Symbols / TRUG $3.58 -8.91% TruGolf Holdings, Inc.

Consumer Cyclical • Leisure • United States • NCM
TRUG Chart
About

TruGolf Holdings, Inc., through its subsidiary, engages in the design, development, manufacture, and sale of golf simulators for residential and commercial applications in the United States. The company offers portable, professional, commercial, and custom simulators. It also provides E6 Connect and E6 Apex software, as well as other gaming software. In addition, the company leverages its hardware and software platform to create a collection of multi-sport games, including football, soccer, soccer golf, frisbee golf, zombie dodgeball, and cowboy target practice. TruGolf Holdings, Inc. was founded in 1982 and is headquartered in Centerville, Utah.

Fundamentals
Scroll to Statements
Sector Consumer Cyclical Industry Leisure Market Cap 1.81M
Enterprise Value -5.34M Income -19.13M Sales 20.54M
Book/sh 16.07 Cash/sh 26.07 Dividend Yield —
Payout 0.00% Employees 71 IPO —
P/E — Forward P/E — PEG —
P/S 0.09 P/B 0.22 P/C —
EV/EBITDA 1.12 EV/Sales -0.26 Quick Ratio 0.91
Current Ratio 1.28 Debt/Eq 69.83 LT Debt/Eq —
EPS (ttm) -373.60 EPS next Y — EPS Growth —
Revenue Growth -34.20% Earnings 2025-11-14 16:00 ROA -17.07%
ROE — ROIC — Gross Margin 61.65%
Oper. Margin -27.12% Profit Margin -93.14% Shs Outstand 485.74K
Shs Float 293.59K Short Float 5.80% Short Ratio 2.46
Short Interest — 52W High 210.00 52W Low 3.50
Beta -0.80 Avg Volume 106.84K Volume 111.52K
Target Price $50.00 Recom None Prev Close $3.93
Price $3.58 Change -8.91%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$50.00
Mean price target
2. Current target
$3.59
Latest analyst target
3. DCF / Fair value
$-322.62
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$3.59
Low
$50.00
High
$50.00
Mean
$50.00

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2024-12-19 init Maxim Group — → Buy $2
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2025-07-14 POLANEN HUMPHREY P Director — 2,500 $5.03 $12,583
2025-04-21 JOHNSON STEVE ROLFE Officer and Beneficial Owner of more than 10% of a Class of Security — 870,116 — —
2025-04-21 JONES CHRISTOPHER JON Chief Executive Officer — 1,812,417 — —
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total Revenue
21.86
+6.19%
20.58
+1.76%
20.23
-4.79%
21.25
Operating Revenue
21.86
+6.19%
20.58
+1.76%
20.23
-4.79%
21.25
Cost Of Revenue
7.27
-7.08%
7.83
+11.50%
7.02
+33.39%
5.26
Reconciled Cost Of Revenue
7.27
-7.08%
7.83
+11.50%
7.02
+33.39%
5.26
Gross Profit
14.59
+14.34%
12.76
-3.41%
13.21
-17.36%
15.98
Operating Expense
16.69
-22.07%
21.42
+76.73%
12.12
+39.18%
8.71
Selling General And Administration
15.98
-22.81%
20.71
+79.02%
11.57
+41.26%
8.19
Selling And Marketing Expense
—
—
0.96
+59.02%
0.60
General And Administrative Expense
15.98
-22.81%
20.71
+79.02%
11.57
+41.26%
8.19
Salaries And Wages
9.31
