PLBY Chart
About

Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; visual media and entertainment; and beauty and grooming products, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance, as well as sells spirits under the Rare Hare brand and ready-to-drink cocktails under the Play Hard brand. The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries. In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025. Playboy, Inc. is headquartered in Los Angeles, California.

Fundamentals
Scroll to Statements
Sector Consumer Cyclical Industry Leisure Market Cap 211.20M
Enterprise Value 383.17M Income -28.80M Sales 119.51M
Book/sh 0.04 Cash/sh 0.26 Dividend Yield —
Payout 0.00% Employees 249 IPO —
P/E — Forward P/E 21.78 PEG —
P/S 1.77 P/B 56.00 P/C —
EV/EBITDA -61.55 EV/Sales 3.21 Quick Ratio 0.59
Current Ratio 0.92 Debt/Eq 5599.94 LT Debt/Eq —
EPS (ttm) -0.30 EPS next Y 0.09 EPS Growth —
Revenue Growth -1.50% Earnings 2026-03-12 ROA -2.13%
ROE — ROIC — Gross Margin 70.27%
Oper. Margin 5.96% Profit Margin -24.10% Shs Outstand 107.76M
Shs Float 54.13M Short Float 1.80% Short Ratio 3.49
Short Interest — 52W High 2.75 52W Low 0.90
Beta 2.67 Avg Volume 1.23M Volume 943.59K
Target Price $2.50 Recom None Prev Close $1.99
Price $1.96 Change -1.51%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$2.50
Mean price target
2. Current target
$1.96
Latest analyst target
3. DCF / Fair value
$7.97
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$1.96
Low
$1.50
High
$3.00
Mean
$2.50

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2025-07-08 init LUCID CAPITAL MARKETS — → Buy $3
2024-08-09 down Jefferies Buy → Hold $1
2024-05-08 main Chardan Capital Buy → Buy $4
2024-03-26 main Chardan Capital Buy → Buy $4
2023-08-17 main Chardan Capital Buy → Buy $4
2023-06-01 reit Chardan Capital Buy → Buy $5
2023-05-11 down Roth MKM Buy → Neutral $2
2023-05-05 init Jefferies — → Buy $3
2023-03-20 reit Chardan Capital — → Buy $5
2023-02-13 reit Chardan Capital — → Buy $5
2022-10-21 main Chardan Capital — → Buy $5
2022-08-10 main Chardan Capital — → Buy $9
2022-08-03 main Chardan Capital — → Buy $13
2022-05-16 main Loop Capital — → Buy $13
2022-05-11 main Chardan Capital — → Buy $21
2022-03-02 main Chardan Capital — → Buy $39
2021-11-23 init Chardan Capital — → Buy $49
2021-10-01 init Loop Capital — → Buy $29
2021-06-24 init Stifel — → Buy $52
2021-05-13 main Craig-Hallum — → Buy $50
Insider Transactions
Date Shares Value Url Text Insider Position Transaction Start Date Ownership
0 75000 123975 — Sale at price 1.65 per share. EDMONDS TRACEY E Director — 2025-11-21 00:00:00 D
1 68027 — — Stock Award(Grant) at price 0.00 per share. PREMOVIC NATALIA Director — 2025-10-28 00:00:00 D
2 90601 129795 — Sale at price 1.43 per share. CROSSMAN MARC BARRY Chief Operating Officer — 2025-05-23 00:00:00 D
3 9590 13715 — Sale at price 1.43 per share. RILEY CHRISTOPHER General Counsel — 2025-05-23 00:00:00 D
4 27400 39261 — Sale at price 1.43 per share. KOHN BERNHARD L. III Chief Executive Officer — 2025-05-23 00:00:00 D
5 624187 — — Stock Award(Grant) at price 0.00 per share. CROSSMAN MARC BARRY Chief Operating Officer — 2025-05-02 00:00:00 D
