Symbols / SNAP $4.64 -0.80%
SNAP Chart
About
Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
Fundamentals
Scroll to Statements| Sector | Communication Services | Industry | Internet Content & Infor | Market Cap | 7.84B |
| Enterprise Value | 9.11B | Income | -460.49M | Sales | 5.93B |
| Book/sh | 1.33 | Cash/sh | 1.74 | Dividend Yield | — |
| Payout | 0.00% | Employees | 5261 | IPO | — |
| P/E | — | Forward P/E | 7.79 | PEG | — |
| P/S | 1.32 | P/B | 3.48 | P/C | — |
| EV/EBITDA | -24.71 | EV/Sales | 1.53 | Quick Ratio | 3.35 |
| Current Ratio | 3.56 | Debt/Eq | 181.60 | LT Debt/Eq | — |
| EPS (ttm) | -0.27 | EPS next Y | 0.60 | EPS Growth | 3.96% |
| Revenue Growth | 10.20% | Earnings | 2026-04-28 | ROA | -4.26% |
| ROE | -19.46% | ROIC | — | Gross Margin | 54.99% |
| Oper. Margin | 2.90% | Profit Margin | -7.76% | Shs Outstand | 1.43B |
| Shs Float | 1.10B | Short Float | 8.61% | Short Ratio | 1.52 |
| Short Interest | — | 52W High | 10.41 | 52W Low | 4.52 |
| Beta | 0.89 | Avg Volume | 47.84M | Volume | 21.84M |
| Target Price | $7.97 | Recom | Hold | Prev Close | $4.68 |
| Price | $4.64 | Change | -0.80% |
Valuation Models
Price estimates from analyst targets and simple models.
1. Analyst consensus
$7.97
Mean price target
2. Current target
$4.70
Latest analyst target
3. DCF / Fair value
$5.70
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$4.70
Low
$4.00
High
$15.00
Mean
$7.97
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2026-02-23 | main | Morgan Stanley | Equal-Weight → Equal-Weight | $7 |
| 2026-02-12 | main | Citigroup | Neutral → Neutral | $6 |
| 2026-02-06 | up | Stifel | Sell → Hold | $6 |
| 2026-02-05 | main | JP Morgan | Underweight → Underweight | $7 |
| 2026-02-05 | main | TD Cowen | Hold → Hold | $8 |
| 2026-02-05 | reit | Piper Sandler | Neutral → Neutral | $8 |
| 2026-02-05 | main | UBS | Neutral → Neutral | $7 |
| 2026-02-05 | main | Evercore ISI Group | In-Line → In-Line | $9 |
| 2026-02-05 | main | Wells Fargo | Equal-Weight → Equal-Weight | $8 |
| 2026-02-05 | main | Cantor Fitzgerald | Neutral → Neutral | $7 |
| 2026-02-05 | reit | Citizens | Market Perform → Market Perform | — |
| 2026-02-05 | main | Rosenblatt | Neutral → Neutral | $6 |
| 2026-02-05 | main | Mizuho | Neutral → Neutral | $7 |
| 2026-02-05 | main | Susquehanna | Neutral → Neutral | $7 |
| 2026-02-05 | up | B. Riley Securities | Neutral → Buy | $10 |
| 2026-01-30 | main | Roth Capital | Neutral → Neutral | $10 |
| 2026-01-20 | main | UBS | Neutral → Neutral | $9 |
| 2026-01-13 | main | Goldman Sachs | Neutral → Neutral | $9 |
| 2026-01-13 | main | Morgan Stanley | Equal-Weight → Equal-Weight | $10 |
| 2025-12-19 | main | Guggenheim | Neutral → Neutral | $9 |
- Snap Stock Price Today: SNAP Ends Higher but Remains Near 52-Week Low as Growth Questions Persist - TechStock² Mon, 16 Mar 2026 22
- Snap stock plummets as ad platform glitch weighs on Q2 revenue, earnings - AOL.com Sat, 14 Mar 2026 22
- Director sells RSUs at Snap Inc. (NYSE: SNAP) in multiple transactions - Stock Titan Mon, 16 Mar 2026 20
- Down 94% From Its Record High, Can Snap Stock Snap Back in 2026? - The Motley Fool ue, 24 Feb 2026 08