-3.79%
9.68
+38.84%
6.97
+30.47%
5.34
Other Gand A
6.67
-39.52%
11.03
+139.99%
4.59
+61.54%
2.84
Other Operating Expenses
0.71
-0.48%
0.71
+28.80%
0.55
+6.33%
0.52
Total Expenses
23.96
-18.06%
29.24
+52.81%
19.14
+37.00%
13.97
Operating Income
-2.10
+75.72%
-8.66
-894.58%
1.09
-85.02%
7.28
Total Operating Income As Reported
-2.10
+75.72%
-8.66
-1282.47%
0.73
-88.39%
6.31
EBITDA
-1.22
+85.08%
-8.20
-1054.52%
0.86
-88.13%
7.23
Normalized EBITDA
-1.36
+83.45%
-8.20
-954.94%
0.96
-86.43%
7.07
Reconciled Depreciation
0.64
+79.30%
0.36
+57.76%
0.23
+20.68%
0.19
EBIT
-1.86
+78.22%
-8.55
-1452.38%
0.63
-91.02%
7.05
Total Unusual Items
0.13
0.00
+100.00%
-0.10
-159.87%
0.17
Total Unusual Items Excluding Goodwill
0.13
0.00
+100.00%
-0.10
-159.87%
0.17
Special Income Charges
-0.27
0.00
0.00
-100.00%
0.17
Other Special Charges
0.27
—
—
-0.74
Write Off
—
—
0.00
-100.00%
0.57
Net Income
-8.80
+14.47%
-10.28
-974.69%
-0.96
-115.46%
6.19
Pretax Income
-8.80
+14.47%
-10.28
-974.69%
-0.96
-115.46%
6.19
Net Non Operating Interest Income Expense
-6.83
-320.62%
-1.62
+16.64%
-1.95
-55.30%
-1.25
Interest Expense Non Operating
6.93
+300.52%
1.73
+8.92%
1.59
+85.98%
0.85
Net Interest Income
-6.83
-320.62%
-1.62
+16.64%
-1.95
-55.30%
-1.25
Interest Expense
6.93
+300.52%
1.73
+8.92%
1.59
+85.98%
0.85
Interest Income Non Operating
0.11
-1.49%
0.11
—
—
Interest Income
0.11
-1.49%
0.11
—
—
Other Income Expense
0.13
—
-0.10
-159.87%
0.17
Gain On Sale Of Security
0.40
—
-0.10
—
Tax Provision
0.00
0.00
0.00
0.00
Tax Rate For Calcs
0.00
0.00
0.00
0.00
Tax Effect Of Unusual Items
0.00
0.00
0.00
0.00
Net Income Including Noncontrolling Interests
-8.80
+14.47%
-10.28
-974.69%
-0.96
-115.46%
6.19
Net Income From Continuing Operation Net Minority Interest
-8.80
+14.47%
-10.28
-974.69%
-0.96
-115.46%
6.19
Net Income From Continuing And Discontinued Operation
-8.80
+14.47%
-10.28
-974.69%
-0.96
-115.46%
6.19
Net Income Continuous Operations
-8.80
+14.47%
-10.28
-974.69%
-0.96
-115.46%
6.19
Normalized Income
-8.93
+13.17%
-10.28
-1100.12%
-0.86
-114.22%
6.02
Net Income Common Stockholders
-8.80
+14.47%
-10.28
-974.69%
-0.96
-115.46%
6.19
Diluted EPS
-380.00
+2.04%
-387.90
-974.69%
-36.09
-115.46%
233.52
Basic EPS
-380.00
+2.04%
-387.90
-974.69%
-36.09
-115.46%
233.52
Basic Average Shares
0.02
-12.23%
0.03
+0.00%
0.03
+0.00%
0.03
Diluted Average Shares
0.02
-12.23%
0.03
+0.00%
0.03
+0.00%
0.03
Diluted NI Availto Com Stockholders
-8.80
+14.47%
-10.28
-974.69%
-0.96
-115.46%
6.19
Earnings From Equity Interest
—
—
-0.10
0.00
Total Other Finance Cost
—
—
0.36
-10.39%
0.40
Line Item Trend 2024-12-31
Total Assets
17.14
Current Assets
14.79
Cash Cash Equivalents And Short Term Investments
10.88
Cash And Cash Equivalents
10.88
Other Short Term Investments
0.00
Receivables
1.40
Accounts Receivable
1.40
Gross Accounts Receivable
2.87
Allowance For Doubtful Accounts Receivable