6 148750 — — Stock Award(Grant) at price 0.00 per share. RIZVI SUHAIL Director and Beneficial Owner of more than 10% of a Class of Security — 2025-05-02 00:00:00 D
7 100000 — — Stock Award(Grant) at price 0.00 per share. YAFFE JAMES S Director — 2025-05-02 00:00:00 D
8 100000 — — Stock Award(Grant) at price 0.00 per share. HILL JULIANA F Director — 2025-05-02 00:00:00 D
9 624187 — — Stock Award(Grant) at price 0.00 per share. RILEY CHRISTOPHER General Counsel — 2025-05-02 00:00:00 D
Financials
Line Item2024-12-312023-12-312022-12-312021-12-31
TaxEffectOfUnusualItems-5.48M-9.81M-43.77M-76.33K
TaxRateForCalcs0.210.070.180.04
NormalizedEBITDA-12.44M-21.84M-30.01M-51.20M
TotalUnusualItems-26.08M-142.25M-240.50M-2.18M
TotalUnusualItemsExcludingGoodwill-26.08M-142.25M-240.50M-2.18M
NetIncomeFromContinuingOperationNetMinorityInterest-79.40M-186.45M-250.69M-77.68M
ReconciledDepreciation14.04M12.84M18.16M13.76M
ReconciledCostOfRevenue41.78M54.78M82.94M116.75M
EBITDA-38.52M-164.08M-270.52M-53.38M
EBIT-52.56M-176.93M-288.68M-67.14M
NetInterestIncome-23.69M-23.29M-17.72M-13.31M
InterestExpense23.69M23.29M17.72M13.31M
NormalizedIncome-58.80M-54.02M-53.96M-75.57M
NetIncomeFromContinuingAndDiscontinuedOperation-79.40M-180.42M-277.70M-77.68M
TotalExpenses140.90M178.44M233.00M314.47M
TotalOperatingIncomeAsReported-50.84M-190.37M-296.10M-68.85M
DilutedAverageShares76.05M71.32M47.42M38.11M
BasicAverageShares76.05M71.32M47.42M38.11M
DilutedEPS-1.04-2.53-5.86-2.09
BasicEPS-1.04-2.53-5.86-2.09
DilutedNIAvailtoComStockholders-79.40M-180.42M-277.70M-77.68M
NetIncomeCommonStockholders-79.40M-180.42M-277.70M-77.68M
NetIncome-79.40M-180.42M-277.70M-77.68M
NetIncomeIncludingNoncontrollingInterests-79.40M-180.42M-277.70M-77.68M
NetIncomeDiscontinuousOperations0.006.03M-27.01M
NetIncomeContinuousOperations-79.40M-186.45M-250.69M-77.68M
TaxProvision3.15M-13.77M-55.70M-2.78M
PretaxIncome-76.25M-200.22M-306.39M-80.45M
OtherIncomeExpense-27.80M-141.44M-241.21M745.00K
OtherNonOperatingIncomeExpenses-1.72M806.00K-711.00K2.93M
SpecialIncomeCharges-26.08M-148.75M-249.90M-2.18M
GainOnSaleOfPPE0.005.69M0.00
OtherSpecialCharges-6.13M1.27M1.22M
WriteOff26.08M154.88M283.50M964.00K
RestructuringAndMergernAcquisition-436.00K-29.17M
GainOnSaleOfSecurity6.50M9.40M
NetNonOperatingInterestIncomeExpense-23.69M-23.29M-17.72M-13.31M
InterestExpenseNonOperating23.69M23.29M17.72M13.31M
OperatingIncome-24.76M-35.48M-47.46M-67.89M
OperatingExpense99.11M123.66M150.05M197.72M
OtherOperatingExpenses399.00K540.00K-482.00K250.00K
SellingGeneralAndAdministration98.72M123.12M150.53M197.47M
SellingAndMarketingExpense98.72M123.12M150.53M197.47M
GeneralAndAdministrativeExpense123.55M150.53M250.00K
OtherGandA123.55M150.53M250.00K
GrossProfit74.36M88.17M102.59M129.83M
CostOfRevenue41.78M54.78M82.94M116.75M
TotalRevenue116.14M142.95M185.54M246.59M
OperatingRevenue116.14M142.95M185.54M246.59M
Line Item2024-12-312023-12-312022-12-312021-12-31
TreasurySharesNumber2.25M2.25M700.00K700.00K
OrdinarySharesNumber89.86M72.53M47.04M42.30M
ShareIssued92.11M74.78M47.74M43.00M
NetDebt145.67M162.30M161.36M159.60M
TotalDebt202.04M222.00M226.15M274.08M
