Symbols / PAPL $0.65 -0.77% Pineapple Financial Inc.

Financial Services • Mortgage Finance • Canada • ASE
PAPL Chart
About

Pineapple Financial Inc., together with its subsidiaries, provides mortgage brokerage services and technology solutions in Canada. It offers mortgage brokering services, including mortgage consultation, advise on various mortgage products offered by financial institutions, client access to rate information and mortgage options from lenders, and assistance in selecting mortgage solution. The company also provides back-office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portals, loan maintenance activities, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. In addition, it offers pre-underwriting support services comprising credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics; and insurance products, which include whole life, permanent life, critical illness, and credit insurance. Further, the company operates MyPineapple, a technology platform that allows users to conduct their brokerage services. It serves mortgage agents, brokers, sub-brokers, and brokerages and consumers. The company was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. Pineapple Financial Inc. was incorporated in 2015 and is headquartered in North York, Canada.

Fundamentals
Scroll to Statements
Sector Financial Services Industry Mortgage Finance Market Cap 16.83M
Enterprise Value 28.69M Income -9.42M Sales 2.94M
Book/sh -4.08 Cash/sh 0.06 Dividend Yield
Payout 0.00% Employees 39 IPO
P/E Forward P/E 16.12 PEG
P/S 5.72 P/B -0.16 P/C
EV/EBITDA -12.78 EV/Sales 9.75 Quick Ratio 0.11
Current Ratio 0.12 Debt/Eq LT Debt/Eq
EPS (ttm) -8.26 EPS next Y 0.04 EPS Growth
Revenue Growth -5.80% Earnings 2025-07-14 16:00 ROA -19.60%
ROE ROIC Gross Margin 100.00%
Oper. Margin -25.32% Profit Margin 0.00% Shs Outstand 26.09M
Shs Float 16.21M Short Float 5.74% Short Ratio 1.42
Short Interest 52W High 9.53 52W Low 0.20
Beta 2.34 Avg Volume 1.58M Volume 85.56K
Target Price $5.00 Recom None Prev Close $0.65
Price $0.65 Change -0.77%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$5.00
Mean price target
2. Current target
$0.65
Latest analyst target
3. DCF / Fair value
$-0.24
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$0.65
Low
$5.00
High
$5.00
Mean
$5.00

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2025-12-04 main D. Boral Capital Buy → Buy $5
2025-04-16 main D. Boral Capital Buy → Buy $5
2025-02-27 main D. Boral Capital Buy → Buy $5
2025-01-22 main D. Boral Capital Buy → Buy $5
2025-01-06 main D. Boral Capital Buy → Buy $5
2024-05-29 init EF Hutton — → Buy $6
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2025-07-16 MARIN KENDALL LEO Chief Operating Officer 1,175 $0.10 $118
2025-07-15 MARIN KENDALL LEO Chief Operating Officer 89,000 $0.09 $8,378
2025-07-10 MARIN KENDALL LEO Chief Operating Officer 10,100 $0.09 $968
2025-07-07 MARIN KENDALL LEO Chief Operating Officer 9,000 $0.09 $857
