
—
—
Net Long Term Debt Issuance
—
—
—
—
Short Term Debt Issuance
—
—
0.00
-100.00%
0.65
Short Term Debt Payments
—
—
—
—
Net Short Term Debt Issuance
—
—
0.00
-100.00%
0.65
Net Common Stock Issuance
—
—
0.00
-100.00%
6.16
Cash Dividends Paid
—
—
—
0.00
Net Other Financing Charges
-0.84
-25.04%
-0.67
—
-0.89
Changes In Cash
1.67
+523.29%
-0.39
+81.05%
-2.08
+65.47%
-6.02
Effect Of Exchange Rate Changes
0.01
-81.93%
0.03
+12404.20%
-0.00
+97.76%
-0.01
Beginning Cash Position
2.12
-14.68%
2.48
-45.55%
4.56
-56.93%
10.59
End Cash Position
3.79
+78.90%
2.12
-14.68%
2.48
-45.55%
4.56
Free Cash Flow
2.50
+803.19%
0.28
+113.34%
-2.08
+82.60%
-11.94
Interest Paid Supplemental Data
0.18
-26.15%
0.25
-38.61%
0.41
+9344.26%
0.00
Income Tax Paid Supplemental Data
0.24
+12.77%
0.21
+12394.75%
0.00
-99.64%
0.47
Change In Income Tax Payable
0.05
0.00
—
—
Change In Tax Payable
0.05
0.00
—
—
Common Stock Issuance
—
—
0.00
-100.00%
6.16
Issuance Of Capital Stock
—
—
0.00
-100.00%
6.16
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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