TangibleBookValue-199.71M-166.91M-204.10M-273.37M
InvestedCapital168.84M236.31M348.43M651.34M
WorkingCapital1.66M10.77M27.80M21.09M
NetTangibleAssets-199.71M-166.91M-204.10M-273.37M
CapitalLeaseObligations25.47M31.58M32.97M45.23M
CommonStockEquity-7.73M45.89M155.25M422.49M
TotalCapitalization168.46M236.01M346.38M648.53M
TotalEquityGrossMinorityInterest-7.94M45.69M155.04M422.28M
MinorityInterest-208.00K-208.00K-208.00K-208.00K
StockholdersEquity-7.73M45.89M155.25M422.49M
GainsLossesNotAffectingRetainedEarnings-27.45M-24.91M-24.14M-3.73M
OtherEquityAdjustments-27.45M-24.91M-24.14M-3.73M
TreasuryStock5.45M5.45M4.45M4.45M
RetainedEarnings-693.64M-613.81M-433.40M-155.69M
AdditionalPaidInCapital718.80M690.05M617.23M586.35M
CapitalStock9.00K7.00K5.00K4.00K
CommonStock9.00K7.00K5.00K4.00K
PreferredStock0.000.000.000.00
TotalLiabilitiesNetMinorityInterest292.64M288.57M399.54M513.12M
TotalNonCurrentLiabilitiesNetMinorityInterest236.80M229.64M306.62M395.34M
OtherNonCurrentLiabilities1.84M957.00K886.00K20.00K
PreferredSecuritiesOutsideStockEquity23.86M0.0039.10M0.00
NonCurrentDeferredLiabilities16.06M13.95M48.82M133.74M
NonCurrentDeferredRevenue5.76M4.64M21.41M42.53M
NonCurrentDeferredTaxesLiabilities10.30M9.30M27.41M91.21M
LongTermDebtAndCapitalLeaseObligation195.04M214.74M217.82M261.58M
LongTermCapitalLeaseObligation18.84M24.62M26.70M35.53M
LongTermDebt176.19M190.12M191.12M226.04M
CurrentLiabilities55.84M58.93M92.92M117.79M
OtherCurrentLiabilities1.71M1.62M28.70M36.63M
CurrentDeferredLiabilities9.69M9.21M10.48M11.04M
CurrentDeferredRevenue9.69M9.21M10.48M11.04M
CurrentDebtAndCapitalLeaseObligation7.00M7.26M8.33M12.51M
CurrentCapitalLeaseObligation6.62M6.96M6.28M9.70M
CurrentDebt381.00K304.00K2.05M2.81M
OtherCurrentBorrowings381.00K304.00K2.05M2.81M
PayablesAndAccruedExpenses37.43M40.85M45.41M57.62M
CurrentAccruedExpenses19.41M17.87M27.24M31.39M
InterestPayable4.02M3.04M2.10M1.48M
Payables18.02M22.98M18.17M26.23M
TotalTaxPayable7.35M8.48M4.54M5.65M
AccountsPayable10.67M14.50M13.63M20.58M
TotalAssets284.70M334.25M554.58M935.41M
TotalNonCurrentAssets227.20M264.56M433.87M796.52M
OtherNonCurrentAssets3.03M4.24M18.95M18.16M
NonCurrentAccountsReceivable7.85M8.72M13.68M17.32M
GoodwillAndOtherIntangibleAssets191.98M212.80M359.35M695.86M
OtherIntangibleAssets155.97M157.90M236.14M425.28M
Goodwill36.01M54.90M123.22M270.58M
NetPPE24.34M38.80M41.89M65.19M
AccumulatedDepreciation-18.18M-14.35M-8.83M-8.38M
GrossPPE42.52M53.15M50.71M73.57M
Leases9.76M10.68M9.10M9.62M
ConstructionInProgress260.00K692.00K782.00K3.32M
OtherProperties23.21M29.03M31.79M40.13M
MachineryFurnitureEquipment9.29M12.74M9.05M20.51M
Properties0.000.000.000.00
CurrentAssets57.50M69.70M120.72M138.88M
OtherCurrentAssets2.44M2.28M2.20M3.61M
AssetsHeldForSaleCurrent4.83M11.69M37.80M
RestrictedCash100.00K1.59M0.002.21M
PrepaidAssets1.46M2.35M11.52M9.73M
Inventory8.92M13.00M20.61M39.88M
OtherInventories59.00K242.00K690.00K263.00K
FinishedGoods8.86M12.76M19.92M39.62M
Receivables8.84M10.68M16.77M14.21M
OtherReceivables1.53M1.55M2.56M77.00K
NotesReceivable40.00K1.63M0.00
AccountsReceivable7.27M7.50M14.21M14.13M
CashCashEquivalentsAndShortTermInvestments30.90M28.12M31.82M69.25M