-1.47
Inventory
2.35
Raw Materials
2.35
Prepaid Assets
—
Restricted Cash
0.00
Other Current Assets
0.16
Total Non Current Assets
2.35
Net PPE
0.81
Gross PPE
1.77
Accumulated Depreciation
-0.96
Machinery Furniture Equipment
1.09
Construction In Progress
0.03
Other Properties
0.65
Goodwill And Other Intangible Assets
1.54
Other Intangible Assets
1.54
Other Non Current Assets
—
Total Liabilities Net Minority Interest
21.78
Current Liabilities
15.78
Payables And Accrued Expenses
8.41
Payables
6.95
Accounts Payable
2.82
Dividends Payable
4.02
Current Accrued Expenses
1.46
Total Tax Payable
0.11
Current Debt And Capital Lease Obligation
4.11
Current Debt
3.75
Other Current Borrowings
2.95
Current Capital Lease Obligation
0.36
Current Deferred Liabilities
3.11
Current Deferred Revenue
3.11
Other Current Liabilities
—
Total Non Current Liabilities Net Minority Interest
6.01
Long Term Debt And Capital Lease Obligation
5.01
Long Term Debt
4.70
Long Term Capital Lease Obligation
0.31
Tradeand Other Payables Non Current
1.00
Other Non Current Liabilities
-0.00
Stockholders Equity
-4.64
Common Stock Equity
-4.64
Capital Stock
0.00
Common Stock
0.00
Preferred Stock
0.00
Share Issued
0.06
Ordinary Shares Number
0.06
Treasury Shares Number
0.00
Additional Paid In Capital
18.55
Retained Earnings
-21.16
Gains Losses Not Affecting Retained Earnings
0.00
Treasury Stock
2.04
Other Equity Adjustments
—
Total Equity Gross Minority Interest
-4.64
Total Capitalization
0.06
Working Capital
-0.98
Invested Capital
3.81
Total Debt
9.12
Net Debt
—
Capital Lease Obligations
0.67
Net Tangible Assets
-6.18
Tangible Book Value
-6.18
Current Provisions
0.14
Interest Payable
0.66
Line Of Credit
0.80
Line Item Trend 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Operating Cash Flow
-4.00
+34.85%
-6.13
-874.51%
0.79
-82.47%
4.52
Cash Flow From Continuing Operating Activities
-4.00
+34.85%
-6.13
-874.51%
0.79
-82.47%
4.52
Net Income From Continuing Operations
-8.80
+14.47%
-10.28
-974.69%
-0.96
-115.46%
6.19
Depreciation Amortization Depletion
0.64
+79.30%
0.36
+57.76%
0.23
+20.68%
0.19
Depreciation
0.64
+79.30%
0.36
+57.76%
0.23
+20.68%
0.19
Depreciation And Amortization
0.64
+79.30%
0.36
+57.76%
0.23
+20.68%
0.19
Other Non Cash Items
1.55
-74.02%
5.97
+2386.85%
0.24
—
Stock Based Compensation
0.54
0.00
—
—
Asset Impairment Charge
0.83
+21.24%
0.68
0.00
-100.00%
0.57
Operating Gains Losses
0.13
+37.15%
0.09
-82.84%
0.55
+174.08%
-0.74
Gain Loss On Investment Securities
-0.14
-252.16%
0.09
-78.98%
0.45
—
Change In Working Capital
1.12
+137.83%
-2.95
-500.25%
0.74
+143.57%
-1.69
Change In Receivables
0.17
+112.99%
-1.34
-446.63%
-0.24
+83.50%
-1.48
Changes In Account Receivables
0.17
+112.99%
-1.34
-446.63%
-0.24
+83.50%
-1.48
Change In Inventory
-0.23
-9710.23%
0.00
+100.90%
-0.27
+78.84%
-1.26
Change In Prepaid Assets
0.15
+227.21%
-0.11
-154.38%