- Snap Inc.: AI-Driven Margin Expansion Sets The Stage For A Medium-Term Re-Rating - Seeking Alpha Mon, 16 Mar 2026 14
- Is SNAP Stock Past Its Bottom? Retail Bulls Slowly Emerge Even As Insider Selling Keeps Pressure On - Stocktwits Fri, 27 Feb 2026 09
- Snap stock hits 52-week low at $4.65 amid challenging year - Investing.com Nigeria Sun, 15 Mar 2026 20
- Invenomic Capital Management LP Sells 839,030 Shares of Snap Inc. $SNAP - MarketBeat Mon, 16 Mar 2026 12
- Snap Stock Gets Upgraded After Earnings. Not All of Wall Street Is So Optimistic. - Barron's hu, 05 Feb 2026 08
- Is Snap Stock A Value Play? - Forbes ue, 03 Feb 2026 08
- Snap Stock Faces Headwinds Amid Regulatory and Legal Challenges - StocksToTrade hu, 12 Mar 2026 21
- Snap (SNAP) Stock Trades Up, Here Is Why - Yahoo Finance hu, 22 Jan 2026 08
- Snap Inc. (NYSE: SNAP) insider files Form 144 reporting RSU sales - Stock Titan Mon, 16 Mar 2026 20
- Down 94% From Its Record High, Can Snap Stock Snap Back in 2026? - AOL.com ue, 24 Feb 2026 10
- Snap Stock Pops After Surprise Earnings Beat - Barron's Wed, 04 Feb 2026 08
Insider Transactions
| Date | Shares | Value | Url | Text | Insider | Position | Transaction | Start Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|
| 0 | 66033 | — | — | Stock Award(Grant) at price 0.00 per share. | MORROW REBECCA | Officer | — | 2026-02-23 00:00:00 | D |
| 1 | 19674 | 92939 | — | Sale at price 4.70 - 4.84 per share. | MORROW REBECCA | Officer | — | 2026-02-19 00:00:00 | D |
| 2 | 203325 | 958120 | — | Sale at price 4.70 - 4.73 per share. | BRIERS ZACHARY M | General Counsel | — | 2026-02-18 00:00:00 | D |
| 3 | 63041 | 296331 | — | Sale at price 4.70 per share. | ANDERSEN DEREK | Chief Financial Officer | — | 2026-02-17 00:00:00 | D |
| 4 | 119339 | 561060 | — | Sale at price 4.70 per share. | MOHAN AJIT | Officer | — | 2026-02-17 00:00:00 | D |
| 5 | 2000000 | 10625800 | — | Sale at price 5.27 - 5.36 per share. | MURPHY ROBERT C. | Chief Technology Officer | — | 2026-02-10 00:00:00 | D |
| 6 | 601453 | — | — | Stock Gift at price 0.00 per share. | MURPHY ROBERT C. | Chief Technology Officer | — | 2026-02-10 00:00:00 | D |
| 7 | 983607 | — | — | Stock Award(Grant) at price 0.00 per share. | ANDERSEN DEREK | Chief Financial Officer | — | 2026-02-03 00:00:00 | D |
| 8 | 20848 | 158953 | — | Sale at price 7.62 per share. | MOHAN AJIT | Officer | — | 2026-01-16 00:00:00 | D |
| 9 | 23715 | 185594 | — | Sale at price 7.83 per share. | ANDERSEN DEREK | Chief Financial Officer | — | 2026-01-14 00:00:00 | D |
Financials
| Line Item | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | 0.00 | 0.00 | 0.00 | 0.00 |
| TaxRateForCalcs | 0.21 | 0.21 | 0.21 | 0.21 |
| NormalizedEBITDA | -165.50M | -492.60M | -1.10B | -1.18B |
| NetIncomeFromContinuingOperationNetMinorityInterest | -460.49M | -697.86M | -1.32B | -1.43B |
| ReconciledDepreciation | 163.63M | 158.07M | 168.44M | 202.17M |
| ReconciledCostOfRevenue | 2.67B | 2.47B | 2.11B | 1.82B |
| EBITDA | -165.50M | -492.60M | -1.10B | -1.18B |
| EBIT | -329.14M | -650.67M | -1.27B | -1.38B |
| NetInterestIncome | 12.16M | 131.91M | 146.37M | 37.14M |
| InterestExpense | 122.00M | 21.55M | 22.02M | 21.46M |
