I entered this trade as an earnings gamble more or less. It was gaining volue and making a new high leading into the earnings but to assume it would skyrocked was a gamble. The long term trend had been down and price was still below the 200 EMA. My mindset at the time was fuck it, im going to roll the dice which isnt what a trader does. My risk was defined at $33 and probably less because the plan was to hold til the next day and sell on earnings news. Earnings missed and instead of sell I held on because I had accepted the $33 . The trade didnt want to go anywhere and I eventually sold for a $24 loss. The better play is to wait for earnings and see if a trend continues. If it does blast off there is always the 2nd day play. If I had bought shares or played this differently I would of made money. It was above 9 on expiration. I sold on the 19th at just under the 200 ema thinking it was the best i coould get. Didnt follow my plan, this is a F trade.