CashAndCashEquivalents30.90M28.12M31.82M69.25M
Line Item2024-12-312023-12-312022-12-312021-12-31
FreeCashFlow-21.40M-46.84M-66.86M-54.25M
RepurchaseOfCapitalStock0.00-1.00M0.00
RepaymentOfDebt-228.00K-45.63M-35.96M-163.44M
IssuanceOfDebt0.0011.83M0.00239.00M
IssuanceOfCapitalStock22.25M61.49M48.25M202.90M
CapitalExpenditure-2.26M-3.55M-7.42M-17.50M
InterestPaidSupplementalData13.03M17.26M15.55M15.02M
IncomeTaxPaidSupplementalData2.05M5.33M5.81M
EndCashPosition33.32M31.68M35.62M75.49M
BeginningCashPosition31.68M35.62M75.49M15.56M
EffectOfExchangeRateChanges-492.00K208.00K-740.00K-630.00K
ChangesInCash2.14M-4.16M-39.12M60.56M
FinancingCashFlow21.59M26.18M11.56M370.47M
CashFlowFromContinuingFinancingActivities21.59M26.18M11.56M370.47M
NetOtherFinancingCharges-426.00K-508.00K-2.65M89.69M
ProceedsFromStockOptionExercised0.001.92M2.33M
NetPreferredStockIssuance0.0048.25M0.00
PreferredStockIssuance0.0048.25M0.00
NetCommonStockIssuance22.25M60.49M0.00202.90M
CommonStockPayments0.00-1.00M0.00
CommonStockIssuance22.25M61.49M0.00202.90M
NetIssuancePaymentsOfDebt-228.00K-33.80M-35.96M75.56M
NetLongTermDebtIssuance-228.00K-33.80M-35.96M75.56M
LongTermDebtPayments-228.00K-45.63M-35.96M-163.44M
LongTermDebtIssuance0.0011.83M0.00239.00M
InvestingCashFlow-318.00K12.95M8.75M-273.18M
CashFromDiscontinuedInvestingActivities0.00-109.00K-624.00K
CashFlowFromContinuingInvestingActivities-318.00K13.06M9.38M-273.18M
NetOtherInvestingChanges1.94M1.29M-122.00K
NetBusinessPurchaseAndSale0.0015.32M0.00-255.55M
SaleOfBusiness0.0015.32M0.00
PurchaseOfBusiness0.00-255.55M
NetPPEPurchaseAndSale-2.26M-3.55M9.38M-17.50M
SaleOfPPE0.0016.80M0.00
PurchaseOfPPE-2.26M-3.55M-7.42M-17.50M
OperatingCashFlow-19.14M-43.29M-59.43M-36.74M
CashFromDiscontinuedOperatingActivities0.00-503.00K4.61M
CashFlowFromContinuingOperatingActivities-19.14M-42.79M-64.04M-36.74M
ChangeInWorkingCapital1.98M-15.15M-32.93M-29.29M
ChangeInOtherWorkingCapital2.81M-16.91M-27.17M-1.76M
ChangeInOtherCurrentLiabilities-5.87M-4.25M-6.40M-5.14M
ChangeInPayablesAndAccruedExpense-3.55M-6.37M3.62M5.07M
ChangeInAccruedExpense-215.00K-6.88M4.42M-2.57M
ChangeInPayable-3.34M512.00K-801.00K7.64M
ChangeInAccountPayable-3.34M512.00K-801.00K7.64M
ChangeInPrepaidAssets2.12M7.52M-2.15M-11.54M
ChangeInInventory4.59M-469.00K-1.07M-5.10M
ChangeInReceivables1.88M5.34M228.00K-10.80M
ChangesInAccountReceivables994.00K6.57M-925.00K-6.74M
OtherNonCashItems10.93M-1.28M-38.47M3.22M
StockBasedCompensation7.31M9.60M20.54M58.45M
UnrealizedGainLossOnInvestmentSecurities2.37M
ProvisionandWriteOffofAssets-1.06M6.93M3.10M0.00
AssetImpairmentCharge26.08M154.88M283.50M964.00K
DeferredTax968.00K-18.04M-62.82M-6.69M
DeferredIncomeTax968.00K-18.04M-62.82M-6.69M
DepreciationAmortizationDepletion14.04M12.84M18.16M13.76M
DepreciationAndAmortization14.04M12.84M18.16M13.76M
Depreciation14.04M12.84M18.16M13.76M
OperatingGainsLosses-6.13M-4.42M517.00K
GainLossOnSaleOfPPE0.00-5.69M0.00
NetIncomeFromContinuingOperations-79.40M-186.45M-250.69M-77.68M
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

Public Trades for PLBY
Date User Asset Broker Type Position Size Entry Price Patterns