| InterestIncome | 134.16M | 153.47M | 168.39M | 58.60M |
| NormalizedIncome | -460.49M | -697.86M | -1.32B | -1.43B |
| NetIncomeFromContinuingAndDiscontinuedOperation | -460.49M | -697.86M | -1.32B | -1.43B |
| TotalExpenses | 6.46B | 6.15B | 6.00B | 6.00B |
| TotalOperatingIncomeAsReported | -532.17M | -787.29M | -1.40B | -1.40B |
| DilutedAverageShares | 1.69B | 1.66B | 1.61B | 1.61B |
| BasicAverageShares | 1.69B | 1.66B | 1.61B | 1.61B |
| DilutedEPS | -0.27 | -0.42 | -0.82 | -0.89 |
| BasicEPS | -0.27 | -0.42 | -0.82 | -0.89 |
| DilutedNIAvailtoComStockholders | -460.49M | -697.86M | -1.32B | -1.43B |
| NetIncomeCommonStockholders | -460.49M | -697.86M | -1.32B | -1.43B |
| NetIncome | -460.49M | -697.86M | -1.32B | -1.43B |
| NetIncomeIncludingNoncontrollingInterests | -460.49M | -697.86M | -1.32B | -1.43B |
| NetIncomeContinuousOperations | -460.49M | -697.86M | -1.32B | -1.43B |
| TaxProvision | 9.35M | 25.63M | 28.06M | 28.96M |
| PretaxIncome | -451.14M | -672.23M | -1.29B | -1.40B |
| OtherIncomeExpense | 68.87M | -16.85M | -42.41M | -42.53M |
| OtherNonOperatingIncomeExpenses | 68.87M | -16.85M | -42.41M | -42.53M |
| NetNonOperatingInterestIncomeExpense | 12.16M | 131.91M | 146.37M | 37.14M |
| InterestExpenseNonOperating | 122.00M | 21.55M | 22.02M | 21.46M |
| InterestIncomeNonOperating | 134.16M | 153.47M | 168.39M | 58.60M |
| OperatingIncome | -532.17M | -787.29M | -1.40B | -1.40B |
| OperatingExpense | 3.79B | 3.67B | 3.89B | 4.18B |
| ResearchAndDevelopment | 1.79B | 1.69B | 1.91B | 2.11B |
| SellingGeneralAndAdministration | 2.00B | 1.98B | 1.98B | 2.07B |
| SellingAndMarketingExpense | 1.02B | 1.06B | 1.12B | 1.12B |
| GeneralAndAdministrativeExpense | 979.13M | 919.10M | 857.42M | 953.26M |
| OtherGandA | 979.13M | 919.10M | 857.42M | 953.26M |
| GrossProfit | 3.26B | 2.89B | 2.49B | 2.79B |
| CostOfRevenue | 2.67B | 2.47B | 2.11B | 1.82B |
| TotalRevenue | 5.93B | 5.36B | 4.61B | 4.60B |
| OperatingRevenue | 5.93B | 5.36B | 4.61B | 4.60B |
| Line Item | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| TreasurySharesNumber | 44.67M | 47.22M | 49.20M | 51.31M |
| OrdinarySharesNumber | 1.71B | 1.69B | 1.65B | 1.57B |
| ShareIssued | 1.76B | 1.74B | 1.69B | 1.63B |
| NetDebt | 2.51B | 2.60B | 1.97B | 2.32B |
| TotalDebt | 4.14B | 4.24B | 4.34B | 4.18B |
| TangibleBookValue | 494.11M | 674.61M | 575.98M | 730.10M |
| InvestedCapital | 5.82B | 6.09B | 6.16B | 6.32B |
| WorkingCapital | 3.30B | 3.66B | 3.84B | 4.04B |
| NetTangibleAssets | 494.11M | 674.61M | 575.98M | 730.10M |
| CapitalLeaseObligations | 606.30M | 599.97M | 595.60M | 432.76M |
| CommonStockEquity | 2.28B | 2.45B | 2.41B | 2.58B |
| TotalCapitalization | 5.77B | 6.06B | 6.16B | 6.32B |
| TotalEquityGrossMinorityInterest | 2.28B | 2.45B | 2.41B | 2.58B |
| StockholdersEquity | 2.28B | 2.45B | 2.41B | 2.58B |
| GainsLossesNotAffectingRetainedEarnings | 26.69M | 2.69M | 7.13M | -13.97M |
| OtherEquityAdjustments | 26.69M | 2.69M | 7.13M | -13.97M |
| TreasuryStock | 435.72M | 460.62M | 479.90M | 500.51M |
| RetainedEarnings | -13.95B | -12.74B | -11.73B | -10.21B |
| AdditionalPaidInCapital | 16.64B | 15.64B | 14.61B | 13.31B |