2025-07-02 MARIN KENDALL LEO Chief Operating Officer 55,500 $0.09 $5,344
2025-06-26 MARIN KENDALL LEO Chief Operating Officer 138,800 $0.06 $11,065
2025-06-24 MARIN KENDALL LEO Chief Operating Officer 9,475 $0.05 $564
2025-06-16 MARIN KENDALL LEO Chief Operating Officer 1,999 $0.04 $84
2025-06-09 MARIN KENDALL LEO Chief Operating Officer 10,000 $0.05 $510
2025-06-09 GIANNOUKAKIS TASIS ANASTASIOS Director 9,824 $0.06 $589
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-08-31 2024-08-31 2023-08-31 2022-08-31
Total Revenue
18.81
+6.99%
17.58
+7.00%
16.43
+356.39%
3.60
Operating Revenue
18.73
+8.47%
17.26
+7.22%
16.10
+347.16%
3.60
Cost Of Revenue
17.47
+0.80%
17.33
+6.58%
16.26
+588.97%
2.36
Reconciled Cost Of Revenue
17.47
+0.80%
17.33
+6.58%
16.26
+576.33%
2.40
Gross Profit
1.34
+432.03%
0.25
+46.51%
0.17
-86.12%
1.24
Operating Expense
3.95
-0.84%
3.98
+33.73%
2.98
-24.71%
3.96
Selling General And Administration
3.16
-2.59%
3.24
+3.62%
3.13
-15.44%
3.70
Selling And Marketing Expense
0.67
-22.16%
0.86
+1.81%
0.84
+6.19%
0.80
General And Administrative Expense
2.49
+4.48%
2.38
+4.29%
2.28
-21.36%
2.90
Salaries And Wages
0.24
0.00
-100.00%
0.03
-95.42%
0.72
Other Gand A
1.95
-3.13%
2.01
-3.12%
2.08
+8.61%
1.91
Other Operating Expenses
-0.07
+27.74%
-0.10
+83.49%
-0.59
-265337.67%
0.00
Total Expenses
21.42
+0.50%
21.32
+10.79%
19.24
+204.60%
6.32
Operating Income
-2.61
+30.10%
-3.73
-32.95%
-2.81
-3.34%
-2.72
Total Operating Income As Reported
-2.95
+22.93%
-3.82
-37.49%
-2.78
EBITDA
-2.44
+17.20%
-2.95
-27.50%
-2.31
+6.03%
-2.46
Normalized EBITDA
-1.84
+36.45%
-2.89
-22.28%
-2.37
+3.85%
-2.46
Reconciled Depreciation
0.86
+2.77%
0.84
+90.15%
0.44
+108.33%
0.21
EBIT
-3.30
+12.78%
-3.79
-37.54%
-2.75
-1.36%
-2.72
Total Unusual Items
-0.60
-997.28%
-0.05
-201.99%
0.05
0.00
Total Unusual Items Excluding Goodwill
-0.60
-997.28%
-0.05
-201.99%
0.05
0.00
Special Income Charges
-0.00
+97.70%
-0.16
-390.64%
0.05
0.00
Other Special Charges
0.16
+293.17%
-0.08
-232.23%
0.06
Write Off
0.00
-100.00%
0.03
0.00
Net Income
-3.64
+11.31%
-4.10
-46.05%
-2.81
+0.04%
-2.81
Pretax Income
-3.64
+11.31%
-4.10
-46.05%
-2.81
+0.04%
-2.81
Net Non Operating Interest Income Expense
-0.50
-58.09%
-0.32
-462.06%
-0.06
+40.22%
-0.09
Interest Expense Non Operating
0.34
+6.19%
0.32
+462.06%
0.06
-40.22%
0.09
Net Interest Income
-0.50
-58.09%
-0.32
-462.06%
-0.06
+40.22%
-0.09
Interest Expense
0.34
+6.19%
0.32
+462.06%
0.06
-40.22%
0.09
Other Income Expense
-0.53
-865.84%
-0.05
-201.99%
0.05
+187.89%
-0.06
Other Non Operating Income Expenses
0.07
-5.79%
0.08
Gain On Sale Of Security
-0.60
-689.70%
0.10
Tax Provision
0.00
0.00
Tax Rate For Calcs
0.00
0.00
0.00
0.00
Tax Effect Of Unusual Items
0.00
0.00
0.00
0.00
Net Income Including Noncontrolling Interests
-3.64
+11.31%
-4.10
-46.05%
-2.81
+0.04%
-2.81
Net Income From Continuing Operation Net Minority Interest
-3.64
+11.31%
-4.10
-46.05%
-2.81
+0.04%
-2.81