0.21
+355.45%
-0.08
Change In Payables And Accrued Expense
0.01
-99.25%
1.59
+45.96%
1.09
+349.97%
0.24
Change In Accrued Expense
-0.43
-143.73%
0.99
+228.96%
0.30
+117.23%
0.14
Change In Payable
0.44
-25.40%
0.60
-24.13%
0.79
+663.12%
0.10
Change In Account Payable
0.44
-25.40%
0.60
-24.13%
0.79
+663.12%
0.10
Change In Other Working Capital
1.41
+239.72%
-1.01
-953.24%
0.12
-88.33%
1.01
Change In Other Current Assets
0.00
+100.23%
-1.88
-1339623.57%
-0.00
+96.82%
-0.00
Change In Other Current Liabilities
-0.40
-92.07%
-0.21
-23.03%
-0.17
-34.85%
-0.12
Investing Cash Flow
0.74
+128.28%
-2.62
-6225.27%
-0.04
-80.17%
-0.02
Cash Flow From Continuing Investing Activities
0.74
+128.28%
-2.62
-6225.27%
-0.04
-80.17%
-0.02
Net PPE Purchase And Sale
-0.04
+71.48%
-0.13
-207.54%
-0.04
-80.17%
-0.02
Purchase Of PPE
-0.04
+71.48%
-0.13
-207.54%
-0.04
-80.17%
-0.02
Capital Expenditure
-1.74
-1263.92%
-0.13
-207.54%
-0.04
-80.17%
-0.02
Capital Expenditure Reported
-1.70
0.00
—
—
Net Investment Purchase And Sale
2.48
+199.43%
-2.49
—
—
Purchase Of Investment
0.00
+100.00%
-2.49
—
—
Sale Of Investment
2.48
0.00
—
—
Financing Cash Flow
8.74
+94.41%
4.50
+349.33%
-1.80
-122.45%
-0.81
Cash Flow From Continuing Financing Activities
8.74
+94.41%
4.50
+349.33%
-1.80
-122.45%
-0.81
Net Issuance Payments Of Debt
8.28
+85.81%
4.45
+2635.67%
0.16
+148.98%
-0.33
Issuance Of Debt
10.90
+137.04%
4.60
+699.42%
0.58
+15.07%
0.50
Repayment Of Debt
-2.63
-1715.80%
-0.14
+64.95%
-0.41
+50.45%
-0.83
Long Term Debt Issuance
10.90
+348.11%
2.43
0.00
-100.00%
0.50
Long Term Debt Payments
-0.64
-345.56%
-0.14
+64.95%
-0.41
-24.07%
-0.33
Net Long Term Debt Issuance
10.26
+348.27%
2.29
+654.77%
-0.41
-346.23%
0.17
Short Term Debt Issuance
0.00
-100.00%
2.17
+276.54%
0.58
0.00
Short Term Debt Payments
-1.98
0.00
0.00
+100.00%
-0.50
Net Short Term Debt Issuance
-1.98
-191.44%
2.17
+276.54%
0.58
+215.07%
-0.50
Net Common Stock Issuance
—
—
0.00
+100.00%
-0.07
Common Stock Payments
—
—
0.00
+100.00%
-0.07
Common Stock Dividend Paid
—
—
-1.97
-375.98%
-0.41
Cash Dividends Paid
—
—
-1.97
-375.98%
-0.41
Repurchase Of Capital Stock
—
—
0.00
+100.00%
-0.07
Net Other Financing Charges
0.46
+1049.14%
0.04
—
—
Changes In Cash
5.48
+228.78%
-4.26
-304.66%
-1.05
-128.56%
3.68
Beginning Cash Position
5.40
-44.10%
9.66
-9.83%
10.71
+52.46%
7.02
End Cash Position
10.88
+101.61%
5.40
-44.10%
9.66
-9.83%
10.71
Free Cash Flow
-5.73
+8.42%
-6.26
-934.25%
0.75
-83.31%
4.50
Interest Paid Supplemental Data
0.92
-17.16%
1.12
+85.19%
0.60
-8.21%
0.66
Income Tax Paid Supplemental Data
0.00
0.00
—
—
Change In Interest Payable
0.20
-67.27%
0.62
+565.12%
0.09
—
Earnings Losses From Equity Investments
—
—
0.10
0.00
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

Trades
Date User Broker Pattern Type Position Size Entry Price Trade P&L Status
Posts
Published Title Author Category