| CapitalStock | 17.00K | 16.00K | 16.00K | 15.00K |
| CommonStock | 17.00K | 16.00K | 16.00K | 15.00K |
| TotalLiabilitiesNetMinorityInterest | 5.40B | 5.49B | 5.55B | 5.45B |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 4.11B | 4.24B | 4.42B | 4.23B |
| OtherNonCurrentLiabilities | 61.76M | 59.24M | 123.85M | 104.45M |
| LongTermDebtAndCapitalLeaseObligation | 4.05B | 4.18B | 4.30B | 4.13B |
| LongTermCapitalLeaseObligation | 557.82M | 575.08M | 546.28M | 386.27M |
| LongTermDebt | 3.49B | 3.61B | 3.75B | 3.74B |
| CurrentLiabilities | 1.29B | 1.24B | 1.13B | 1.22B |
| OtherCurrentLiabilities | 220.23M | 140.63M | 136.38M | 484.86M |
| CurrentDeferredLiabilities | 149.00M | 189.20M | 101.06M | 50.78M |
| CurrentDeferredRevenue | 145.21M | 112.77M | 93.71M | 50.78M |
| CurrentDebtAndCapitalLeaseObligation | 95.45M | 61.10M | 49.32M | 46.48M |
| CurrentCapitalLeaseObligation | 48.48M | 24.89M | 49.32M | 46.48M |
| CurrentDebt | 46.97M | 36.21M | ||
| OtherCurrentBorrowings | 46.97M | 36.21M | ||
| PensionandOtherPostRetirementBenefitPlansCurrent | 77.81M | 85.42M | 95.60M | 206.44M |
| PayablesAndAccruedExpenses | 744.38M | 767.20M | 751.75M | 427.04M |
| CurrentAccruedExpenses | 524.59M | 594.00M | 472.79M | 245.26M |
| Payables | 219.79M | 173.20M | 278.96M | 181.77M |
| AccountsPayable | 219.79M | 173.20M | 278.96M | 181.77M |
| TotalAssets | 7.68B | 7.94B | 7.97B | 8.03B |
| TotalNonCurrentAssets | 3.09B | 3.03B | 2.99B | 2.77B |
| OtherNonCurrentAssets | 221.25M | 233.91M | 226.60M | 279.56M |
| GoodwillAndOtherIntangibleAssets | 1.79B | 1.78B | 1.84B | 1.85B |
| OtherIntangibleAssets | 66.61M | 86.36M | 146.30M | 204.48M |
| Goodwill | 1.72B | 1.69B | 1.69B | 1.65B |
| NetPPE | 1.08B | 1.02B | 927.19M | 642.73M |
| AccumulatedDepreciation | -370.40M | -328.92M | -264.38M | -218.59M |
| GrossPPE | 1.45B | 1.35B | 1.19B | 861.32M |
| Leases | 560.55M | 450.83M | 332.72M | 225.65M |
| ConstructionInProgress | 41.30M | 63.28M | 90.04M | 80.27M |
| OtherProperties | 506.22M | 530.44M | 516.86M | 370.95M |
| MachineryFurnitureEquipment | 325.14M | 282.42M | 230.47M | 162.97M |
| BuildingsAndImprovements | 21.49M | 21.49M | 21.49M | 21.49M |
| Properties | 0.00 | 0.00 | 0.00 | 0.00 |
| CurrentAssets | 4.58B | 4.91B | 4.98B | 5.26B |
| OtherCurrentAssets | 272.06M | 182.01M | 153.59M | 134.43M |
| PrepaidAssets | 134.43M | 92.24M | ||
| Receivables | 1.37B | 1.35B | 1.28B | 1.18B |
| AccountsReceivable | 1.37B | 1.35B | 1.28B | 1.18B |
| CashCashEquivalentsAndShortTermInvestments | 2.94B | 3.38B | 3.54B | 3.94B |
| OtherShortTermInvestments | 1.91B | 2.33B | 1.76B | 2.52B |
| CashAndCashEquivalents | 1.03B | 1.05B | 1.78B | 1.42B |
| CashEquivalents | 630.86M | 698.28M | 1.20B | |
| CashFinancial | 399.57M | 348.25M | 584.99M |
| Line Item | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| FreeCashFlow | 437.19M | 218.65M | 34.79M | 55.31M |
| RepurchaseOfCapitalStock | -750.87M | -311.07M | -189.39M | -1.00B |
| RepaymentOfDebt | -2.03B | -859.04M | 0.00 | 0.00 |
| IssuanceOfDebt | 2.01B | 740.35M | 0.00 | 1.48B |
| CapitalExpenditure | -218.98M | -194.83M | -211.73M | -129.31M |