Net Income From Continuing And Discontinued Operation
-3.64
+11.31%
-4.10
-46.05%
-2.81
+0.04%
-2.81
Net Income Continuous Operations
-3.64
+11.31%
-4.10
-46.05%
-2.81
+0.04%
-2.81
Normalized Income
-3.04
+24.98%
-4.05
-41.39%
-2.86
-1.88%
-2.81
Net Income Common Stockholders
-3.64
+11.31%
-4.10
-46.05%
-2.81
+0.04%
-2.81
Diluted EPS
-5.31
+76.83%
-22.92
-193.00%
-7.82
+0.04%
-7.83
Basic EPS
-5.31
+76.83%
-22.92
-193.00%
-7.82
+0.04%
-7.83
Basic Average Shares
0.67
+100.00%
0.33
-7.29%
0.36
+0.00%
0.36
Diluted Average Shares
0.67
+100.00%
0.33
-7.29%
0.36
+0.00%
0.36
Diluted NI Availto Com Stockholders
-3.64
+11.31%
-4.10
-46.05%
-2.81
+0.04%
-2.81
Depreciation Amortization Depletion Income Statement
0.86
+2.77%
0.84
+90.15%
0.44
+72.41%
0.26
Depreciation And Amortization In Income Statement
0.86
+2.77%
0.84
+90.15%
0.44
+72.41%
0.26
Depreciation Income Statement
0.44
+72.41%
0.26
Gain On Sale Of PPE
-0.00
0.00
Insurance And Claims
0.09
+1.52%
0.09
0.05
Professional Expense And Contract Services Expense
0.39
Rent And Landing Fees
0.21
-23.93%
0.28
+60.84%
0.17
-18.86%
0.21
Rent Expense Supplemental
0.21
-23.93%
0.28
+60.84%
0.17
-18.86%
0.21
Securities Amortization
0.22
0.00
Total Other Finance Cost
0.16
Line Item Trend 2025-08-31 2024-08-31 2023-08-31 2022-08-31
Total Assets
5.42
+32.24%
4.10
-11.50%
4.63
-27.98%
6.43
Current Assets
2.32
+159.61%
0.89
-47.36%
1.70
-62.15%
4.48
Cash Cash Equivalents And Short Term Investments
2.12
+264.84%
0.58
-19.44%
0.72
-81.51%
3.90
Cash And Cash Equivalents
2.12
+264.84%
0.58
-19.44%
0.72
-81.51%
3.90
Cash Financial
2.12
+264.84%
0.58
-19.44%
0.72
-81.51%
3.90
Receivables
0.09
-40.59%
0.16
-79.55%
0.76
+628.42%
0.10
Accounts Receivable
0.14
+126.97%
0.06
-91.97%
0.76
+2191.70%
0.03
Receivables Adjustments Allowances
-0.05
0.00
Other Receivables
0.00
-97.44%
0.09
Taxes Receivable
0.00
-100.00%
0.07
Prepaid Assets
0.11
-30.34%
0.16
-27.61%
0.22
-54.90%
0.48
Other Current Assets
0.00
Total Non Current Assets
3.10
-3.29%
3.20
+9.27%
2.93
+50.92%
1.94
Net PPE
0.59
-39.66%
0.98
-18.39%
1.20
+0.06%
1.20
Gross PPE
1.30
-12.46%
1.49
-2.39%
1.53
+10.53%
1.38
Accumulated Depreciation
-0.71
-39.94%
-0.51
-56.92%
-0.32
-80.53%
-0.18
Properties
0.00
0.00
0.00
0.00
Buildings And Improvements
0.97
-14.84%
1.13
-3.63%
1.18
+8.59%
1.08
Machinery Furniture Equipment
0.35
+17.60%
0.30
Other Properties
0.34
-4.88%
0.36
+1.80%
0.35
+17.60%
0.30
Leases
1.18
+8.59%
1.08
Goodwill And Other Intangible Assets
2.50
+12.84%
2.21
+28.67%
1.72
+144.73%
0.70
Other Intangible Assets
2.50
+12.84%
2.21
+28.67%
1.72
+144.73%
0.70
Investments And Advances
0.01
-3.08%
0.01
+0.29%
0.01
-73.80%
0.04
Other Investments
0.04
Total Liabilities Net Minority Interest
4.51
+64.18%
2.75
-3.37%
2.84
+57.88%
1.80
Current Liabilities
3.00
+114.57%
1.40
+19.18%
1.17
+50.07%
0.78
Payables And Accrued Expenses
2.13
+88.82%
1.13
+85.93%
0.61
-22.41%
0.78
Current Debt And Capital Lease Obligation
0.77
+375.51%
0.16
-71.59%
0.57
+27986.46%
0.00
Current Debt
0.63
0.43
Other Current Borrowings
0.63
0.43
Current Capital Lease Obligation
0.14
-14.02%
0.16
+16.72%
0.14
+6736.56%
0.00
Current Deferred Liabilities
0.11
-3.01%
0.11
0.00
Current Deferred Revenue
0.11
-3.01%
0.11
0.00
Other Current Liabilities
0.00
Total Non Current Liabilities Net Minority Interest
1.51
+11.90%
1.35
-19.22%
1.67
+63.88%
1.02
Long Term Debt And Capital Lease Obligation
0.56
-31.20%
0.82
-15.88%
0.97
-4.81%
1.02
Long Term Capital Lease Obligation
0.56
-31.20%
0.82
-15.88%
0.97
-4.81%
1.02
Non Current Deferred Liabilities
0.31
-35.88%
0.49
-29.78%
0.70
Non Current Deferred Revenue
0.31
-35.88%
0.49
-29.78%
0.70
Other Non Current Liabilities
0.00
Stockholders Equity
0.91
-32.80%
1.35
-24.45%
1.79
-61.40%
4.63
Common Stock Equity
0.91
-32.80%
1.35
-24.45%
1.79
-61.40%
4.63
Capital Stock
11.62
+35.77%
8.56
+74.58%
4.90
+0.00%
4.90
Common Stock
11.62
+35.77%
8.56
+74.58%
4.90
+0.00%
4.90
Share Issued
1.34
+218.31%
0.42
+17.31%
0.36
+0.00%
0.36
Ordinary Shares Number
1.34
+218.31%
0.42
+17.31%
0.36
+0.00%
0.36
Additional Paid In Capital
3.10
+4.97%
2.96
+0.00%
2.96
+1.13%
2.92
Retained Earnings
-13.40
-37.29%
-9.76
-72.55%
-5.66
-98.69%
-2.85
Gains Losses Not Affecting Retained Earnings
-0.51
-24.67%
-0.41
+2.21%
-0.42
-18.26%
-0.35
Other Equity Adjustments
-0.51
-24.67%
-0.41
+2.21%
-0.42
-18.26%
-0.35
Total Equity Gross Minority Interest
0.91
-32.80%
1.35
-24.45%
1.79
-61.40%
4.63
Total Capitalization
0.91
-32.80%
1.35
-24.45%
1.79
-61.40%
4.63
Working Capital
-0.68
-34.96%
-0.51
-196.51%
0.52
-85.86%
3.70
Invested Capital
1.54
+13.82%
1.35
-39.11%
2.22
-52.10%
4.63
Total Debt
1.33
+36.02%
0.98
-36.47%
1.54
+50.70%
1.02
Capital Lease Obligations
0.70
-28.36%
0.98
-11.81%
1.11
+8.56%
1.02
Net Tangible Assets
-1.59
-84.25%
-0.86
-1387.66%
0.07
-98.29%
3.92
Tangible Book Value
-1.59
-84.25%
-0.86
-1387.66%
0.07
-98.29%
3.92
Cash Cash Equivalents And Federal Funds Sold
3.90
Derivative Product Liabilities
0.63
+1423.97%
0.04
0.00
Financial Assets Designatedas Fair Value Through Profitor Loss Total
0.01
-3.08%
0.01
+0.29%
0.01
-73.80%
0.04
Investmentin Financial Assets
0.01
-3.08%
0.01
+0.29%
0.01
-73.80%
0.04
Other Equity Interest
0.09
Line Item Trend 2025-08-31 2024-08-31 2023-08-31 2022-08-31
Operating Cash Flow
-0.95
+44.57%
-1.71
+19.27%
-2.12
-15.32%
-1.83
Cash Flow From Continuing Operating Activities
-0.95
+44.57%
-1.71
+19.27%
-2.12
-15.32%
-1.83
Net Income From Continuing Operations
-3.64
+11.31%
-4.10
-46.05%
-2.81
+0.04%
-2.81
Depreciation Amortization Depletion
0.86
+2.77%
0.84
+90.15%
0.44
+108.33%
0.21
Depreciation
0.27
+21.07%
0.22
+26.31%
0.18
+33.07%
0.13
Amortization Cash Flow
0.59
-3.83%
0.62
+132.52%
0.27
+233.57%
0.08
Depreciation And Amortization
0.86
+2.77%
0.84
+90.15%
0.44
+108.33%
0.21
Amortization Of Intangibles
0.59
-3.83%
0.62
+132.52%
0.27
+233.57%
0.08
Other Non Cash Items
0.06
-73.69%
0.21
+271.33%
0.06