| InterestPaidSupplementalData | 65.06M | 10.28M | 10.24M | 8.87M |
| IncomeTaxPaidSupplementalData | 26.72M | 24.69M | 30.92M | 12.09M |
| EndCashPosition | 1.03B | 1.05B | 1.78B | 1.42B |
| BeginningCashPosition | 1.05B | 1.78B | 1.42B | 1.99B |
| ChangesInCash | -18.84M | -732.23M | 358.69M | -570.95M |
| FinancingCashFlow | -848.12M | -428.62M | -458.79M | 306.71M |
| CashFlowFromContinuingFinancingActivities | -848.12M | -428.62M | -458.79M | 306.71M |
| NetOtherFinancingCharges | -81.04M | -11.66M | -270.43M | -180.01M |
| ProceedsFromStockOptionExercised | 374.00K | 12.80M | 1.04M | 4.27M |
| NetCommonStockIssuance | -750.87M | -311.07M | -189.39M | -1.00B |
| CommonStockPayments | -750.87M | -311.07M | -189.39M | -1.00B |
| NetIssuancePaymentsOfDebt | -16.60M | -118.69M | 0.00 | 1.48B |
| NetLongTermDebtIssuance | -16.60M | -118.69M | 0.00 | 1.48B |
| LongTermDebtPayments | -2.03B | -859.04M | 0.00 | 0.00 |
| LongTermDebtIssuance | 2.01B | 740.35M | 0.00 | 1.48B |
| InvestingCashFlow | 173.12M | -717.08M | 570.95M | -1.06B |
| CashFlowFromContinuingInvestingActivities | 173.12M | -717.08M | 570.95M | -1.06B |
| NetOtherInvestingChanges | -3.58M | -100.00K | -2.78M | -18.12M |
| NetInvestmentPurchaseAndSale | 431.18M | -522.16M | 835.71M | -847.78M |
| SaleOfInvestment | 1.73B | 1.77B | 2.89B | 2.66B |
| PurchaseOfInvestment | -1.30B | -2.29B | -2.06B | -3.51B |
| NetBusinessPurchaseAndSale | -35.50M | 0.00 | -50.25M | -67.07M |
| SaleOfBusiness | 0.00 | |||
| PurchaseOfBusiness | -35.50M | 0.00 | -50.25M | -67.07M |
| NetPPEPurchaseAndSale | -218.98M | -194.83M | -211.73M | -129.31M |
| PurchaseOfPPE | -218.98M | -194.83M | -211.73M | -129.31M |
| OperatingCashFlow | 656.17M | 413.48M | 246.52M | 184.61M |
| CashFlowFromContinuingOperatingActivities | 656.17M | 413.48M | 246.52M | 184.61M |
| ChangeInWorkingCapital | -17.00M | -91.46M | 63.13M | -34.99M |
| ChangeInOtherCurrentLiabilities | -42.08M | -54.74M | -58.85M | -63.43M |
| ChangeInOtherCurrentAssets | 64.92M | 44.17M | 72.91M | 70.94M |
| ChangeInPayablesAndAccruedExpense | 58.73M | 49.66M | 157.12M | 118.20M |
| ChangeInAccruedExpense | 12.81M | 150.39M | 62.13M | 71.71M |
| ChangeInPayable | 45.92M | -100.73M | 94.99M | 46.49M |
| ChangeInAccountPayable | 45.92M | -100.73M | 94.99M | 46.49M |
| ChangeInPrepaidAssets | -66.74M | -36.54M | -9.92M | -40.92M |
| ChangeInReceivables | -31.83M | -94.00M | -98.13M | -119.78M |
| ChangesInAccountReceivables | -31.83M | -94.00M | -98.13M | -119.78M |
| OtherNonCashItems | 33.00M | -11.44M | -19.60M | 22.46M |
| StockBasedCompensation | 1.02B | 1.04B | 1.32B | 1.39B |
| DepreciationAmortizationDepletion | 163.63M | 158.07M | 168.44M | 202.17M |
| DepreciationAndAmortization | 163.63M | 158.07M | 168.44M | 202.17M |
| OperatingGainsLosses | -79.79M | 15.13M | 33.03M | 36.84M |
| GainLossOnInvestmentSecurities | 16.94M | 8.46M | 33.03M | 36.84M |
| GainLossOnSaleOfBusiness | 0.00 | |||
| NetIncomeFromContinuingOperations | -460.49M | -697.86M | -1.32B | -1.43B |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for SNAP
| Date | User | Broker | Pattern | Type | Position Size | Entry Price | Trade P&L | Status |
|---|