+75.89%
0.03
Stock Based Compensation
0.24
0.00
-100.00%
0.03
-95.42%
0.72
Asset Impairment Charge
0.05
+543.13%
0.01
-72.20%
0.03
0.00
Operating Gains Losses
0.61
+135.01%
0.26
Gain Loss On Investment Securities
0.61
+854.28%
0.06
Net Foreign Currency Exchange Gain Loss
0.00
-100.00%
0.04
0.00
Change In Working Capital
0.88
-18.29%
1.08
+698.64%
0.14
+1556.74%
0.01
Change In Receivables
0.01
-97.57%
0.60
+1240.63%
0.04
+217.74%
-0.04
Changes In Account Receivables
0.01
-97.57%
0.60
+2372.00%
-0.03
+18.72%
-0.03
Change In Prepaid Assets
0.05
-20.47%
0.06
-77.31%
0.27
+178.95%
-0.34
Change In Payables And Accrued Expense
1.00
+92.27%
0.52
+397.46%
-0.17
-145.72%
0.38
Change In Payable
0.38
Change In Account Payable
0.38
Change In Other Working Capital
-0.18
-86.22%
-0.10
Investing Cash Flow
-0.94
+15.50%
-1.12
+17.98%
-1.36
-29.38%
-1.05
Cash Flow From Continuing Investing Activities
-0.94
+15.50%
-1.12
+17.98%
-1.36
-29.38%
-1.05
Net PPE Purchase And Sale
0.00
+100.00%
-0.00
+91.96%
-0.06
+75.10%
-0.25
Purchase Of PPE
0.00
+100.00%
-0.00
+91.96%
-0.06
+75.10%
-0.25
Capital Expenditure
-0.94
+15.50%
-1.12
+17.98%
-1.36
-29.38%
-1.05
Net Investment Purchase And Sale
0.00
0.00
Purchase Of Investment
0.00
0.00
Net Intangibles Purchase And Sale
-0.94
+15.12%
-1.11
+14.45%
-1.30
-61.80%
-0.80
Purchase Of Intangibles
-0.94
+15.12%
-1.11
+14.45%
-1.30
-61.80%
-0.80
Financing Cash Flow
3.45
+18.49%
2.91
+734.54%
0.35
+667.77%
-0.06
Cash Flow From Continuing Financing Activities
3.45
+18.49%
2.91
+734.54%
0.35
+667.77%
-0.06
Net Issuance Payments Of Debt
0.42
+229.42%
-0.33
-193.64%
0.35
+667.77%
-0.06
Issuance Of Debt
0.63
+62.41%
0.39
-9.93%
0.43
Repayment Of Debt
-0.21
+71.13%
-0.71
-780.71%
-0.08
-31.92%
-0.06
Long Term Debt Issuance
0.30
0.00
Long Term Debt Payments
-0.21
-4.82%
-0.20
-142.57%
-0.08
-31.92%
-0.06
Net Long Term Debt Issuance
-0.21
-4.82%
-0.20
-142.57%
-0.08
-31.92%
-0.06
Short Term Debt Issuance
0.63
+62.41%
0.39
-9.93%
0.43
Short Term Debt Payments
0.00
+100.00%
-0.52
0.00
Net Short Term Debt Issuance
0.63
+583.57%
-0.13
-130.25%
0.43
Net Common Stock Issuance
1.85
-42.97%
3.24
0.00
0.00
Proceeds From Stock Option Exercised
1.67
0.00
Net Other Financing Charges
-0.49
0.43
Changes In Cash
1.56
+1693.69%
0.09
+102.78%
-3.13
-6.11%
-2.95
Effect Of Exchange Rate Changes
-0.02
+89.84%
-0.23
-382.14%
-0.05
+71.53%
-0.17
Beginning Cash Position
0.58
-19.44%
0.72
-81.51%
3.90
-44.42%
7.01
End Cash Position
2.12
+264.84%
0.58
-19.44%
0.72
-81.51%
3.90
Free Cash Flow
-1.89
+33.08%
-2.83
+18.77%
-3.48
-20.45%
-2.89
Interest Paid Supplemental Data
0.22
+519.35%
0.04
0.00
0.00
Income Tax Paid Supplemental Data
0.00
0.00
0.00
0.00
Change In Income Tax Payable
0.00
Change In Tax Payable
0.00
Common Stock Issuance
1.85
-42.97%
3.24
0.00
0.00
Issuance Of Capital Stock
1.85
-42.97%
3.24
0.00
0.00
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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